Mar 2012

TABLE OF CONTENTS
THE HIRING SENTIMENT ............................................................................................................. 3 & 4 SECTORAL ANALYSIS ........................................................................................................................ 5 FUNCTIONAL AREA ANALYSIS ......................................................................................................... 6 CITY BASED SCENARIO ...................................................................................................................... 7 WORK EXPERIENCE BASED ANALYSIS ............................................................................................ 8 METHODOLOGY ................................................................................................................................... 9 ANNEXURE ................................................................................................................................... 10-12

Mar 2012

THE SENTIMENT: OVERALL HIRING SCENARIO

The first quarter of 2012 has exhibited positive hiring trends despite talks of global economic uncertainty and turmoil. The job speak index for Mar-12 at 1170 as compared to 1209 in Feb-12 shows a minor dip in the hiring activity owing to the ongoing appraisal season. Barring the Construction sector which saw a 7% dip in hiring activity in Mar-12 when compared to Feb-12, hiring levels in all the other sectors have been stable or seen positive movement. Hitesh Oberoi, CEO and MD, Info Edge India said Hiring tends to slowdown by the end of Q1 every year because of the appraisal cycle. We expect hiring to pick up again by June/July this year.

Mar 2012

The above tables clearly show that the month on month hiring activity has not been very optimistic. This is primarily because of the start of the appraisal season where hiring takes a back seat.

Mar 2012

THE MACROSCOPE S ECTORAL A NALYSIS

An in-depth analysis of the indices shows that important sectors like IT, ITES, Auto and Banking witnessed stable hiring levels during the month. Both, Oil and Gas and Telecom sector witnessed maximum movement in the employment front with the index moving up 6% and 4% respectively in Mar-12 when compared to Feb-12 and by 10% and 19% when compared to the same time a year ago. On the contrary, Construction sector witnessed 7% dip in hiring levels in Mar-12 over Feb-12, but maintained steady hiring levels when we compare hiring levels with Mar-11.

Mar 2012

F UNCTIONAL A REA ANALYSIS

The demand for professionals in Sales and Business Development picked up by 3% in Mar-12 when compared to Feb-12. Professionals in Software services and BPO saw steady hiring levels, while the demand for professionals in HR, Accounts and production dipped within the range of 3% and 5% respectively in Mar12 over Feb-12.

Mar 2012

C ITY BASED HIRING SCENARIO

Among the metros, Chennai maintained steady hiring levels, while Kolkata and Pune witnessed 9% and 5% upward movement in index in Mar-12 over Feb-12. On the contrary, Bengaluru, Mumbai, Delhi and Hyderabad saw dips within the range of 2% and 6% respectively in Mar-12 over Feb-12 .

Mar 2012

W ORK - EX BASED S CENARIO

Hiring activity dipped across all experience levels within the range of 3% and 6% in Mar-12 when compared to the last month.

Mar 2012

METHODOLOGY
The Naukri Job Speak index from Feb10 includes both online jobs as wells as jobs acquired from existing clients by our tele-calling team. Although the tele-calling data is a relatively small component of the entire job postings on Naukri, addition of the same to the index gives a more holistic picture of the Indian job market. Therefore, the Job index which was till now based on the July 2008, has been realigned to take care of the effect of the Jobs added by the tele-sales team. On the basis of job listings added to the site every month, the data shows an increase or decrease in the index. To calculate the index, job listings added to the site in July 2008 have been taken as 1000. The subsequent months have been indexed with data of July 2008. The monthly report shows hiring trends across industry sectors, geography and functional areas. There might be high volatility for certain fringe cases like smaller cities, niche industries etc. owing to a small base, but more than 42000 clients using Naukri.com leads to high reliability of the data. Naukri Job Speak not only talks about sectors or cities but also about the total job movement on site. The total jobs on site are defined as: Total Jobs: Jobs Added + Jobs Refreshed Where a refreshed job is any job that was posted earlier, however has been refreshed during the month and therefore indicates that the position is still open.

Disclaimer
The data is only representative of the listings on Naukri.com. Our analytics team has used statistical techniques to derive insights which might be useful for our users/stake holders/ audiences. There may be a statistical margin of error

Mar 2012

ANNEXURE

Industry Sectors

Upward movement of the index as compared to the previous month Dip in the index

10

Mar 2012

Functional Area

Upward movement of the index as compared to the previous month Dip in the index

11

Mar 2012

Cities

Upward movement of the index as compared to the previous month Dip in the index

12