What is Business Intelligence???

Business Intelligence
Answers two of three questions that drive better performance
Finance Sales Product Development How are we doing? Marketing Operations What should we be doing? Why? Customer Service IT/Systems Human Resources

Business intelligence (BI)

BI technologies provide historical, current, and predictive views of business operations. Common functions of business intelligence technologies are reporting, online analytical processing, analytics, business performance management. Business intelligence aims to support better business decision-making. Thus a BI system can be called a decision support system (DSS)

Business analytics:
Querying, reporting, OLAP, and alert tools can answer questions such as what happened, how many, how often, where the problem is, and what actions are needed. Business analytics can answer questions like why is this happening, what if these trends continue, what will happen next (that is, predict), what is the best that can happen (that is, optimize).

Introducing IBM Cognos Business Intelligence

Make more informed, faster, and more aligned decisions Full range of BI capabilities for all user communities to receive relevant information how, when and where it is needed Open enterprise-class platform to provide IT cost-effectively scale to meet growing user demands Frameworks and proven practices provide the expertise to ensure success on the journey to performance management

Web

Office

Mobile

Search

Why?
Reporting Analysis Dashboards

Scorecarding

How are we doing?

Answering the question How Are We Doing?

Dashboards Provides at-a-glance, high impact views of complex information Helps quick focus on issues that need attention and action Are highly visual and intuitive Combines information across disparate sources Scorecarding Provides instant measurement relative to targets and benchmarks Aligns decisions and tactics with strategic initiatives Supports scorecarding methodologies Ensures ownership and accountability

Answering the question Why?

Reporting Provides full breadth of report types Delivers consistent information across all types of report output Can be personalized and targeted Provides access via email, portal, MS-Office, search and mobile devices etc. Analysis

Performs complex analysis and scenario modeling easily and quickly Gets to the why behind trends to reveal symptoms and causes Moves from summary level to detail levels of information effortlessly

Cognos 8 BI is a complete web based,Dynamic business Intelligence Reporting solution from IBM.

Analysis:
IBM

Cognos 8 BI Analysis enables the interactive exploration of information regardless of where the data is stored (online analytical processing OLAP) It is particularly useful for managers and analysts who need to analyze and report trends in organizational performance. Robust analysis Perform complex analysis quickly and easily to get to the "why" behind an event or action to improve business performance

Reporting
IBM

Cognos 8 BI Reporting enables you to make smarter business decisions by providing a comprehensive set of reporting capabilities and access to the information you need. Reporting with IBM Cognos 8 BI delivers a single, Web-based solution for all components of the reporting lifecycle Self-service reporting enables business users to get the information they need quickly and easily without relying on IT. Author once, access anywhere enables IT to create a single report that users can access on multiple devices, in 25+ languages, in multiple

Overview of Cognos 8.4 BI Features

open data access Professional reporting detailed analysis dimensional reporting and dashboarding deep, large data comparative analysis extended self-service reporting integrated portal

Reach More User Communities

Users receive information how, when and where it is needed
EXECUTIVE At-a-glance view of operational and financial performance BUSINESS MANAGER Fast access to relevant information to make better operational decisions FINANCIAL & BUSINESS ANALYST Free to explore and analyze data from multiple sources

CUSTOMER & PARTNERS Secure access to information over the web with no training

EMPLOYEES Receive scheduled, personalized content and subscribe to most relevant to their role

BI web based components

Cognos 8AaaaaaBI Client User Interfac Architecture of

Query Studio Report Studio Report Viewer Analysis Studio Event Studio

Cognos Connection

Framework Manager

Data Sources

March-2006

COGNOS 8BI TOOLS

Cognos Connection
Query Studio Report Studio Cognos Connection
(Web portal)

Ad hoc Reporting
Report Authoring

Report Viewer Analysis Studio Event Studio

Viewer Analysis Event Cycle Mgmt.

June-2006

COGNOS 8 Cognos Connection

 Cognos 8 BI provides extended formatting, filtering, and calculations for ad hoc reports.

Query Studio- Self ServiceReporting

Highlight Exceptional Data

Report Studio:
Report Studio contains several report types to structure your reports. Different report types can be combined on the same page.

Report Studio Environment

Use the toolbars, panes, and work area to create and enhance reports.
Explorer Bar Toolbar

Insertable Objects Pane

Work Area

Propertie s Pane

Charts

Charts are a graphical way of representing data.

Column charts Bar charts Line Pie Area Point Radial Gauge Maps

Charts-Report Studio

Prompts
Prompts are user interface controls to request user input at runtime
Text

Box Prompt

Value

Prompt Select & Search prompt Date prompt Time prompt Date/Time prompt

Prompts:

Dashboard:
IBM

Cognos 8 Business Intelligence delivers the full range of dashboards to help you monitor, measure and manage corporate performance. Dashboards provide an at a glance view of business performance for many individuals in an organization and provide an entry point for digging deeper into root causes. Deliver a high degree of visualization with graphs, gauges and charts.

DashBoard

Design Informative Executive Dashboards

You can design informative dashboards using the extensive capabilities of Report Studio.

Analysis Studio-Deep, Large Data Comparative Analysis

Data in cubes can contain vast amounts of records making an analysis very large.

Thank you..