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Introduction
Though the Internet is considered to be a virtual place where customers cannot see the sellers and vice-versa the personalities of both of them are very much significant to the other. If you aspire to become a successful Internet marketer, you need to have a personality that comes across as affable and supportive to your potential customers. This is what induces them to deal with you. The best part is that the design of the Internet today is such that it is very much possible to pro ect such a personality. !ere is how you can do that build your personality to build your business.
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!hapter ()
The *ommunity $pproach of Today+s nternet ,ar&eting "orld
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/ummar3
The Internet is a community a giant community. "veryone fends for the other here. #our personality needs to show that you will stand for someone in need, whether it is a business partner or a customer.
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posted, they are commenting on the products of other people and so on! This is what tells them what they should do! Things li&e blogs, websites, social networ&ing sites, video and photo sites and such are vastly helping them reach out and help other people! (ou can actually gain from this! (ou only have to impress a few people within the niche! Viral mar&eting is going Duite strong in the age of "eb 2!B! f there are a few people who are impressed by you and your business, they are li&ely to spea& out to other people too! /aturally, your personality reaches out to many more people who you never eApect to &now! 6ere, we shall see where you can use this mentality of nternet users to your own advantage, and in developing your own effective online personality!
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!hapter 2)
-eveloping the Trust with .ocial /etwor&ing ,ethods
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/ummar3
$ocial networking is something everybody is involved in today, right from si%th graders to se%agenarians and then some more& 's an Internet marketer, this is a veritable tool for you to hone your personality and make people understand what you are made of.
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them after gaining their trust, it is Duite li&ely that they will go ahead and purchase your stuff! (ou have to be active on these social networ&ing sites! (ou can mention that you are here for business, many people are anyway! Then spea& about what you do, inform people, give them reviews and they will be hoo&ed! *onsidering that social networ&ing sites are used by almost everyone today, it is not difficult to see why you can build people+s trust ama%ingly well here!
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!hapter *)
-eveloping the Trust with 0V Partners
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/ummar3
(oint venturing has been the Internet bu))word for a while now. *hen you cannot do things alone, you do it through a (+. In any case, going ahead in a (+ collaboration is much simpler and easier than doing things alone.
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ith 6V Partners
n the physical world, a #oint venture means a venture in which someone finances and someone eAecutes! (ou don+t have the finance for starting your own entrepreneurial enterprise4 you do it through a 0V! But in the nternet mar&eting world, a #oint venture is any business collaboration where people are helping out each other! t could be a collaboration of a team of nternet mar&eters that are promoting each other+s products on their websites! Today, there are various places on the nternet where #oint ventures can hobnob with each other and find out who is most suitable for them to collaborate with! (ou will find many people on the social networ&ing sites mentioned in the previous chapter! Visiting blogs and forums can help you discover important people too! But, the main thing is to stay in the good boo&s of your #oint venture partners! This is a finic&y lot! They will not want to collaborate with #ust about anyone for the hec& of it! 0ust as you are loo&ing for profits, they are too! 6ence, you need to put in some efforts in ma&ing your #oint venture partners stay with you! @nce you have built a business with their support, you won+t want them to ta&e their collaboration away! @nce again, we come to the same aspect! (ou need to build trust with your #oint venture partners! This is what ensures you stay in their good boo&s! $nd how do you go about it; t is simple actually! (ou have to provide your 0V partners the same things that you eApect of them! (ou eApect them to have a list for you that can benefit you4 give them the same! (ou want them to share their products with you4 you do the same! (ou need them to help them out with their &nowledge4 do the same for them! (ou eApect them to write on your blogs4 you have to do the same for them too! 'emember that though 0V fol& will ta&e their business away at the drop of a hat, they also want to stay because this is the way they build their business! But they want to stay with the right people! -eveloping your personality assuring them
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that you will be useful for them is the way you build their trust and ma&e them stay with you!
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!hapter +)
1iving (our .ubscribers *onfidence in (our Products
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/ummar3
*hen someone buys something from you, that,s not the end of the story. #ou have to make sure they continue liking you, even after the purchase.
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*onsistent Duality &eeps consistent customers! The nternet world is very fic&le! t is full of competition! $t the slightest laAity on your part, the person is sure to ta&e their subscription elsewhere!
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!hapter ,)
*reating "in-"in .ituations and Partnerships
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/ummar3
The Internet is the best e%ample of win-win situations. There are so many ways you can forge these relationships. -et us take a look at a few.
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you ensure that it will be a winning situation for the other person too! $nd, only if one win-win situation is reali%ed can another win-win situation ever happen! .o, as in everything else, it all boils down to trust! "hich comes from your personality! "hich you can improve upon! f you don+t do that, your nternet mar&eting business will be dead sooner than you thin&!
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!hapter -)
The 'ight ,entality when t *omes to ,ar&eting
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/ummar3
#es, marketing needs a mindset a different mindset. !ere is what you must cultivate.
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6ave you ever given it a thought why some mar&eters have a bad name; There are a lot of instances when people would say, I$h, forget him, he is #ust pushing his wares!J There are situations where people blan&ly ignore mar&eters! t ma&es you feel ostraci%ed, doesn+t it; $fter all, all you are doing is earning a living! But the reason why people have this impression about mar&eters is not completely un#ustified either! ,ar&eters are too pushy! But when it comes to the real goods, when they have got their subscribers or customers or whatever it is they are after, they forget all of that! They are not least concerned about the Duality of the product they give to their people! $nd the word gets around! t doesn+t ta&e time for a bad comment to go round the world! The mar&eter ends up with a bad name, adding to the general vibe that people have about mar&eters! /ow consider a good product! Thin& about any good product you ever purchased, online or offline! -o you thin& about it the same way; f you are really pleased with that product, you will actually want to &now more about that company! (ou will be eager to &now what they will bring out neAt! (ou will not brush that aside! The cruA is this > f your product is great, people won+t thin& you are nauseatingK They will actually want to spea& with you, learn about your products and your business and even become your customers over and over again! There is a particular mindset when it comes to business mar&eting, online or offline! $nd that is, you have to thin& about the value of the product you give to your people first! First thin& whether the product you are giving is really good or not! Thin& about the money aspect afterward! f your product is indeed good, no one can stop the money from coming in! The best way to do this is to thin& whether you would want to buy your own product! "ould you buy it for the money stated and still thin& it+s a good buy; This is a good #udging factor to decide the merit of your product! f you thin& it is a good buy for the money, your customer thin&s so and they will not mind buying more from your oeuvre!
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(our mindset is most important! 2ndeavor to give Duality! f it ta&es you additional investment to build a better product, invest it! t will all come bac& to you! f you s&imp on these essential things, your product will be half-ba&ed and you will lose whatever trust you have gained in your buyer mar&et! (ou don+t want that! /o one wants that!
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!hapter .)
2thical .elling
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/ummar3
"thics are highly important in the Internet marketing world. !ere are the ethics that you should know and practice.
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#thical /elling
.imply put, ethical selling means selling with righteous principles! (ou are selling in such a way that no one is at a loss! Though the customer pays you, you ma&e sure that they don+t pay anything more than your product is worth! (ou don+t overcharge! (ou deliver everything that they have hoped for! "hen you have all these principles pat down, you are an ethical seller! But you need to promote your product, don+t you; .elling blatantly would do you no good, but there are several soft-sell ways in which you can promote your product and don+t seem too pushy too! The first important concepts that come to mind are up-selling and down-selling products! Let us see what these mean! They definitely fall within the realm of ethical selling! Up-selling 3p-selling is when you go to buy a product and the seller tells you to go for an upgrade or go for an additional product that would complement what you are already purchasing! Li&e, if someone is buying a software application, you could as& them to also download an eBoo& that+s a tutorial on how to use the product! /ow, why is this ethical selling; t is, because the person who bought the software might actually be confused about using it or may not be able to reali%e its full potential! The eBoo& might actually be very useful to the customer! (ou could apply this situation to other scenarios and see! n a movie hall, when you go for popcorn, they as& you to buy a *o&e at a discount! This is up-selling but it does wor& in your favor! (ou would probably have bought the *o&e anyway later but at a higher price! "hen you up-sell anything to a customer, ma&e sure that you are up-selling something that adds to the value of what they are already purchasing! This &eeps it within the domain of ethical selling! Down-selling
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-own-selling is trying to sell something to a person who is #ust about to leave! t happens in the physical world! (ou start to move out of a shop and the store&eeper tells you that he will &noc& something off the price! n the nternet world, when you try to leave certain websites, a popup suddenly appears that tells you they are ready to give you the product at a reduced price! t is difficult to tal& about down-selling with the same ethical flair that we use for up-selling! But it can be ethical too! $n indecisive person might get a product for a reduced price which they might have come bac& later to buy at a higher price! $lso, if the person is not clear about the product, they might be missing out on something that+s actually useful to them! -own-selling ensures that they buy the product that will be of some value to them!
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!hapter 0)
mportant 2lements in Personal *oaching
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/ummar3
!ere is how you can train yourself to be a great personality on the Internet.
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!hapter 1)
/ever 1iving 3p4 /o ,atter "hat
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.ummary .eing relentless is one of the biggest assets of a successful Internet marketer.
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!onclusion
the right strategies. !opefully, this e.ook has told you what they are. Good luck&
!hapter (2)
.ummary of the 5ualities a Popular nternet ,ar&eter ,ust 6ave
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/ummar3
-et us now summari)e a few of the /ualities that an Internet marketer must have to become popular in their domain.
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/ummar3 o' the :ualities that a Popular Internet Marketer Must ;ave
t is beyond Duestion how your personality influences your nternet mar&eting business! (ou have to ma&e sure you have the Dualities reDuired to impress your clientele and your business partners! 6ere we ma&e a list of the Dualities that you need to possess! !onesty This leads the pac&! f you are honest about your product, people are going to li&e you! (ou have to be honest also about your claims in your advertisement! t is essential that you deliver what you promise! "hen you do that, people are going to &eep you in their good boo&s! They will buy more from you! 0rankness f your product doesn+t do something, you should be upright about it! Tell them that your product cannot do that particular thing! t is better to do that then to build eApectations and then burst them li&e a bubble! Teamwork The nternet wor&s li&e a team! (ou cannot be a single nternet mar&eter and survive! (ou will need people in your team! *ollaborate with 0V partners, communicate with your clients, promote to your niche mar&et! -o these efforts because if you need to succeed in nternet mar&eting, you have to do it as a team! 1ooperation *reate win-win situations for everyone! 1ive and ta&e! @n the nternet, either everyone prospers or everyone perishes! There are no individual successes! 2nstoppable 'ttitude
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-on+t let anyone tal& you out of something! f something hasn+t wor&, Duestion why it hasn+t! Try to change your approaches! (ou will soon find something that wor&s for you! 3nowledge $lways be a student here! Meep learning! Learn new tactics and use them! People li&e those who &eep with the times!
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!onclusion
' lot about Internet marketing depends on the way you conduct it. #our personal nature influences a significant part of your business. #ou have here everything you need to build that magnetic personality.
To your Success!!!
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