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The Bookseller Marketing & Publicity Conference

Our Mission

To Help Readers Find and Share Books They Love

photo by Jesse Chan-Norris http://jcn.me

19 Million Members

Deep Reading Data

600 million books shelved


148 million
and counting

11 million books discovered a month (marked to to-read)

11 million books discovered a month (marked to to-read)

250 books marked to-read

Goodreads Members Are Avid Reviewers

24 Million Reviews

Goodreads Members Are Avid Reviewers

24 Million Reviews

What was the most reviewed book on Goodreads last year? (Published in 2012)

Goodreads Members Are Avid Reviewers

24 Million Reviews

78,000 Authors
EL James Neil Gaiman

James Patterson

Diana Gabaldon

Margaret Atwood

John Green

Confidential

Paulo Coelho

Nicholas Sparks

Philippa Gregory

Jennifer Weiner

Deborah Harkness

&

What Isnt Changing


Goodreads is for all readers, no matter how you read.

New Features and Improvements

Discovery

Discussion

Author Program

Interest Building in the UK

Its like a dating website to link readers with their dream book only its even better than that because theres no danger of an e-mail from something sleazy asking for a one night stand (unless you choose that genre), just pages and pages of profiles recommending books you might like. Erica Jones, Goodreads and the dream dating website Kent News, 6/21/13

Social Amplification

Algorithmic Recommendations

What Happens on Goodreads ... Doesnt Stay on Goodreads Goodreads Reviews Shared on

Social is Gaining Momentum

In May 2013, Goodreads members shared...

1.3 Million Progress Updates

1 Million Quotes

You have family, Bob said. You have a wife who hates you. Kids who are furious with you. A brother and sister who make you insane. And a nephew who used to be kind of a drip but apparently is not so much of a drip now. Thats called family.

1 Million Quotes

What if we had a chance to do it again and again, until we finally did get it right? Wouldnt that be wonderful?

859,000 Reviews

Giveaways Help Kick Start Book Discovery

Authors Connect with Readers

1000

Building Anticipation & Awareness

900

800

700

600
Books Added

500

400

300

200

100

12/16/12

1/5/13

1/25/13

2/14/13

3/6/13

3/26/13

4/15/13

5/5/13

1000

Building Anticipation & Awareness


829 adds on first day

900

800

700

600
Books Added

500

400

300

200

100

12/16/12

1/5/13

1/25/13

2/14/13

3/6/13

3/26/13

4/15/13

5/5/13

1000

Building Anticipation & Awareness


829 adds on first day

900

800

700

Cover Reveal
600
Books Added

500

400

300

200

100

12/16/12

1/5/13

1/25/13

2/14/13

3/6/13

3/26/13

4/15/13

5/5/13

1000

Building Anticipation & Awareness


829 adds on first day

900

800

700

Cover Reveal
600
Books Added

500

400

300

Featured Author Group


200

100

12/16/12

1/5/13

1/25/13

2/14/13

3/6/13

3/26/13

4/15/13

5/5/13

1000

Building Anticipation & Awareness


829 adds on first day

900

800

700

Cover Reveal
600
Books Added

pre-publication

500

400

300

Featured Author Group


200

100

12/16/12

1/5/13

1/25/13

2/14/13

3/6/13

3/26/13

4/15/13

5/5/13

1000

Building Anticipation & Awareness


829 adds on first day

900

800

700

Cover Reveal
600
Books Added

pre-publication
5,500+ people have added the book

500

400

300

Featured Author Group


200

100

12/16/12

1/5/13

1/25/13

2/14/13

3/6/13

3/26/13

4/15/13

5/5/13

110

100

90

80 UK newsletter sponsorship 70

ads on goodreads.com
books added
60

50

second giveaway

40

30

rst giveaway

20

10

1/21/13

2/10/13

3/2/13

3/22/13

4/11/13

5/1/13

5/21/13

6/10/13

5 Habits of Highly Successful Publishers


(on Goodreads)

1. Start Early. 2. Involve your authors. 3. Pay attention to your stats. 4. Use content to build anticipation. 5. Keep the momentum up.

Useful Links
http://www.goodreads.com/author/program Information about the Author Program, including who is eligible and how to join. http://www.goodreads.com/author/how_to Useful information on how to do anything and everything in the Goodreads Author Program, including links to giveaways, featured author groups, and more. http://www.slideshare.net/GoodreadsPresentations Previous presentations weve given, as well as several slideshow tutorials.

Patrick Brown Director, Author Marketing pbrown@goodreads.com twitter.com/patrickrbrown

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