TABLE OF CONTENT

SR.NO I. II. III. 1 2 3 4 5 1 2 3 4 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 PARTICULAR PREFACE ACKNOWLEDGEMENT TABLE OF CONTENT What is retail Industry over view Industry analysis of Indian retail sector Retail format in India Major players History of lifestyle Store layout Company overview Market share Vision and mission objective Market size, structure and shopper behavior Retail sales, tracking Swot analysis STP analysis Marketing mix Advertising & marketing plan Loyalty programmed Definition of value proposition Target customer Merchandising Logistic challenges Supply chain CRM PAGE NO I
II III

CHAPTER 1
2 5 8 13 17 24 26 30 33 35 35 36 37 38 41 41 43 47 47 51 52 52 54 54 60 62 63

CHAPTER 2

CHAPTER 3

CHAPTER 4

CHAPTER 5

CHAPTER 6
1 Recruitment and selection 2 Conclusion 3 Bibliography