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Evolution of Corporate Social Responsibility in India
Evolution of Corporate Social Responsibility in India
The evolution of corporate social responsibility in India refers to changes over time in India of the cultural norms of corporations' engagement of corporate social responsibility (CSR), with CSR referring to way that businesses are managed to bring about an overall positive impact on the communities, cultures, societies and environments in which they operate.[1] The fundamentals of CSR rest on the fact that not only public policy but even corporates should be responsible enough to address social issues. Thus companies should deal with the challenges and issues looked after to a certain extent by the states.[2] Among other countries India has one of the most richest traditions of CSR[citation needed ]. Much has been done in recent years to make Indian Entrepreneurs aware of social responsibility as an important segment of their business activity but CSR in India has yet to receive widespread recognition. If this goal has to be realised then the CSR approach of corporates has to be in line with their attitudes towards mainstream business- companies setting clear objectives, undertaking potential investments, measuring and reporting performance publicly.
Contents
1 The Four Phases of CSR Development in India 1.1 The First Phase 1.2 The Second Phase 1.3 The Third Phase 1.4 The Fourth Phase 2 Current State of CSR in India 3 References
In the first phase charity and philanthropy were the main drivers of CSR. Culture, religion, family values and tradition and industrialization had an influential effect on CSR. In the pre-industrialization period, which lasted till 1850, wealthy merchants shared a part of their wealth with the wider society by way of setting up temples for a religious cause[citation needed ]. Moreover, these merchants helped the society in getting over phases of famine and epidemics by providing food from their godowns and money and thus securing an integral position in the society.[citation needed ] With the arrival of colonial rule in India from 1850s onwards, the approach towards CSR changed. The industrial families of the 19th century such as Tata, Godrej, Bajaj, Modi, Birla, Singhania were strongly inclined towards economic as well as social considerations. However it has been observed that their efforts towards social as well as industrial development were not only driven by selfless and religious motives but also influenced by caste groups and political objectives.[3]
For example, a lot of work is being undertaken to rebuild the lives of the tsunami affected victims. This is exclusively undertaken by SAP India (http://www.sap.com/india/index.epx#/india/about-sap/index.epx) in partnership with Hope Foundation (http://www.hopefoundation.org.in/), an NGO that focuses mainly on bringing about improvement in the lives of the poor and needy . The SAP Labs Center of HOPE in Bangalore was started by this venture which looks after the food, clothing, shelter and medical care of street children. CSR has gone through many phases in India. The ability to make a significant difference in the society and improve the overall quality of life has clearly been proven by the corporates. Not one but all corporates should try and bring about a change in the current social situation in India in order to have an effective and lasting solution to the social woes . Partnerships between companies, NGOs and the government should be facilitated so that a combination of their skills such as expertise, strategic thinking, manpower and money to initiate extensive social change will put the socio-economic development of India on a fast track.[8]
References
1. ^ Making Sense of Corporate Social Responsibility (http://www.junoconsulting.com.au/articles/Making_Sense_of_Corporate_Social_Responsibility_Part_II.pdf). 2. ^ Chahoud, Dr. Tatjana; Johannes Emmerling, Dorothea Kolb, Iris Kubina, Gordon Repinski, Catarina Schlger (2007). Corporate Social and Environmental Responsibility in India - Assessing the UN Global Compact's Role (http://www.die-gdi.de/CMSHomepage/openwebcms3.nsf/%28ynDK_contentByKey%29/ENTR-7BMDUB/$FILE/Studies%2026.pdf). 3. ^ Chahoud, Dr. Tatjana; Johannes Emmerling, Dorothea Kolb, Iris Kubina, Gordon Repinski, Catarina Schlger (2007). Corporate Social and Environmental Responsibility in India - Assessing the UN Global Compact's Role (http://www.die-gdi.de/CMSHomepage/openwebcms3.nsf/%28ynDK_contentByKey%29/ENTR-7BMDUB/$FILE/Studies%2026.pdf). 4. ^ Understanding and Encouraging Corporate Responsibility in South Asia (http://bookstore.teriin.org/docs/books/CSR-India-Europe%20BookletSampleChp.pdf). 2001. 5. ^ Chahoud, Dr. Tatjana; Johannes Emmerling, Dorothea Kolb, Iris Kubina, Gordon Repinski, Catarina Schlger (2007). Corporate Social and Environmental Responsibility in India - Assessing the UN Global Compact's Role (http://www.die-gdi.de/CMSHomepage/openwebcms3.nsf/%28ynDK_contentByKey%29/ENTR-7BMDUB/$FILE/Studies%2026.pdf). 6. ^ state of CSR in India&ei=hWSDTufLEILYrQeR7pyXDg&usg=AFQjCNGUyiBLgV0n1vNfFp0qXbEEHsuytw&cad=rja Executive summary and recommendations:CSR in India-perspectives for business (http://www.article13.com/OurPublications/CSR%20in%20India_May%202007.pdf). 1. 7. ^ Khanna, Parul; Gitika Gupta (January 2011). PARUL KHANNA Paper-_Corporate_Social_Responsibility-1[1 (http://www.skirec.com/images/download/apjrbm/APJRBM-VOL2-ISSUE-1-JAN-2011/2.13).pdf Status of Corporate Social Responsibility:In Indian Context] 2 (1). 8. ^ Sathish, Ramya. "Corporate Social Responsibility in India - Putting Social-Economic Development on a Fast Track" (http://www.chillibreeze.com/articles_various/CSR-in-India.asp).
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