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I am Cicy Ambooken pursuing MBA from Rajagiri College Of Management .As a part of the curriculum I am conducting a survey.

The respondents would be the people who have used Select from More and are aware of it. Please help me by giving your valuable responses. Age a) Less than 18 b) 19-29 c) 3039 d) 4049 e) 5059 f) Above 60

Gender

a) Male

b) Female

Education

a) High school graduate or less B) Vocational school/some college c) Bachelor degree/Graduate school

_________ _________ _________

Net household income (per annum) a) Upto 2,00,000 b) 2,00,000 5,00,000 c) Above 5, 00,000 ________ ________ ________
Please tick your response using scale 1-5 (1=Strongly disagree; 5=Strongly agree)

1) Buying private label brands makes me feel good 2) I love it when private label brands are available for the product categories I purchase 3) For most product categories, the best buy is usually the private label Brand 4) In general, private label brands are poor-quality products 5) Considering value for money, I prefer private label brands to national brands 6) When I buy a private label brand, I always feel that I am getting a good deal

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7) I tend to choose the more expensive brands 8) The well-known national brands are best for me 9) The higher the price of the product, the better the quality 10) I am conscious of getting good value 11) Supermarkets with competent staff offer me the best products 12) The most advertised brands tend to be a good choice 13) Supermarkets with friendly staff offer me the best products 14) A product doesnt have to be perfect, or the best, to satisfy me

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15) Has consistent quality 16) Is well made 17) Has an acceptable standard of quality 18) Has poor workmanship 19) Would perform consistently

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20) Is one that I would enjoy 21) Would make me want to use it 22) Would make me feel good 23) Would give me pleasure

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24) Is reasonably priced 25) Offers value for money 26) Is a good product for the price 27) Would be economical

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28) Would help me to feel acceptable 26) Would improve the way I am perceived 27) Would make a good impression on other people 28) Would give its owner social approval

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29) In your next purchase

No, definitely not going to buy it

May buy it

Neutral

May buy it

Yes, definitely going to buy it

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