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PROJECT ON
MASTERS OF COMMERCE (BUSINESS MANAGEMENT) SUBJECT: RESEARCH METHODOLOGY SEMESTER III 2013-14
IN PARTIAL FULFILLMENT OF THE REQUIREMENT UNDER SEMESTER BASED CREDIT AND GRADING SYSTEM FOR POST GRADUATE (PG) PROGRAMME UNDER FACULTY OF COMMERCE
PROJECT GUIDE DR. MS RAJESHWARY G. K.P.B. HINDUJA COLLEGE OF COMMERCE 315 NEW CHARNI ROAD MUMBAI 400004
DECLARATION
I Mr. ALI JAMAL the student of M.Com Business Management 3rd Semester (2013-2014) hereby declare that I have completed the project on A Study into the Consumer Preference towards Croma
ACKNOWLEDGMENT
My sincere Thanks to Dr. Ms Rajeshwary G, K.P.B. Hinduja College of Commerce, Mumbai for her valuable guidance and support at all time. Also, I would like to thank and remember my neighbours & friends for their effort and helping hand. Every effort has been made to enhance the quality of work. However, I owe the sole responsibility of the shortcoming, if any, in the study.
TABLE OF CONTENT
Sr. No 1 2 3 4 5 6 7 8 9 10 11 12 Introduction
TOPIC
PAGE 1 4 5 6 8 9 13 20 27 31 33 35
History & Background Mission & Vision Objectives of the Study Limitations of the Study Range of Products Initiatives towards the Customers Factors Behind the Success of Croma Competitors of CROMA Conclusion Findings And Suggestions Bibliography