Professional Documents
Culture Documents
$9.49
$9.54
$8.99
2000
Source: MPAA
2001
2002
2003
2004
2005
4
$23.24
2000
Source: MPAA
2001
2002
2003
2004
2005
5
5
U.S. Admissions
Theater admissions decreased 8.7% in the U.S. in 2005.
U.S. Admissions (Billions)
1.57
1.54 1.40
2000
Source: MPAA
2001
2002
2003
2004
2005
6
NHL* 20.3
NFL 17.5
334.0 134.5
NBA 20.5
MLB 76.0
Movies
Theme Parks
Sports
Sports
2005
8 12 36
2004
5 18 41
Source: MPAA
TOP 10
MIDDLE 10 BOTTOM 10
Total
New Releases
Reissued
563 520
549
41
21
17
14
14
1995
Source: MPAA
2001
2002
2003
2004
2005
10 10
Source: MPAA
Ratings
In 2005, 12 of the top 20 films were rated PG-13. PG and PG-13 films account for 85% of 2005s top 20 films. 2005 Top 20 Grossing Films
Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Title Star Wars: Ep. III Revenge of the Sith Harry Potter and the Goblet of Fire The Chronicles of Narnia War of the Worlds King Kong Wedding Crashers Charlie and the Chocolate Factory Batman Begins Madagascar Mr. and Mrs. Smith Hitch The Longest Yard Fantastic Four Chicken Little Robots Walk the Line The Pacifier Fun With Dick and Jane The 40 Year-Old Virgin Flightplan Distributor Fox Warner Bros. Buena Vista Paramount Universal New Line Warner Bros. Warner Bros. Dreamworks Fox Sony Paramount Fox Buena Vista Fox Fox Buena Vista Sony Universal Buena Vista Box Office (USD MM) $380.3 289.2 288.8 234.3 216.9 209.2 206.5 205.3 193.2 186.3 177.8 158.1 154.7 134.8 128.2 118.2 113.1 110.3 109.4 89.7 Rating PG-13 PG-13 PG PG-13 PG-13 R PG PG-13 PG PG-13 PG-13 PG-13 PG-13 G PG PG-13 PG PG-13 R PG-13
2 12
1 5
PG-13 60%
Top 20 Grossing G PG PG-13 5% 25% 60% 5% 25% 55% 5% 15% 60% 5% 30% 65% 10% 20% 55%
Source: MPAA
12 12
Ratings
Since 1968, 5 of the 10 top grossing films have been PG-13, 4 PG and 1 R. Top Grossing Films by Rating 1968 to 2005 Percent of films by Rating 1968 to 2005
R 58%
Rank 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Title Finding Nemo The Lion King Monsters, Inc. Toy Story 2 Aladdin Star Wars Shrek 2 E.T. Star Wars: Phantom Menace Harry Potter: Sorcerer's Stone Distributor Buena Vista Buena Vista Buena Vista Buena Vista Buena Vista Fox DreamWorks Universal Fox Warner Bros. Box Office (USD MMl) 339.7 328.5 255.9 245.9 217.4 461.0 436.7 435.0 431.1 317.6 600.8 403.7 380.2 377.0 373.4 370.3 281.5 234.8 232.7 216.2 Rating G G G G G PG PG PG PG PG PG-13 PG-13 PG-13 PG-13 PG-13 R R R R R Release Date May-03 Jun-94 Nov-01 Nov-99 Nov-92 May-77 May-04 Jun-82 May-99 Nov-01 Dec-97 May-02 May-05 Dec-03 Jun-04 Feb-04 May-03 Dec-84 Dec-73 Jul-98
PG-13 12%
PG 21%
G NC-17 7% 2%
Titanic Paramount Spider-Man Sony Star Wars: Episode III Revenge of the Sith Fox Lord of the Rings: Return of the King New Line Spider-Man 2 Sony The Passion of the Christ The Matrix Reloaded Beverly Hills Cop The Exorcist Saving Private Ryan NewMarket Warner Bros. Paramount Warner Bros. DreamWorks
13 13
96.8
96.2 Despite a 4% decrease in negative costs, Member Company theatrical costs remained flat at a 1% decrease.
78.7
30.6
39.0
34.4
36.2
54.1
17.7
31.0
23.3
6.5 16.8 47.7 36.4
58.8
63.8
62.4
60.0
1985
1995
2001
2002
2003
2004
2005
Source: MPAA
14 14
14.7
40.4
11.4
-6.4.%
37.8
2001
Source: MPAA
2002
2003
2004
2005
* Subsidiaries include studio classics and specialty divisions such as Fox Searchlight, Miramax, New Line, Sony Pictures Classics, etc.
15 15
Year Total $ Newspaper 2005 $32.36 12.7% 12.8 2004 30.61 13.9 2003 34.84 13.5 2002 27.31 13.1 2001 27.28
Source: MPAA
16 16
Total $ Newspaper Network Spot TV $13.31 15.5% 21.7% 12.6% 10.13 19.7 19.9 13.1 12.80 18.6 20.9 7.3 9.76 22.0 25.7 5.6 8.29 18.6 42.8 3.2
Other Media includes:
Cable TV/Network TV Network Radio Spot Radio Magazines Billboards
17 17
DVD Player Big Screen TV (35+) Home Theater Digital Cable Game System VOD Premium Channels PPV Satellite TV Recordable DVD Player DVR (TiVo, etc.) HDTV Plasma/LCD TV NetFlix
91% 82% 80% 74% 66% 66% 65% 65% 58% 51% 45% 44% 42% 39%
DVD Player Big Screen TV (35+) Home Theater Digital Cable Game System VOD Premium Channels PPV Satellite TV Recordable DVD Player DVR (TiVo, etc.) HDTV Plasma/LCD TV NetFlix
76% 21% 22% 30% 37% 14% 26% 18% 20% 26% 10% 10% 5% 12%
18 18
19 19
Consumer Preferences
The majority of moviegoers feel that the theater offers the ultimate moviewatching experience.
Home 24%
Home 35%
Theater 69%
Theater 81%
Theater 71%
Theater 69%
Theater 64%
Theater 76%
Theater 65%
TOTAL
M<25
M 25+
F<25
F 25+
Consumers F<25 who are going to MORE movies than last year
Consumers F 25+ who are going to LESS movies than last year
20 20
After the DVD was released Not immediately after the movie, but before the DVD was released
Rising to 61% among avid DVD buyers vs. 50% among less-frequent purchasers
21 21
Appendix
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Box Office
Year 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985
Source: MPAA
Box Office Gross (USD MM) $8,991.2 9,539.2 9,488.5 9,519.6 8,412.5 7,660.7 7,448.0 6,949.0 6,365.9 5,911.5 5,493.5 5,396.2 5,154.2 4,871.0 4,803.2 5,021.8 5,033.4 4,458.4 4,252.9 3,778.0 3,749.4
% Change Prev. Period 2005 vs. -5.7% 0.5 -5.7% (0.3) (5.2) 13.2 (5.6) 9.8 6.9 2.9 17.4 7.2 20.7 9.2 29.4 7.7 41.2 7.6 52.1 1.8 63.7 4.7 66.6 5.8 74.4 1.4 84.6 (4.4) 87.2 (0.2) 79.0 12.9 78.6 4.8 101.7 12.6 111.4 0.8 138.0 (0.4) 139.8
23 23
Admissions
Year 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985
Source: MPAA
Admissions 1,402.7 1,536.1 1,574.0 1,639.3 1,487.3 1,420.8 1,465.2 1,480.7 1,387.7 1,338.6 1,262.6 1,291.7 1,244.0 1,173.2 1,140.6 1,188.6 1,262.8 1,084.8 1,088.5 1,017.2 1,056.1
% Change Prev. Period 2005 vs. -8.7% -2.4 -8.7 -4.0 -10.9 10.2 -14.4 4.7 -5.7 -3.0 -1.3 -1.0 -4.3 6.7 -5.3 3.7 1.1 6.0 4.8 -2.3 11.1 3.8 8.6 6.0 12.8 2.9 19.6 -4.0 23.0 -5.9 18.0 16.4 11.1 -0.3 29.3 7.0 28.9 -3.7 37.9 -11.9 32.8
24 24
Year 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995
% Change Avg. Annual Admission vs. Previous Period Price (USD) $6.41 3.2% 6.21 3.0 6.03 3.8 5.81 2.7 5.66 4.9 5.39 6.1 5.08 8.3 4.69 2.2 4.59 3.8 4.42 1.6 4.35 --
% Change CPI 3.4 3.3 1.9 2.4 1.6 3.4 2.7 1.6 1.7 3.3 2.5
Note: NATO average ticket price based on NSNB survey and reflects average price paid for all admissions to movie theaters, inclusive of first run, subsequent runs, senior citizens, children, and all special pricing.
Source: MPAA; Bureau of Labor Statistics
25 25
Event Football Game Basketball Game Hockey Game Theme Park Baseball Game Movie Ticket
Cost for Admission Cost for % Change Family of Price Family of 2005 vs. Four Four (1 Ticket) 2004 230.00 54.75 219.00 5.0% 190.00 46.00 184.00 3.3% 180.00 45.00 180.00 0.0% 134.16 32.85 131.40 2.1% 84.00 19.82 79.28 6.0% $25.64 $6.21 $24.84 3.2%
26 26