QUAKER OATS PRODUCT REDESIGN

By Katy Rea

REDESIGN PLAN
Product Name: Quaker Oats Oatmeal Target Group: Women ages 18-30. People who are health conscious and looking for a healthy breakfast or snack. History: Quaker Oats was founded in 1901 by Henry Parsons Crowell who bought Quaker Oat Mill Company. The company is known for oatmeal, other breakfast cereals, and other food and drink products. They also got into toys. Quaker Oats acquired Fisher Price. In 2001 Pepsico bought Quaker. The products are produced in Ontario, Canada. When Pepsico bought Quaker Oats the brands were consolidated. These include: Quaker Chewy bars, Capn Crunch cereal, Aunt Jemima pancake mix, Gatorade, Tropicana Juices, and Frito-lay snacks. Redesign Plan: There is nothing exciting or interesting about oatmeal packaging. All brands look similar. I want to bring a new modern feel to Quaker Oats packaging. It is going to be in a clear tin so you can see the oats. The logo and other information is going to minimalized. With this new sleek design it is going to look great on the shelves and people will want it in their pantry.

STYLE GUIDE
Title Font:

HAGIN CAPS MEDIUM

This is similar to the font used in the Quaker Logo and this can be used for promotional pieces as the title font. On packaging the only font that will be used is Avenir Book. Copy Font: Avenir Book is used for info on packaging in size 12. Scaled larger or smaller depending on size of package. Colors:

CMYK: 27 35 60 1 RGB: 187 159 117 Pantone: 402C Hex: #bb9f75

CMYK: 1 99 68 0 RGB: 237 24 72 Pantone: 404C Hex: #ed1848

CMYK: 0 60 100 17 RGB: 208 111 26 Pantone: 167C Hex: #5fc5ba

CMYK: 75 68 67 90 RGB: 0 0 0 Pantone: 426C Hex: #000000

style guide
Logos The Quaker Oats logo has evolved over the years. Its current logo is picutred on the left. Quaker has been around for a while and this new minimalized logo has somewhat of a vintage feel and still has the Quaker icon.

style guide
Flat Package This new packaging gives oatmeal a brand new look and feel. It is more modern and has great shelf appeal. Oatmeal has always had the same look and this is something new and people will want to try it out.

Est 1877

Previous Logo

New Logo

product photos

magazine ad

This is a print ad that is going to be found in magazines.

a healthy new look.

Bring in this ad for $1.00 off your purchase.