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  • Shoppers Stop Parent Company Category Sector Tagline/ Slogan USP STP Segment Target Group Positioning SWOT Analysis

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    Vishal Patel
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    Shoppers Stop is an Indian retail company with a presence in major Indian metros. It targets upper middle class consumers seeking styles and quality. Some of its strengths include a strong domestic presence with over 50 stores, high benchmarking in the retail industry, and a loyal customer base of over 750,000 members. However, weaknesses include lesser promotional strategies compared to global leaders and always following a low risk business strategy. Opportunities exist in entering new geographies and partnering with foreign investors in India. Threats include reduced consumer purchasing power due to a global slowdown and increasing competition from stores like Vishal Mega mart, Westside, and Wills Lifestyle.

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    Shoppers Stop

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    Shoppers Stop is an Indian retail company with a presence in major Indian metros. It targets upper middle class consumers seeking styles and quality. Some of its strengths include a strong domestic presence with over 50 stores, high benchmarking in the retail industry, and a loyal customer base of over 750,000 members. However, weaknesses include lesser promotional strategies compared to global leaders and always following a low risk business strategy. Opportunities exist in entering new geographies and partnering with foreign investors in India. Threats include reduced consumer purchasing power due to a global slowdown and increasing competition from stores like Vishal Mega mart, Westside, and Wills Lifestyle.

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    105 views2 pages

    Shoppers Stop Parent Company Category Sector Tagline/ Slogan USP STP Segment Target Group Positioning SWOT Analysis

    Uploaded by

    Vishal Patel
    Shoppers Stop is an Indian retail company with a presence in major Indian metros. It targets upper middle class consumers seeking styles and quality. Some of its strengths include a strong domestic presence with over 50 stores, high benchmarking in the retail industry, and a loyal customer base of over 750,000 members. However, weaknesses include lesser promotional strategies compared to global leaders and always following a low risk business strategy. Opportunities exist in entering new geographies and partnering with foreign investors in India. Threats include reduced consumer purchasing power due to a global slowdown and increasing competition from stores like Vishal Mega mart, Westside, and Wills Lifestyle.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Shoppers Stop Parent Company Category Sector Tagline/ Slogan USP K.

    Raheja Group Retail Retail and lifestyle Start Something New New styles and presence in all major metros STP Segment Target Group Positioning Style and status cautious group Upper Middle class group Styles and quality SWOT Analysis 1. It has strong domestic presence with 50+ stores in India 2. Shoppers stop has become highest benchmark for retail industry 3. Loyal customer base with more than 750,000 first citizen members 4.Increasing footfalls and conversion rates 5. Management team is strongly established as well as skilled labor force 1. It has lesser promotional strategies on both ATL and BTL level compared to global leaders 2. It always follows low risk strategy in business or entering into new segment 1. Big opportunity to enter into new geographies nationally 2.Foreign players see it as preferred partner for making investment in India 4.It could enter into Hypercity -high retail value category 1. Due to global slowdown consumers purchase power has reduced for top high value brands 2.Increasing brand awareness among consumers across all socioeconomic classes Competition 1.Vishal Mega mart 2.Westside 3.Wills Lifestyle

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