STUDENTS: GRUPA 1422 IOANA CONSTANTINESCU LILIANA MARICA ANATOLIE RACAVCIUC LUIZA FRUNZA VIOREL-CRISTIAN PATRICHE

INTRODUCTION
Car Plant Pitesti was borned in 1966, at Colibasi, Arges. After signing a licence contract with Renault in 1968 the Romanian state began producing Dacia 1100 under the R8 licence followed in 1969 by Dacia 1300 under R12 licence. Between 1970-1980 Dacia has developed a large scale of models, pickups and cars for all types of people. Beginning with 1978 Car Plant Pitesti goes on with producing derivative cars from R12 Renault scale. 1995 is marked by the launching of the first 100 % Romanian conception car, Dacia Nova, and by the launching of the enterprise into an output and strategy society and 7 commercial branches. In 1998 was made the car n 2.000.000, the enterprise obtained the Certificate of Certifying the Quality Sistem Introduction and registered the production record (106.000 units). On the 2-nd of July 1999, Dacia sold the majority of shares, became a mark of Renault Group and had as a principal supporting mission the development of group on the competitive markets. In 2000 takes place the bringing out of Dacia SuperNova, the first comeing true of the France-Romania co-operation, a car equipped with engine and speed box Renault. Dacia and Renault have a lot of targets in common: making a new vehicle meant to competitive markets, the enlargement of productivity and making vehicles with Renault quality and low prices.

Since 1999, the industrial equipment of Dacia plant knew a complete process of modernization. With a 489 millions of euro investment, Dacia plant has the highest European standards, with working methods applied in Renault plant. Dacia entirely posts up the affiliation to Renault Group counting on the examination and organization of mother-company in both levels, industrial and commercial. Distribution of vehicles will be assured by the commercial network Renault in most of the countries.

VIRTUAL VISITS
To make more pleasant and interesting Dacia offerts and to be able to see how cars are made, Dacia offers the possibility of a virtual visit in Car Plant Pitesti. This will pleasantly surprise you when the principal character, a spy looking for secret information, will come in front of you. During his mission, this character will infiltrate in the plant to descover by detail the way of making cars: body, dye work,mechanics, general assembly etc. The virtual visit goes on with distribution of cars to others centers of production from Russia, Columbia, Iran and India. A Dacia vehicle lives pretty much and this reflects in some stages: 1. Projection: birth of a vehicle 2. Production: extraction and creation of materials, mode of making and assembly of all the components of the vehicle 3. Distribution: the period between the going out of the plant doors of the vehicle and the buying of it 4. Utilization 5. Recycle: final stage, when the vehicle is collected and treated in special conditions Recycle has to be considered as a key aspect during the vehicles life. Thanks to Renault experience, Dacia involves in all measures which favour the recycle of cars. During the whole period of recycle, the vehicle is liable to an extraction process of:

Recycled materials Re- used pieces Residue wastes which will be stocked in special places

This way many components of a car can be recycled: Lead from batteries is used for producing other batteries Used oil is treated so as to be used as gasoline The rubber from tyres is used as an energy source

We can distinguish 3 types of valorification: Reutilization: occasional pieces Material valorification: reutilization of an element as an occasional piece Energetic valorification: for producing energy

Dacia, Romanian company but of international amplitude, member of Renault Group, has an effective force of 10.000 employees. It has a genuine binational, even international culture. Changes made with France are permanent. More over, when Dacia Logan appeared, 450 employees went to make trainings, organized at the Center of Making Prototypes in Guyancourt, near Paris. Dacia draw out a large range of cars:

DACIA IS MODERN, ROBUST AND ACCESABLE MODERN

Dacia makes all that is needed to respond to clients expectations, offering modern cars which respond to mobility needs of our times.

ROBUST

Dacia offers modern and tested technologies which come from Renault, of a simple conception, but not simplistic, durable, adapted to hard conditions; maintenance and repair prices are temperate.

ACCESSIBLE
Dacia is near clients by the density of its networks. It offers products and services at a competitive price.

Dacia Logan Car: Safety Is A Fundamental Concern

Dacia Logan is a cheerful, attractive and compact car (3.4 metres) designed to carry four people. Setting high standards in quality and roadholding, the Logan is also above all uncompromising on safety. This car is the perfect addition to Dacia&Renault current supermini offering, made up of theDacia 1310, Dacia Break and Dacia Pluriel. The Logans limited size, attractive price and essential functions place it at the entry-level of its segment.With this complete range, Logan meets the many and varied expectations of supermini customers. In Europe, the supermini segment accounts for 30% of market sales. Logan is a simple but rugged looking compact notchback sedan. As it will be sold under the Dacia name (Dacia Logan) as the successor to the Solenza sedan, Renault Logans styling is more in tune with plainer styling rather than Renaults adventurous sheetmetal. Compared to the Solenza, Renault Logan is much smoother and modern looking, utilizing the "tall body" design for maximum interior space. Its a smart design that makes the competition look visually stodgy and overly blobby. Body style: 5 doors Engines: Petrol, Diesel HDi Gearbox: Manual, Sensodrive Height: 1 465 mm Dimensions: Lenght: 3,43 m Width: 1,41 m

Boot: 139 dcm3 Colours:10 The Logan reflectsRenaults strategy of developing a range of compact vehicles of different styling and concepts in order to meet a full range of customer requirements. TheLogan is available in: - a stylish 5-door model for increased convenience and accessibility, designed to carry four people, and whose design breaks with the established cues of high-volume 5-door models in this segment. Viewed from the side, the 5-door Logan conveys its dynamic potential. The sharp flowing side lines are enhanced by the shape of the quarter window and the rear wheel arch.The 5-door C1 share the same original rear end, featuring an extensive glazed surface. Designed for maximum size, the rear window extends over the entire tailgate. Flanked by matching crystal and anthracite lights, it establishes a natural fit with the bumper.

Comfort and security

Compact and nimble for city use, the Logan is 3.4 m long, 1.6 m wide and 1.5 m high. It features a turning circle of 9.5 m and gearbox ratios designed to ensure the fast responses necessary for enjoyable city driving. The Logan is a roomy car with four real seats. The interior space is truly exceptional, in view of its exterior dimensions. At the front, appreciable elbow room and head room contribute to the comfort of the occupants. Passengers in the rear enjoy the available leg room and head room. Logan MCV benefits from Renaults acclaimed expertise when it comes to safety. Logan is built on the Alliances B platform, the active safety features of which have naturally been carried over to the new car. The front suspension is based on the MacPherson-type layout featured on Clio II, while the reinforced rear suspension uses the same principle of a programmed deflection H-beam as the other models built on the same platform. The rear suspension is combined with spiral springs and extendedtravel, vertically-positioned dampers.

The style
The style of theLogan is a new and innovative concept of what a car should look like, through a harmonious combination of smooth lines and unique architectural dimensions. At first glance, space and a feeling of well-being are immediately perceptible. This dual inspiration of conceptual innovation and more conventional themes makes theLogan proposition. The Logans exterior styling has changed slightly, while retaining the original look that has helped make it so successful. The personality of the front end has been underscored by a new, more imposing bumper, which varies in shape according to the version. The lower air intake grille is wider and an air intake slit is visible below the new radiator grille. The radiator, which continues in a flowing line to the bumper. is more strongly curved and features wider chevrons. The registration plate has been placed below the bumper, except on the X-TR version. At the rear, the Logan boasts newly designed lights with a crystal-coloured central area and more clearly visible chevrons, identical to those on the Marques other products. The Aluminium pack, combined with the "Leather" pack and available with all strips and side mouldings exterior colours, sets off the exterior styling with aluminium-grey door handles and arches, bumper a highly attractive

Interior of Renault Logan Car

With more than enough room for four passengers (and five in a squeeze), Renault Logan is a massive step in the right direction towards improving interior and build quality. It may lack the soft-touch plastic coating on the dashboard, but the design looks solid and the layout straightforward. Even for a truly budget vehicle, Dacia-Renault have inserted some mock-aluminum trim to brighten up the Logans center console. Instrumentation and a rebadged steering wheel from the Clio help to bring the look of the interior up a few notches on the classification scale.

Engines:
The vehicle is available from launch with four high-performance engines that are frugal on fuel and respect the environment : petrol engines include the 127 bhp DIN 1.8i 16V unit mated to a manual 5-speed gearbox, along with the 143 bhp DIN 2.0i 16V with the 6-speed electronic gearbox system or depending on the country a 4-speed automatic two diesels, both fitted as standard with a particulate filter (DPFS), of which the 110 bhp HDi DPFS mated to a 5-speed manual gearbox or the 6-speed electronic gearbox system, and the 138 bhp HDi DPFS with the 6-speed electronic gearbox system or a 6-speed automatic gearbox.

Equipments:
Right from the first level of trim, the Logan is equipped with new features for onboard comfort, along with driving aids and safety functions rarely found in this segment : The suspension quality a constant priority for Dacia&Renaul is outstanding on all versions of theLogan. According to trim level, the metal suspension can be replaced with pneumatic suspension on the rear axle (except for models fitted with the 1.8i 16V engine).

A top-level acoustic comfort and vibration control. Renaul has paid close attention to achieving the best levels in acoustic comfort and vibration control. An excellent thermal comfort. The Logan is equipped with the new air conditioning system introduced on the Logan.A warm ambient light and useful lighting.

Logan offers a full range of top-level safety functions:

Considerable effort was devoted to the structure of the Logan in order to comply with the most stringent passive safety assessment standards. The structure was reinforced using highstrength steel to limit deformation in the event of impact. To limit the consequences of pedestrian impact, the Logan is fitted with: - boot and wings designed to crumple, with ample space between the panels - bumpers fitted with polyurethane foam that absorb energy in such a way as to reduce injury to the legs. The Logan is fitted as standard with two front airbags (driver and passenger), two front side airbags and two front/rear curtain airbags. The two front airbags are adaptive, with deployment pressure and volume correlated with the severity of the impact.All the seats in the Logan are fitted with safety belts with three anchor points. Driver and front passenger belts also feature pyrotechnic pretensioners and load limiters, to reduce pressure on the chest in the event of impact. Finally, Isofix anchor points are available for fixing child seats to the side seats in row two. TheLogans pleasant road manners are suited to both the city and the open road. Its running gear ensures strong roadholding, while also effectively contributing to active safety.

PRICE
Mark Dacia which cost 5000 euro , is known till now under the name X90 Dacia project, also Dacia L90, became : Dacia Logan. Romanians received a simple, cheap car but with full options. Prices variates in accordance with the design and cylindrical capacity :

DACIA LOGAN MCV Version Five seat layout Ambiance 1.4 MPI Ambiance 1.6 MPI Ambiance 1.5 dCi / 70CP Preference 1.4 MPI Preference 1.6 MPI Preference 1.5 dCi / 70CP Preference 1.5 dCi / 85CP Laureate 1.6 MPI Laureate 1.6 16V Laureate 1.5 dCi / 70CP Laureate 1.5 dCi / 85CP Preference GPL Laureate GPL Seven seat layout Ambiance 1.6 MPI Ambiance 1.5 dCi / 70CP Preference 1.6 MPI Preference 1.5 dCi / 70CP Preference 1.5 dCi / 85CP Laureate 1.6 MPI Laureate 1.6 16V Laureate 1.5 dCi / 70CP Laureate 1.5 dCi / 85CP 8200 8600 9700 8900 9300 10400 10850 10100 10600 11200 11650 10200 11000 9000 10100 9700 10800 11250 10500 11000 11600 12050 Euro

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Customs Colour Radio Tonneau Aluminium rims Side airgag for version Laureate ABS Blight protection Windshield rear Radio CD Sunroof space Place for goods Dacia Extenso 3 years or100 000 Km for Logan MPI

Euro 255 180 100 300 200 450 100 100 180 60 100 195

Extenso 3 years or 100 000 Km for Logan dCI

265

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The Company of automobiles Dacia colaborated with 8 romanian providers or with foreign companies with branches in Romania, which insure, as value, more than half of units. DACIA LOGAN Berlin GPL Version Preference 1.4 GPL Laureate 1.4 GPL Options Radio CD ABS DACIA LOGAN Version Ambiance 1.4 MPI Preference 1.4 MPI Preference 1.6 MPI Laureate 1.4 MPI Laureate 1.6 MPI Ambition 1.6 MPI Laureate Plus 1.4 MPI Prestige 1.6 16V Ambiance 1.5 dCi / 70CP Preference 1.5 dCi / 70CP Laureate 1.5 dCi / 70CP Ambition 1.5 dCi / 70CP Laureate 1.5 dCi / 85CP Ambition 1.5 dCi / 85CP Prestige 1.5 dCi / 85CP Logan ABS Plus 1.4 MPI Logan ABS Plus 1.6 MPI Logan ABS Plus 1.5 dCi 12 Euro 6400 7100 7500 7900 8300 9100 8470 9900 7900 8600 9400 10200 9850 10650 10950 7200 7600 8700 Euro 8000 8800 Euro 180 450

Logan Kissfm 1.4MPI Logan Kissfm 1.6 MPI Logan Kissfm 1.5 dCi 70 CP Logan Kissfm 1.5 dCi 85 CP

8300 8700 9800 10250

Options Color Radio CD Aluminium rims for Laureate Plus Side Airbag Dacia Extenso 3 years or 100 000 Km for Logan MPI Dacia Extenso 3 years or 100 000 Km for Logan dCI

Euro 255 180 300 200 195 265

Dacia Logan VAN Version Logan VAN E0 1.4 Logan VAN E0 1.5 Logan VAN Pack Confort 1.4 Logan VAN Pack Confort 1.6 Logan VAN Pack Confort 1.5 Options

Euro 6950 8450 7450 7850 8950 Euro

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Colors Radio CD Protection carpet Steering shaft Blight protection Air conditioning Pack equipment Pack electric Dacia Extenso 3 years or 100 000 Km for Logan VAN MPI Dacia Extenso 3 years or 100 000 Km for Logan VAN dCi

255 180 100 405 100 750 550 150 220 295

Daily Dacia Company produces 30 Logan automobiles with LOK, and launched in his whole comercial network, the model Logan (Preference 1.4 MPI si Laureate 1.4 MPI), is available in alternative charging variant, petrol/GPL. The model Dacia Preferance has an estimated price of 8.000 euro, but Laurent will cost about 8.800 euro. Maybe this is the most difficult question relative the new mark Dacia Logan. The Renault Company officially sustain that will exist a car of about 5000 euro, a price which includes all the expenses. At 7800 euro, the top price, the car endowment is the one most interesting. We have air conditioning, electric window pane in front and bottom, an audio instalation, air-bags and alsoABS ! Than analize about the Dacia Logan competition show us than any models can manage to offer at the same price which can offer Dacia. Logan has the advantage to be at the top, with the design of a mondial, new and modest automobile, but direct to a large group of customers from our country and also to more modest countries. But we should pay attention that here interfere the maintenance prices. For somebody who pay little money for a car, can have heart failure at the big maintenance prices. The maker sustains that we will need only 350 euro for 100.000 km ! Officially, it is with 100 euro less then at Solenza. The experience tells that in reality these numbers are reached more difficult, moreover when we disscus about a Dacia. But Logan has the same platform with the next Clio, with the components proved to be enough safe. It may be that Logan can be the first Dacia which to maintain his promises at this chapter.

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Dacia Logan Pick-Up Versions Logan Pick-Up E0 1.6MPI / 90CP Logan Pick-Up E0 1.5dCi / 70CP Logan Pick-Up E1 Pack Confort 1.6MPI / 90CP Logan Pick-Up E1 Pack Confort 1.5dCi / 70CP Logan Pick-Up E1 Pack Confort 1.5dCi / 85CP Options Hydraulic mechanism Protection carpet Radio CD Colour Pack equipament: ABS with EBV + airbag pasager Windshield rear Air conditionating Pack electric: Dacia Extenso for Logan PickUp MPI Dacia Extenso for Logan PickUp dCi

Euro 7250 8350 7750 8850 9300 Euro 405 100 180 255 550 100 750 150 220 295

DISTRIBUTION
The best of Renault technology for a modern, reliable car that a broad range of international buyers can afford. Logan, is the first model in the X90 range, designed first and foremost to suit the automobile needs of new markets with high growth potential.

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Logan was developed entirely by Renault over the past four years, using all engineering expertise department. The use of the design-to-cost method in designing the vehicle, carry-over of parts to optimize reliability and running costs, and digital design made it possible to meet the very low programme costs set at the start of the project. Production of Logan at Dacias Pitesti plant has started the programme in Romania in 2004.In 2005 it continue in Russia, then Morocco and Colombia, and in 2006 in Iran. Assembly of Logan in Russia, Morocco and Iran has use CKD parts supplied by the Pitesti pilot site, with some mechanical components supplied by Renaults industrial sites. In addition to these countries, other international prospects are opening up for the X90 project. Logan is a 100% Renault car (technology, development, chassis, powertrain, manufacturing standards), particularly suited to its target markets. Its modernity, reasonable price, loading capacity, five full-size seats and ease of repairs and maintenance are its key strengths. Logan will carry the Renault badge in some markets, such as Russia and Iran, underscoring the companys faith in the product

Whether the Dacia or Renault badge is used will depend on the characteristics of each market and on how long and in what circumstances Renault has been established there. The Dacia brand helped to conquer new customer target groups. Dacia, with its new brand identity as a modern, ambitious company and new badge, will be selling a range of modern, 16

robust, reliable and affordable vehicles. In the countries of Central Europe, as well as in Turkey, northern Africa, the Middle East and sub-Saharan Africa, Logan is marketed under the Dacia brand to round out Renaults range. It is positioned in the entry-level segment, which in a country like Poland accounts for 30% of the total market and is hardly covered by the current Renault range. After Romania, Central Europe is the focus for Logan sales, with the backing of the Renault network. Renault was the second top-selling brand in the region in 2003, with market share of 11%. A sales manager is appointed specifically for the brand in each country. Distribution is handled by the Renault network's partners. Depending on the market, Logan is sold by a Renault dealer with a Dacia area featuring special signage or in a Dacia showroom. A two-year warranty will apply in most countries. Distribution by the Renault network is reassuring for customers, offering them the best possible level of services. Maintenance and repairs at shared RenaultDacia workshops provide a further guarantee of optimum quality. Marketing of Logan will be backed up by a range of services covering sales, finance and aftersales. Specific finance offers have been devised by RCI Banque. From 2005 the future Renault-Nissan spare parts centre in Gyr, Hungary,has become a regional hub for supplying Dacia spare parts to the countries of Central Europe. Logan has enjoyed equally good results on its export markets, which represented 22% of all Logan sales so far in 2004. Only on sale for two months in Croatia (October),Serbia, Macedonia and Slovakia (October), Hungary (October ), the Czech Republic (October ) and Turkey (November ), Logan has realised a remarkable performance with 4,264 cars sold. Sales of 2,456 in November 2004 alone made it Dacias top selling export model in 2004. Logan is also manufactured in Russia, where 25,000 vehicles were produced from April 2005 to May 2006, as well as Morocco and Colombia. Production has soon started in Iran,followed by India and Brazil last year,in 2007.

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Renault is investing 230 million euro to make Logan in Russia and sell the car there from mid-2005. The production unit, was installed in the Moscow plant of Avtoframos, a subsidiary jointly owned by Renault and Moscow City Authorities, have capacity of 60,000 vehicles per year. Renault plans to invest 22 million euro to make Logan at the SOMACA plant in Morocco from the second half of 2005. Production of 30,000 vehicles a year is envisaged, with some going for export. The Renaults made in Colombia are sold through a network of 41 dealers. Renault also sells imported vehicles that supplement the range assembled locally. Logan is assembled at the Sofasa plant in Colombia since 2005. It is marketed under the Renault brand in Colombia, and from 2006 in some neighbouring countries. Designed to meet the needs of customers in the new growth markets, Logan has risen to the challenge. The modern, reliable and roomy car has attracted customers the world over and some 267,000 Logans were sold between September 2004 and May 2006. It is proving highly popular

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in countries in which it is marketed, in particular Western Europe, where it was launched in eight countries, including France, in the spring of 2005. Logan sales worldwide break down into 56% in Western Europe, including Romania, 20% in Europe (26 countries, including France, which accounts for 7% of world sales), 10% in Russia/CIS, 5% in Turkey, 5% in the Maghreb countries and 4% in the rest of the world (Americas, Asia, Africa). 2006 marked a new stage in the life of the X90, the code name for Logan and its derivativem versions. The Logan Steppe Concept show car presented at the Geneva motor show is the harbinger of an extension of the line. The 1.5 dCi engine is now available in Central, Eastern and Western Europe as well as in Turkey, Morocco and Algeria. The diesel version thus represents at the end of May 2006, 55% of the mix in France and 21% in the other countries in Western Europe. In many countries, it is the most affordable diesel car available, contributing to the novel value for money offered by Logan. Thinking at a big number of competitors( Chevrolet, Daewoo, Kalos, Hunday, Skoda Fabia) Logan has the best results for the price/quality raport so that we can call it a wonder car.

DACIA LOGAN BY RENAULT

Logan
Big on space, low on cost Logan is a spacious, sturdy and reliable car with a highly attractive price tag. No other car on the market offers the same equipment and space at the same price. If its wider, its better. Logan gives the expression spacious sedan an entirely new meaning. Built around Renaults famous space optimization design, the car redefines space and luxury. Its loaded with trailblazing technology and advanced safety features. Its robust lines, strongly 19

marked wheel arches and carved hood ensure it stands out in the crowd. The expansive interiors are tastefully done. The wide-body experience awaits you.

Design
Logan is a sedan with five comfortable seats and a generously sized trunk. It boasts a modern and robust silhouette, with strongly marked wheel arches, taut lines and a sculpted hood. The triangular rear lights soften Logan's overall look, giving it a distinctive appearance. Inside the car, the choice of materials reflects the robustness and quality of the exterior design.

Class Small Family Car

Body style 4 door sedan

Multi Convivial Vehicle

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Pick-Up

Utility Van

Driving pleasure
Logan is a pleasure to drive in all circumstances. It takes poor roads and extreme climates in its stride. The ergonomic and comfortable driving station helps the driver get the most out of the precise handling and sharp steering.

Travelling comfort
Logan is a family car, designed to seat three people in comfort at the rear. The giant 510-liter trunk, cut to provide a very low load sill, is large enough to take the luggage of five people with ease or seven people for the MCV version.

Safety
Renault put all the experience of its safety engineers into the design of Logan. As a result, the model received three stars in Euro NCAP tests. Depending on the country, Logan is available with ABS and two airbags at the front. To provide all the occupants with the same high standards of safety, it features five three-point seatbelts and adjustable headrests on all seats.

Environment
Reflecting Renault's environmental commitments, Logan is 95% recyclable by body weight. Its acoustic performance places it below the threshold set by the European directive (74dB(A)). Logan combines keen pricing with low running costs. It requires servicing every 30,000km for the gasoline engines and every 20,000km for the diesel engines.

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Targets for the Renault Logan car include Rovers CityRover, Kia Picanto, Seat Arosa, Daihatsu Cuore, Daewoo Matiz and the Volkswagen Fox. The purpose of Renault Logan car is to allow Renault to reach a new customer range with a product that packs the bare essentials without resorting to using a car thats been out of production for several years.

Advertising
Dacia has chosen the 2004 Geneva Motor Show to unveil its first-ever show car produced by Renault Design. Especially for Logan there is a big advertising campaign with all the ingredients for a national hit : there are TV STARS like Andreea Balan, Andreea Banica, Anka Badiu, Miki and Delia that are promoting the brand and a contest is going on to attract as many people as possible. Renault started to run an advertising campaign on Vest Europe in 2005. The headline of the campaign is Be Logical, Be Logan. For the production of the video spot the romanian Graffiti BBDO agency was chosen. A crew of 40 people worked for 4 days to make the motion picture. The message of the spot is simple: Big on space, low on cost Logan is one of the biggest bargains the world has seen in the car market, offering the same space available in a Toyota Corolla for a fraction of its price.

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