Perfume Advert

Romantic Music

High end well known company DIESEL

ADVERT

Harps

Equipment: Zoom

Cubase
Keyboard Headphones

I decided on a perfume advert as I have a great interest in the product and though I would be able to work well with it. I knew there was a lot of other perfume adverts out there that I could research and look at.

Research In to other perfume adverts

ROBERTO CAVALLI - New Fragrance (2012) This advert has a jazz song over the stop of it and no sound effects what so ever. This gives it a really dramatic feel as the advert is very unrealistic with tigers and unreal parties. At the end of the advert there is a man saying Roberto Cavalli The new fragrance for her.

My Advert Script
SMPTE Hr:Mi:Se:FR 00:00-00:01 Dialogue White screen comes up with the words 'LOVERDOSE' in bold simple letter appear and it slowly zooms in with a woman whispering in a seductive voice 'loverdose' .Woman holds a perfume bottle and sprays her neck. It is a close up shot. This is also were the music kicks in this music being the very famous song Donna Summer - Love to love you. A transition effect of the clip sliding away to reveal the new one is used.The camera follow the woman walk focusing on her bum. There is also an orange tone to the video at this point. There is also the sun gleaming in the background. All in the same scene and location. They show a close up of a boy and a girl laughing and smiling while sipping drinks this is a head shot. They then cut to the woman we originally see walking slowly somewhere which is also a head

00:01-00:02

00:02-00:05

00:05-00:20

shot and the camera is following her. It then cuts so you see the woman sitting down with the other two people we saw and and camera is still moving from a distance and it is a mid shot. It then cuts to a head shot of her smiling and talking but we can not hear what she is saying. Cuts again to a shot of the TV where they are and we can see a boxing match going on between two men. The woman bites her finger in a flirty way looking at the TV. Then cuts back to the boxing match were the man looks at her through the TV and mouths ' i love you ' and then gets knocked out. Over the loud music playing you can very slighty hear the man say 'i love you' and then also the crowed cheering from the TV. He drops to the ground and quite SFX are used. The woman looks at the TV confused its then cuts back to the man layign on the floor smiling still and then back to her smirkign slightly. 00:20-00:37 It then has a montage of men who she doesn't know whispering ' i

love you to her' it starts of with the same transition as it has used before. The oman walks down the street with a SFX over the music of the sound of her shoes on the pavement. A man holding another woman's hand looks at her and whispers ' i love you ' a transition is used and shows a yellow taxi and a man looking out the window it the cuts to her no noticing and just minding her own business walking down the same street then cuts to the man looking out the back of the taxi window and again whispering ' i love you'. Same transition of a car outside a large building while the woman walks up to it an attractive ticket man is writing her a ticket. Without her even acknowledging the man she throws her large bag into the open roof car as she slowly get in the car she looks up at the man. It cuts to him smirking at her and moving the documents in his hands , then back to her looking up at him flirty and smiling , he then rips up the tickets

still smiling. 00:37-00:43 The same transition is used and you can see her driving away from the building in the same open roof car. It then cuts to you seeing a close up of her parking the car but you can not see the location. It cuts to the camera being at the bottom of the stairs doing a low angle shot of her walking down the stairs while two men stand at the top of the stairs. She looks at them and they instantly fall to the floor and start fallign down the stairs but she does not seem to even notice it. Again the same transition is used and you see a dark room which you can make out to be a night club when the light flashes you can see her face from the shoulders up. It then cuts to the crowed with but all you can see if there sillouttes. It then cuts to various people whispering into the camera 'i love you '. It then cuts to her as she blushes from a over head shot so you can see her walking through the crowed.

00:43

Target Audience
My target audience for this advert was young mature adults from the ages 2030 I chose these ages as I thought the advert is pretty raunchy and maybe to explicate and confusing for a younger audience to watch. The advert also only features people around that age as well so they will morel likely to want to watch and feel they can relate to it a little more. My audience would have a larger female audience compared to male as it is a ladies perfume advert and that is who they are trying to attract. They have also made the advert so the female audience will watch it and want to live the life that the actresses does and this then leads to them going out and buying the perfume.

Legal and ethical considerations

I needed to take into consideration the type of people that will be watching this advert so I had to make sure I had nothing that would offend anyone or be inappropriate. I also had to look at the legal side of things this meant I had to make sure any content I used that was copyrighted I needed to state it was for course work use only and then I also made sure all the music I downloaded of the internet or anywhere else was copyright free.

Planning
I started planning my advert by looking into similar adverts and started creating ideas. I put these ideas into mind maps so I had a clear view and could easily look over them to then decided what my final product would be like.