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A PROJECT REPORT
Submitted to the
BY ARVIND KUMAR (Reg. No. - 35080070) Under the guidance of Dr. T. RAMACHANDRAN
BONAFIDE CERTIFICATE
Certified
that
this
project
report
titled
EXPANSION BUSINESS
OF
DITRIBUTION
NETWORK
AND
LEAD
GENERATION-IN BIKANER (RAJ.) is the bonafide work by Mr. ARVIND KUMAR who carried out research under my supervision. Certified further, that to the best of my knowledge the work reported here in does not from part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.
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DECLARATION
I am Arvind Kumar student of MBA IV Semester of SRM School of Management Chennai, hereby declare that the report titled Expansion
is
I assure that this project is the result of our own efforts and that any other institute for the award of any degree or diploma has submitted it.
Date: Place:
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ACKNOWLEDGEMENT
I owe everything in my life to other. A person single headed can achieve nothing. In my attempt to do the project many people have graciously extend their guidance, advice and criticism to improve our work. I wish to express my heartful thanks to our Dean Dr.Jayashree Suresh and my project internal guide Dr. T. RAMACHANDRAN for providing infinite facilities and gave me an opportunity to do this project work to be successful, guidance and valuable suggestions, which made this project, a successful one.
I express my heartful gratitude to IFFCO-TOKIO General Insurance Pvt. Ltd. For providing me the opportunity to undertake this project in their esteemed organization.
My gratitude also extends to the staffs of departments whose words of encouragements kept the spirits high throughout the course of my project.
Arvind Kumar
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ABSTRACT
The project report of the company IFFCO-TOKIO General Insurance Company Limited is prepared to understand EXPANSION OF DITRIBUTION NETWORK AND BUSINESS LEAD GENERATION at Bikaner (Rajasthan). With this research survey, it is tried to figure out to find out about the awareness of insurance in people mind. Insurance is not purchased it is sold by channel of distribution so before selling it has to be made known to the people by making them aware. The belief that Insurance is necessary for ones life is to be made inculcate in them. Research objective is to find out new Insurance Advisor and follow them up and to find out new way of recruitment of Insurance Advisor as through Internet, Walk-In Interview or Past Experience basis.
What factors as a consumer will a normal person have in his/her mind, which will compel him/her to buy insurance policy. In this descriptive type of research the random selection process is used to collect primary data with the help of Questionnaire. The data from ITGI Company Limited was also available and helpful for the completion of the project.
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CONTENTS
CHAPTER NO. 1 TITLE INTRODUCTION 1.1 Executive Summary 1.2 Introduction 1.3 Purpose of study 1.4 Objective and scope of study 1.5 Limitation of study 2 PROFILE 2.1 Company profile 2.2 Theoretical background 2.3 Services & features 3 RESEARCH DESIGN 3.1 Research methodology 3.2 Method of data collection 4 FINDING & ANALYSIS 4.1 Finding of Study 4.2 Table and Charts 4.3 Statistical data analysis & interpretation 5 CONCLUSION 5.1 Recommendation 5.2 Conclusion 6 Annexure 61 62 63 37 42 59 29 34 17 18 26 9 11 14 15 16 PAGE NO.
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LIST OF TABLES
S.No
Page No.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
Number of respondent Age of respondent Family income per month Desire to become financial consultant Interest to buy different polices Influencing factor to interest for ITGI Contributing factor to become insurance advisor Size of social contract Having other General Insurance polices Current occupation Education qualification
37 39 41 43 45 47 49 51 53 55 57
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LIST OF CHARTS
S.No
Page No.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
Number of respondent Age of respondent Family income per month Desire to become financial consultant Interest to buy different polices Influencing factor to interest for ITGI Contributing factor to become insurance advisor Size of social contract Having other General Insurance polices Current occupation Education qualification
38 40 42 44 46 48 50 52 54 56 58
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Objectives: To find out the awareness of insurance in people mind. As we have discussed that Insurance is not purchased it is sold by channel of distribution so before selling it has to be made known to the people by making them aware. The belief that Insurance is necessary for ones life is to be made inculcate in them. To find out new Insurance Advisor and follow them up. To find out new way of recruitment of Insurance Advisor as through Internet, Walk-In-Interview or Past Experience basis.
Findings and Analysis: Slowly the mindset of the people is changing towards the other sector of investment rather than the dependency on the fixed deposit and provident fund. The mindset of the people has not changed from taking life insurance as the means of saving tax. This factor must be noted to spread awareness. More stress of the product must be done towards children policy. All the promotional activities must be targeted to that target consumer segment. Insurance is taken to be for saving tax. This
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is the mindset of people, I have found in my project. Efforts should be carried out to minimize these thinking. IFFCO-TOKIO GENERAL INSURANCE COMPANY is very popular and familiar among mass people so It has been easier to convey people that ITGI is market leader and more advantageous to join as Insurance Advisor comparison to other companies.
Limitation: Limitations are the constraints that the company is facing. These constraints are making hindrance to the smooth running of the business. There are some limitation of ITGI which if overcome can reap the position of the market leader like spending less on advertisement, having shorter reach ability as the market is vast. LIC is covering almost 93% of the market share and only 7% is captured by these private life insurance companies. So a huge market potential lies there. Less promotional and recruitment activities are carried by IFFCO TOKIO GENERAL INSURANCE in which other companies are spending huge amount and also new techniques.
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(1.2) INTRODUCTION
Insurance business is divided into four classes: 1) Life Insurance 2) Fire Insurance 3) Marine Insurance and 4) Miscellaneous Insurance. Life Insurers transact life insurance business; General Insurers transact the rest. No composites are permitted as per law.
LEGISLATION:Insurance is a federal subject in India. The primary legislation that deals with insurance business in India is:
Insurance Act, 1938 and Insurance Regulatory & Development Authority Act, 1999. Life InsurancePopular Products: Endowment Assurance (Participating), and Money Back (Participating). More than 80% of the life insurance business is from these products. General InsuranceFire and Miscellaneous insurance businesses are predominant. Motor Vehicle insurance is compulsory. Tariff Advisory Committee (TAC) lays down tariff rates for some of the general insurance products (please visit website of GIC for details)
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CUSTOMER PROTECTION:Insurance Industry has Ombudsmen in 12 cities. Each Ombudsman is empowered to redress customer grievances in respect of insurance contracts on personal lines where the insured amount is less than Rs. 20 lakhs, in accordance with the Ombudsman Scheme. Addresses can be obtained from the offices of LIC and other insurers.