QUESTIONNAIRE

1. Which companys cosmetics are you using? LOREAL GARNIER LAKME LOTUS

2.

Which product are you using most often in a month? HAIR CARE PRODUCTS BODY CARE PRODUCTS SKIN CARE PRODUCTS MAKE UP

3.

Do you think that your product provides you with an option of healthy and long lasting harmless? Yes May be No Not sure

4.

Do you think that your product provides you with an option of healthy and long lasting harmless? Yes No

5.

What is the reason that motivates you to use the products of a particular company? ECONOMICAL MEASURABLE RESULTS TRENDSETTER EASILY AVAILABLE

6.

Approximately how much do you spend in the buying of cosmetics? Below Rs. 500 Rs. 1000- Rs. 2000 Rs. 500 Rs. 1000 Rs. 2000 and above

7.

Do you find your cosmetic products economical? YES MAY BE NO NOT SURE

8.

If you are being asked to choose amongst one of the best product that you use, what would that be? SUNSCREEN LOTION MOISTURIZERS HAIR BOUNCERS CREME LIP GLOSS

9.

What services of your favourite company you appreciate the most? STEAM BATH FACIAL/ MASSAGE MANICURE / PEDICURE HAIR SERVICES( rebounding etc)

10.

What motivates you to buy lakme products? MEASURABLE RESULTS EASILY AVAILABLE ECONOMICAL TREND SETTER

11.

In which cosmetics of lakme do you invest your money more? SUNSCREEN LOTION MOISTURIZERS HAIR BOUNCERS CREME LIP GLOSS

12.

What is your level of information on Lakme as a brand? EXCELLENT MODERATE GOOD BAD

13.

What is the purpose for which you buy lakme products? SKIN PROTECTION GLOW AND ACNE FREE SKIN LONG AND STRONG HAIR MAKE UP

14.

Rating the products offered by lakme as: EXCELLENT MODERATE GOOD POOR

15.

Are you satisfied with the beauty services offered by lakme saloons? YES NO

16.

Are you satisfied with the products offered by the company? YES NO

17.

Is the site www.lakmeindia.com site useful to you? YES NO

18.

Approximately how much do you invest on lakme products monthly? Below Rs. 500 Rs. 100-Rs. 2000 Rs. 500-Rs. 1000 Above Rs. 2000

19.

Do you think that lakme is a leader in a cosmetic industry? YES CANT SAY NO MODERATELY

20.

Would you continue to buy Lakme products even if its price rises by say upto 15%? YES NO