Professional Documents
Culture Documents
Market (defn)
- A market can be a physical place where a product is bought and sold
- Can be used in a collective sense to refer to all buyers and sellers of a particular good or service. EG.
Global market.
- Can be the demand that exists for a particular product or service
- Can also describe the process by which a buyer and seller arrive at a mutually acceptable price and
quantity.
Market
- A market then can be a location, the network of buyers and sellers for a product, the demand for a
product, or a price determination process
Competitive Market
- Is a market in which there are many buyers and many sellers
Perfectively Competitive
Defined by 2 primary characteristics
1) The goods being offered for sale are all the same.
2) There are so many buyers and sellers that no single buyer or seller can influence the market price.
- Buyers and sellers in a perfectly competitive market must accept the price the market determines. They
are PRICE TAKERS.
Examples: Wheat market
Other Markets
- Monopoly - only one seller, this seller sets the price. E.g. Cable TV - Rogers
- Oligopoly - Have a few sellers that do not always compete aggressively. e.g. Airline routes ( to keep
prices competitive and high)
- Monopolistically competitive - it contains many sellers, each offering a slightly different product.
Because the products are not exactly the same the sellers have the ability to set their own price for their
product. E.G. Restaurants.
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Perfect Competition
Monopolistic Competition
- There are a lot of sellers in this market, not as many as perfect competition
- Sellers have a little control over price
- Products are similar, but can be different in packaging and style
- There are few restrictions for entry
- Competition occurs through advertising
- Price > marginal revenue
- E.g. Restaurants, convenience stores
Oligopoly Competition
Monopoly
1. Price - The quantity demanded falls as the price rises and (Qd) rises as the price falls. Quantity
demanded is negatively related to price.
2. Income - A lower income means that you have less to spend in total, so you will have to spend less on
some or probably most goods
3. Prices of related goods - when a fall in the price of one good reduces the demand for another goods
(substitutes) e.g. Frozen yogurt and ice-cream
4. Tastes - determinant of your demand for a particular product.
5. Expectations - your expectations about the future may affect your demand for a good or service today -
e.g. If you expect the price of a product to fall tomorrow you may be less willing to buy it at today's
prices
Terminology
Law of demand -other things being equal, the quantity demanded of a good falls when the price of the
good rises
Normal Goods - a good for which, other things equal, an increase in income leads to an increase in
demand
Inferior Goods - a good for which, other tings equal, and increase in income leads to a decrease in
demand
Substitutes - two goods for an increase in the price of one leads to an increase in the demand for the
other
Complements - two goods for which an increase in the price of one leads to a decrease in the demand
for the other
Demand Schedule:
One method of portraying the relationship between price and quantity demanded for a particular
product is a DEMAND SCHEDULE.
$36
Price Demand
0 4
Quantity Demanded
5 basic changes that can take place in consumer demand for a product (non price factors):
1. Income
2. Population
a. demographics
3. Tastes and preferences
4. Expectations
a. Consumer expectations
5. Price of substitute goods
Shift in Demand
Shift to right = Increase in demand
Shift to left = decrease in demand
Ceteris Paribus - All other things being equal; only quantity demanded changes if price changes no
other factors such as number of buyers that may effect quantity demanded.
1. -
a. Population
Tastes and preferences
Price of substitute goods
b. Vary price, keep others constant
CYU
1. Market is the physical place where buy/sell, refer to all buyers and sellers, demand, describe process by
which buyers and sellers agree to a price. Economy encompasses all, market is small part of economy.
2. -
a. Yes
b. Yes
c. Yes
d. No
e. No
3. -
a. Rises, income
b. Substitution
4. As demand decreases, supply increases, they are inverse fucking idiot.
Supply
- Quantity supplied is the amount of a good that sellers are willing and able to sell
- Law of Supply:
○ The law of supply states that, other things equal, the quantity supplied of a good rises when the
price of the good rises
Prices
Quantity
- Input prices
- Technology
- Expectations
- Number of sellers
- Equilibrium
○ Refers to a situation in which the price has reached the level where quantity supplied equals
quantity demanded
- Equilibrium Price
○ Price that balances quantity supplied and demanded
○ On a graph, it is the price at which the supply and demand intersect
- Equilibrium Quantity
○ The quantity supplied and demanded at equilibrium price
○ Is the quantity where they intersect
- Surplus
○ When price > equilibrium price, then quantity supplied > quantity demanded
There is a excess supply or a surplus
Supplier will lower the price to increase sales, thereby moving toward equilibrium
- Shortage
○ When price < equilibrium price, then quantity demanded > the quantity supplied
Excess demand or shortage
Supplier will raise price due to demand thereby moving toward equilibrium
Elasticity
- Allows us to analyze supply and demand with greater precision
- Is a measure of how much buyers and sellers respond to changes in market conditions
Determinants
Inelastic Demand
- Quantity demanded does not respond strongly to price change
- Price elasticity of demand is less than one
Elastic Demand
- Quantity demanded responds strongly to changes in price
- Price elasticity of demand is greater than one
5 22% increase in
Price
4
Supply
Supply
Elasticity Equals 1
5-4 = 1
(4+5) / 2 = 4.5
1 /4.5 x100 = 22.2222 (% CHANGE IN PRICE)
Supply