Shortcourse & Workshop

Creative Proposal Writting

Internal Development Program

Proposal ?

Proposal, Apa itu ?

Deskripsi Perencanaan Kegiatan

Proposal, Untuk apa ?

Proposal, Untuk Apa ?

Sebagai Panduan Pelaksanaan Kegiatan Deskripsi Kegiatan Kepada Stakeholder Deskripsi kegiatan Kepada Sponsor

Nulis Proposal Kreatif ?

Content & Design

Content
Struktur penulisan Kebenaran EYD Untuk kelengkapan deksripsi kegiatan yang menujukkan kita serius mempersiapkan suatu kegiatan dengan deskripsi setiap detail kegiatan untuk tiap stakeholder

Design
Kreatifitas !!! Ketika pembaca proposal kita sudah jenuh dengan tumpukan proposal yang masuk, bagaimana proposal kita bisa menarik perhatian mereka ? Proposal Kreatif tujuannya : Untuk menarik perhatian pembaca proposal kita, desain harus menarik, eye-cacthing, kreatif, dan mewakili kegiatan kita

Do lots of research
If you've not bothered to do any homework before writing your proposal, it will be very obvious. So research and research again. Find out the prospect client's strengths and weaknesses. Come up with original ideas that will help them improve and become a success.

www.creativeboom.com

Get a nice design

It's worth investing some cash into getting a graphic designer to design a template proposal that matches your branding. Something that you can edit and change yourself, and save as a PDF. It'll add that professional touch.

Keep things bespoke

Just because you've obtained a template design, it shouldn't mean you use a 'template' proposal where you tweak copy to vaguely suit each new client. Treat each new proposal as a 'start from scratch'. The more effort you put in, the more chance you'll have of winning the work.

Write an 'Introduction
Proposals aren't just about outlining the work involved, they're about selling yourself. Start off your proposal with a brief but positive outline of yourself and your business. Talk about what you do, your skills and expertise. Really take this opportunity to highlight your strengths.

Create a 'Project Overview' or 'Executive Summary

Once you've carried out your research, write a concise yet powerful 'project overview'. This is a chance to really demonstrate your understanding of the project and your passion for helping them to achieve their goals.

Write 'Project Recommendations

Be generous with your ideas. Show the client how innovative you are and how you're not afraid to get creative or stick your neck out. Suggest things that the client might not have considered. Be bold and show your expertise.

Keep copy conversational and easy to understand

Resist the temptation to write formal, corporate copy. Leave out any unnecessary jargon or 'business speak'. Write copy that lets your personality shine through. Using big fancy words isn't going to give you a better chance of winning - but keeping things clear, concise and friendly will.

Be honest
Don't make promises you can't keep as it will only come back to haunt you. This means if you say you can do something but can't, it will only lead to unhappy clients in future.

Leave the cost until last

Once you've had chance to sell yourself and prove that you're a great person for the job, you can reveal how much things will cost. Simply write 'The cost will be X. This includes all necessary work outlined in this proposal.' Be sure to make clear what is and isn't included and you'll cover your ass should any additional costs crop up in future.

Include payment terms

It's worth mentioning your payment terms after you've revealed your price. And outlining that your proposal cost is only valid for a certain amount of time. Write something like 'Please note: All prices are exclusive of VAT. Price is valid for 30 days from the date shown on the first page of this document. Payment terms are based on our standard 30-day requirement.'

Add timescales
To manage client expectations, outline how long you think the project will take and how much notice you'll need to go ahead. So write something like 'The project will take between four-six weeks to complete. We will require two weeks notice before work can begin. This is so we are able to schedule the work accordingly.'

Don't forget the legal stuff

At the end of every proposal, make sure you include something like ' Copyright in this document is the property of [NAME OF YOUR BUSINESS]. Information and ideas in this proposal are provided in complete confidence to [CLIENT NAME] and may not be forwarded to any third party without our prior consent.'

One final check

Check spelling, grammar and layout of text. Double check. Check once more. And then save your document and leave it for a day. Give yourself some time to think about it because you might have missed something. Once you're happy, email the proposal to the client as an attached PDF. Keep things relaxed and encourage the client to call or email if they have any further questions.

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Simply Design

Beberapa Contoh

Tugas
Bentuk tim @ 3 orang Bikin Proposal Kreatif (PDF Format) Event Himakom Fiktif (Seminar, Workshop, Kompetisi, Charity, Musik, Dll) Minimal 5 Halaman Desain Bebas Waktu 30 Menit

@miftaharjuna Semoga Bermanfaat :)