RedesignPlan

Product Name:
Nutella

Target Group: Woman/mothers age 25-40 Brief History:

Nutella is a hazelnut spread with skim milk and Cocoa. Mr. Pietro Ferrero, a pastry maker and founder of the Ferrero Company, created this healthy, hazelnut spread in the 1940s. At the time of creation, chocolate was scarce because cocoa was in short supply due to WW II rationing. To help make the cocoa go further, Mr. Ferrero used hazelnuts, which were in plenty in the Piedmont region of Italy.

Big Idea:
Nutella is a classic, healthy, family, breakfast product. Mothers love it because its healthy and their children love the taste. With its nutritional value, Nutella is a perfect add-on to a great family breakfast. Because of the history of Nutella dating back to WW II, the product label has stayed with the classic look. However, times have changed. Nutella needs a new, up-beat, and modern family look. This modern family look requires eyegrabbing attention with color and style. It needs to be simple but unique. By updating the look and feel of the Nutella brand, sales will increase substantially as modern families catch on to this classic but modern product.

StyleGuide
Colors:
CMYK: 75 68 67 90 RGB: 0 0 0 Pantone: 426 C Hex: #000000

Black Sky

CMYK: 71 24 100 8 RGB: 86 142 63 Pantone: 576 C Hex: #568e3f

Green Leaf

CMYK: 1 99 96 0 RGB: 234 34 41 Pantone: 032 C Hex: #ea2229

Red Rose

CMYK: 14 75 100 3 RGB: 207 96 40 Pantone: 167 C Hex: #cf6028

Hazelnut Brown

Fonts: Marketing
Bookman Old Style - Bold Bookman Old Style - Regular The body copy will be Bookman Old Style - Reular between 10 and 12 pts. If emphasis is needed, the font size will remain the same but with Bookman Old Style - Bold. Headings and Sub-headings should be Bookman Old Style - Bold between 14 and 18 pts.

Fonts: Packaging
Helvetica Neue Condensed Bold Arial Aral Black Logos and taglines should be Helvetica Neue Condensed Bold and consistent with packaging size. Other copy, ingredients, and nutritional facts should be writting in Arial, or Arial Black if emphasis is needed.

StyleGuide
Logos:
The color logo is the primary logo and will be used consistently on all forms of print. The grayscale logo should only be used when absolutely necessary (B&W Print, and Fax). The primary logo (color) should be placed on all individual products, and packages. It should also be placed and properly used on shipping packages, emails, etc.

PackageDesign
Primary Packaging: