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DOI: 10.5570/dfnd.

s201101055

COBISS.BH-ID 1863192

341.7:[343.41:327.56

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6 Hans N. Tuch: Understanding Public Diplomacy, Public Diplomacy Council, http://www.
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7 Philip Seib: Toward a More Imaginitive U.S. Public Diplomacy, The Huffington Post, http://www.
huffingtonpost.com/philip-seib/toward-a-more-imaginative_b_243054.html, 12. 8.2009.

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1. Hans N. Tuch: Understanding Public Diplomacy, Public Diplomacy Council,


http://www.publicdiplomacycouncil.org/uploads/Tuch_Definition_PD.pdf
,
01.09.2009.
2. Kilroy, R. (2005). Public Diplomacy: Government, Universities, and the War on
Terrorism, The Journal of Public Affairs, 2005, Vol. 8, p. 123144.
3. , . (2004), , , ;
4. Peterson, P. G. (2002). Public Diplomacy and the War on Terrorism, Foreign Affairs.
Vol. 81, Issue 5. http://web.ebscohost.com/ehost/detail?vid=5&hid=111, 20.08.2009.
5. Philip Seib: Toward a More Imaginitive U.S. Public Diplomacy, The Huffington Post,
http://www.huffingtonpost.com/philip-seib/toward-a-more-imaginative_b_243054.
html, 12. 8. 2009.
: 30.09.2010.
: 30.10.2010.
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