Estero Lifestyle Magazine April 2013

LIFESTYLEMAGAZINEGROUP.
COM | APRIL 2013 1 LIF LIF LIF LIF IF LIF FEST EST EST SSSSST S ES EST EST SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS ESSSSSSSSSSS YLE YYYLE YLE YLE YLE LE LLEEEEEEEEEEEEEEEEEEEEEEEEEEEEE LEEEEEEMAG MAG MAG MAG MAG MAG GGGGGGGGG MAG GGGGGGGGGG MAG MAG GGGGGGG AG GGGGGGGGGGGGGGGGGGGGGGGGGGGGGAAZ AZ AAZI ZI AZI A I ZI ZI IIIII ZI I AZZI II ZI ZI IIII ZIIIIIII ZI I Z NNNNNNNNNNNNNE NE NEG NEEG EG EGGG NNNNNNNEEGG NNNNNNNNNNNNEEGGG NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNE NNNNNNNEE NNE NNE NNNNNNNNN G NNNNNNNNN G N RO ROU ROU ROU ROOU OU UU OU OU ROOOU UU OU ROOO ROOOU OU RRRRR P.C P.C P.C PC P.C P.C P.C P.C P.C C PPPPC P.C CC PC PC PPPPPC P.C P.C .C PCOM OM OM OM OOM OOM OM OM OM OMM OM OM OOOOM OOMMMM OMM OOOOO |||||| AP AP AP AP AP APP AP AP AP AAPPPPPP AP APP AAAP AAP AAAP AP AAA RRRI RIL ILLLLLLLLLLLLLL ILLLLL RILLL RRILLLL R LLLLLL RILL RR LLLLLLLLLL R LLLLLLL R LLLL RR LLLLLLLLLL ILLLLLL 20 20 20 20 20 20000 2000 200 20 220000 220 2000000000 22220 220000000 20013 13 133 1113 13 13 13 13 13 13 13 133 13 133 1111113 133 13 13 133 133 13 13 133 133 13 111 111111111111111111111111111111111111111111111111111111111
APRIL 2013 CELEBRATE ESTERO | BUZZ | CALENDAR OF EVENTS
MIRACLE
HOMECOMING:
DOUG MIENTKIEWICZ
A comprehensive approach
to higher education
www.fgcu.edu
Science / Technology / Engineering / Mathematics
Visual & Performing Arts / Humanities / Music / Education
Health Professions / Business
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6 APRIL 2013 | LIFESTYLEMAGAZINEGROUP.COM
HAPPY APRIL,
ESTERO!
The rst full month of spring is
upon us. The boys of summer have
broken camp and are headed to
their home stadiums for the baseball
season. The grueling March Madness
has ended and the Spring Breakers
are back at school, leaving the rest
of us to enjoy our paradise. April
is one of those transitional months
when we can catch our breath and
plan for the numerous upcoming
events!
Consider participating in the 10th
Annual Celebrate Estero at Miromar
Outlets on Saturday, April 6. Estero
Lifestyle Magazine is this years
title sponsor! Read all about this
community favorite in this months
issue.
You may want to join the annual
Estero Relay for Life on April 19
and 20 to support cancer research,
to honor those who have lost their
battle and to encourage our local
cancer survivors. Find all the details
in this issue.
One of the highlights this spring
will be the Grand Reopening Festival
at the Conservancy of Southwest
Florida on April 20 and 21. Read
about the many activities for all ages
at this jammed-packed weekend
celebration.
In this issue we introduce you
to a local business Estero Foot
Solutions. Find out how owner Chris
Cole can help us maintain healthy
feet. After all, good health starts
from the bottom up!
We have a new worship alternative
in the area. Destination Church
has a unique concept you will nd
interesting and perhaps appealing.
Imagine a church with comfortable
seats! Read the details for yourself.
Did you know that Hollywood has
come to SW Florida for the last four
years? Glitz and glamour, red carpet
and paparazzi! Read a heartfelt
story about how the student athletes
at FGCU work together on Spring
Bling, a Hollywood bash for children
with life-threatening illnesses.
For our restaurant feature, we
traveled a few miles north into Fort
Myers to experience the Sunshine
Grille. You will want to add this ne
dining experience to your list of
favorites. A Florida atmosphere at
its nest!
The new eld manager for the Fort
Myers Miracle, Doug Mientkiewicz, is
featured in our cover story. His life
has come full circle. Read about
what coming home means to
both Doug and the Twins/Miracle
organization. Be on the lookout for
Estero Community Night at the ball
park this summer!
For those seasonal residents who
must leave us, we bid you a safe
journey to your nal destination.
We wish you a relaxing summer,
good health and we look forward to
welcoming you back next fall/winter.
Check out our new website at
www.esterolifestylemag.com where
you will nd additional stories and
content. Feel free to share your
comments and suggestions through
the website.
As alwaysEnjoy the Lifestyle!
Gary
A
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2013 Estero Lifestyle is published by Lifestyle
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is a monthly advertising magazine. All contents are protected
by copyright and may not be reproduced without written
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Estero
Lifestyle
Assisting Buyers, Sellers,
Investors & International Clients
www.EsteroHomeSales.com
21105 Design Parc Lane, Suite 3, Estero, FL 33928
Its about a desired convention a convention meant to
capture the luxury and bliss of the Southwest Florida lifestyle.
If youre dreaming of beautiful white sand beaches and pristine
golf courses in natural preserve settings, youve come to the
right place.
In our world,
SURF& TURF
isnt about cuisine.
Welcome to the Lifestyle.
Our featured communities include:
Miromar tWest Bay tGrandezza tThe Brooks tWildcat Run
Judi Gietzen
Cell: 239-405-3503
judigietzen@gmail.com
2013 BEAR Executive Secretary
2013 WCR District 5 Vice President
2012 President, WCR Bonita Springs-Estero
2012 Board of Director Bonita Springs-Estero Board of Directors
2012 Estero Chamber of Commerce Membership Chairman
2012, 2011, 2010, 2008-2006 Top Producer Award
2012 WCR Realtor Member of the Year Award recipient
2012 WCR Entrepreneur of Year Award recipient
Assisting Buyers, Sellers,
Investors & International Clients
Alana Consolo
Cell: 239-848-7080
alana.consolo@gmail.com
2013 WCR Bonita-Estero VP of Membership
2012 WCR Bonita Springs - Estero Community Outreach Chair
2012 WCR Rising Star Award recipient
Owner/Broker Realtor
12 BUZZ
STYLE
14 Travel Style:
Up Close and
Personal Safari
COVER STORY
18 Miracle
Homecoming:
Doug Mientkiewicz
FEATURE STORY
22 Destination Church
HAPPENINGS
28 Celebrate Estero
30 Estero Relay for Life
32 Spring Bling
BIZ STYLE
34 Chris Cole
DINING REVIEW
36 Sunshine Grille
40 CALENDAR OF EVENTS
SCENE ON SITE
42 Historical Society
Tea-Luncheon
44 Race for the Cure
46 Shoes that Fit Luncheon
48 Food and Wine Fest
50 AND ANOTHER THING

APRIL 2013
18
30
42
36
14
22
contents
10 APRIL 2013
LIFESTYLEMAGAZINEGROUP.COM | APRIL 2013 11
The Conservancy of Southwest Florida is celebrating
the completion of its two-year, $20 -million renovation and
enhancement project by inviting the public to experience
the new nature center and explore the natural pleasures of
the preserve.
The Conservancy Nature Center is a celebration of all
natural treasures in the region: water, land, and wildlife.
The two-day Grand Reopening Festival, April 20-21, will
be packed with opportunities for exploration, learning, and
family fun.
Theres something going on just about every minute
Saturday and Sunday, says Barbara Wilson, the
Conservancys marketing director.
Events will be taking place simultaneously on the main
stage, at Eaton Conservation Hall, in the Kids Corner, at the
Ferguson Learning Lab, out in the Marsh Gazebo, and at the
von Arx Wildlife Hospital.
Children will enjoy puppet shows, eco-games, story time,
live animal presentations, arts and crafts, and the touch tank.
The whole family can get involved in a Trashformation art
contest or a drum circle.
Keynote speaker Sylvia Earle will share photos and stories
from more than 60 underwater expeditions she has led
worldwide for National Geographic. She is a prolic author
and has conducted more than 7,000 hours of underwater
research.
Earle will be speaking in the Jeannie Marie Smith Theater
at noon on Saturday. Conservancy members will be treated
to a private presentation followed by a meet-and-greet later
in the afternoon.
Several other speakers will be conducing interactive
programs throughout the event, including wildlife talks,
science programs and ecology expositions. Bands will
perform throughout the two-day festival, and guests will
have opportunity to take in several lm screenings. Vendors
will provide plenty of dining and refreshment options, along
with unique eco-friendly styles.
Festival guests are asked to park at Colonial Square on
Goodlette-Frank Road for complimentary trolley service
to the festival entrance at Smith Preserve Way. For more
information on the Grand Reopening and a schedule of
events, visit www.conservancy.org/grandreopening or call
the Grand Reopening Hotline at 239-430-2466.
buzz
Conservancy of SW Florida Grand
Reopening Weekend Festival
1450 Merrihue Drive, Naples (Just south of the zoo on Goodlette-Frank Road) Sat., April 20, and Sun., April 21, from
10 a.m.-4 p.m., Admission: $10 for adults; $5 for children (members free)
UP CLOSE AND PERSONAL
safari-
LUXURIOUS AFRICA
travel
However the reason to go on a safari shouldnt
be for the accommodations. As safari travel has
become more and more popular, so has access to
game. Sometime the experience can be marred
by trucks lled with tourists all after the same
experience of being up close and personal with
the worlds most illusory animals. Lisa and her
travel team at SitInMySeats, VIP Tickets, Travel &
Concierge Services can help you avoid the pitfalls
by customizing a private safari t for your Majestic
King of the Jungle!
Cape Town, the Capital, is one of the most visually
spectacular cities in the world. Known amongst
locals as Cape Towns Little Black Dress, it is the
ideal place to begin and from which to explore the
Peninsula - the trip to Cape Point to see where the
mighty Atlantic & Indian Oceans meet at the very
tip of Africa is a spectacular! The Cape Winelands
offer wine and culinary opportunities and the city
offers a diversity of cultural experiences like no
other! You may nd yourself staying in a stand-
alone gazebo with a four-poster bed, window-side
Victorian baths, your own staff, guide and butler!
Or perhaps you prefer your own swing bridge that
links to your tree house suite.
A trip to Africa would be incomplete without riding
an elephant in Botswana! The African Elephant
possesses a deep level of emotional intelligence,
and spending time with them in their natural
environment is one of those things that must be
on your bucket list! The gateway to the Okavango
Delta provides a balance between the water based
and land based wildlife viewing in the Delta and
also exposes guests to an array of wildlife. The
game viewing here is unrivaled in some of the most
pristine wildlife areas in Southern Africa.
Then its off to Victoria Falls to view one of the
seven great natural wonders of the world. Why not
stay at the base from a hotel we call the colonial
gem in plain view of the falls and an ideal place from
which to explore the falls or enjoy the multitude of
adventure activities in the region.
Lastly let the Lisa and her team at Sit In My Seats
educate you on the importance of good behavior.
Being close to lions, and rhinos and zebras, oh
my, might be exhilarating, but make sure that
excitement doesnt get the best of you. Always
observe the animals silently. A safari provides you
with the opportunity to see them in their natural
environment and doing their natural activities, says
Lisa Crawford. Loud talking on game drives is a no
no and may frighten the animals away. Of course
never attempt to approach a wild animal on foot,
especially near your lodge or campsite where the
animals have become accustomed to humans!
Remember we are visitors in their home!
Now youre ready to get up close and personal in
Africa, one of the best and most popular destinations
for adventure and luxury travel. The magic has
already begun. Envision yourself in an open safari
jeep surrounded by buffalo giraffe loping in silence
across a yellow-ecked savanna, lions patrolling
at sundown, hyenas nervous, laughing darting
in and out of the full moon shadows. Let our team
lead you down a path that you have only walked
in your dreams!! For more information on Africa
or any other travel destination, please contact
SitInMySeats VIP Tickets, Travel & Concierge
Services at 954-456-0419/ 866-798-7328 or email
Lisa Crawford at lisa@sitinmyseats.com. You can
now customize your trip with Lisa in person at her
new ofce located at 1263 E. Las Olas Blvd., Suite
204 in Downtown Ft. Lauderdale.
The days of roughing it on a safari in Africa seem to be a thing of the
past. From Kenya to Zambia, ve-star safari camps are plentiful and
amenities arent uncommon with thatched suites, wooden terraces,
in-room plunge pools and even private helipads.
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DOUG
MIENTKIEWICZ
FOR DOUG MIENTKIEWICZ, COMING BACK TO SOUTHWEST FLORIDA AS
FIELD MANAGER FOR THE MINNESOTA TWINS CLASS A AFFILIATE, THE
FORT MYERS MIRACLE, IS IN MANY WAYS A HOMECOMING BRINGING
HIM FULL CIRCLE TO THE PLACE WHERE HIS PROFESSIONAL BASEBALL
CAREER BEGAN.
Its a gem to have him back, says Andrew Seymour, General
Manager of the Twins Fort Myers operations.
Mientkiewicz joins Hitting Coach Jim Dwyer and Pitching Coach
Ivan Arteaga. Dwyer is one of the many familiar faces, having been
the Twins minor league rover back when Mientkiewicz rst joined
the organization after being drafted in 1995 following a sensational
season with Florida State University.
The Seminoles earned their rst ACC Championship that year,
and Mientkiewicz was named the ACC Atlantic I Regional MVP. He
now starts his career as a manager wearing the same team uniform
in which he began his professional baseball career.
Ive always considered myself a Twin, he said during a Jan. 9 press
conference to introduce him as The Miracles new eld manager. I
feel like I just blinked and 16 years went by, and Im right back to
where I was.
After his rst season in the majors in 1999, Mientkiewicz joined
the U.S. Olympic team for the 2000 Sydney Games, hitting the game-
winning home run against South Korea in the seminals and helping
American capture its rst and only Olympic Gold medal in baseball.
He considers his Olympic experience the No. 1 highlight of his
professional baseball career. Another highlight was making the out
that ended the Boston Red Sox 86-year curse of the Bambino,
during the 2004 World Series.
Every kid dreams of winning the World Series, says Mientkiewicz,
one of just ve American baseball players with both an Olympic
gold medal and a World Series ring. He also earned the American
League Gold Glove award as top defensive rst baseman with the
Twins in 2001.
After nine years with the Twins organization, Mientkiewicz went
to Boston in a four-team, multiple-player trade that landed him
and Montreal Expos shortstop Orlando Cabrera on the historic
Red Sox team. The transition went smoothly for Mientkiewicz, who
MIRACLE HOMECOMING:
DOUG MIENTKIEWICZ
TO MANAGE FT. MYERS MIRACLE WORLD SERIES
WINNER & OLYMPIC MEDALIST COMES HOME
BY LAURA CUMMINGS GATES
knew many Red Sox players from
spring training in Fort Myers.
We were a traveling
reality show before they had
reality shows, he says of the
championship team that started
the series down 3-0 to the
Yankees before storming back for four
straight wins. It was pretty exciting.
That team was a perfect train wreck.
Before being traded to Boston,
Mientkiewicz had settled in Estero.
Although he was awarded the starting
rst base job for the Twins in 2001, his
permanent residence was in Pelican
Sound.
We were in Estero when the only thing
they had was Pelican Sound, and they just
got Bahama Breeze, so a lot has changed
since then, recalls Mientkiewicz. You
could get from Estero, up 41, all the way
to the stadium in about ve minutes.
Born in Toledo, Ohio, and raised
in Miami, Mientkiewicz considers
himself a Florida boy, having played for
Westminster Christian School in Palmetto
Bay, a baseball mecca that also produced
World Series winner Alex Rodriguez.
Mientkiewiczs broad-reaching
background is a huge draw to The Miracle,
Seymour says. He has connections with
fans in Miami and Ohio, as well as fans of
FSU, the Twins, the Red Sox and the ve
other professional teams he played for:
the New York Mets, Kansas City Royals,
New York Yankees, Pittsburgh Pirates
and Los Angeles Dodgers.
He has tremendous reach, Seymour
notes, adding, Hes a hustler. Hes a real
get-dirty, get-after-it kind of guy. Hes a
leader in the clubhouse and a character
guy.
Mientkiewicz made his coaching debut
last season as hitting coach with the
Ogden Raptors, a Los Angeles Dodgers
afliate in Ogden, Utah. He was eager to
head back home to Fort Myers to take
the top job for The Miracle, replacing
former Miracle manager Jake Maurer,
who has moved to the Twins newest
Class A affiliate, the Cedar Rapids
Kernels.
The Miracles season kicks off April
4 with a home opener against the
Bradenton Marauders. Mientkiewicz says
his goal as manager is to develop players
both on and off the eld.
The best part of coaching is when you
see a player grow, and that has nothing
to do with his athletic ability, Mientkiewicz says. You start to see a maturity and
see them take it a little more serious every time they step onto the eld. This is their
career. Its part of becoming a man.
Players have to want success bad enough to work for it, he says. That was a lesson
he learned early from his all-time favorite coach, his dad, Len Mientkiewicz.
My dad used say, 100 swings a day or youre cheating yourself, Doug recalled.
Thats the way it was since I was ve years old. He was and always will be my No. 1
manager. He taught me the basics and taught me how to work.
Now its Mientkiewiczs turn to pass that work ethic onto his son, Steel. At age
7, Steel is already a huge sports fan and loves hanging around the eld and in the
clubhouse with the players.
Hes looking forward to getting thrown in the garbage can by my guys, Mientkiewicz
jokes.
Seymour made sure Steel had plenty of Miracle baseball caps, properly outtting
him to cheer for his dads new team. He and Mientkiewiczs wife, Jodi, will drive up
from the familys home in Islamorada for visits throughout the season.
Coaching in the minor leagues is a challenging job, as the top priority is developing
players, Mientkiewicz said.
Being a minor league manager is tough because if youre players do really well, they
move on, he says. As a fan, you want to watch youre team win and at the Twins
organization, we feel winning is a big step to becoming a major league player but
Im not going to put it ahead of somebodys health or developing somebody else. Its
denitely challenging as a manager.
Many players already know Mientkiewicz and are excited to learn from him,
Seymour says.
On eld and off, weve got a great deal of talent ready to entertain and dazzle the
people of Southwest Florida, Seymour adds. Needless to say, we are all tremendously
excited for another exciting season of Miracle Baseball.
The Miracles regular season runs from April 1 to Sept. 1. For a complete schedule
and player roster, visit www.miraclebaseball.com.
Congratulations!!!
www.realtyworldfl.com | (239) 495-9668
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4 Bedrooms / 2.5 Bathrooms / 3,186 Square Feet
9070 Cedar Creek Dr. Bonita Springs, Florida 34135
This Sunday, you might want to take a trip to DC. Not the
seat of U.S. government, the other DC: Destination Church.
Its a new worship alternative in Estero, veering sharply
from the stereotypical image of church. From the name to the
location inside Regal Gulf Coast Cinema nothing about this
church is traditional, apart from some core biblical beliefs.
Dress is casual and worship lively, as Destination Church
reaches out to those turned off by liturgy. The opening
series focused on strengthening marriage rather than Lenten
A Denitely
Different
Destination
themes. To draw interest from those on the verge of
making a marital commitment, the church advertised
free movie tickets to students from Florida Gulf Coast
University and elsewhere, who attended the grand
opening service March 3.
We asked Pastor John Wilcox why he decided to start
Destination Church and how its style of worship ts into
the overall landscape of spirituality in Estero.
WHY DID YOU OPEN A CHURCH IN A
MOVIE THEATRE?
It is a place everyone has been before. People who
may not be so quick to go to a traditional setting might
feel more natural going into a theater. It also provides an
environment where people can kind of lose themselves in
the experience. It was a ready made environment which
allows for dynamic music and worship, great acoustics
and great aesthetics.
HOW DID YOU COME UP WITH THE NAME?
We wanted a name that would appeal to both church
and unchurched people. What Destination Church says
is that Jesus is the ultimate destination. It is interesting
that when it comes to faith, the destination is actually
the starting point to the real journey we were meant for
a life with Christ.
WHAT SETS DC APART FROM OTHER
CHURCHES IN THE ESTERO AREA?
We all recognize we are on the same team, but we are
called to speak in different ways. People who are willing
to listen to what Destination Church has to say, may not
be willing to hear what another church might say, and
vise-versa. The reality is there are over 100,000 people
within a 15-minute radius of our church, and yet there are
only enough seats on any given Sunday for less than 10
percent of these people. In truth, we could use another
handful of churches in this area.
IS DC PART OF ANY DENOMINATION OR
NETWORK OF CHURCHES?
We are part the New Wave Network. We have launched
ve churches along the I-75 corridor of Southwest Florida.
We have positioned ourselves as an interdenominational
church which says regardless of your religious background,
or the lack of a religious background, we want you to join
us and be part of what we are doing.
WHY DO YOU FEEL SO MANY PEOPLE ARE
TURNED OFF BY TRADITIONAL CHURCH?
Traditional church has an audience but has never
sensed the need to change as culture has changed. At
DC, we try to speak the language of the culture, without
losing the essence of the message. The surprise is we have
crafted a very modern experience with a very traditional
gospel message.
WHAT IS THE VISION OF DESTINATION
CHURCH?
At Destination Church, we do life with purpose and
faith with relevance. We want to show how the message
of Jesus is relevant to our culture, strengthens families
and communities, encourages giving and service, is for
everyone and our individual grace stories must be
communicated. It gives life and denes purpose. Society
views the church as hypocritical and self-righteous. In
reality, the church should put on full display who we really
are: broken people in need of a God who continues to
love and x broken things.
Sundays
Regal Gulf Coast Stadium 16 &
IMAX at Gulf Coast Town Center
10 AM
www.DCestero.com
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LIFESTYLEMAGAZINEGROUP.COM | DECEMBER 2012 25
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6
APRIL
Miromar Outlets
11AM-2PM
The Estero Chamber of Commerce is preparing
for its 10th annual Celebrate Estero at Miromar
Outlets on April 6. Its become a tasty annual
tradition for our community, with a chili and rib
cook-off, as well as many vendor booths.
This year, Estero Lifestyle Magazine has joined
the party as title sponsor.
The vision of Estero Lifestyle Magazine is to
bring back to the community the people, places
and events that contribute to the Estero lifestyle,
says Publisher Gary Israel. What better way than
to sponsor an event that celebrates all thats good
and positive in our community.
The Estero Fire Rescue District (EFR) is again
challenging teams from other re districts, as
well as community organizations, to a Chili and
Rib Cook-off. Estero reghters will face their
longtime rival, the Southern Boys from San Carlos
Park, as well as other competitors. Last year,
Estero brought home the trophy for Best Overall
Ribs, while the Southern Boys took the trophy for
Best Overall Chili.
We are really looking for community groups
and organizations to come out and challenge the
reghters this year, says EFR Public Relations
Manager Susan Lindenmuth. Its time to see who
truly has the best chili recipes and who has created
the best rub for ribs. Its all about the bragging
rights.
Celebrate Estero differs from most festivals
because its about the local residents and
businesses not seasonal tourists, says Debi
Montenieri, president of the Estero Chamber of
Commerce.
happenings
Celebrate Estero
County and state agencies, including the Lee County
Sheriffs Department, will be greeting the public and
displaying equipment. Family entertainment includes
stilt walker and balloon artist Way Too Tall Torrie, a hit
at her Celebrate Estero debut last year.
The Estero High School Jazz Band will be playing
throughout the event, and the Cool Cruisers of Southwest
Florida will join the celebration this year with a cruise-in
of classic cars.
For the rst time, the Chamber will be awarding
$2,500 scholarships to two Estero students heading to
Florida Gulf Coast University. The scholarships were
made possible through the Meg Judge Memorial Golf
Tournament, named in honor of the Chambers founder
who died in 2011.
Judge dreamt up the idea of Celebrate Estero more
than a decade ago, working closely with Shelley Starner-
Pritt, assistant general manager for Miromar Outlets, to
create an event which would not only celebrate Estero
businesses but also the government agencies which
serve and protect Estero residents.
Chamber directors are keeping the tradition alive,
making changes and additions to enhance the annual
celebration. This year, the date was changed from mid-
February to early April, so as not to compete with other
events happening in season. This years crowd should be
the largest yet, Montenieri adds.
Much has changed in Estero since the rst Celebrate
event in 2004. Miromar Outlets was fairly new then,
having doubled in size since those early days. The overall
population of Estero also has doubled. Back then, The
Villages at Country Creek was the only sizable residential
development along Corkscrew Road.
Estero was a cow patch, Montenieri says.
The community has since become a destination for
shopping and entertainment, as well as home to more
than 32,000 full-time and 19,000 seasonal residents.
Estero is young in comparison to most other
communities, and it has the advantage of being planned
and developed in an intelligent way, Montenieri says.
The Chamber has been part of that careful planning,
often lobbying government ofcials on issues affecting
Esteros quality of life. While the approach was needful,
the Chamber also has evolved. The current leadership
is sharing duties and providing more opportunities for
business representatives to network, learn and support
each other, Montenieri says.
The Chamber is adding ve or six new members each
month, she adds. It really is becoming a new and vibrant
chamber.
Montenieri invites community members to come out to
Miromar Outlets April 6 to sample some great chili and
ribs, enjoy the entertainment and learn more about the
businesses and agencies which serve Estero.
This is a great opportunity for the businesses to
showcase themselves, she says. The community comes
out, and everyone has a good time.
19
APRIL
Estero Community Park
6 PM
www.relayforlife.org
Estero
Relay for Life
About 35 teams are hoping to raise more than $35,000
for the American Cancer Society during the Estero Relay
for Life, which starts the evening of April 19 and runs
through the night.
Team members will be taking shifts walking the track at
Estero Community Park for 18 hours straight. The length
of the event, including times of light and darkness, is
intended to symbolize a cancer patients journey through
treatments and recovery.
After teams walk through the night, they will be leaving
exhausted and weak, just like someone enduring cancer
treatment. However, the dawn of the new day reminds
them there is hope for a cure.
The event kicks off with a Survivors Lap and includes
a breathtaking luminary display on the hill throughout
the night. Each luminary bears the name of a loved one
lost to cancer or a survivor currently battling the disease.
Weve all been touched by cancer, and its nice to
see the community get behind this and want to make
a difference, said Audra Holowesko, community
representative for the American Cancer Society. You
really are helping people in your community who are
going through cancer and their caregivers.
Not only does the money go toward cancer research,
much of it stays in Southwest Florida to directly benet
cancer patients. The local ACS chapter runs its own
wig center for those who have lost their hair through
treatments, Holowesko added.
This year, Michael Jackson of Keller Williams Realty
has taken the helm as chairman of the event.
My father is a two-time cancer survivor, and I lost
a very close friend last year at the age of 30, Jackson
explained. He was mentored by last years chair,
Judi Gietzen, having previously been Activities and
Entertainment chair.
The 18-hour relay will include plenty of opportunities
for community involvement and support, from cheering
on walkers to entering rafes or enjoying bands on stage,
Jackson added.
Holowesko said she is encouraged to see the Estero
event gaining community support each year.
We have a lot of new teams that havent participated
before, which is exciting because its showing the event is
growing, Holowesko said. Its awesome to see veteran
teams mentoring those new teams. Were gearing up and
getting really excited.
20
APRIL
Childrens Hospital
Atrium at Health Park
For one night each spring, seriously ill Southwest
Florida children are transformed into superstars.
They walk the red carpet and pose for paparazzi
as camera bulbs ash and adoring fans ask for
autographs.
Roles are reversed as Florida Gulf Coast
University student athletes cheer for the pint-sized
MVPs during Spring Bling, a unique community
collaboration designed to honor children as they
courageously battle through hospitalizations and
treatments.
Its a red-carpet event for those children with
life-threatening illnesses, who truly are MVPs in
Southwest Florida, says founder Jennifer Gabou,
the womens tennis coach at FGCU. The student
athletes do a great job with their enthusiasm and
treating those young kids with the respect they
deserve and as heroes who really are ghting for
their lives.
Now in its fourth year, Spring Bling is a night
of dinner, dancing, games and giveaways for child
patients and their families. The gala has grown
each year through a partnership between FGCU
Athletics, the United Way, The Childrens Hospital
of Southwest Florida, and For the Kids Foundation.
It really has become an awesome collaborative
effort, Gabou says. We have no budget. Its really
an event of the heart.
Carrabbas caters dinner, and chocolatier
Norman Love brings dessert. This years event
is scheduled for April 20 and takes place in the
beautiful Childrens Hospital atrium at Health Park.
We take over the atrium and totally transform
it, says Stacie Kmetz, a child life specialist with
Lee Memorial. They get to come to the hospital to
experience something fun instead of some kind of
medical procedure. Having a party like this helps
them to normalize.
Invitations have been sent to the young honorees,
who will arrive in their fanciest ensembles. A
station for further glamming will be set up near
the entrance, where attendees may nd accessories
like makeup, party hats, and glow sticks.
When theyre ready, these tiny superstars strut
down the red carpet, which is lined with about
90 student athletes, all begging for a scrawled
autograph on their T-shirt. The Downtown Diva
conducts live interviews from the runway.
Theres a myriad of emotions you see as they
walk the red carpet, Gabou says. Ive been
brought to tears many times.
Nearly everyone involved in planning the event
gets teary-eyed, Kmetz says.
She got involved after Gabou had contacted Kim
Berghs at the United Way Volunteer Center, looking
for volunteer opportunities for her FGCU womens
tennis team.
Jennifer is all about the teamwork and seeing
where a new idea might t in place, Berghs says.
Its just been an amazing growth of a tiny operation
which has made an impact on the families and the
children. Its something every spring the children
can look forward to.
The event is all about making kids smile, the
partner agencies say.
Theres no other event like this in any Division
1 institution, Gabou says. Im very proud of our
student athletes who are so willing and excited to
do it. They are awesome ambassadors that night.
Everyone is just there for the children.
happenings
Spring Bling: SWFL Child Patients
Walk the Red Carpet
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Chris Cole opened the Estero
Foot Solutions store 5 1/2
years ago in the Publix plaza at
Corkscrew Road and U.S. 41. Hes
always enjoyed an active lifestyle
and wanted to help others get or
stay active.
As a licensed, board-certied
pedorthist a specialist in the use
of footwear and supportive devices
Cole works with a variety of
people, from athletes to diabetics.
He loves when customers express
their gratitude with a hug or share
their positive experience on the
Foot Solutions website.
Many of our customers say they feel much
better and are able to be more active because
we helped alleviate their pain, Cole says. Its
such a great feeling to know that we were able
to do our little part to help them live a more
enjoyable life.
WHO IS YOUR TYPICAL CUSTOMER?
Our typical customer is anyone who wants
to enjoy comfortable, pain-free feet! It ranges
from those who are experiencing severe foot
problems, joint pain, or back pain, to avid
walkers and runners who want to enjoy more
comfort and improved performance.
HOW IS FOOT SOLUTIONS DIFFERENT
FROM OTHER SHOE STORES?
We are the only store of our kind in the area
with a Licensed Board Certied Pedorthist on staff. We offer
all of our clients pedorthic evaluations, which include gait
assessments, precise measurement of the feet, and 3D foot
scans. However, what really makes us stand out is that we sit
down and spend quality, one-on-one time with each customer,
listening and understanding their needs and wishes. We want
to form lasting relationships.
WHAT DO YOU WISH EVERYONE KNEW ABOUT ESTERO
FOOT SOLUTIONS?
We have comfortable footwear that is both stylish and
affordable. In fact, in most cases we save our clients money!
WHAT ARE THE MOST COMMON FOOT PROBLEMS YOU
SEE, AND HOW CAN YOU HELP?
Plantar fasciitis (heel pain) is probably the most common.
Other common problems we see include bunions, heel spurs,
Achilles tendonitis, arch pain, and calluses. We help by rst
educating our clients on how their foot functions, specically
related to their environment and footwear. We also provide
education about their condition. We help each client nd the
best products for their particular situation and unique foot
type. Along with arch support and proper footwear, we also
recommend rest, ice, and proper stretching. All are critical to
recovery and prevention.
HOW DO YOU HELP SERIOUS ATHLETES?
It begins with our detailed evaluation, which helps us
understand the athlete and his or her unique needs. Runners,
for example, are offered the option of a treadmill running
assessment, in which we evaluate their running form, so we
can recommend the best shoes or inserts. Custom orthotics
are one of the most effective devices we use to enhance foot
mechanics. They are used for better performance, injury
prevention and relief of particular issues. We also offer
recovery sandals, which are great for post-workouts.
WHAT CHARITABLE ORGANIZATIONS DOES FOOT
SOLUTIONS ESTERO SUPPORT, AND WHY?
Our passion is helping people. There are some great
organizations that are a good t with our business, so we love
to support these worthy causes:
Soles4Souls large distribution of footwear to those in need
both nationally and internationally.
Shoes for the Cure localized distribution of footwear and
recycling of worn-out footwear.
Local state parks We love the outdoors and supporting the
preservation of nature. We host an annual 5K at Koreshan
State Park called Footloose & Fancy Free and participate
as an in-kind sponsor in the Lovers Key run each year.
Bonita Springs Rotary Club changing peoples lives locally,
nationally and internationally.
We also sponsor or provide free foot scans for many area
runs, golf tournaments and other events which are afliated
with a number of charitable organizations such as the Humane
Society, Make a Wish Foundation, Lee Memorial Foundation,
The Passion Foundation, Harry Chapin Food Banks and Susan
G. Komen.
biz style
Foot Solutions of Estero
21301 S. Tamiami Trail, Estero
www.footsolutions.com/store/estero
Meet Chris Cole,
Certied Pedorthist
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SUNSHINE GRILLE
Let the sun shine in
Sandy Stilwell started washing dishes in her uncles
restaurant when she was 12 years old and quickly
determined one thing: She would never be in the
restaurant business.
While it took her a couple decades to reconsider,
Stilwell now runs seven local restaurants with plans to
build an eighth near the Sanibel Causeway. Together, her
restaurants served more than 1 million people last year.
What was my greatest fear has turned into my
greatest passion, says Stilwell, a Fort Myers native who
built a career in the hotel industry before venturing into
restaurants with the opening of Keylime Bistro at her
Captiva Island Inn 13 years ago.
We set out to try her lone Fort Myers location, the
Sunshine Grille, which moved to a corner lot on Gladiolus
Drive in November 2011, doubling its size and offering
an updated look and menu. Chef Roger Chastain, who
studied at Johnson and Wales and the Culinary Institute
of America and has worked for several elite dining
establishments, took over the kitchen at Sunshine Grille
last summer. Hes often seen greeting guests to ensure
they are thoroughly satised with his creative cuisine.
Known for its Wood Fired Steaks and Seafood, Sunshine
Grille is winner of the 2012 Wine Spectator Award and
features live music every night of the week.
We consider ourselves a very great date spot, says
Stilwell, noting the restaurant always takes reservations
and welcomes plate sharing.
The atmosphere is relaxed and inviting from your rst
steps in the door, with the glow from the wood-re oven
promising a culinary delight. As we headed to our booth,
we passed by the musician singing softly, the melody
perfectly piped throughout the restaurant to create
ambiance without overshadowing conversation.
We slid into our elevated booth, soaking up the warmth
of the room, which was buzzing with life. Although we
were in the middle of the dinner crowd, our corner booth
seemed intimate enough for quiet conversation. Deep-
colored wood, rugged stonework and warm lighting give
Sunshine Grille a friendly feel.
At the suggestion of our server, Linda, we launched
our dining experience with an appetizer of Sea Scallops
and Goat Cheese. The dish was attractively plated with
generously sized scallops arranged around a hearts-of-
palm pentagon, which enclosed the warm herb crusted
goat cheese and roasted red peppers. Served with
crostinis and drizzled with fresh herb olive oil, Linda did
not steer us wrong on this tasty beginning.
We also shared the Mussels Herbanato, featuring Prince
Edward Island Mussels sauteed in white wine, garlic and
lemon juice with a touch of butter and fresh herbs
delicious! Sunshine Grille is also famous for its Wood Fired
Flatbreads. Langostino Spinach features lobster meat
and fresh spinach while the Roasted Fresh Veg combines
grilled eggplant, portobello, sauteed onion and peppers
with that fabulous goat cheese.
It was time to dive into our
soup and salad course, and one
special salad caught my attention:
Jim Nathans Favorite. We asked
Linda how the amiable CEO of
Lee Memorial Hospital got his own
menu item. A regular customer,
the health-conscious Nathan would
often bring an index card listing
specic ingredients: spinach, carrots,
pecans, croutons, parmesan cheese
and mandarin oranges with citrus
dressing. Although its not on the
menu, Nathan liked his salad topped
with salmon, Linda noted.
Stilwells connection with Lee
Memorial goes back many years. She
and her restaurants are known for
philanthropy, supporting numerous
community events benefitting
The Childrens Hospital and many
other local charities. Stilwell serves
on the board of directors for the
local Salvation Army chapter, Pace
Center for Girls and The Greater
Fort Myers Chamber of Commerce.
Her restaurants food and beverage
donations also support CCMI Soup
Kitchen, Ronald McDonald House,
Barbaras Friends, Hope Hospice and
many other worthy causes.
When people come in and
experience the restaurant, they can
know their money is going back into
the community, Stilwell says.
As we nished up our salads and
some tasty Fresh Florida Seafood
Gumbo, we admired the diversity of
entrees offered on the menu. With
encouragement from Linda and Chef
Roger, we agreed to venture into new
taste-bud territory with the Sunshine
Grilles famous Low Country Shrimp
and Grits.
Hailing from the North, I had
not tried this southern sensation.
Organic whole cut yellow grits
provided texture while jalapenos
and Andouille sausage gave a gentle
heat. Combined with large, sauteed
shrimp and melted white cheddar in
a avorful sauce, its easy to see why
this dish is a new Sunshine Grille
favorite.
After sampling the Shrimp and
Grits, I was persuaded to try Chef
Rogers snapper special for the
evening. I was not disappointed by
the aky, fresh Florida red snapper,
topped generously with a breaded
crab and shrimp bake and parmesan
cheese.
Others in our dinner party tried
Wood Grilled Filet Mignon and
Wood Grilled Rack of Lamb, both
succulently seasoned and cooked
to tender perfection. The juicy let
was complemented by a red wine and
fresh herb demi-glace, while the rack
of New Zealand lamb came with mint
jelly sauce. Both were served with
mashed potatoes, fresh vegetables
and a zippy braised red cabbage.
We capped off the evening with
coffee and an indulgent white
chocolate cheesecake, as well as
some warm apple cobbler a la mode.
It was a sweet ending to a pleasant
evening out at Sunshine Grille.
8700 Gladiolus Drive, Fort Myers
Open for Lunch and Dinner
Reservations: (239) 489-2233
The best homemade breakfast and lunch
in Bonita Springs!
WINNER-2008/2009/2010/2011/2012 BEST OF BONITA
News-Press Peoples Choice Awards. Homemade specialities
including eggs,omelets, pancakes, waffles, homemade soups,
salads, chili,Taylor Pork Roll, scrapple, sausage gravy, corned
beef hash, creamed chip beef, roast beef and turkey and
Real Philly Cheesesteaks, and homemade rice pudding.
Servlng 8reak|ast ano Luncb Open Dally 7am3pm
Beer &Wine Served
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Old 41 8 Bernwood Parkway 239-948-4123 or 239-948-4190
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"Hoopy Hour" lrom 4:30 p.m. - S:30 p.m.
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Norrh Tomiomi Troil Nopls Florido 3
(239) 596-6844
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Lifestyle Magazines wants to know about
whats happening in our community!
Please submit story ideas to
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APRIL 2012 AMERICAN CANCER SOCIETY BIRTHDAY BALL | SOLITA | CATALONIA
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ARTS & ENTERTAINMENT
APRIL - MAY 4
THE FOX ON THE FAIRWAY
Off Broadway Palm Dinner Theatre
(239)278-4422 or www.broadwaypalm.com
APRIL 2-3
MIAMI CITY BALLET III
Naples Philharmonic Center for the Arts:
Hayes Hall
(239)597-1900 or www.thephil.org
APRIL 3
FGCU NEST FEST: GABRIEL ISGLESIAS
Germain Arena, Estero
(239)948-7825 or www.germainarena.com
APRIL 3-27
FULLY COMMITTED
Big Arts Theater, 2000 Periwinkle Way, Sanibel
(239)395-0900 or www.bigarts.org
APRIL 5-JUNE 19
NOIR CONFIDENTIAL
Seminole Gulf Railway
(239)275-8487 or www.semgulf.com
APRIL 6
CELEBRATE ESTERO & CAR CRUISE-IN
Miromar Outlets, 10 a.m.-2 p.m.
(239)948-7900 or www.esterochamber.org
SIBLING LOOK-ALIKE CONTEST
Miromar Outlets, Estero, at noon
www.miromaroutlets.com
ARTS WORLDWIDE
Center for the Arts Bonita Springs, noon-4 p.m.
An afternoon of performers from around the
world, plus Empty Bowls benetting the
Bonita Springs Assistance Ofce.
(239)495-8989 or www.artcenterbonita.org
SWFL SYMPHONY MASTERWORKS 5
Barbara B. Mann Performing Arts Hall
(239)418-1500 or www.swso.org
APRIL 7
GULFCOAST SYMPHONY:
BROADWAY SHOWSTOPPERS
(239)481-4849 or www.bbmannpah.com
APRIL 8
SMOKEY ROBINSON
Hayes Hall
APRIL 11-MAY 18
MENOPAUSE THE MUSICAL
Broadway Palm Dinner Theatre
APRIL 13
CELEBRATE BONITA
Riverside Park, Bonita Springs, 2-9 p.m.
(239)949-6262 or www.cityofbonitasprings.org
APRIL 14
FORT ROCK 2013
JetBlue Park, Ft. Myers
www.fortrockfestival.com
NAPLES CONCERT BAND
Cambier Park, Naples
(239)263-9521 or www.naplesconcertband.org
IRA GLASS
(239)481-4849 or www.bbmannpah.com
MONTEREY JAZZ FESTIVAL ON TOUR
Hayes Hall
APRIL 17-MAY 11
THE MOUSETRAP
Sugden Community Theatre, Naples Fifth
Avenue S.
(239)263-7990 or www.naplesplayers.org
APRIL 18
FRANK SINATRA JR.
Hayes Hall
APRIL19-MAY17
MISS NELSON IS MISSING
Broadway Palm Childrens Theatre
APRIL 20
CONSERVANCY OF SWFL GRAND
REOPENING FESTIVAL
Conservancy of Southwest Florida, Naples,
10 a.m.-4 p.m.
(239)793-3525 or www.conservancy.org
EARTH DAY
Koreshan State Historic Site, Estero
9 a.m. - Sunset
(239)992-0311 or www.oridastateparks.org
OYSTER-LYMPICS
Timbers Restaurant & Fish Market,
Sanibel Island
(239)395-2233 or www.shellmuseum.org
PET SHOW
Miromar Outlets (by Hartstrings),
registration at 10 a.m.
APRIL 21
BONITA SPRINGS CONCERT BAND
Riverside Park, Bonita Springs, 2 p.m.
(239)405-3320 or www.
bonitaspringsconcertband.com
APRIL 23
BRIT FLOYD: WORLDS GREATEST
PINK FLOYD SHOW
APRIL 23-27
NPO: SOUNDS OF SIMON &
GARFUNKEL
Hayes Hall
APRIL 23-24
SHEN YUN: CHINESE DANCE
(239)481-4849 or
www.bbmannpah.com
APRIL 26
FAMILY MOVIE NIGHT: THE LORAX
Miromar Outlets Restaurant Piazza, 8 p.m.
APRIL 28
ESTERO CONCERT SERIES AT
KORESHAN: MUSIC OF HADYN AND
SCHUBERT
Koreshan State Historic Site, Estero
(239)596-8404 or www.oridastateparks.org
APRIL 30
WILLIE NELSON & FAMILY
HAVE AN EVENT COMING UP?
Email us at info@lifestylemagazinegroup.com
ESTERO EVENTS
A P R I L 2 0 1 3
calendarofevents
SPORTS & RECREATION
APRIL 1
ESTERO HS BASEBALL VS. SOUTH
Estero High School | http://est.leeschools.net
APRIL 2
ROTARY RUN 5K
Riverside Park, Bonita Springs, 7:30 a.m.
www.active.com
ESTERO HS BASEBALL VS.
E. LEE COUNTY
Estero High School | http://est.leeschools.net
APRIL 4&6
FT. MYERS MIRACLE VS. BRADENTON
Hammond Stadium at the
Lee County Sports Complex
(239)768-4210 or www.miraclebaseball.com
APRIL 5
FGCU SAND VOLLEYBALL VS. FAU
Estero Community Park
www.fgcuathletics.com
APRIL 9
FGCU BASEBALL VS. FAU
Swanson Stadium at FGCU
ESTERO HS BASEBALL VS.
ISLAND COAST
Estero High School
http://est.leeschools.net
APRIL 9-11
FT. MYERS MIRACLE VS. JUPITER
APRIL 12
ESTERO HS BASEBALL VS. GULF COAST
Estero High School
http://est.leeschools.net
APRIL 13-14
FGCU SOFTBALL VS. JACKSONVILLE
(Double header on April 13)
FGCU Softball Complex | www.fgcuathletics.com
APRIL 14
FT. MYERS MIRACLE VS. CHARLOTTE
Hammond Stadium at the Lee County Sports
Complex
APRIL 15-17
FT. MYERS MIRACLE VS.
PALM BEACH
APRIL 16
FGCU BASEBALL VS. FL GATORS
Swanson Stadium | www.fgcuathletics.com
APRIL 19
FL TARPONS VS. MISSOURI
MONSTERS
APRIL 19-21
FGCU BASEBALL/SOFTBALL VS.
USC UPSTATE
Swanson Stadium and FGCU Softball Complex
APRIL 23-24
FGCU BASEBALL VS.
BETHUNE-COOKMAN
Swanson Stadium | www.fgcuathletics.com
APRIL 26-27
FT. MYERS MIRACLE VS. CHARLOTTE
APRIL 26-28
FGCU BASEBALL/SOFTBALL VS. N.
KENTUCKY
Swanson Stadium and FGCU Softball Complex
APRIL 27
FL TARPONS VS. GA RAMPAGE
CENTER FOR THE ARTS CHARITY
GOLF TOURNAMENT
Copperleaf Golf & Country Club, Estero
7:30 a.m.
(239)495-8989 or www.artcenterbonita.org
APRIL 27-28
MENS USA RUGBY SOUTH
CHAMPIONSHIP
JetBlue Park, Ft. Myers
(239) 334-4700 or www.leeparks.org
scene on site
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The Estero Historical Society held its 13th Annual
Tea-Luncheon March 4 at Shadow Wood Country
Club. The theme of Lace spawned many
creative ideas on dress and table decoration.
Speaker Sue Draper-Lowe, an antique linen
dealer, educated guests about the different types
of lace and how they were used throughout
history. Prizes were awarded to the Best
Table, Best Dressed and Best Hats. The annual
fundraiser supports the Historical Societys
efforts to restore a 1904 Estero Schoolhouse.
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Estero Historical
Society Tea-Luncheon
scene on site
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Thousands of runners and walkers dressed in pink
participated in the Susan G. Komen Race for the Cure
March 9 at Coconut Point Mall in Estero. The race is
a community wide effort to ght breast cancer on a
local level. Survivors, sponsors and supporters band
together to raise money for local agencies helping
in the ght. Thirteen organizations requested grants
totaling $1.4 million to provide education and support,
diagnostic screening, treatment and access to care
for the uninsured. Seventy-ve percent of funds raised
through Race for the Cure stay in Southwest Florida,
while the remaining 25 percent goes toward national
breast cancer research programs. Since 2002, the
Southwest Florida afliate of the Susan G. Komen
Foundation has awarded $5.5 million in local grants.
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&&& V & V & V && inc incent ent ent nn en Ci Cicch cchesi esi si iii
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Race for the Cure
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scene on site
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Tom& & Pat Pat Le Legge ggett tt
The Eighth Annual Shoes That Fit Luncheon Feb. 25 at Shadow
Wood Country Club featured a fashion show by Dillards and the
Shadow Wood Golf Shop. The event also included rafes and
a silent auction to support the Leggett Shoe Foundation, the
Bonita Springs chapter of Shoes That Fit, an organization which
provides new shoes for low-income children. Guests also had an
opportunity to take size information for a specic local child,
outtting that child with new clothes for school. The annual
luncheon raises funds for the foundations Back to School
handouts in the fall.
Eighth Annual Shoes That
Fit Luncheon
BROKER-ASSOCI ATE OF REALTY WORLD OF FLORI DA
239.910.0304
Joe Pavich, Jr.
Over $85,000,000 i n gross sal es i n 2010, 2011, 2012
I nnovati ve marketi ng strategy
Personal i zed websi te custom to your home
I nteracti ve fl oor pl ans
Professi onal photography
I nternati onal exposure of your home
Over a decade of Full Time Real Estate service in Southwest Florida
Expert i n Luxury Real Estate
Fi ve Star Award by Gul fshore Li fe Magazi ne for consecuti ve years
Top 3 in the nation-2011 and 2012 for closed sale volume for Realty World Florida
WWW. J O E P A V I C H J R . C O M WWW. E S T E R O R E A L E S T A T E L I S T I N G S. C O M
LEADER IN
LUXURY
REAL ESTATE
scene on site
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Nicole Black & & & &&&& Bri Bri Bri Bri Bri Bri Bri Bri B an an an an an an an an a Ro Rooland and
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RRob Rob R b RR Wi Wi Wi WWi Wi Wi Wilso lso lso ls so lsso l n & n && n && n & Ju Julie lie liee Colem lemm lem em lemman an an an n aaaa
More than 400 guests attended the Southwest Florida Food &
Wine Fest Grand Tasting and Auction Feb. 23 at Miromar Lakes
Beach Clubhouse, benetting The Golisano Childrens Hospital
of Southwest Florida, Edison State Colleges pediatric nursing
program and Florida Gulf Coast Universitys endowed Music
Therapy program. The Wine Fest has raised more than $5 million
since its inception in 2009 and has pledged to raise $10 million
for The Childrens Hospital. This year, Joe Anderson, of Benovia
Winery, pledged a $2 million matching donation to the hospital.
Baltimore Ravens cheerleaders helped with auction fun, with 31
live auctions happening during the event.
Food & Wine Fest Grand
Tasting and Auction
We provide all phases of general dentistry
including:
Cleanings Dentures
Root canal Periodontal therapy
Extractions Crowns and bridges
Fillings (White - composite - only) Nitrous oxide analgesia
re r i n ike u a y. We t at ou pat e ts l o r f mil
We also offer Cosmetic dentistry and Implant dentistry
Claudie I. Delgado-Feeney, D.M.D.
Owen F. Feeney, D.M.D.
24940 S. Tamiami Trail, Suite 202 Bonita Springs, FL 34134
Member, American Dental Association, Academy of General Dentistry, American Academy of Implant Dentistry and
The Bonita Springs Area Chamber of Commerce
FL License # DN-0014293
Tel (239) 948-4886
www.bonitaesterodental.com
Exp. 04/31/2013
BRUCE TURKEL
Twitter has forever
changed the way people
communicate, because being
limited to 140 characters
forces writers to be succinct.
Even if you dislike Twitter,
you can thank it for forcing
people to shorten their
prose. As editor Arthur
Polotnik wrote, You write to
communicatewhats burning inside you. And we
edit to let the re show through the smoke.
It doesnt take much editing when youre using
Twitter to tell people, I just ate a yummy peanut
butter and jelly sandwich. Or, The tallest building
in the neighborhood is the library. Must be because
of all the stories. (Random tweets I grabbed when
I was writing this post.) But those words belie
Twitters real use: instant communication with a
simultaneously random yet connected universe of
readers.
Those of us who write advertising for a living
were tweeting long before Twitter was ever
invented we just didnt know it. Because when
it comes to writing taglines, 140 characters feels
like a hopelessly indulgent all-you-can-eat
smorgasbord of letters.
Consider some of the best advertising
youve seen. Even though millions of dollars
were spent on photography, special effects,
and celebrity voiceovers, what
you probably remember most
are the powerful and brief
taglines
Does she or doesnt she?
Imagination at work.
There is no substitute.
The relentless pursuit of
perfection.
Just do it.
When we create a new brand for our
clients, we nd that the tagline is usually
the hardest assignment we have. After all, the
tagline is where we have to compress everything a
company stands for and does in as few words as
possible almost always less than 10 and most
often just three or four.
What makes the assignment even harder is that
our job isnt just to highlight the companys business,
but to create a compelling emotional connection
between our clients products or services and their
consumers needs and wants.
When we were hired by mortgage.com, our job
was to demonstrate how their online technology
made getting a home mortgage quick and painless.
Our rst suggestion, aimed directly at jaded baby
boomers, was, Now getting a mortgage sucks less.
It was gently explained to us that the companys
investors werent entirely comfortable with that
approach, so we came back with the heartwarming,
The easiest way home.
When we worked for the United Way, we needed
to convey not only that the United Way did great
things for the recipients of its largesse, but that
they also provided a vital service to the donor
community they served. We did it in just six words:
Giving People Help. Helping People Give.
For the Medicare HMO AdvantageCare, we
expressed their concern for their customers health
in just two words: Be Well.
Taglines are a great way to keep everyone, from
customers to employees, focused on what an
organization stands for.
And they can be just as
useful for individuals as
they are for companies.
Think of President
Obamas Yes we can,
Muhammad Alis Float
like a buttery, sting
like a bee, or even
Donald Trumps Youre red!
Each tells you who the person is,
what you can expect
from them, and whats
in it for you. All in
all, a wonderful tagline
provides a lot of value from
just six or seven words. If a great tagline were
an entertainer, it would be James Brown, the
hardest working man in show business.
Bruce Turkel is a branding expert whos been
featured on CNN, NPR, and The New York Times.
Reach him at bturkel@turkel.info.
140 characters is way too many letters
and another thing
I just ate a yummy
peanut butter and
jelly sandwich.
Devoted to Excellence
in Health
Care
Lee MemoriaI HospitaI - CuIf Coast MedicaI Center - Cape CoraI HospitaI - HeaIthPark MedicaI Center
Caring People,
Caring for People
He received the
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HealthPark Medical Center
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