MARKETING

1.3 A sustainable market for domestic rice promoted 1) Number of years involved in domestic rice marketing 2) Source of information on demand and supply of domestic rice
3) Existing wholesale and retail market channel for domestic rice

4) 5) 6) 7)

Do you rent shop? (yes, no) Do you pay tax? (yes, no) If yes, how much do you pay per annum? N ----------/annum Means of transportation and price paid per quantity per distance

8) Other cost (weighing, market fees, local taxes e.t.c.)

9) Middlemen intervention in your domestic rice trading? (yes, no) 1.6 Support services for rice value chain actors enhanced 1) Availability and accessibility to credit facilities 2) Do you have access to good and safe transportation network? (yes, no)
3) Storage facilities (warehouse charges, cost of controlling quality & quality losses) N ---------/----

4) At what level do governments intervene in domestic rice trading? (high, low & not at all) 5) Contact with extension agents (frequent, low & not at all) 2.1 Improved standard of living among the stakeholders 1) 2) 3) 4) What is your total annual income? N ------------/annum Major source of income Quantity of domestic rice sold per day Amount of money invested for the quantity sold N ---------------

2.2 Additional jobs generation 1) 2) 3) 4) Major occupation of the marketer---------Number of people working under your enterprise -------------Is there any rice processing/milling industry in your locality? ---------------What is the estimate number of people engaged in domestic rice marketing in your locality? -----------

2.3 Rural Urban migrations reduced 1) Availability and accessibility of modern social infrastructural facilities 2) Rice processing industries in the rural areas 3) Availability and accessibility to irrigation facilities

3.1 Domestic rice value chains highly competitive with imports 1) What quantity of domestic rice do you trade in the market? -----------------2) How much rice is been sold per day? N ------------/day 3) Please indicate the most important; in terms of rice commodities normally traded by you? a) Imported rice b) Domestic rice 5) What is consumer preference to domestic rice? 3.2 linkages among stakeholders improved 4) Do you produce the rice you trade? (yes, no) 5) If no, where do you buy your rice?( farm gate, rural market, whole sale, others(specify)) 6) To whom do you sale your products? (wholesale, Retail, Super market, institutional buyers,
direct sales to consumer)

7) Contact with extension agents (yes, no) 8) Contact with commission agents (yes, no) 3.3 Conservation of foreign exchange earnings resulting from elimination of rice imports 9) Type of rice traded (imported or domestic rice) 10) Do you export your domestic rice to other neighboring countries? (yes, no)