ACKNOWLEDGMENT

My sincere Thanks to Dr. Ms Rajeshwary G, K.P.B. Hinduja College of Commerce, Mumbai for her valuable guidance and support at all time. Also, I would like to thank and remember my neighbours & friends for their effort and helping hand. Every effort has been made to enhance the quality of work. However, I owe the sole responsibility of the shortcoming, if any, in the study.

ALI JAMAL Roll No. 24 M. Com - III Semester

TABLE OF CONTENT

Sr. No 1 2 3 4 5 6 7 8 9 10 11 12 Introduction

TOPIC

PAGE 1 4 5 6 8 9 13 20 27 31 33 35

History & Background Mission & Vision Objectives of the Study Limitations of the Study Range of Products Initiatives towards the Customers Factors Behind the Success of Croma Competitors of CROMA Conclusion Findings And Suggestions Bibliography

Introduction to the study.

In each and every management training scheme there is a provision for real time job experience within the academics time period. Call it summer training or corporate training or corporate interaction: the main aim of this is to utilize and implement the theoretical knowledge of class room into corporate world. It is well said nothing is much practical than a good theory. But on very same we cant deny Practical is better than theory. Theses phrases are opposing to each other but also are complement to each other. Experiencing both in a good dedicated manner really plays a lot in ones professional life. In the field of marketing there is no expectation with the market. Field experience is very much necessary for the market professionals. In the stream of business the application of theory is very frequent. From the consumer behavior to consumer satisfaction, we have to study all this in the field of marketing. Marketing is now so much diversified that now it can be done by mere use of mobile phone and internet, the experiencing the real marketing tactics is only possible by working in the field. Recently Volkswagen paved the way for sustainable market activities in India. With the investment agreement signed at the end of 2006 the brand sets a new course that unites two success stories Volkswagen and India. Understanding the Indian consumer preference is definitely a tough task for every foreign entity entering India. Volkswagen was very well able to tackle this situation. A proud John Chacko, chief representative, Volkswagen Group India, prefers to look at the bigger picture: "We changed the game." That's because in four years Volkswagen has become the sixth-biggest car company in India beating much older Ford and GM who have been here since the 1990s.