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Synopsis
Submitted to: Management Department Malout Institute of Mangement & Technology.
Submitted By: RAJWINDER SINGH Roll No. 1174486 MBA, MIMIT, Malout
Introduction
Impact of Packaging on Consumers and Retailers Buying Behaviour Packaging is concerned with designing and producing of appropriate packages for a product. The significance of packing has increased these days because of severe competition in the markets and rise in the standard of the living of people, good packaging protects the products on its route from the seller to the buyer and in some cases even during its life with the user. Packaged goods are generally more convenient to handle. Packaged facilitates the sale of the products. It acts as a silent salesman to the manufacturers particularly at a place where there is widespread use of self service, automatic vending and other self selection method of retail selling. Sometimes, packages are duly sealed to endure products of right quality to the consumers. So from above it is clear packing means wrapping compressing, filling or creating of goods for the purpose of protection of goods and there convenient handling. Levels of Packaging : The container or wrapped is called the package. The package might include up to three levels of material. Thus old spice After Shave Lotion is in a bottle (Primary Package) i.e. in a cardboard box (secondary package) i.e. in a corrugated box (shipping package) containing six dozen boxes of Old Spice. Function of Packaging : As a important peripheral attribute of a product, a package has the following function to perform. 1. Utilitarian Function : Package performs the utilitarian function by retaining and enhancing the product value to consumers in the following ways :
(a) Package protects from deterioration, spilling, spoilage and Evaporation during its transit from manufacturer to consumer. (b) It enhances product use convenience why keeping it cleans and undistributed. (c) It helps easy brand identification. (d) It makes products handling easier and safe on the retail store shelves. 2. Communication Function : Package performs a communication function by becoming an important adjust to the components of the communication mixed namely, advertising and sales promotion, it performs this function the following ways: (a) It marks products identification and differentiation both and effective. In a competitive market when differences in the tangible product attributes are not conspicuous, it is the package whose unique presentation makes products looked different from competiting brands. (b) Package feature communicate product massage and motivate consumers to buy. (c) A change in the product package design and message considerably facilitates implementation of product repositioning strategy of the company.
Packaging: packaging can be defined quite simply as an extrinsic element of the product.
packaging is the container for a product
Questionnaire
Dear Participants, I will be very thankful to you for this cooperation. The topic of this questionnaire is Role of Packaging in Consumer Buying Behaviour . This questionnaire is for the research purpose. Its results will be used for analysis in Master Thesis. Please provide Information with confidence. Your information will not be disclosed. Name .. Age Education Contact No . Gender . Profession .. E-Mail
Q4) Do you think the products offered by leading brand are always better?
Strongly agree agree normal Disagree strongly disagree
Q18) The innovative package can change your decision while purchasing?
Strongly agree agree normal Disagree strongly disagree