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From Wikipedia, the free encyclopedia Jump to: navigation, search File:Star Magic (logo).jpg Star Magic Official Logo ABS-CBN Center for Communication Arts, Inc. (traded as Star Magic and sometimes referred to as ABS-CBN Talent Center)) is the training and management subsidiary of ABSCBN Corporation. It was designed to assist young talent in the Philippines.[1] Star Magic talents undergo training in acting, personality development and physical enhancement before being cast in the television shows of ABS-CBN and the films of Star Cinema, as well as other film projects in the Philippines, commercial projects and corporate events.
Contents
History
In April 1992, Freddie Garcia, then ABS-CBN executive vice president and general manager, and Johnny Manahan, then program director, formed the idea of creating a stable of new stars exclusively for the network.[2] This gave birth to Talent Center. In its early years, the Talent Center's project was Ang TV. The show auditioned several thousand people and accepted a few dozen into the program. The Talent Center continued its search through the launching vehicle Star Circle in 1995.
2000present
In 2004, the company began a reality TV talent search called Star Circle Quest, which spawned the 'Teen' and 'Kid' editions in its first run, a National Teen Quest on its second season, and finally a Summer Kid Quest on its third and latest season. This was the year when it formally changed its name from Talent Center to Star Magic. The talents of the reality show were put into new shows like Goin' Bulilit and SCQ Reload. In 2005, most of the former housemates and contestants of Pinoy Big Brother and Pinoy Dream Academy were signed to the company. In 2006, the company launched the youth oriented show, titled Star Magic Presents which showcases the talent's acting skills. The series ended in 2008 with six seasons.
In June 25, 2011, the company be celebrated its 19th anniversary on ASAP Rocks. It also launched the new website and the new music video with the current artists of the company.[3] In 2012, to celebrate its 20th year anniversary, a Star Cinema romantic film was produced starring the agency's brightest stars titled, Crazy Love.
References
1. Jump up ^ Star Magic celebrates its 17th anniversary 2. Jump up ^ History of Star Magic 3. Jump up ^ Star Magic will celebrate 19 awesome years in ASAP Rocks
External links
v t e
ABS-CBN Corporation
Founder James Lindenberg Chairman Eugenio Lopez III Vice chairman Key people Augusto Almeda Lopez President/Chief executive officer/Chief operating officer Charo Santos-Concio Chief financial officer Rolando P. Valdueza
Divisions
ABS-CBN Film Archive ABS-CBN Licensing ABS-CBN News and Current Affairs ABS-CBN Sports Cable Channels and Print Media Group Creative Communications Management Group Manila Radio Division Regional Network Group
Subsidiaries
ABS-CBN Center for Communication Arts, Inc. ABS-CBN Convergence ABS-CBN Film Productions, Inc. ABS-CBN Foundation, Inc. ABS-CBN Global Ltd. ABS-CBN International ABS-CBN Interactive ABS-CBN Publishing, Inc. Creative Programs, Inc. Roadrunner Network, Inc. Sarimanok News Network, Inc. Sky Cable Corporation (SkyCable; Destiny Cable; UniCable) Star Recording, Inc. Star Songs, Inc. Studio 23, Inc. View the full list
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Annual revenue PH31.7 billion (FY 2012) Net income PH1.7 billion (FY 2012) Employees 4,024 (FY 2012) Categories:
ABS-CBN Corporation Entertainment companies of the Philippines Star Magic 1992 establishments
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