Press release November 2013 Product Launch Analytics Innovation of the Week: dish soa!

that"s ideal for cleanin# a fe dishes at a time

ashin# the dishes has to be drud#ery$ Not the dish soa! makes ith a tri##er s!rayer that turns li-uid soa! into in the .)()/ this !roduct eek)

A ne

Who says that a sim!le task like !eo!le behind ne ashin# the dishes +foamy fun,

%ethod Po er &oam 'ish (oa!) *his ne

fun foam that can be s-uirted onto a s!on#e or dish) Ne

is the 'atamonitor 0onsumer Product Launch Analytics innovation of the

Washing dishes by hand can be a messy task and a big production. Liquid dish soaps are not necessarily designed to be used to clean a dish or two as they tend to be better suited to powering through a sink full of dishes. But new Method Power Foam Dish oap is different. Packaged in a plastic bottle made from !""# recycled plastic$ Power Foam features a trigger sprayer that allows the consumer to squirt the dish soap directly onto a sponge or dish. %he self foaming liquid soap turns into a foam when dispensed. %he &tough on grease' soap itself is made from naturally(deri)ed cleaners and comes in Fresh La)ender$ Lemon Mint and Pink *rapefruit )arieties. %om +ierhile$ ,nno)ation ,nsights Director for Datamonitor -onsumer says that &Power Foam seems ideally suited for smaller households that may not want to do dishes by hand a full sink at a time . but maybe a dish or two at a time. ingle person households especially are growing at a torrid pace$ and ha)e actually doubled in some countries in the last three decades.' /e adds that &liquid to foam soaps ha)e become )ery popular in hand soaps$ so this dispensing inno)ation could be a winner for dish soaps.' 1N'(

Notes for editors For more information about Method Power Foam Dish oap$ contact0 Manufacturer0 Method Products$ ,nc. Manufacturer1s 2ddress0 345 -ommercial treet$ an Francisco$ -2 67!!!$ 8 2 Manufacturer1s Website0 www.methodhome.com Manufacturer1s Phone 9umber0 :! 7!;(;3<(73"" Package %ype and Price0 !3 fluid ounce =754ml> plastic bottle . 4.66 8 D Product Launch 2nalytics from Datamonitor -onsumer =datamonitorconsumer.com> is the most comprehensi)e and detailed source of information for newly launched consumer packaged goods from around the world. Datamonitor -onsumer is part of ,nforma plc. %om +ierhile$ ,nno)ation ,nsights Director for Datamonitor -onsumer$ is a)ailable for comment. %o arrange an inter)iew with %om +ierhile$ please contact ?irstin kirstin.stockerAinforma.com. For more information on Product Launch 2nalytics$ please contact -lient customerser)icesAdatamonitor.com or :77 @" 5;;! 6@"!. A23.* 'A*A%3NI*34 Part of ,nforma plc.$ the Datamonitor *roup =www.datamonitor.com> is a world(leading pro)ider of premium global business information$ deli)ering independent data$ analysis and opinion across the 2utomoti)e$ -onsumer Markets$ Bnergy C 8tilities$ Financial er)ices$ Pharmaceutical C /ealthcare$ and Detail industries. -ombining our industry knowledge and eEperience$ we assist more than 3$""" of the world1s leading companies in making better strategic and operational decisions. er)ices at tocker in Datamonitor -onsumer1s press office at :77 ="> !7<4 <@;337 or e(mail ?irstin at