Sponsorship Proposal BMO AGAD 232

Farnsworth, Goberdhan, Kuzik, Shykoluk March 27, 2013

Organizational Overview
For over 60 years, the Edmonton Symphony Orchestra has brought the highest quality of live orchestral performances to local, national, and international audiences. The ESO is one of Canada's foremost orchestral ensembles with a wide-ranging and adventurous repertoire, from classical masterworks to pops and children's concerts. By attracting talented musicians from all over the world, the diversity of the ESOs orchestra complements the diversity of its performances. The ESO is committed to community engagement and enhancing quality of life through music education for children and youth and outreach programming for all ages and cultures. Individual and corporate donations ensure quality programming, affordable ticket prices, and continued artistic excellence. In support of musical education for children and youth, the ESO has created numerous outreach programs, including the Adopt-A-Player, Young Composers Project, and Composer-In-Residence programs. Each year, the ESO partners with schools across Alberta as part of their critically acclaimed Education Concerts. This partnership is designed to give young people the chance to listen to an orchestral concert for a reduced admission price.

Local Affiliations
Edmonton Community Foundation Landmark Group of Builders Lexus of Edmonton Edmonton Journal McCallum Printing Group Inc. Sherbrook Liquor Store Edmonton Arts Council CKUA City of Edmonton Maclab Enterprises Italian Centre Shop Ltd. Shine FM

Provincial Affiliations
Alberta Foundation for the Arts ATB Investor Services ATCO Gas Bill and Mary Jo Robbins Enbridge Building Trades of Alberta Enmax

National Affiliations
Canada Council for the Arts RBC Foundation Telus City TV Lehigh Hanson Heidelberg Cement Group TD Canada Trust Finning Cat Global Esso Imperial Oil Foundation Global CBC Pattison

Sponsorship Proposal BMO AGAD 232

Farnsworth, Goberdhan, Kuzik, Shykoluk March 27, 2013

Purpose / Objectives of the Project

The benefits of music education can be seen in the positive impact on the community at various levels. By fostering a professional environment that develops passion in youth, the ESO recognizes the possibilities of personal growth and achievement through continuous learning and access to education. Social and economic well-being is strengthened by the relationship between arts organizations and the community. Muzak Camp and Showcase is the Edmonton Symphony Orchestras pilot program in partnership with public and private schools across Northern Alberta to increase the musical education and experience of junior and high school students. Students learn how to become educated consumers, active listeners, composers, and performers in the music industry. Through this program, youth will have the chance to work with an ESO musician mentor and perform a five-minute piece of original music at an ESO concert at the KidsFest 2014 Festival July 23, 2014, taking place at Hawrelak Park. Program builds on existing public school/ESO programs Reaches out to youth in Northern Alberta communities not able to access the ESO on a regular basis. Creates a broad impact on the musical education and personal development of junior and senior high school students. Goal: Engage students across Northern Alberta in a way that fosters creativity and personal growth for the purpose of developing their musical identities. Objective 1: To mentor and train 35 students with their original compositions in preparation for free public concert.

Sponsorship Proposal BMO AGAD 232

Farnsworth, Goberdhan, Kuzik, Shykoluk March 27, 2013

Objective 2: Expose the projected 70,000 families and youth in attendance at KidsFest to a variety of performances, to reflect our diverse musical culture.

PROJECT TIMELINE
Aug Sept Oct - Dec Jan Feb Mar Jun Jul Aug Distribute program kits to schools ESO promotes program in schools in Edmonton and across Northern Alberta Students work to create an original piece for submission Submissions due Adjudication; ESO selects & notifies winners Selected students attend band camp Winners rehearse in their respective schools/communities Rehearsal prior to the Muzak Showcase performance; Muzak Showcase takes place at KidsFest 2014 on July 23 Evaluate and close project

BUDGET
EXPENSES - Description Amount

Promotional Adjudication
Administration Printing Postage IT School Visits by ESO Clinicians Five (5) visits to schools in Edmonton Five (5) visits to schools outside Edmonton Adjudication Fees Honoraria for adjudicators Advertising Total $2,500

$1,500

$1,060 $1,000 $6,060 $13,125 $14,700 $400 $3,780 $32,005

Band Camp
Accommodations & Food ESO Clinician Fees Bus rental for Transportation Chaperone Travel and Accommodations Total

Muzak Showcase
Hawrelak Amphitheatre Rental (6 hours) ESO performer wages Advertising Music (Publishing & SOCAN) Total $860 $3,375 $10,000 $2,000 $16,235

Sponsorship Proposal BMO AGAD 232

Farnsworth, Goberdhan, Kuzik, Shykoluk March 27, 2013

TOTAL EXPENSES REVENUE - Description Donation from BMO Alberta Culture and Community Spirit grant Edmonton Community Foundation grant ESO Operating Budget funds TOTAL REVENUE

$54,300 Amount $30,000 $5,000 $10,000 $9,300 $54,300

Measurement & Evaluation

Stage 1: Preliminary Assessment A form will be distributed to schools participating following the call for submissions; students will be asked to voluntarily identify why they feel music is important, and what they like most about the program and the opportunities it offers. Teachers will also be asked to identify why they feel their students will benefit from this exercise. This exercise will develop a rough dataset to be examined to determine merit, and further explore the facets of the project rationale. Data collected will serve to further supplement existing research and strengthen the case for support in following years. Stage 2: Market Research Following the performance, three separate surveys will be distributed to key stakeholders: students, teachers, and clinicians. The surveys will determine program efficacy and overall stakeholder satisfaction by evaluating the communication and quality of education. These will be short online surveys using the ESOs current access to survey monkey. Data will be gathered through quantitative and qualitative questions. Stage 3: Internal Evaluation An internal report will be compiled and distributed within the organization that will evaluate and examine the results of stages one and two, include any additional pertinent information received from stakeholders, analyze the use funds and adherence to the budget, identify risks and how they were mitigated, and examine changes that may be made in the future.

Sponsorship Proposal BMO AGAD 232

Farnsworth, Goberdhan, Kuzik, Shykoluk March 27, 2013

Bonus 1. Performance programs 2. ESO annual report 3. Backs of tickets 4. Signature magazine 5. Brochures & pamphlets 6. Website 7. Facebook page 8. Twitter 9. Banners at performance