Professional Documents
Culture Documents
Randall Craig helps people connect, both using Social Media and in the real world. He does this for 12-person teams, 800-person webcasts, and for 1500-person audiences. Randall shares practical, been-there-before advice from his 18 years of Web and Social Media experience as a Consultant, Senior Executive, Entrepreneur, Best-selling Author (and Black Belt in Karate).
Popular topics
Social Media without wasting your time, losing your identity, or getting disqualified
Strategy, Efficiency, and Risk for attendees and their organizations
It's all the rage to talk about LinkedIn, Facebook, and the 500+ other social networks that exist. But how do you set a Social Media with your overall strategy? How can you reduce exposure to identity theft? What can you do if no one actually uses your social media initiative or too many do? And how do you measure results? In this fast-paced presentation, Randall Craig provides practical insight into these and other timely issues. Presented as a keynote, workshop, webcast, or master class. Seven different versions: 1) 2) 3) 4) 5) 6) 7) Entrepreneurs/experts (Profile Building, Productivity, Business development, Risk) Corporations (Marketing, Recruiting, Internal collaboration, Risks/policy, Governance) Associations/Not-for profits (Engagement, Fundraising, SM PR, Risks/policy, Gov.) Marketing pros (Campaign Dev't, Online PR, SM branding, SEO, Web integration) Job seekers (Social Media job search; Avoiding disqualification, Identify theft) Social Media Futures and Trends (How organizations can best prepare themselves.) Social Media Executive Briefing (Concepts, Implications, Opportunities, and Risks)
Testimonials
Of all the sessions I attended during the NCBMP conference, your keynote was unequivocally the most outstanding and offered the most takeaways for me. (LG, Meeting Planner) A top number one communicator and visionary with excellent skills and technical knowledge. (Bob Coffey, former Vice Chairman, KPMG) The best session I have heard on this topic. (Anita Caputo, President, Big Picture Institute) Randall was a great addition to our annual supply chain conference. (Barry Levine, Conference Chair, SCL Canada) Randall is professional in every sense of the word. He researches his material, presents with authority and style and follows up with participants diligently. (Joseph Palumbo, Exec Director CDC, Schulich School of Business) Randall Craig has that rare combination of subject matter expertise and performance excellence. He is authentic on stage, smart, and makes the complicated simple. (Donald Cooper, MBA, CSP, Canadian Speakers Hall of Fame) Randalls expertise and experience in all areas of strategic communication, marketing, web and social media is remarkable in its breadth and depth. (Sylvia Link, APR, Peel District School Board)!
Read More
QR Code
RANDALL CRAIG
Social Media and Networking Expert
Presentations
(selected)
Association for Corporate Growth Admin Professionals Conference AMTA National Conference American Association for Quality American Coal Council APEX (2X) Canadian Assoc of Family Enterprises Canadian Assoc of Prof Speakers (4X) Cdn Assoc of Insolvency/Receivership Profs Canadian Institute Cdn Insurance Accountants Assoc Career Conversations conference CCWESTT conference Cdn Assoc of Communicators in Educ Dufferin Chamber of Commerce CICA (5X) City of London Construction Safety Assoc of Ontario CSAE National Conference (2X) CSAE HR Summit, Summer Summit Canadian Urban Transportation Assoc Execunet Felix Global Global Youth Leaders HRPA Nat. Conf (2X), plus many chapters IABC (2X) Million Dollar Round Table study group Municipal Information Systems Assoc Nat. Coalition of Black Meeting Planners Ontario Assoc of Naturopathic Doctors ON Centre for Engineering & Pub Policy PMAC, Yorke District Project Management Institute (2X) Recruitment & Retention conf (2X) Ryerson University Schulich Career Bootcamp (2X) Secker Investment Institute (UK) Social Investment Organization SPMAO Strategy Institute Client Service Summit Supply Chain Logistics National Conf. Surety Association of Canada Treasury Management Assoc of Canada Toronto Attractions Council Toronto CFA Society (3X) 4th Work-Life Balance Conference
Education/Government
Auditor General of Canada City of Toronto Dufferin-Peel Catholic District School Board Durham District School Board Environment Canada Ontario Ministry of Education Peel District School Board Peel Industry-Education Council Town of Oakville Toronto District School Board University of Western Ontario University of Toronto Veterans Affairs York University
Financial Services
Advance Insurance Assante Wealth Management CI Group Dream Plan Invest CIBC CMDF DBRS HMW Capital MDS Capital Mellon Bank OMERS OneBeacon Quorium SLA of California Sun Life Financial RE group TD Bank Quantitative Analysis Thomas Cook Financial Services
Media Profile
RANDALL CRAIG
Social Media and Networking Expert
Randall Delivers
Beforehand:
A detailed questionnaire about your meeting objectives and audience 2-4 Interviews, to understand your priorities and audience issues. Customized and updated presentation. On request, a no-cost preteleseminar or video to help drive registration. (Yes, I do rehearse.)
On-site:
Early arrival to meet attendees, listen to other speakers, and weave this intelligence into the presentation. Early arrival also means early sound checks. A powerful presentation that keeps to your schedule. Will stay the day, to spend time with attendees and answer their questions personally.
RANDALL CRAIG
Social Media and Networking Expert
Blog Ideas
A blog is a great way to demonstrate your knowledge and perspective. It helps prospective clients understand how you think, and how you can solve their problems. A blog begins to create a community around your products and services. It is one of the most effective marketing activities that you can do - but it takes commitment. For most who decide to start a blog, one question eventually pops up: What should I write about? "Me" isn't the correct answer, although it is a frequent one. Instead, consider these alternatives: Summarize and link to a current news item. Implications/analysis of a current news item. Five tips to _____. Ask your readers: what do you recommend for______? Trends (or predictions) in your industry. Ask your readers: what's the biggest challenge you're currently facing? Write about an external resource on your subject. Interview another expert. Have a guest blogger write a post. Top ten links on a subject. Contrarian view: why a certain strategy is wrong. "Op Ed": Your opinion on a topical issue. Seasonal posts (back to school, holidays, etc). Post a video about any of the above topics. Compilation of "Best of" posts.
This week's action plan: If you haven't started a blog, set a schedule (weekly is good), and then email yourself a post each week for two months. If you can stick to it, then start the blog for real - you already have a backlog. And if you do have a blog, how many different types of posts have you made? This week, try something different.
Anti-social networking
Have you ever been in a business meeting where some people are focussing intently... on their BlackBerry's? Or have you been on an airplane, where most people are listening carefully... to their iPods? Or perhaps with your family at the dinner table, with several people texting, checking Facebook, or doing something else with their network? Ironically, the technology that connects us with other people can also disconnect us with those we are closest with: our colleagues, clients, suppliers, and even our families. Social Media etiquette, when it comes down to it, is rooted in common sense. The challenge, however, is that the immediacy of connection that the mobile web provides, distracts us from the "important" activities that we are doing in the real world. And since many of us consider ourselves excellent multi-taskers, being in two places at once (in the meeting and in our mobile devices) the problem is compounded. This week's action plan: Social networking shouldn't be anti-social. Choose to focus on the task at hand - and to be "with" the people who you are physically with. Don't just turn your smartphone to vibrate, but when you are in a meeting, put it in your briefcase or purse. Not only will you get more out of your real-life interaction, you'll send a message to those that you're with: they matter.
Over 300 ways to translate knowledge to action: read more or subscribe at www.RandallCraig.com!