Acknowledgment The researchers would like to express their sincerest gratitude to the following people who made their

study a success: Mr. Mariano Adriano, Jr., MBA, their research adviser, for his guidance, support, and knowledge to complete their research and for helping them to improve their study. Dr. Agapito C. Rubio, also their research adviser, for his inspirations to bring out what they have learned from school and for his motivations to be at their best. Chef Leandro Sto. Domingo, their panelist, for spending his time with them during their final defense despite of his busy schedule and for sharing his knowledge about marketing based on his experience. The respondents of the study, for giving them their time, entrusting their confidentiality, and providing them all the information they need for this research. The researchers friends and classmates, for sharing their experience in making such a study, giving additional ideas to improve their research, and encouraging them to finish what they have started. The researchers beloved families, for their unending moral and financial supports and their love that kept them go on. And most of all, Lord God Almighty, for giving them the strength, understanding, and patience to work as a team, peace of mind that made them think clearly and make the best decisions, courage to face struggles that came their way, knowledge that the researchers needed, and faith to do all these for the greater glory of God.