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marketing management five years ago. During this tenure I studied many concept and theories or marketing management in the classroom and corporate life. But the solving of .uiu, with help these theories often become difficult we have to track oui own ways. Eventuall'y, after solving many case studies I found that ther,: is no ideal path to solve the realistic problems but looking forward I traced new way to solve it' lt may not be ultimate option to solve your case but gui,ce you in right direction where do you have to be.

I started studying

At the first stage you have to

Study

pass

through the four

stages

Contemplate Decide and lmplement The most difficult part of solving the case study is to understand the case where majority of student fails. 5o as to overcome from this, above four stages can be beneficial. Presently, an average lndian'student does not have specific proceclure to solve the case study nor their lecturer teaches. This procedure has different logical steps. A comprehensive list of steps to attain the best possible solution for the case is as follows. I attached a case for insight.

Lase:

"John is a sales person in an insurance company, yesterday at 6:30 pm he an urgelnt appointment from his client ior what he was waiting qets for 2A days' this deal may increase his sares vorume, he has to meet hirrn tomorrow by 10:30 toil:00 am at his office in Murnbai, presentiy, John is in Deihi."

with the help of

steps.
.l

case mentioned above,

we can better understand all the

1.

Problem, ldentifi cation

This qliogld'describe what is required to be achieved through the proposed solution.iAs per the above case the problem with John is to go to Mumbai by tomo!'row morning itself. He has very short time to go to Mumbai.
2.

Define Boundaries:

ln this stage specify the limits and boundaries under which case has to be solved, These may be given in the case clearly or you need to assume it. (Some information has to be consider while solving the case.) As per our case John has to arrive at Mumbai before l1:00 otherwise he may miss the
opportunlly.
,

'i',,SP
This heading should contain the key words given/narrated in the case. This
is

very; lmpoitant step but often student rewrite the whole .ese heading. But it gives bad impression to reader of case.

in

this

4., : Assumption:
i

The gaps in the data noticed while writing the keywords have to be filled in by niaking assumptions. These assumptions should be clearly stated and ieason'for making the assumption should be stated
5.

Possible solution
,,. . l |'

for

case:

Under rthis theading as much as solution you can give that should write undei:itirb heading, '
I

Ex.,',,r',1
1.

i'.,',

-,

:.'

'

Solution: Advantages:
Disadvantages:

,!t:

rii

r'ta,

2. 3. 6.

\ So\tion:
Disadvantages:

Solution: Advantages:
Disadvantages:
Select best possible solution:

This paragraph should give the answer why this solution is best solution for the case and how it can be helpful for case, what competency it has. lt may be single solution or mixture of more than one solution.

7.

Managbrial Application:

Under this heading student should write which managerial theory used to get the solution"

8.

Conclusion:

A summary by comparing what was the problem, how the acticrr plan cn
the basis of optimal solution. Here: studeht should sum up the case witch describe the problem and how the implementations plan of the best solution tackles it optimally.

.it

\ri n ?y

!r(.-.i,ma

r,Yada

Deptt of Management
BBDNITM