By the time youve completed your Principle-Centered

Marketing Program

, youll have developed some of

the same kinds of feelings for your Marketing Coach as
youve experienced for your favorite coaches and mentors
youve had in athletics and other aspects of your life.
IT WORKS FOR TOP ATHLETES
WHY NOT TOP ENTREPRENEURS LIKE YOU
THE BUSINESS SECRET
known by the Worlds Elite
Professional Athletes
and how you can use it too
MJ, Barry, Tiger, Payton and all the greats have had one of these shouldnt you?
Introducing the
Principle-Centered Marketing

Coaching Program
The only business coaching program focused specifically
on helping you get more customers who will pay you
more money, more often

, the fastest, easiest, most cost

effective ways possible and backed up with a 400%
Return On Investment Guarantee.
2
Nationally renowned
marketing guru and author, Jim Ackerman,
developed the Principle-Centered Marketing Coaching
Program. Hundreds of businesses have experienced remarkable
growth from the unparalleled power the program has to help you
increase revenues and profits.
A Vital Message from
Jim Ackerman
By the time you have completed this program you will have

A new outlook on marketing that will literally change your business, and your life, forever
Acquired new habits that empower you to consistently work ON your business, rather
than always being caught in the trap of merely working IN your business.
Developed new marketing skills which will give you confidence in your marketing
decisions and eliminate marketing worries, waste, and guesswork
A comprehensive MARKETING PLAN worth thousands of dollars, including budget and
calendar of events to achieve your goals for the foreseeable future. The only marketing
plan that addresses all 3 ways to grow your business more customers; more money;
more often
Proven systems you can set on AUTO-PILOT TO SUCCESS, systems for bringing in more
customers, getting them to buy more from you in each purchase, and getting them to
happily and gratefully buy from you, again and again and again.
The ability to GENETICALLY ENGINEER your marketing for ever-improving results
ever-increasing success.
The knowledge and POWER to do it yourself, or to accurately evaluate the value of the
marketing projects you delegate to others
3
HELPING YOU GET
More Customers Who Will Pay You More
Money, More Often the fastest, easiest,
most cost effective ways possible.

There are only 3 ways to grow any enterprise of any kind including yours
Get more customers
Increase your average sale
Get your customers to buy more often
SIMPLE ENOUGH SAID, BUT HOW ARE YOU GOING TO DO IT?

Through the Principle-Centered Marketing Coaching Program you develop essential
marketing skills and habits and use them to install profit-proven, reliable and repeatable
marketing principles, plans, strategies and systems in your business.
4
Bottom line? You can look forward to
More fun and satisfaction in your business
Never again suffering the frustration of competing on price
Leaving your competition in the dust, as your sales curve rockets upward
Saving time and money in your marketing efforts
Most of all, youll never be afraid of marketing and advertising again, as you enjoy ultimate control over your
business destiny.
And lets not forget all the benefits that come with more sales, more profits, and more personal income!
The 5 U-Needs, and Why This Program Succeeds Where Books, Tapes,
Seminars & Workshops Fail
Less than 10% of the books that get bought, get read. Implementation rates among people who listen to tapes
and go to events ranges from 1.4 to 8.4 percent. Why such a pitiful track record?
Other methods of training are simply incomplete. They give you only some of the key elements you must have
to assimilate new knowledge and convert it into meaningful action.
The 5 U-needs
If you are to succeed at the highest levels, you need these
5 key elements

- 1ho What 1o Dos - You simpy must lnov vhat to oo.
- 1ho Hov 1o Do lts - Hov you oo tho vhats an havo an
exponential impact on the results you get. A 2-word change in a
headline, for example, can increase response to an ad by 1,000%.
- 1ho kosouros to got it oono - nobooy an oo it a aono. You nooo
resources. Tough to get them from books, tapes and events.
- 1ho looobal to malo suro you oo it right - 1ho biggost roason
people dont take action following reading books, listening to
tapes or attending events is fear of failure; fear of doing it wrong.
looobal givos you tho ontioono to lnov you'ro ooing it right.
- 1ho Aountabiity to malo suro you atuay oo it - Somobooy has
to hoo your toot to tho tiro. Somobooy has to onsistonty hoo you
accountable to make sure you do what you know you should, in a
timely fashion.
Only an on-going Coaching process, like The Principle Centered
Marketing Program, takes you by the hand and guides you through
the development of new, immediately applicable knowledge, skills,
habits and systems.

You can surely see, cant you, that this is the most effective and
efficient way to gain these vital business assets.
5
Here is the process youll experience in building
your marketing skills and systems

1. You' rooivo a 2S3 pago, 2S haptor manua, suppomontary matorias, sottvaro,
forms and templates, and a set of 16 audio sessions, all to be used as assignment
material during the course of the 4 to 6-month program.

2. You' ompoto ano submit a omprohonsivo Marloting Nooos Anaysis, oosignoo
to talo a snapshot ot your marloting ottorts urronty ano in tho past, aong vith
assossing your urront ovo ot marloting sli. You' aso submit sampos ot your
current and past marketing efforts.
3. You' ongago in an initia toophono ontorono, ouring vhih you ano your Cortitioo
Coach will review your Marketing Needs Analysis for details, added insights, etc.
During that a, you ano your Coah vi ostabish a timo tor a roguary shoouoo
toophono appointmont. 1hoso appointmonts typiay ast about 40 to S0 minutos.
Your Coah vi aso malo your tirst assignmonts.

4. You aro rosponsibo tor ompoting your marloting assignmonts tor oah sossion ano
forwarding them to your Coach at least 24 hours prior to your regularly scheduled
phono ontorono. Pan on sponoing an avorago ot 4S to 60 minutos por vorling
day on your program. Of course, you can cram, but that will defeat one of the major
benefits of the program building the HABIT of working ON your business, instead
of merely IN your business.

5. You' havo Asono Marloting's ootion ot rosouros at your oisposa, inuoing
turnkey marketing systems, promotions and programs, creative personnel, design and
prooution apabiitios, a avaiabo to you at ooop oisounts. Somo aro ovon lkLL!

The point is, this program is customized for,
and responsive to, your specific needs.
THE PRINCIPLE-CENTERED COACHING PROCESS
(How Your Program Works)
Far more than a weekly cheerleading call,
this content-rich program is tantamount to a
Masters Degree program in marketing.
In fact, it is far more than that more
meaningful, more directly applicable to your
business, more tailored to your specific
needs, more adaptable to the results you
generate, more timeless in its usefulness
because it is Principle-Centered.
6
THE POWERFUL
MARKETING PRINCIPLES,
STRATEGIES & SYSTEMS
YOULL INSTALL IN
YOUR BUSINESS

Marketing Plan with Budget &
Schedule, addressing all 3 areas of
marketing growth
Incentive-based Referral System
Your Unique Purchase Appeal
Library of Features & Benefits,
Offers & Headlines
Upselling systems
Building your Powermid of Profits
Copywriting skills
Sales skills
Guest/Host Joint Ventures
Testing & Tracking systems
Direct Mail systems and campaigns
OTHER THINGS YOU
MAY WORK IN
YOUR CUSTOMIZED
PROGRAM

Print advertising
Broadcast advertising
Web-based Customer Relationship
Management & Marketing
Deep Discount Media Buying
techniques
NLP & Weapons of Influence
selling techniques
Getting FREE Publicity and Cause
Marketing
Sales Presentations
Trade Show Marketing systems
Affinity Marketing
Alternative Marketing strategies
Special Marketing Opportunities &
Challenges
TRY IT ON FOR SIZERISK FREE TRIAL
AND 400% ROI GUARANTEE
Lnro in tho program ano oxporiono it tor yoursot tor tvo sossions, klSK lkLL. Soo it you
like the process and the assignments, as well as the feedback. If you decide the program is
not right for you, you may withdraw and receive a full refund.
Whon you ooioo to ompoto tho program, your invostmont is sti klSK lkLL. Appy tho
principles, concepts, strategies, techniques and systems for a full year. If you have not
generated new, measurable revenues directly from your efforts, amounting to at least four
times your investment in the program, you may, request and receive a full refund.*
7
WHAT OUR CLIENTS HAVE TO SAY

I sent a letter to my customers for an annual private sale. I applied some of the things I learned. The
results were stunning! We had a 129% increase. Within two weeks the profit from this one event paid
for the coaching program 5 times over.
Kont Monson, Prosioont
Monsen Brothers Appliance

If you want your business to experience immediate, dramatic growth, you owe it to yourself to enroll
in Ascends Principle-Centered Marketing Coaching program.
Davo 1ippots, Prosioont
Paymaster Employee Leasing

Sales are up 40% over last year and I attribute at least half of that to the coaching program. I highly
recommend the coaching program to any business who wants to increase sales. It has caused me to
build the habit of working ON my business, instead of just in it. Its how youve taught me to think, and
the marketing habits youve helped me to build, that are the greatest achievements of the program.
Travis Mitchell, GM
Keith Jorgensens Music Center

I doubled my business in six months. How did I do it? It was amazingly easy. The first week I
implemented just one of the marketing techniques I learned. Suddenly I was able to go from spending
hours chasing down one potential prospect at his office, to having six or eight prospects meet me at
my office and be glad they came. I never realized business could be done this way. What a refreshing
change! And I didnt have to spend a single additional advertising dollar.
Murray Blake
Blake & Company Insurance & Investments

We feel that two of the ideas we got in the first session alone creating a seniors division and the
graduated referral program make the entire coaching program worth the investment. Just wanted to
let you know we feel like weve started off with a bang and will reap many benefits from this.
Marv Pam Kombrinl, kLAL1OkS
RE/MAX Excels

Through the coaching program I redesigned our literature to tell our story in terms of customer
benefits. Because of the compelling offers you helped us develop and the ability to sell from the
customers point of view, sales are up 25% (200% in one month alone) and weve cut marketing
expenses by 40%. Who wouldnt feel appreciative if sales were up, overhead was down, and new
doors were opening all the time? Heartfelt thanks to you from Bob and me!
Suo Sarr, VP Marloting
VSM Marketing, Manufacturer of Fast -Aid Medical Centers

The best I could ever muster for the month of July was $19,000 until I enrolled in your Coaching
program. Using the promotional principles and strategies you taught me, I did a private sale and in two
days and two hours, I generated $22,000.00 worth of sales. By the time July was over, I came up just
$23 short of having a $60,000.00 month! Thats better than three Julys and it didnt cost me an extra
dime in marketing or margins.
lranl Coppin, Prosioont
Coppins Hallmark
YOUR PRINCIPLE-CENTERED COACH
Your Principle-Centered Marketing Coach is a marketing professional who embraces
and has been extensively trained in the Principle-Centered approach to marketing and
related strategies, techniques and technologies.
Your Coach has met the strict Licensing and Certification requirements set forth by
Ascend Marketing, Inc. for The Pirnciple-Centered Marketing Coaching Program.
WHAT TO DO NOW
Visit with your Licensed, Certified Coach or a PCMC Representative and
1. Secure a program agreement and read it carefully.
2. Decide to enroll in the program by completing the
enrollment agreement.
3. Well take you the rest of the way
For more details, to secure a program agreement, or to
enroll by phone, call 1.800.584.7585 Or Enroll On-line at
www.ascendmarketing.com/enrollcoaching
ASCEND MARKETING, INC.
l044 W Louiso Moaoov Dr
South Ioroan U1 8400S
Joe Nicassio
Marketing Strategist & Entrepreneurial Mentor
Long Beach CA
Curronty, Ioo is tho Marloting Dirotor tor Pit Stop, ln. Ho vroto tho
business plan and marketing plan that successfully funded the design,
engineering, manufacturing, packaging, merchandising, distribution, and
initial promotion of a new product, from concept to fruition.
Joe is trained as a Master Practitioner in Neuro-Linguistic Programming
(NLP), and has had the opportunity and good fortune to personally be
mentored by Americas finest marketing practitioners, including Jay
Abraham, Ioo Sugarman, Dan Konnooy, 1om Hoplins, Sott Baioy,
Michael Levine, and many others. Joe has taken all that he has learned
from these masters, and combined the best of the best wisdom into his own
distinctive style of marketing.
Ioo is tho author ot Hov 1o Croato A Suosstu Wobsito, avaiabo trom
Novsmax.om. Ho is tho Prosioont ot kapio kosuts Marloting, ln., a tu
service marketing agency. Joe is a Past Area Governor for Toastmasters
International.
Contact Me:
Phone: 562)961-3976 - L-mai. joorapiorosutsmarloting.om