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Sunday, November 17, 13

NAME THAT RETAILER 1. 2.

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NAME THAT RETAILER 3. 4.

Sunday, November 17, 13

NAME THAT RETAILER 5. 6.

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NAME THAT RETAILER 7. 8.

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NAME THAT RETAILER 9. 10.

Sunday, November 17, 13

RETAIL?
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WHAT IS

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A SET OF BUSINESS ACTIVITIES THAT ADDS VALUE TO THE PRODUCTS AND SERVICES SOLD TO CONSUMERS FOR THEIR PERSONAL OR FAMILY USE.
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* NOT JUST PRODUCTS BUT ALSO SERVICES


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* NOT ALL RETAILING IS DONE IN STORE


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SUPPLY CHAIN

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SUPPLY CHAIN

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SUPPLY CHAIN

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SUPPLY CHAIN

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SUPPLY CHAIN

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SUPPLY CHAIN

Buying, taking title, storing and handling in large quantities for reselling

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SUPPLY CHAIN

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SUPPLY CHAIN

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SUPPLY CHAIN

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e s R G e n E o T N n I a L h el t A e C r I n o T n a R m h E V orms the c f r n i e p s e i m t i fir ctiv a


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N O I T A

f o t

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retailer A TION perfor m s some distribu tion and manufa activitie cturing s

BACKWAR

D INTEGR

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D R A W R O F
ma

nu a ct f a c ivit tur ies er s un de

G E INT

r ta

ke r

N O I T A R

eta

ilin g

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CONSIDER THIS:
A V-neck shirt at TOPMAN costs Php 100 to manufacturer sells at a price of Php 595 Retailers add significantly to the prices consumers face Why not buy directly from the manufacturer?
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HOW DO RETAILERS ADD VALUE?

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HOW DO RETAILERS ADD VALUE? BREAKING BULK Buy in quantities customers want

Sunday, November 17, 13

HOW DO RETAILERS ADD VALUE? BREAKING BULK Buy in quantities customers want hold inventory Buy it at a convenient place when you want it

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HOW DO RETAILERS ADD VALUE? BREAKING BULK Buy in quantities customers want hold inventory Buy it at a convenient place when you want it provide assortment Buy other products at the same time

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HOW DO RETAILERS ADD VALUE? BREAKING BULK Buy in quantities customers want hold inventory Buy it at a convenient place when you want it provide assortment Buy other products at the same time offer services See it before you buy, get credit, layaway
Sunday, November 17, 13

HOW DO RETAILERS ADD VALUE? BREAKING BULK Buy in quantities customers want hold inventory Buy it at a convenient place when you want it provide assortment Buy other products at the same time offer services See it before you buy, get credit, layaway increase value
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The value of the product and service increases as the retailer performs functions

Sunday, November 17, 13

The value of the product and service increases as the retailer performs functions

Bicycle can be bought on credit or put on layaway Bicycle is featured on floor display Bicycle is offered in convenient locations in quantities of one Bicycle is developed in several styles Bicycle is developed at manufacturer

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C I M O N O C E & L A G I N C I L O I S A T E R F O S T I F E N E B

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s e l ` a S l i a t e R

l i a t e r l a c o l e h t y b d r e a t e a y r e s i n h e t g n e o i o l b l G i r o t k t c i 5 s r . e l e 1 a d P s e r l h F a c a e r Tot t h g i m r o t c se

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s e l s y ` a r t S n u o l c i e a h t t f e o R % 5 ) 1 P y l N h G
( g u t c o r u d r o o f r P s t l n a u n Acco ross Natio G l a tot

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s e l ` a S l i a t e R

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EM

T N E M Y O PL
e l p o e p n o i l l i M 25

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EM

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2 ( e c r o f k r o w s d y e r y t o n l u p o m c e e s h i t s f r o e k 18% r y 10 wor . ) y e r v t s u d of e n i l i a t e r e h t in
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EM

T N E M Y O PL

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Sunday, November 17, 13

SOCIAL RESPONSIBILITY

voluntary actions taken by company to address ethical, social and environmental impacts of its business operation and of its stakeholders.

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SOCIAL RESPONSIBILITY

voluntary actions taken by company to address ethical, social and environmental impacts of its business operation and of its stakeholders.

Sunday, November 17, 13

SOCIAL RESPONSIBILITY

voluntary actions taken by company to address ethical, social and environmental impacts of its business operation and of its stakeholders.

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success in retail
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CAREERS in retail
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Store m

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Store m

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Store m

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t a h t e r u s g n i k a m y d b e s y d a l e p e s n i d s y r l t e a m e o n t s d u n c a o e t l b e a v l i i t i a s v n a s se i e s i d n a h c r e m
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Store m

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Store m

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m o r f away
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f f o d a e h

s r u o h g n i k r o w g n o l , ice

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merch an

dise ma n

agemen t

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merch an

dise ma n

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o t l a e p p a l l i w e s i d n e a r h o c t r s e s m a t l l a e h w w s t a c i s d r e r o p d n o e t v y t h i l t i i b w a g n n i a t , a i s t e o i t g i l i e b n a r p o f a l c l i l k a s c i t a y l d a n n a a , s g stron get mar ket ings done. h r t a t t e r i g o t the t n e m e g a man


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merch an

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r o e r o m r

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agemen t

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merch an

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l a u d i v i d n i d n a , s e z i s , s r r e o l y o u c b , s h t e i l y w t s y l y e s n o a l c m s w k r o o h w r e e n r n o t a l s P h c a e n i s i te m
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merch an

dise ma n

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operations promotions/Advertising FINANCE/ACCOUNTING real estate store design HR


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MIS

RETAILERS
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TYPES OF
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RETAILERS

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VARIETY

vs.

ASSORTMENT

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VARIETY
The number of merchandise categories

vs.

ASSORTMENT

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VARIETY
The number of merchandise categories

vs.

The number of different items in a merchandise category

ASSORTMENT

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VARIETY
BREADTH
The number of merchandise categories

vs.

The number of different items in a merchandise category

ASSORTMENT

DEPTH

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VARIETY
BREADTH
The number of merchandise categories

vs.

The number of different items in a merchandise category

ASSORTMENT

DEPTH

SKU
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Sunday, November 17, 13

FOOD general merchandise


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Mom and Pop Stores Supermarkets Convenience Stores Big Box Retailers

FOOD

general merchandise
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Mom and Pop Stores Supermarkets Convenience Stores Big Box Retailers

FOOD

Department Stores Specialty Stores Discount Stores Category Specialists Off-Price Retailers Warehouse Clubs

general merchandise
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g n i r e f f o e r o t s d o o f d e e t i c i m v i l r e h s t i f l w e t s c u d l o a r n p o i d t n n a e v , t n a o e C m , s s m e i e r t i e c d o o o gr f n o n f o s e l sa

m r e p su

s t e k ar

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m r e p su

s t e k ar

Sunday, November 17, 13

m r e p su

s t e k ar

SURVI VAL PA CK

Sunday, November 17, 13

m r e p su

s t e k ar

SURVI VAL PA CK

e s i d n a h c r e m ) l h l s a e w r f r n e t o u e o z ( i s r a e h t p e m i Em r e p r e w o p - s m e t i d o - fo
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m r e p su

s t e k ar

SURVI VAL PA CK

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m r e p su
h t l a e h t e Targ

s t e k ar

SURVI VAL PA CK

s u o i c s n o c

s r e m u s n o c c i n h t e and

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m r e p su

s t e k ar

SURVI VAL PA CK

Sunday, November 17, 13

m r e p su
e t t e b e d i v o r P

s t e k ar

SURVI VAL PA CK

e c n e i r e p x e e r o t s r in

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m r e p su

s t e k ar

SURVI VAL PA CK

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m r e p su
r e f f O v i r p e r o m

s t e k ar

SURVI VAL PA CK

l e b a l e t a

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m r e p su

s t e k ar

SURVI VAL PA CK

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S R E T e c i N v r E e s C d R e t i E m i l P t U u S rge b
la

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m o c s r e . t e n r e o c t r s e t p n u Su o c s i d e n i full l

S R E a T h t i N w t E e k C r a R m E r e P p u s e SU bin

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S R E T N E C R E P SU

e g r a l s t e k r . a e s m i r d e n p a y h H c r e e c m n l a a r r F e m o r gen f d e t a n i g i r -o
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n o i t a n i b m co

d n a food

S R E T N E C R E P SU

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m f o t n e m t r o s s a d n a y t e n i r o i a t v a c d o e l t i t n e lim i n e v n o c a t a
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N O C

C N E I N E V

S E R O T S E
e s i d n a h c er

N O C

C N E I N E V

S E R O T S E

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N O C

C N E I N E V

They n ow c h alleng e co m

S E R O T S E

petitio

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N O C

C N E I N E V

They n ow c h alleng e co m
p o h s o t r e i s a nd e

S E R O T S E

petitio

a t e k r a m o t r Tailo
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N O C

C N E I N E V

They n ow c h alleng e co m

S E R O T S E

petitio

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N O C
r e f f O
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C N E I N E V

They n ow c h alleng e co m
l a u s a c t as t n a r u a t s re

S E R O T S E

petitio

f d n a d o o f h f r es

N O C

C N E I N E V

They n ow c h alleng e co m

S E R O T S E

petitio

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N O C

C N E I N E V
Of f e a i c n a n i f r

They n ow c h alleng e co m

S E R O T S E

petitio

s e c i v r e s l

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N O C

C N E I N E V

They n ow c h alleng e co m

S E R O T S E

petitio

Sunday, November 17, 13

N O C

C N E I N E V

They n ow c h alleng e co m
s t r o p r i a e k i l rs

S E R O T S E

petitio

c e r o t s r e l l a Sm
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e m u s n o c o t r e s o l

N O C

C N E I N E V

They n ow c h alleng e co m

S E R O T S E

petitio

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general Merchandise
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p e e d d n a e y z t i e n i r a a g v r o d a d o n r a g b e n i a c i y y v a l r r r p e a s s i c d r t e r a o m h f t o t t s n s r e u e l c i m t a r t r e f e a f r p o e , t d n t e c n i m t t r s i o d s s o t a n i s e r s o t d s o r o i g e h d t r a e h s i d d n n a a h ) c c r t e e , m s g n i d d e b , ) s c t e e h t , o s l e c c ( n t f a i o l s p p a , e r u t i n r (fu
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n e m t r a p e d

S E R O T S t

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THREE TIERS OF DEPARTMENT STORES

= r: upscale, high fashion chains with Fir stTie exclusive designer merchandise and excellent customer service.

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THREE TIERS OF DEPARTMENT STORES

= Second Tier: Retailer s sell more modestly priced

merchandise with less customer service

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THREE TIERS OF DEPARTMENT STORES

Third Tier: Value oriented caters to more price conscious customer

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THREE TIERS OF DEPARTMENT STORES

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ISSUES

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ISSUES

e c i r p n o s e r h o t t p S e t D n , u e o c c i s v i r D e S n n o o i t i s t e e r p o t S y C om t l a i c e p S and t n e m t r o s s A of
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ISSUES

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ISSUES

o C r e w o L

d e R y b t s

r e S g n i c u

) ? ( s e c i v

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ISSUES

Sunday, November 17, 13

ISSUES

s e l a S e r Mo

a w e w ) (?

e l a s r o f t i

Sunday, November 17, 13

ISSUES

Sunday, November 17, 13

ISSUES

e t a v i r P p o l e Dev

v i s u l c x E d n a s l e b La

s d n a r B e

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ISSUES

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ISSUES

g o l o n h c e T

l e n n a h c i t l u y-m

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ISSUES

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conce ntrate merc o n limite hand ise ca d num be r o tegor f com ies an plime d pr o vide a ntar y high level of se r vice

SPECIALTY

STORE

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fast f

ashio

n - 2

to 3 t imes a

SPECIALTY
week r

STORE
than mont hly

ather

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SPECIALTY

STORE

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DRUGSTOR
a h t s e r o t s y t l a i c g n i spe m o o r g l a n o s pe r e t a r t n e c n t co

ES

d n a h t l a e on h

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DRUGSTOR

ES

v i r D h t i w s e t i S e n o l A Stand

s w o d n i W u r h T e

Sunday, November 17, 13

DRUGSTOR

ES

g n i r e f of

t n e u q e r f e mo r

s m e t i d o o f e s a h c pur

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DRUGSTOR

ES

d i v o r p s m e t s y s d y e c v a o r m r a Imp h p e h t n i e c i v ser
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d e z i l a n o s r e pe

DRUGSTOR

ES

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Y R O G E T CA
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s i l a i c e Sp

s r e l l i k t/
e s i d n a h c er

w o r r a n t u b p de e

m f o t n e m t r o ass

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Small , fullline d merc iscou hand ise as nt stor es th sor tm a t of f ents er a l at ve r y low imited price s.

EXTREME

VALUE

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Focus e s Name on Low er Inc s mo stly im o me Consu ply go mer s od v a lue a t pric e poi nts

EXTREME

VALUE

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EXTREME

VALUE

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Sunday, November 17, 13

off price
t n e m t r o s s a t n e t s i s s n e o c i c r n p I . w s r o l e l t i a a t e e s r i t d u n o a h c r e Close m e m a n d n a r b of
Sunday, November 17, 13

off price
e s i d n a h c r e m n , o s s r a o e l s o c f o r a l d u n p e o p n s t u u r o o e s s e o z l i C s d d o s r a l u g e r Ir t c e f e d y r o t f ac
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off price

e c i r p l a n i g i r o e h t f o h t r u o f e n o o t h t f i one-f
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off price

d d i h r o f t n u h
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s e r u s a e r t en

off price

e n w o s e r o t s t e Outl
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s e v l e s m e h t s r e l i a t e r d by

off price

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Home imp

rovemen

t centers

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SERVICE retailers
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e r a c h t l a e h n o i t a l u p o p g n i y a Gr
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a e h r e g youn

s s e n t i f d lth an

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wor king pa re

nts - conve nience

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differences between services and merchandise retailers

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differences between services and merchandise retailers intangibility cannot see or touch - difficult to evaluate - use cues

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differences between services and merchandise retailers

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differences between services and merchandise retailers simultaneous consumption and production
. . . other customers are present . . . no second chance
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differences between services and merchandise retailers

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differences between services and merchandise retailers perishability . . . cannot be saved, stored, or resold
. . . match supply and demand - promo

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differences between services and merchandise retailers

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differences between services and merchandise retailers

inconsistency
no two services are the same
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differences between services and merchandise retailers

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types of ownership
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independ

ent, singl e s t o r e establish ment

e g a n a m r e own y l k c i u q
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d n o p s e r , l o r t n o c r e t a e r g r

independ

ent, singl e s t o r e establish ment

r e n w o o t d limite

s e i t i l i b a p a c s

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independ

ent, singl e s t o r e establish ment

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corporat

e retail c

hain

n o m m o c r e d n u s t i r n o u f l i g a n t i e k r a e m l p n i t l o i u s i m c e s d e t d a e r z e i l p a o r t t n a e h t c y s n a a h p y l l m y a g u co e s t u a r d t s n a s t i p i g h s n i r t n e m owne e l p m i d n a g n i n i f e d
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corporat

e retail c

hain

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franchis ing

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