You are on page 1of 33

Marketing Support & Services Scheme

MARKETING SUPPORT & SERVICES SCHEME

The brief descriptions of these components are given below:-

BACKGROUND: Handicrafts is an important sector which has OBJECTIVES: played a very significant role in our country’s  To project Indian handicrafts and create its awareness among the masses by organizing a economy not only in providing employment to a number of marketing events in big and small cities. vast segment of craftpersons in rural and urban areas but also in terms of generating substantial foreign  To provide direct marketing outlets to the exchange for the country. craftpersons living in far flung, remote and hilly areas by inviting them for participation in The handicrafts have great potential for various marketing events/historical melas in marketing both in domestic & international arena. different cities for augmenting their sales Therefore, a concerted effort has to be made to eliminating the role of middlemen. harness the demand potential of handicrafts both in domestic & international markets. While doing so  To provide financial assistance to Central/State care has to be taken to the changed scenario in world Handicrafts Corporations, Apex Cooperative trade due to opening of new opportunities on account of Societies and Handicrafts Artisans Federations globalization of trade. for opening new Emporia at suitable places to enable the craftpersons to have permanent sales This will enable the artisans to achieve better outlets for their products. returns for their product besides creating productive employment in rural areas.  To establish direct contact of the craftpersons, producer groups, SHG Federations etc. with the However, artisans been poor, illiterate and exporters, buying houses and other marketing mainly coming from remote and rural areas do not organizations for regular and continuous flow get adequate opportunities to access to the domestic/ of orders without middlemen by organizing international high end markets. To enhance their Sourcing Shows in important cities. access to various markets/marketing channels, the O/o DC (Handicrafts) implemented Marketing  To provide financial assistance to Institutions, Support & Services Schemes for Domestic Societies, Organisations, Corporations and Marketing and Export Promotion Scheme for NGOs who are working in the field of handicraft International Marketing. These schemes have been to project, popularize and promote handicrafts merged in the 11th Plan as per recommendations of by undertaking market related activities with the Sub-Group on Handicrafts. This merged scheme ultimate objective to augment the employment will now be known as “Marketing Support & and income of craftpersons. Services” scheme. As publicity plays a major role  To set up various types of Haats at prime in creating awareness about handicrafts amongst locations in the country to provide adequate consumers & public at large both in domestic and direct marketing facilities to the craftpersons by international markets, besides creating a brand, it rotation to ensure their full employment and has been thought prudent to create a separate economic development. component of publicity as part of Marketing Support  To set up Marketing Hub in Metros, Sourcing & Services schemes. Hub in Craft Clusters and Warehousing facilities Therefore, the Marketing Support & Services in important locations/markets on Public Private scheme will have three broad components:Partnership mode for creation of a permanent 1. Domestic Marketing. marketing platform to prospective buyers like wholesalers, retailers, buying houses, foreign 2. International Marketing. buyers and consumers etc. 3. Publicity.
Scheme of the Office of Development Commissioner (Handicraft) 65

1. DOMESTIC MARKETING:

Marketing Support & Services Scheme

A. Marketing Event.
I. Craft Bazaar: Craft Bazaars are organized mainly in metropolitan cities/state capitals or places of tourist/ commercial interest with a view to provide direct marketing platform to the handicrafts artisans invited from various parts of the country. These Craft Bazaars will continue to be organized through NGOs etc., in addition to a roster based Craft Bazaar (known as Gandhi Shilp Bazaar) being organized at prominent cities/ historical places/places of tourist interest to ensure that such bazaar are organized atleast once a year on the same location at a fixed time. The dates may very to coincide with major festivals or due to some unavoideable reasons. This will enable craft lovers of that area to source their requirement through these Craft Bazaar organized at a fixed venue and time. Further craft bazaars will also be organized at other locations, which will be occasion specific/ theme specific Craft Bazaars. Such bazaars will be organized in conjunction with some major events planned by other bodies of Central/State Govt. For organizing such Craft Bazaar, this office will either acquire upto 50% of the space created subject to maximum of 150 stalls in such fairs or all will create its own infrastructure by setting up 150 stalls. The financial ceiling for Craft Bazaars will be upto Rs.13.50 lakh. Since, publicity in such events will be done by the host department/organizations, the expenditure on publicity will be merged with space rent, to meet the enhanced rentals, wherever necessary. In these events 150 artisans are expected to participate. II. Exhibitions: The NGOs/State/Central Handicrafts Corp. etc. who are working with artisans for their capacity building through training, design & technology upgradation etc. are considered assistance for organizing exhibitions in cities/towns to provide a marketing platform for the products developed by artisans. In exhibition, minimum 15 artisans shall participate. (11 Craftperson for sale + 4 craftperson for demonstration.) III. Sourcing Show: To provide a direct interface between producers
66

and potential buyers, Sourcing Show will be organized, where all producer groups like National Awardees/State Awardees and Artisans producer groups as Federations, Apex Cooperative Societies, representatives of cluster Entrepreneurs & Designers etc. will be invited to showcase their products and will be interacting with the exporters, wholesalers, retailers, buying agents invited to the programme for developing a long terms business relationship. This interaction will also provide them the required feedback on market intelligence besides providing an opportunity to look at similar crafts practiced in other areas. This will help them in adopting best raw materials, technology, processes & manufacturing techniques used elsewhere for improving their product quality & productivity. Upto 200 participants will be invited in this Show for showcasing their products for a period of 5-10 days. The details of financial assistance being extended under above mentioned events, duration of events and numbers of participants etc. are given in the table below: Event No. of Duration Financial participants Ceiling (Rs. In lakh) Crafts Bazar/ 150* artisans 10 Days 13.50 Gandhi Shilp Bazar Occasion Specific/ Thematic Craft Bazar Exhibition 15 artisans 7-10 Days (11 for sale 4 for demonstration 5-10 Days 2.20

Sourcing Show upto 200 producer groups

35.00

* NGOs/SHGs federations shall also be eligible to participate in such events. Eligibility: For Craft Bazars and Exhibitions, the eligible organization includes Central/State Handicrafts Corporations/ COHANDS/Apex Societies/NGOs (registered under society act/trust act etc.) provided they are engaged in development and promotion of handicrafts in the last three years. The Craft
Scheme of the Office of Development Commissioner (Handicraft)

Marketing Support & Services Scheme

Bazaar shall be sanctioned to only those demonstration shall also be entitled for wage organizations who have organized exhibitions/ compensation. Craft Bazaars in the past with assistance from this 100% funds in the form of grant-in-aid will be office. sanctioned by the Office of the Development For Sourcing Shows the eligible organizations Commissioner (Handicrafts) for organizing Gandhi include Export Promotion Councils, Central/State Shilp Bazar/Craft Bazar, wherein all craftpersons Handicraft Development Corporation/Trade will be sponsored from the office of Promotion Bodies like CII, FICCI or organizations DC(Handicrafts). In case of Craft Bazaars organized working under the aegis of Ministry of Textiles like by eligible organization by inviting their own COHANDS etc. craftpersons for participation, the financial assistance to the extent of 75% of the approved cost Funding Pattern (subject to a ceiling of Rs.13.50 lakhs specified in The assistance can be used for rent of ground/ table above) will be considered and balance 25% venue, structure/decoration, electricity and water, will have to be borne by the organization. The publicity, insurance of products displayed in the assistance will be utilized for rent of venue, bazaar/exhibition, travel allowance/transportation infrastructure/decoration, publicity, electricity & allowance for artisans coming from a distance more water, Traveling/transportation allowance, service than 500 kms. from their residence to attend charges, insurance, misc. expenditure etc. programme, service charges to implementing For Exhibitions organized by eligible agencies, etc. and miscellaneous expenditure. organization out of maximum permissible amount The artisans from NER, Andaman & Nikobar of Rs.2.20 lakh, 75% will be borne by O/o DC Island, Lakshwdeep, KBK region of Orissa, hilly (Handicrafts) and remaining 25% will have to be regions of Himachal Pradesh, Uttrakhand & J&K, borne by the beneficiary organization subject to and specified areas identified by Govt. of India and actual whichever is less. The assistance can be State/ UTs affected by natural calamities shall be utilized for rent of venue, display structure/ entitled to TA/DA as per actual and as per decoration, publicity, electricity & water, Traveling/ Government Rules, limited to sleeper class fare/bus transportation allowance, service charges, insurance, fare. Reimbursement TA/DA and of transportation misc. expenditure etc. charges of goods upto a maximum of Rs.2,000/- per For organizing Sourcing Show 100% funds artisans for participation in events outside their subject to a ceiling of 35.00 lakh will be sanctioned to region. This assistance shall be limited to once in a the eligible organization. The assistance will be year to a craft person participating in any event. In utilized for expert fee, rent of venue, infrastructure/ case of Exhibition the transportation charges shall decoration, publicity, electricity & water, service be of Rs.20,000/- per exhibition over and above charges, insurance, misc. expenditure etc. ceiling of Rs. 2.20 lakh for exhibition held outside Mode of Payment: MER Regions. Similarly, the artisans, other than those hailing from NER, Andaman & Nikobar Island, hilly regions of Himachal Pradesh, Uttrakhand & J&K, KBK region of Orissa, who are coming from a distance of more than 500 Kms. shall also be paid to & fro Sleeper Class/Bus fair and transportation charges for their goods equivalent of to & fro expenditure spent by them on sleeper class train journey to participate in the event at the designated destination. In addition to TA/DA, the artisans invited for
Scheme of the Office of Development Commissioner (Handicraft)

In case of Gandhi Shilp Bazar/Occasion or Theme Specific Craft Bazars including Craft Bazars organized by NGOs etc, and sourcing shows the first installment of 50% of the sanctioned amount will be released with the sanction and balance as reimbursement on submission of audited statement of accounts of expenditure and performance report of the event and its acceptance by the competent authority. In case of exhibition, the admissible entire expenditure shall be released only on reimbursement

B.000/. which has already attained a prominent status amongst important domestic & international buyers/ tourist. 50% with the sanction as first installment and balance as reimbursement on receipt of audited accounts and performance report etc. To enable the artisans to display and sell their products in established fair organized by Department of Tourism of State and Central Governments and other such organizations like Nauchandi Mela etc. the funds will be released in two installments.25. finalization of venue and other activities including submission of audited accounts etc.00 lakh will be borne by the implementing agency for which a provision has been kept in the enhanced ceiling proposed for such events. Insurance cover for artisans participating in marketing events.67 Marketing Support & Services Scheme basis on completion of the event and on receipt of audited accounts and performance report etc. and will have a display gallery. At present there is no provision to provide insurance cover to protect the loss/damage caused 68 to the artisanal product displayed in the marketing events organized by this office due to theft. (Handicrafts) on actual basis from other charge head. Under Urban Haat it is planed to have atleast 40 stalls where craftpersons will sell their artifacts directly to the consumer/buyers. A lump sum provision of 2% of the total admissible expenditure subject to a maximum of Rs. food court etc. II. The patterns of funding in such events shall be on need based. The financial parameters of Urban & Emporia components are also been proposed for enhancement Scheme of the Office of Development Commissioner (Handicraft) . Urban Haat.towards service charges will be paid to the implementing agency organizing events like Craft Bazaar. The stalls are allotted to artisans on rotational basis on a nominal rent.. relating to the events. during the programme period. Departmental Activity: The Marketing Centers/Regional Offices/Hqrs. Emporia Assistance for setting up Emporia at a commercially viable locations in their own/rented building will be permissible subject to financial ceiling shown in the table below. The reimbursement of service charges to implementing agencies will also be considered to defray the expenditures incurred by them on putting up proposals. will also organize above marketing events departmentally in case of need as a special case and 100% funds will be sanctioned as advance from other charges head. Service charges for implementing agencies organizing marketing events. mtrs. Exhibition & Sourcing Shows etc. To make insurance of artisanal product compulsory for all events. Marketing Infrastructure: I. The insurance premium for insurance of artisanal products upto the value of Rs. The rent/cost of the space being acquired will be met by the Office of D.000 sq. For organizing Sourcing Shows. The scope of the assistance has been kept limited for Central/State Handicrafts Corporation/Apex Co-operative Societies & Handicraft Artisans Federations only. The another important features of the Haat is that there will be adequate number of stalls selling authentic Indian cuisine of various regions in the country by rotation. fire & riot etc. Hiring of built up space in established important events organized by other organizations. The Food & Craft Bazaar will provide leisure & recreational facilities for domestic as well as international tourist on the line of Dilli Haat. its follow up. The haat shall be constructed in an area of not less then 18. VI. The Agencies like Handicrafts/Handloom Development Corporations. IV. an enabling provision is made for acquiring space maximum 30 stalls in such fairs for allotment to the artisans.50. The objective of this component is to setup a permanent marketing infrastructure in big towns/ metropolitan cities to provide direct marketing facilities to the handicrafts artisans/handloom weavers to enable them to sell their products round the year.C. Tourism Development Corporations with sufficient financial resources and organizational capacity to implement such projects will be eligible for assistance under the scheme. V.

Warehousing facility in important locations: For Emporia./Implementing Agencies.5. 40% on utilization of first installment and remaining as third installment on completion of the emporia and submission of audited statement of accounts.50 Mumbai.00 10. Rs. in lakh) Component Urban Haat New Emporia (Own Building) New Emporia (Rented Building) Renovation/Expansion of Emporia Financial Ceiling GOI Share 300. production and generate productive employment in the respective areas in and around such hubs. of India. 50% of the cost is borne by the It is proposed to set up warehousing facility on Govt. The project cost will include cost of land/building.00 crores for warehousing facility.00 210..00 crores for metro hubs.00 7. These complexes will be setup on PPP mode. Mode of Payment For Urban Haat. Kolkata. The above ceiling includes 90% on nonrecurring & 10% on recurring expenditure. through O/o DC (Handicrafts) and PPP mode at important locations for the handicrafts remaining 50% by the implementing agency. Scheme of the Office of Development Commissioner (Handicraft) 69 . IV.Marketing Support & Services Scheme to offset the increase in cost of construction/ inputs. share is released in 2-3 installments as per need & requirement. 50% as first installment as per sanction subject to submission of agreement of rent deed duly registered and remaining 50% as reimbursement on submission of audited statement of accounts of expenditure and utilization certificate for first installment. Eligibility: For setting up metro hubs. 20% on purchase of land/building for emporium.10.00 crores for sourcing hubs and Rs. Bangalore etc. III. Any exclation of cost will be borne by State Govt. These hubs will be setup on PPP mode.00 15. Funding Pattern: The Govt. Setting up Marketing Hubs in metros: facilities created as well as project execution cost. 70% of the above financial ceiling shall be borne by the O/o the Development Commissioner (Handicrafts) & DC (Handlooms) and balance 30% by the State Govt. the fund is released in three installment.00 25. Funding Pattern For Urban Haats. the Central Govt.00 20. For emporium to be setup in rented building the funds are released in two installment. infrastructure including interior decoration etc. It is proposed to setup Marketing Complexes However.3. who can source their requirement from the producers of clusters of that area round the year./Implementing Agencies. artisans/producers to enable them to store their products to meet bulk orders/seasonal demand. will be eligible to implement either on their own or through an SPV to be setup for this purpose. The financial ceiling proposed for these components are as under: (Rs. the land component in the project cost (Hubs) for handicrafts in Metropolitan Cities like should not be more than 50%. For Emporia. At present no such platform is available as a result buyers on the one hand are facing problem in sourcing their requirement for domestic/ international markets whereas on the other hand the producers are not aware of the markets where they may sell their products. Chennai. This facility will enhance sale. completion report etc. Setting up of Sourcing hubs in clusters: It is proposed to setup Sourcing Hubs in major craft clusters to provide a marketing platform for the buyers. warehousing facility & sourcing hubs the agencies like Export Promotion Councils/COHANDS/Central/State Corporations/ Exporters Association/ Chamber of Commerce etc. V. on the concept of “One Stop Shopping” to provide a marketing platform to the wholesaler/retailers/ consumers and foreign buyers by showcasing the entire range of handicrafts products. of India will provide assistance upto 25% of the project cost subject to a ceiling of Rs.00 50.

Marketing Support & Services Scheme .

about export packaging and export Procedures /policy /documentation/techniques etc. Marketing through participation in International exhibition abroad. Workshop and Training Programme in Packaging and in Export Procedures/ Management: To acquaint new entreprenuers/artisns/SHGs federation etc. INTERNATIONAL MARKETING: OBJECTIVES The basic objectives of the scheme is to promote export of handicrafts including hand-knotted carpets and floor coverings from India. workshops and training programmes will be organized through eligible organizations. exporters.Type of Infrastructure Marketing Hub in Metros Maximum assistance permissible Mode of payment Sourcing in Hub Clusters Warehousing Facilities 25% of project The fund will be cost subject to a released in 3 maximum of installments.50    National Level Upto 200 nos. technologist. Therefore any 70 . 50% on formation of SPV or acquisition of land/building.5.00 crores on formation of SPV or acquisition 25% of project of land/building. cost subject to 25% on creation a maximum of of infrastructure Rs.10. the financial parameters for such workshop will be as under:(Rs. in lakh) Event Participants Financial Ceiling 15. under sub head other charge A.00 crores and remaining 25% (15% towards non25% of project recurring & 10% cost subject to towards recurring) a maximum of on operationalizaRs. research & survey of markets abroad. Local Level Upto 50 nos. activity subservient to these objectives will be permissible under the scheme e. who are involved in development & marketing of Handicrafts.   Mode of Payment: The fund will be released in 3 installments. Marketing Workshop State Level Upto 100 nos.00 0. Buyer-seller Meets in India & Abroad and other events sponsored by EPCH. Marketing Services: Marketing workshops will be organized at National/State/Local level by field offices of the DC (Handicrafts) to discuss various problems faced in handicrafts sector with artisans and experts in relevant fields like designer.g. Introduction of design technology innovation by sending craftsperson/designers Technologist abroad & inviting crafts persons/ Designers/ technologist from Abroad for study/ development of new/innovative designs etc.  C. 25% on creation of infrastructure and remaining 25% (15% towards non-recurring & 10% towards recurring) on operationalization of the facility. COHANDS etc. CEPC. buyers and financial institution etc. Convening Workshops/Seminars in India & Abroad followed by exhibition/Live demonstration for exploring international market..The programme will include workshops/ symposiums/ training programmes and such other programmes appropriate for fulfillment of the objectives for Scheme of the Office of Development Commissioner (Handicraft) 2. Marketing Workshop 100% funds will be sanctioned as advance for organizing these programmes.00 2. Deputation of Craftpersons abroad under agreed Cultural Exchange Programme between two countries to create awareness about Indian tradition & heritage abroad to explore export possibilities and visa-versa.3.00 crores tion of the facility. Improve quality through improved packaging & create awareness about export procedure/ documentation amongst young entrepreneurs/ crafts clusters. identify prevailing designs. Identification of markets for export of handicrafts. competitors taste and fashion prevailing and suggest measures.  Identification of suitable handicrafts concentration area for development of exportable products. 50% Rs.

local hospitality. Similarly. State/ Central Handicrafts Corporations. DA as per Govt. product innovations. 50% of funds will be released with sanction and balance as reimbursement on submission of audited statements of accounts and performance reports etc. Funding Pattern and mode of payment Financial assistance will be permissible towards Air-fare in economy class. 1. IICT. Wherever possible exchange of such trained artisans/designers/ technologists shall be encouraged between different craft clusters in India and abroad and from one craft pocket to another in the country . Craft Exchange Programme : Artisans/Mastercraftspersons/designers shall be sent on training in India and abroad on designs. technology. development of prototype. documentation/wage compensation to craftpersons. space rent(if any) institutional/ consultant fee. and it acceptance by the competent authority. State Handicrafts Corporations. TA/DA (within country). Trade Promotion Scheme of the Office of Development Commissioner (Handicraft) B.50 lakh per programme. NGOs having professional competence will be eligible to organize workshops/training programme.M a r k e t i n g S u p p o r training in packaging and in export procedures/ Management etc. craftpersons/ designers from abroad shall be invited to India for studying designs and products and for creating awareness of design and product concepts of international market and for dissemination of the latest production techniques. Indian Institute of Packaging (IIP) and other similar institutions. for a period up to maximum of 7-10 days. rules. to enable and adopt new designs and technologies prevalent in the international market of a group of 5-10 artisans etc. techniques. The financial assistance will be up to a maximum of Rs. Eligibility The eligibile organization include EPCs. processing. tools and equipments and technology being adopted by different countries. Eligibility : The Export Promotion Councils. electricity & water etc. Indian Institute of Foreign Trade (IIFT). finishing etc.

Local conveyance TA/DA of participants as per Govt. Eligibility EPCH. if any. in policies and designs as per their taste and requirement. electricity water etc as per need on actual basis. it is pertinent to organize workshop/ seminar where foreign designers/technologists. to and fro Air-fare/DA Venue charges. TA/DA within country. publicity. space rent. refreshment. buyers. Craft Council. electronic media etc. expenses on organizing workshop. etc. Chamber of Commerce. DA as per Government Rules. COHANDS. CEPC. Since expenditure will differ from programme to 71 . Govt. opinion makers as well as general public can be invited to participate. officials which provide opportunity to discuss how to make improvements in the products. Central/State Handicrafts Corporations shall be eligible under this component for financial assistance. Such activities are covered through media and provide effective publicity by creating awareness among the visitors about the Indian Handicrafts besides interaction with trade representatives and buyers. lunch. NIFT. to and fro freighting and packing/unpacking of goods. and institutions like IICT. institutional/consultant fee. development of prototype. C. rules. On sanction of proposal. Funding Pattern and mode of payment The financial assistance will be permissible on designers professional fee. etc. documentation charges/ wage compensation to craft persons. 50% of funds will be released and balance as reimbursement on submission of audited statements of accounts and performance reports etc. etc. sound system. local hospitality. tools. Funding Pattern and mode of payment Financial assistance will be permissible towards airfare in economic class.Bodies like CII. and its acceptance by the competent authority. insurance. invitation. Workshop/seminar Abroad in India and Since foreign publicity through advertisements. NCDPD. media persons. is very expensive and prohibitive. NID.

 The SHGs Federations.  In case.Marketing Support & Services Scheme programme depending its location. (c) Reverse Buyers Sellers Meet: Since small exporting units can not afford to participate in International Fairs organized in India & abroad on their own. will be eligible to receive assistance for organizing these events.00 lakhs. boarding & lodging. one officer of this office shall also visit. Eligibility The Export Promotion Councils.00 lakh per annum or have exported handicrafts goods worth minimum of Rs. and its acceptance by the competent authority. in addition an officer from EPCs. will also be eligible for assistance towards space rent. will also be deputed to coordinate the event and thus would be entitled to TA/DA and Boarding/Lodging for participation in an international event. Central/State Handicrafts Corporations. publicity/ directory entry/interpreters and other administrative expenditure for participation in international fairs subject to conditions that no assistance is being availed from MDA for the same event. in 1st year & 75% in the 2nd year. provided their sales turnover is more than Rs. of this office shall also visit. Entrepreneurs/SHGs Federations/National Awardee craftpersons/ Shilp Gurus will be allowed to participate in Fairs where space has been booked by EPCH. Financial assistance to the tune of Rs. International Marketing Events a) Participation in International Fairs and Exhibition abroad With a view to promote exports of handicrafts and carpets the financial assistance will be provided to eligible organizations for participation in international fairs and exhibitions held in foreign countries. 50% of funds will be released and balance as reimbursement on submission of audited statements of accounts and performance reports etc.10.35. To monitor the impact accessment of such participations. On sanction of proposal.00 lakh in the preceding year provided total exports effected in preceding year is not more than Rs. Shilp Guru will be eligible subject to fulfillment of following conditions: i. To monitor the impact accessment of such participations.2. In this regard expenditure relating to publicity/ directory entry/interpreters/coordination and other administrative expenditure will be assigned to EPCs. etc. TA/DA of one officers as per Government Rules. National Awardee craftpersons/ Shilp Gurus will be allowed participation in two fairs per year for two consecutive years and will be eligible to receive assistance towards TA/DA & boarding/lodging for one person and full assistance for space rent upto 12 sq. ii. The Central/State Govt. Entrepreneurs. National Awardee Craftspersons. CEPC or ITPO. They will be considered financial assistance as under:  The D.50. Trade Promotion Organization promoting exports of handicrafts. Central/State Handicrafts Corporations and Trade Promotion Bodies etc. Corporations/EPCs/ other trade promotion organizations promoting export of handicrafts etc. EPCs. mtrs. it is proposed to organize road shows/catalogue shows/thematic exhibitions/stand alone shows/special events/programmes to create a brand image for Indian handicrafts in international markets. to & fro air freight of exhibits. SHGs Federations. participants are more than 5 in number in an event. (b) Stand Alone Shows/Road Shows etc.00 lakhs as maximum limit per event Scheme of the Office of Development Commissioner (Handicraft) . the financial assistance will be on actual basis.: In addition to participation in regular international fairs. in 1st year & 75% in the 2nd year. mtrs. it is proposed to fund the umbrella organizations mentioned in the eligibility clause for organizing International Handicrafts Trade Fair/buyerssellers-meets including virtual fairs in India and abroad. one officer 72 entrepreneurs will be permitted participation in one event per year for two consecutive years and will be eligible to receive assistance towards TA/DA for one person and full assistance for space rent upto 12 sq. etc.

Marketing Support & Services Scheme .

00 lakh per iii. in Cultural Exchange Programme are India & abroad. on assistance is subject to a ceiling of Rs.00 lakh per event and will cover environmental and social factors in exports. Industries. arranged as per agreed terms & conditions tools and implements. the sanction as first installment and balance as (e) Market Studies Abroad: reimbursement on submission of audited statement The market is a dynamic in nature and changes of accounts of expenditure and performance report frequently in terms of potentiality. up to a ceiling of Rs. expenses on space rent. The participation of master domestic survey in India. consumer preference. (d) Cultural Exchange Programme: For market study abroad . Any initiatives including Labeling initiative (like event. Export Promotion Council for Carpets & air freighting of goods. addition.30. one officer of this For Cultural Exchange Programme . display Eligibility: structure.financial to resolve labour related or other social problems assistance will be available for items specified at being faced by Handicrafts exporters. insurance. TA/DA of officers/ craftpersons including Scheme of the Office of Development Commissioner (Handicraft) 73 . procurement of product catalogue.as per office shall also visit.00 lakh per event. fashion & and its acceptance by the competent authority. actual. Handicrafts.. interiors etc. preferences besides knowledge about techniques. processes and materials/other inputs being used by E) Social & other Welfare Measures: the competing countries. desk research/ demonstration. packaging & forwarding. electricity. Enforcement/welfare measures for eradication commerce/IICT /NCDPD/ Institution like IIFT.35. of child labour in Indian Hand-knotted Carpet will be eligible for assistance.the financial international fairs/BSMs. Kaleen in Carpet sector) to counter problems The funding pattern for road shows/catalogues arising out of national and international laws and shows/thematic shows/stand alone shows will be Regulations and standard in the areas of maximum Rs.00 lakh merits on the proposal. participation of master craftpersons are Mode of Payment: also arranged for programmes being organized by For participation in international event & Indian Embassies or big departmental stores to market studies 50% of funds will be released with promote Indian handicrafts. documentation/ report writing between Govt. accessment of such participations. In etc.the financial Deputation of master craftpersons under assistance is considered for TA/DA for upto 4 Cultural Exchange Programme for live persons. etc. interior decoration. In order to remain For organizing Reveres Buyers Seller Meets. Any other measures including welfare measures For participation in international fairs . our hold in the existing markets through better For Cultural Exchange Programme .as per knowledge of market demand trends and product actuals (100% as advance). competitive.will be permissible towards domestic/international expenditure on their boarding/lodging etc. (a) i. Agencies like EPCH/ This sub component cover assistance for: CEPC/Exporters Association/Chamber of i.15. print as well as electronic publicity of the For reverse buyer seller meet . Funding Pattern: ii. of India and other countries. taste. & ii above.50. collection of sample in craftpersons etc. To monitor the impact per event. water. directory entry/publicity. This helps in capturing business submission of audited statement of accounts of in virgin & emerging markets besides strengthening expenditure and performance report. subject to a ceiling of Rs. their boarding/lodging. it is necessary to gather above 75% would be released as first installment with the marketing intelligence through market surveys/ sanction and balance as reimbursement after studies regularly. space rent.

bringing out handicrafts based wall hangings on yearly basis. or through such media as may be considered useful in dissemination of the information. CD Rom including development. bringing out posters on handicrafts. Effective and well designed publicity drive create awareness amongst the potential buyers as to the strength of the products ranges being offered by India and also help in dissemination of National policies and information on other issues like Social Environmental. proposed to launch a systematic publicity campaign through audio-visual/printed publicity by making video film preparing posters. Eligibility: Publicity to be made by Office of the Development Commissioner (Handicrafts) Departmentally. publicity through print and electronic media. printing of books/manuals/crafts directories/languishing crafts. bus back panels. creating a brand image particulary in established market of Europe & USA. catalogues shows on the internet and publicity banners on the home pages of web sites. catalogues. as well as through Central/State Handicrafts Corporations and CEPC/EPCH etc. purchase of books/ periodicals/ journals for the departmental library. Catelogue Shows. printing of publicity and propaganda material for incoming/ outgoing exhibitions to be mounted as per Cultural Exchange Programmes and other events on recommendation of Indian Embassies. directories. Surajkund etc. Publicity & Marketing The organization who are developing the new and innovative items are required to give publicity at the international level in order to explore the possibility to market their items. subscription for news papers/Magazines etc.. Publicity With a view to project the handicrafts within India and creating awareness about the crafts and thus opening up opportunities for boosting the sales of handicrafts in India. working conditions to educate buyers and consumers. Doordarshan/other private channels and screening of these films in various departmental Crafts Bazars/ Melas like Dilli Haat.Marketing Support & Services Scheme Funding Pattern: Assistance is based on actual need and requirement and is considered on merit of the proposal. periodicals. Scheme of the Office of Development Commissioner (Handicraft) 74 . journals. making of CD-ROMs for various marketing events and launching of the same on Internet for enlightening/ awareness of the customers about the venue. Audio Visual publicity by screening of films on handicrafts at places like airport lounges. Assistance will be provided for publicity through newspapers. name of artisans and their artefacts for direct sales. hoarding at strategic locations in the cities. Railway/State transport. printing of yearly reports required under GFR to be placed before the Ministry/ Parliament etc. financial assistance will be considered to the eligible organisations of the activities for internal publicity i. therefore. Mode of Payment: 50% as first installment with the sanction and balance as reimbursement after submission of audited statement of accounts of expenditure and performance report.. launching & maintenance of web-sites etc. e-mail. folders. printing of hand book of scheme/procedures of the Office of DC (Handicrafts). production of video films on various themes. live demonstration by crafts persons and such other methods as will create positive image of Indian Handicrafts in the foreign markets..e. special supplements in print media in connection with events like National Award etc. printing/publication of brochures/ catalogues/ folders/ state maps on handicrafts as part of the marketing mix and to supplement the marketing efforts of Central/State Corporations and Apex Bodies as per the prescribed guidelines. general advertisement like floating of tenders. brochures on Indian Handicraft/Carpet. publicity through IT related medium like dedicated web sites. It is. official news letters/ directory/souvenirs for publicity. kiosks. Road Shows. and general advertisement of various important national and international events taking place in India in connection with the handicrafts. Catalogues on crafts. fashion shows. blow-ups banners.

Banner on the home pages of Websites. etc. of the Office of the Development Commissioner (Handicrafts). Publicity. Rs. in exceptional cases. Bus Panels. In case of the proposal for printing of Brochure. Shows on the Internet. Catalogue. binding etc. Catalogues etc. Folders (Maps) for the products of Central/State Handicrafts Corporations.000 copies of Maps on crafts for publicity will be Rs. photography & TP’s.00 lakh and Rs. Financial assistance will be permissible for printing. web-site. assistance available to the implementing agencies would be 75% from the Government and the balance 25% share to be borne by the beneficiary organisation. ceiling going beyond the prescribed ceiling. However. printing. prior approval of Planning Commission and AS & FA will be required. advertisement through posters.00 lakh respectively for printing on imported art paper towards paper Cost. 100% assistance would be available to the implementing agencies. The ceiling of financial assistance indicated in parameters of programmes normally will be same as prescribed. hoardings is not feasible to fix.15.00 lakhs for each component.00 lakh. In case of proposal of publicity using IT related medium through Website. 6. 3.50 lakh. of products of RD&TDCs. the Organisation will be allowed to sell the product produced out of 25% share of the Organisation or they may have another sponsorship to make up the expenditure borne by them. 6. electronic publicity. BCDI etc.4. To compensate the burden of 25% share. as per guidelines. scanning. The maximum limit of printing of 5.000 copies of catalogue: 10. Folders/Maps. internet. Financial assistance towards production of 1015 minutes duration video films on Betacam format on crafts. making of CD-ROM etc. Rs .000 copies each of Brochure & Folders: 5. since it involves reputation. The head-wise break up of components for financial assistance is indicated in Guidelines for the scheme. 100% assistance would be available to the implementing agencies. CD-Rom will be maximum upto Rs. Catalogue. site requirement & the financial assistance on above will be on merit & case to case basis. The ceiling of financial assistance towards printing of books on crafts etc. Scheme of the Office of Development Commissioner (Handicraft) 75 .Marketing Support & Services Scheme Funding pattern In case of proposals for printing brochures.

d) Experience in the area in which funds sought 5. If yes. d) Name of other Key functionaries & their contact No. Source of Funds a) Funding for last three years i) National/International Agency (ies) Name of the project Amount received Year ii) National/International Agency (ies) Name of the project Amount received Year 76 : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : Scheme of the Office of Development Commissioner (Handicraft) . Distt. Activities a) Has the work of your organization been evaluated by any independent agency. Organizations profile a) Name of the organization b) Address Street. Banking details a) Name & address of Bank b) Account Number 4. State Pin Code Phone & Fax No. attach the evaluation report. b) Brief Note on the activities undertaken c) Area of operation.Marketing Support & Services Scheme PROFORMA FOR SUBMISSION OF PROPOSALS FOR CRAFTS BAZAR UNDER GANDHI SHILP BAZAR 1. (With STD code) E-Mail c) Name & designation of Chief functionary with Tel No. c) Registration Certificate dully attested d) Article of Association e) Bye Laws f) Memorandum of association g) List of office bearers with full address 3. Registration details a) Act under which registered b) Date of registration with validity of Registration. & address 2. Mobile No.

h) d) A certificate to the effect that at least 0. of craftspersons for sale 150 d) Craftsperson will be sponsored by O/o DC(HC) e) Amount of Financial assistance required for I) Approx. cost of infrastructure including electricity & water III) Approx.Marketing Support & Services Scheme 6. TA to the artisans traveling 500 kms. II) Approx.5% of their total turnover has been incurred in the welfare oriented activities. Details of Programme a) Venue b) Period with date c) No. cost of rent. g) Whether the accounts of all previous years settled is not. please indicate the details of outstanding case and results thereof. VI) Insurance coverage charges VII) Misc. Total f) Amount of financial assistance secured from DC(Handicrafts) during the last three years. & above IV) Publicity V) Service charges to the organization. : : : : : : : : : : : : : : : : : Dated : ______________________________ Signature : ___________________________ Name : ______________________________ Designation : _________________________ Scheme of the Office of Development Commissioner (Handicraft) 77 .

& address 2. Organizations profile a) Name of the organization b) Address Street. d) Experience in the area in which funds sought 5. c) Registration Certificate dully attested d) Article of Association e) Bye Laws f) Memorandum of association g) List of office bearers with full address 3. (With STD code) E-Mail c) Name & designation of Chief functionary with Tel No. State Pin Code Phone & Fax No. Distt. attach the evaluation report. If yes.Marketing Support & Services Scheme PROFORMA FOR SUBMISSION OF PROPOSALS FOR CRAFTS BAZAR 1. Source of Funds a) Funding for last three years i) National/International Agency (ies) Name of the project Amount received Year ii) National/International Agency (ies) Name of the project Amount received Year : : : : : : : : : : : : : : : : : : : : : : : : : : : : : 78 Scheme of the Office of Development Commissioner (Handicraft) . Activities a) Has the work of your organization been evaluated by any independent agency. d) Name of other Key functionaries & their contact No. Registration details a) Act under which registered b) Date of registration with validity of Registration. Mobile No. Banking details a) Name & address of Bank b) Account Number 4. b) Brief Note on the activities undertaken c) Area of operation.

cost of infrastructure including electricity & water III) Approx.Marketing Support & Services Scheme 6. Details of Programme a) Venue b) Period with date c) No. TA to the artisans traveling 500 kms. : : : : : : : : : : : : : : : : : Dated : _____________________________________ Signature : __________________________________ Name : _____________________________________ Designation : ________________________________ Name of organization : ________________________ Complete address : ___________________________ Scheme of the Office of Development Commissioner (Handicraft) 79 . Total h) Amount of financial assistance secured from DC(Handicrafts) during the last three years. please indicate the details of outstanding case and results thereof. cost of rent.5% of their total turnover has been incurred in the welfare oriented activities. II) Approx. e) Amount of stock to be carries f) Expected sales g) Amount of Financial assistance required for I) Approx. VI) Insurance coverage charges VII) Misc. & above IV) Publicity V) Service charges to the organization. i) Whether the accounts of all previous years settled is not. j) A certificate to the effect that at least 0. of craftspersons for sale d) Crafts to be projected.

Fax No. x. Whether the proposed layout reflects local construction culture if so how. Store iii. Meeting/Conkference Room ix.Marketing Support & Services Scheme PROFORMA FOR SUBMISSION OF PROPOSAL UNDER URBAN HAAT SCHEME a) b) c) d) e) a) b) c) d) Name of implementing agency Full Address of its Hqrs. Pavilion vi. Stall 40 to 50 v. Authorized persons (with designation) for correspondence Complete postal address Approach Road Site Map showing boundaries and approach road A brief note on locations suitability for the purpose A brief note on the city viz. tradition. Paper in support of ownership/lease etc. Telephone No. in favour of the agency If the land has been offered by State Govt. Exhibition Hall iv. tourism. If land is still to be possessed the progress thereof with reference to agreement etc. mtrs. f) g) Complete architectural map of the Haat with a brief write up Cost of the Project to be evaluated by a Chartered Engineer: a. Stage for cultural programme. etc. influx of visitors/ buying capacity/Handicrafts & Handlooms Export etc. Dormitory of stay of craftperson. the details/supporting papers thereof. Plantation and greeneries concept Details of construction with carpet area of each unit X No. Building 80 Scheme of the Office of Development Commissioner (Handicraft) Location of the proposed Haat Design/Construction Plan : . of units : i. No. Office ii. population. Land Particulars a) b) c) d) a) b) c) d) e) Total area of the land against standard requirement of 18000 sq. viz. of food stalls (plumbering. a. Proposed total construction/covered area in square meter Proposed total open area to create ambience for Haat concept. Site Development b. contoors & space for kitchen) vii. Souvenir shop viii. historical background.

(Rs. 10.00 lakhs in 2nd year) after completion of the project. Electricals e. 3. Vehicles h. A brief by the implementing agency as to how it proposed to mobilize 30% of the project cost or the balance cost after grant-in-aid from Office of DC(Handicrafts) and DC(Handlooms).Marketing Support & Services Scheme c. 25. 15. 5. Working capital margin m. Any other expenses h) Means of Finance i) Total cost of the project ii) 35% of the total cost to be borne by O/o DC(Handicrafts) iii) 35% of the total cost to be borne by the O/o DC(Handlooms) iv) 30% of the total cost to be borne by the implementing agency. along with escalated cost. A brief running methodology: How to make the project as self sustained? Staffing proposal and how to meet the expenses of such establishment Details of local managing Committee Any additional information Date : Signature Designation Enclosure : 1. if any.00 lakhs will be provided for publicity of the Haat in equal share basis by Office of DC(Handicrafts) & Office of DC(Handlooms). Operating supplies i. Scheme of the Office of Development Commissioner (Handicraft) 81 Complete Address : . 2. Contingencies l. Pre-operative/organization expenses j. 4. Sanitary/water supply d. 2) Another sum of Rs. Technical consultant fees k. 7. Furniture & Fixture g. 6.00 lakhs in 1st year and Rs. Plant/Machinery f.

Amount of stock to be carried. Expenditure. 5. Name & Designation with seal of organization 82 Scheme of the Office of Development Commissioner (Handicraft) . b. d. 3.Marketing Support & Services Scheme PROFORMA FOR SUBMISSION OF PROPOSAL FOR HOLDING EXHIBITION 1. Details of Exhibition. a. : : : Full Name & Signature of Authorised Seal of the organization. No. Non corrupt practices certificate on affidavit. e. No. No. c. indicate Registration No. Cost of TA/DA to artisans of NER participated for sale. Brief note on the activities undertaken. b. f. Cost of TA/DA to 4 Nos. Crafts to be projected f. : : : 4. of artisans participating for live Demonstration. please indicate the details of outstanding cases and reasons thereof. if not. Amount of financial assistance requested. Whether the accounts of all previous year settled. Appox cost of infrastructure.A./Mob. of Artisans for Sale (Not less than 11) d. Expected sales. Whether Registered under Society/ Company’s Act and if so. a. Funds received during the last three years from O/o DC (Handicrafts and other Agencies and its Utilization of affidavit etc. of artisans for demonstration (note less than 4) e. : : : : : : : : : : : : : : : : 8. Full Name ad Address of the corporation/Cooperative Society / NGO Name & Designation of Chief Functionary with telephone No. c. 2. g. 6. 7. Approx cost of rent including Electricity & water. Transportation charges for NER Misc. and attach a copy of Memorandum and articles of Association. a. Venue b. Al documents are enclosed as per the GFR such as balance sheet of last three years duly audited by C. Cost of Publicity.

Name of Chief functionary with designation Tele. (Q Details address of proposed Emporium. 6. Number / Mobile Number Details of Registration (copy enclosed) Copy of Article of Memorandum of Association of the organization with aims and object (copy enclosed). 4. Renovation/expansion of existing Emporium (a) Detail address (b) Reason for renovation (c) Yearwise sales during last 3 years. 7. List of Office bearer (copy enclosed) Audited Accounts during last three years. 9.):(a) Interior decoration (b) Furniture & Fixture (c) Electrification (d) Air conditioning (e) Civil work TOTAL :- Scheme of the Office of Development Commissioner (Handicraft) 83 . recurring expenditure and working capital. : : : : : : : : : : : 15. 8. 3.Marketing Support & Services Scheme PROFORMA FOR SUBMISSION OF PROPOSAL FOR EMPORIUM 1. Source of finance to meet the balance expenditure i. 5. organization. (d) Expected sale after Renovation. 12. Copy of resolution passed towards setting up of New Emporium/Renovation of Emporium : Detailed viability report indicating clearly as to how : and when the Emporium would become self supporting is enclosed with the proposal An undertaking to ensure that Handicrafts items only will be sold in the proposed Emporium.e. Name & Address of the organization. 2. 50% capital expenditure. : : : 11. Details of Estimated cost (dully authenticated by the Competent authority viz Engineer/Architect etc. 10. (copy enclosed) : Details of activities undertaken by the organization in the Field of Handicrafts during last three years(copy enclosed) : : : : : : Details of grant received during last three years from the : Office of the DC(Handicrafts) and other Govt. : 14. 13. (a) whether New Emporium will be set up in rental premises or (b) in building constructed/purchase for the purpose} if so a copy of clear title enclosed.

Marketing Support & Services Scheme 16. Amount of financial assistance required from Office of DC(Handicrafts) etc. : Dated : Signature Name & Designation With seal 84 Scheme of the Office of Development Commissioner (Handicraft) .

6.Marketing Support & Services Scheme PROFORMA FOR SUBMITTING PROPOSAL FOR WORKSHOP & TRAINING PROGRAMME IN PACKAGING/EXPORT PROCEDURES/MANAGEMENT. 3. 10. No. 12. 11. of speakers to be invited & their subject Likely achievements expected Financial implication for the programme as per scheme : : : : : : : : : : : : : (Signature of authorized officer) Scheme of the Office of Development Commissioner (Handicraft) 85 . 2. Name of Organisation & Address Status of Registration Name of the Programme Purpose No. 5. 13. of Participants proposed Period Venue Whether the names of experts who will speak during programme has been finalized If Yes. 4. furnish name of experts/ speakers and their experience Details of matter to be covered. 7. 1. 9. 8.

12. Name of Organisation & Address Status of Registration Purpose of training proposed and subject matter No. if yes. Whether Training has been proposed in any institute. 5. 6. 3. If yes. 11. 8. Any organizations/Institute has been associated. 9. Details. 1. Period of training Venue proposed. 2. 10. Whether they are member of craft clusters. specify details. specify details. if yes. 14. 13. of Artisans/Master craftspersons/Designers proposed for training: Whether person proposed for training are artisans/ Master craft person/Designers. 4. Whether Training is imparted in the Country or outside Country. Give brief as to how the activity will benefit the Handicrafts sector and its exports. specify. 7. If Training proposed at abroad. 15. specify.Marketing Support & Services Scheme PROFORMA FOR SUBMITTING PROPOSAL FOR CRAFT EXCHANGE PROGRAMME. if any designer has been invited for imparting training. Furnish financial implication for the programme as per scheme : : : : : : : : : : : : : : : (Signature of authorized officer) 86 Scheme of the Office of Development Commissioner (Handicraft) .

Marketing Support & Services Scheme PROFORMA FOR SUBMITTING PROPOSAL FOR WORKSHOPS/SEMINAR IN INDIA & ABROAD. of participants proposed Specify the categories of invitees whether designer/ technologists/Buyers media persons/opinion markers/others. : : (Signature of authorized officer) Scheme of the Office of Development Commissioner (Handicraft) 87 . if so. of speakers invited (furnish details of subjects. give details and their subjects. Venue : : : : : : : 8) 9) 10) 11) 12) 13) : : : Area/Stalls booked/required to designer technologist is : proposed to be invited. 1) 2) 3) 4) 5) 6) 7) Name of Organisation & Address Status of Registration Whether proposal is for workshop or Seminar Specify subject matter Purpose of workshop/Seminar No. Period proposed for the activity. speakers along with their brief bio-data. Brief likely achievement and How proposed event will benefit the sector. Details of financial implications as per scheme. No.

E. Facilities being provided by organizer Publicity Display Aids Others 10. Duration of event. Total amount paid/to be paid (give rate sq. 11.Marketing Support & Services Scheme PROFORMA FOR PARTICIPATION ABROAD IN INTERNATIONAL EVENTS/ REVERSE BUYER SELLER MEETS BY EXPORT PROMOTION COUNCILS. area a. Name of countries to whom exported iii. if yes Registration number I. 4. 8. : : : : : : : : : : : : : : : : : : : : : : : 88 Scheme of the Office of Development Commissioner (Handicraft) . 5. ii. Code number Whether organization is involved in Exports. give exports turn over of last 3 years. Give brief as to how handicrafts of the State have potentiality of the export. Specify why the participation in the proposed event is necessary and what are expected results. the feedback please. Other Administrative Expenses c. 14. Proposed event for participation Name of organizer of above event Items proposed to be taken for display/exports: Space Rent along with sq. 9. ft. If yes. Name of organization & address Status of Registration. 12. i. Whether registered with EPCH/CEPC. Expected business in the fair. 3. 13. Whether the organization have participated in the proposed event earlier. Name of Handicrafts items exported 6. 1. CENTRAL/STATE HANDICRAFT CORPORATIONS AND TRADE PROMOTION ORGANISATIONS PROMOTING EXPORT OF HANDICRAFTS. wise) b. ft. 7. 2. if yes.

T AIDA of one officer : : : : : : : : (Signature of authorized officer) Scheme of the Office of Development Commissioner (Handicraft) 89 . Directory Entry. Publicity material. Other Administrative Expenses III. Space Rent II. Details of estimated expenditure.Marketing Support & Services Scheme 15. (if any) IV. To & fro freight charges VII. I. VI. Cost towards hiring of interpreter (if required) V.

Code number.Marketing Support & Services Scheme PROFORMA FOR SUBMITTING PROPOSAL FOR PARTICIPATION ABROAD IN INTERNATIONAL FAIRS/EXHIBITIONS BY ENTERPRENEURS/SHGS FEDERATION/ NATIONAL AWARDEE MASTER CRAFTPERSONS/ SHILPGURUS. Proposed event for participation Name of organizer of above event i. T AIDA & boarding/lodging of one person : : : : : : : : : : : : (Signature of Enterpreneurs/SHGs Federation/National Awardee Master Craftpersons/Shilpgurus) 90 Scheme of the Office of Development Commissioner (Handicraft) . 8. 7. ii. Name of Enterpreneurs/SHGs Federation/National Awardee Master Craftpersons/Shilpgurus & address Status of Registration. Name of countries to whom exported iii.e. 3. 4. mtrs. if applicable Whether registered with EPCH / CEPC. EPCH/CEPC/ITPO. Cost of stall/area booked up 12 sq. Sales turnover in domestic market in the preceding year. 6. 5. ii. if applicable Whether involved in Exports. if yes Registration number 1. 1. 2. If yes. : Details of estimated expenditure. E. i. i. give exports turn over of last one year.

the feedback please. wise) b. of Master craftspersons/Shilpguru for live demonstration Give brief as to how handicrafts of the State have potentiality of the export. Expected business in the fair. Facilities being provided by organizer Publicity Display structure Others 10. Specify why the participation in the proposed event is necessary and what are expected results. Display structure/Interior decoration required. 2. ft. 4. Name of Handicrafts items exported 6. E. Whether registered with EPCH/CEPC. 13. : : : : : : : : : : : : : : : : : : : : : : : : : Scheme of the Office of Development Commissioner (Handicraft) 91 . if yes Registration number I. Duration of event Whether the organization have participated in the proposed event earlier. Code number Whether organization is involved in Exports. 11. 5. 9. Name of organization & address Status of Registration. 7. 14. 8.Marketing Support & Services Scheme PROFORMA FOR ORGANISING ROADSHOWS / CA T ALOGUE SHOWS / THEMATIC EXHIBITIONS/STAND ALONE SHOWS SPECIAL PROGRAMME UNDER BRAND IMAGE FOR INDIA HANDICRAFTS IN INTERNTIONAL MARKETS 1. if booked mentioned the same along with sq. Total amount paid/to be paid (give rate sq. d. if yes. 12. i. ii. 15. No. ft. If yes. Cost of (b) above. Proposed event for participation Name of organizer of above event Items proposed to be taken for display/exports: Area/Stalls booked/required to be booked. c. give exports turn over of last 3 years. Name of countries to whom exported iii. area a. 3.

Directory Entry. Cost of stall/area booked : : : : : : ii.Marketing Support & Services Scheme 16. (if any) iv. v. i. TA/DA/boarding & lodging of one officer/Master craftpersons (Signature of authorized officer) 92 Scheme of the Office of Development Commissioner (Handicraft) . Publicity material. To & fro freight charges including packaging/ forwarding/Insurance vi. Cost of display structure/Interior/Water & electricity ii. Details of estimated expenditure.

9. (e) Specimen of imported yugo art paper to be used (i) Gms. Under Society/Company Act (enclosed attested copies of Reg. 3. : : : : : : : : : : : : : : (ii) Cost of Scanning. mentioned detail of Market Products Wherther any Self Help Group/cluster is with organisation : Source of procurement of product (a) Proposal submitted for printing of Catalogue/ Brochure/Folder (b) Size (c) Whether proper dummy submitted with commercial look (d) Number of copies to be peinted. of TPS (iv) Cost of printing (v) Cost of Designing/copy writing and Art work (vi) Cost of Binding/cutting and folding (vii) Plates Total 12. (iii) Cost of photography (outdoor)/Material. Activity undertaken during the last Three years Registration Number with the Council. Planning & proofing. Name of the President/Secretary Status whether Regd. Scheme of the Office of Development Commissioner (Handicraft) . 4. Name of the orgnisation Full address of the organisation with Tel. 11. No. Inside paper (ii) Gms. Cover paper (f) Number of Transparencies/photographs to be used with publication (g) Number of colour to be used.No. No. (h) Total number of inside & cover page Estimated cost (i) Cost of paper : : : : : : : : : : : 93 : : : : 5. 7. 2. If any Export Market for the last three years. & Article of Memorandum of Association) Activity of the orgnisaton. its Regis. 10.Marketing Support & Services Scheme PROFORMA FOR SUBMISSION PROPOSAL OF PUBLICITY THROUGH PRINT & ELECTRONIC MEDIA 1. Proposal for publicity through Website/Internet a) Internet/Website to be open. b) Name of domain. No. 8. 6.

if proposed b) Duration of video films proposed c) Subject of the films d) Name of the producer (enclosed profile) e) Script of the video film f) Estimated cost (Detailed Sub-Head wise) 14. : 17. 18. in stock Utilisation of earlier grant in all scheme Brief enumerate benefit/Assistance Achieved from copies printed enrlier and the video film/ CD-ROM produced Brief as to how the proposed printing/video films/ CD-ROM / Website/Internet will be used and how it would be beneficial for the Sector/Orgnisation/ Craftpersons : : : : : : : : : : : : : 16. Proposal for video films/CD-ROM a) Format of Video films. if any d) Expected coveage of above e) Duration f) Estimated cost (Sub-head wise) 13. : 94 Scheme of the Office of Development Commissioner (Handicraft) . if financial assistance for printing of catalogue/ Folder/Brochure etc. then give number of copies.Marketing Support & Services Scheme c) Name of server/Home page. if yes. If yes. 15. : : 19. when and for what How many copies printed earlier ? Have the copies been utilized or still in record. for making of video films/CD-Rom Website/Internet received earlier from this office. Likely benefit with the Website/Internet/CD-ROM Details.