We QUIT!!

Anirvan Dam l jccgnu.ccm

# My Start U Story
UIT my jcb: Tbe first time"
-^fter working for l0 years decided to start
on my own. ^ril 20l0
-Could not waste time anymore doing things
for others whom l did not even know!!
-But then l was not a 22 year old..had a family
and an angel who was just born..
Launcbed HIJACKK!!
IJune 2010l
-A dcubIe deckcr bus
mcving restaurant.
-Had never ridden a
bus befcre
-Ncr ran a restaurant
-ut deIivered a dream
PecpIe Icved it
-0ot into the limca book of records an lndian
counterart to the 0uinnessl
-0ot into the to five entertainment ideas in the
country
-0ot three franchisee`s in the first months
and over 500 enquires.
-Business was good
-But greed and noviceness was even better
I UIT: the second me
IJune 2011l"
-Hy investcrs wanted tc earn mcre quickIy
-IdecIcgies did nct meet
-Hence bad tc quit
-EmcticnaIIy , financiaIIy burned, Icst cn tbe
dream I wanted tc fcIIcw
-Had respcnsibiIities wbicb I ccuId nct give up cn
-ut ccuId nct see myseIf gcing back intc a jcb
ut Hey !!
Tbis is nct tbe stcry cf HIJACKK
-But a journey which we started after that.
-^n idea that did N0T connect the world..social networks do that.
-But an idea that could connect kids with their arents for life.
-^n idea that would allow kids to re-live their childhood which they
didn`t even remember
-^n idea to value and love their arents that much more.
WE UIT
on our Fears
-Like HlJ^CKK , for J000NU we
had to have the technical
cometencies..but we didn`t .
-we were not rogrammers..
nor designers..we were just
lain simle sales guys.
-we had to trust eole
with our idea to built it
into a roduct..believing it
wont be stolen.
Every entrepreneur thinks his idea is a golden goose
Taking tbe first step
We named it Joognu: A rey:
The only bioluminescent known to mankind.
We believed that when a parent shared his/hers
memories they would spread a glow of happiness.
We got our mascot made.
After 250 sketches and several professionals not
in a position to gives us what we visualized..
we got a amateur for just 50$ to give us what we
wanted.
- welcome to the world of emotional bonding - ^ website which would hel arents create a
memory trove to be gifted to their child - Seven features weaving meaningfully in a story line.
- 0ne sto solution for all storing needs - well secured - 2/ X 7 customer service
-ut tben it bad tc be private
-It ccuId nct bave a advertcriaIs
pIaying in tbe member area
-It bad tc bave a sacred vaIue
-Wbc wcuId want tbat as a business??
WE UIT
fcIIcwing tbe sterectype
-We Iauncbed cur first versicn cn 15tb cf August 2011.
-We kept it private.ccmpIeteIy
-ut tben we bad tc sustain curseIves.
-We put aII cur cwn savings intc tbis.
-5c we Iauncbed paid versicns fcr beccming a member.
-Hcping we wiII make encugb ..as pecpIe wcuId pay a
premium fcr privacy and an idea wbicb parents Icved.
I At Ieast tbat`s tbe feedback we gct befcre tbe Iauncbl
WE UIT tbe TraditicnaI way
PecpIe did nct buy!!!
-Wbc buys simpIy space in a wcrId cf FPEE and tbat tcc cn a brand wbicb
is nct a PAND and tbat tcc in INDIA!!!
-We decided tc dc wbat we did best..5ELL!!.
-Launcbed a referraI mcdeI ..get members ..get mcney.. Did nct wcrk.
-Launcbed a distributcrsbip mcdeI. TeIe caIIers caIIing custcmers tc pusb saIes.
-Created seven distributcrs acrcss seven different Iccaticns in tbe ccunty..
and tbat tcc fcr a premium subscripticn fee.
-10$ tc 100$ depending upcn tbe space a custcmer wanted..everytbing
eIse remaining tbe same.
We made 50K$
-we did this in l8 months!!
-we successfully created a offline distribution for
an online latform.
-we won TlE network awards..twice.
-we needed to raise funds now!!
-we had customers , we had a traction and we had
a revenue model..
-we started meeting the vCs
We UIT a Pevenue mcdeI
Industry experts told us to go free!!
-Show scale
-we resisted
- How will we
run our show??
-we learnt the
value of a
valuation game.
We bad tc stcp tbinking cf making mcney and start sbcwing acceptabiIity,
mcney wcuId fIcw in Iater cn.
WE WENT FPEE!!
-February 20l3..after good l8 months of selling Joognu,
we decided to let customers come to us.
-But we still needed money to invest in roduct and
marketing.and yes ay our monthly bills.
-0ne of our distributors from the offline era" showed
faith.
-^ngel invested l00K$
-we were now ready to take on the world. we thought.
WE UIT taIking,
started listening
-^ll these months , we did what
we thought was best ..never
listened to the roduct team.
-we thought we knew all.
-we didn`t.
-So we gave our roduct team a
shot.
-They created a world class
roduct and a android alication
to go with it.
-we are at 25K - customers.
-^cross 5l countries.
Mostly lndia though..
-who have uloaded more than
l00K memories.
-^cross seven beautiful features.
-we are wanting to sread our
wings now!!
ar e
s
l t o
v
n i
n
e g
r
i
t
a
P
Hey did we sbcw cur TEAH?
-Myself with Lovekesh
ITbe dcersl
-^bhishek & Nachiket
ITbe tecbiesl
0TW!!
-Tbe investcrs cf my first venture
Hijackk" wanted us back.
-We didn`t..but gct cur prcduct branded fcr free..
I guess guilt still works
WE UIT tc UIT
-we have been coied shamelessly.
Yes, that other site right now on your mind is a coy.
-we gave u on our strengths,
learned the new ones.
-we moulded, succumbed, changed.
but we decided on one thing.
WE 5HALL N0T UIT
anirvan.damgjccgnu.ccm