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Tata Motors Summer Training Report by Riki
Tata Motors Summer Training Report by Riki
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Vehicles, but later Tata Motors decided to work with Iveco as Daewoos design w as n ot i n s yn c w it h t he n ee ds o f s op hi st ic at ed E ur op ea n c us to me rs . T he company has formed a joint venture with Thailands Thonburi Company, an independent auto assembler, in which Tata Motors will hold a 70% stake.
In 2008
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Tata OneCAT Motor Development International of Luxembourg has developed the world's first prototype of a compressed air car, named OneCAT. In 2007, MDI owner Guy Negre was reported to have "the backing of Tata". It has air tanks that can be filled in 4 hours by plugging the car into a standard electrical plug. In 2008 MDI planned to also design a gas station compressor, which would fill the tanks in 3 minutes. There are no gasoline costs and no fossil f ue l e mi ss io n s f ro m t he v eh ic le w he n r un i n t ow n, b ut " th e c om pr es s ed a ir driving the pistons can be boosted b y a fuel burner".
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OneCAT is a five seat vehicle with a 200-litre (7.1 cu ft) trunk. With full tanks it will run at 100 km/h (62 mph) for 90 kilometers (56 mi) range in urban cycle. It is actually a dual fuel car but it is more efficient than any present Hybrid cars.
Tata Motors unveiled the electric versions of passenger car Tata Indica and commercial vehicle Tata Ace. Both run on lithium batteries. The company has indicated that the electric Indica would be launched locally in India in about 2010, without disclosing the price. The vehicle would be launched in Norway in 2009. Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought a 50.3% holding in electric vehicle technology firm Miljbil
G re nl an d /I n no v as jo n o f N or wa y f or U S$ 1. 93 M , w hi ch s pe ci al is es i n t he development of innovative solutions for electric vehicles, and plans to launch the electric Indica hatchback in Europe next year.
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GLOBAL OPERATIONS
Tata Motors has been aggressively acquiring foreign brands to increase its global presence. Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. Tata Motors has also acquired from Ford the rights to three other brand names: Daimler, Lanchester and Rover . In 2004, it acquired the Daewoo Commercial Vehicles Company, South
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Search Koreas second largest truck maker. The rechristened Tata Daewoo Commercial Search History: Vehicles Company has launched several new products in the Korean market, Searching... Result 00 of 00 products to several international markets. Today twowhile also exporting these 00 results for result for thirds of heavy commercial vehicle export out of South Korea are from Tata
Daewoo.
p.
In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, giving it controlling rights of the company. Hispanos presence is being expanded in other markets. On Tata's journey to m ak e a n i nt er na ti on al f oo t p ri nt , i t c on ti nu ed i ts e xp an si on t hr ou g h t he introduction of new products into the market range of buses (Starbus & Globus) a s w el l a s t ru ck s ( No vu s) . T he s e m od el s w er e j oi nt ly d ev el op ed w it h i ts subsidiaries Tata Daewoo and Hispano Carrocera. In May, 2009 Tata unveiled the Tata World Truck range jointly developed with Tata Daewoo. They will debut in South Korea, South Africa, the SAARCcountries and the Middle-East by the end of 2009. In 2006, it formed a joint venture with the, Brazil-based Marcopolo, a global leader in body-building for buses and coaches to manufacture fully-built buses and coaches for India and select international markets. Tata Motors has expanded its production and assembly operations to several other countries including South Korea, Thailand, South Africa and Argentina and is planning to set up plants in T ur ke y, I nd on es ia a nd E as te rn E ur op e. T at a a ls o f r an ch is ee /j oi nt v en tu r e assembly operations in Kenya, Bangladesh, Ukraine, Russia and Senegal.
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Tata has dealerships in 26 countries across 4 continents. Though Tata is present in many counties it has only managed to create a large consumer base in the Indian Subcontinent namely India, Bangladesh, Bhutan, Sri Lanka and Nepal and has a growing consumer base in Italy, Spain and South Africa. The Government of India announced an automobile policy in December 1997. The policy required majority-owned subsidiaries of foreign car firms to invest at least US$50 million in equity if they wished to set up manufacturing projects in India. It also forced them to take on export obligations to fund their auto part imports and required them to submit to a schedule for increasing the share of
l oc al ly
m ad e p ar ts
i n t he ir
c ar s.
M er e c ar
a ss em bl in g o pe ra ti on s w er e
notwelcomed. An Indian cabinet panel will soon consider a new automobile policy that aims to set fresh investment guidelines for foreign firms wishing to manufacture vehicles in the country. Investments in making auto parts by a foreign vehicle maker will also be considered a part of the minimum foreign investment made by it in an auto-making subsidiary in India. The move is aimed at helping India emerge as a hub for global manufacturing and sourcing for auto parts. The policy sets an export target of $1 billion by 2005 and US$2.7 billion by 2010. The policies adopted by Government will increase competition in domestic market, motivate many foreign commercial vehicle manufactures to set up shops in India, whom will make India as a p roduction hub and export to nearest market. Thus Tata Motors CV will have to face tough competition in near future, which
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might
affect
its
growth
negatively.
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