1 Strongly disagree 2 Disagree 3 Neutral 4 Agree 5 Strongly agree 1- It is extremely important that SMS advertisement re eived !

e relevant to my pro"ile# history and needs 2- It is extremely important that SMS advertisement re eived !e relevant to my $o! and%or a tivities 3- It is extremely important that SMS SMS advertisement re eived !e relevant to my lo ation 4- It is extremely important that SMS SMS advertising re eived !e related to a spe i"i time or date 5- It is extremely important to me that I an stop re eiving "urther message "rom the same sour e &- It is extremely important "or me that I an re"use the re eived mo!ile advertising '- It is extremely important "or me that I an "ilter mo!ile mar(eting adverti)ing to mat h my needs *- I only li(e to re eive SMS advertising messages i" I provided my permission in advan e +- It is extremely important to me that I an ontrol the permission to re eive mo!ile advertising 1,- I only read SMS advertising messages that are short and to the point 11- I only read SMS advertising that is re eived "rom "amous and redi!le ompany 12- I only read SMS advertising messages "or-arded !y one o" my a .uaintan es /"amily# "riends# ollege#001 13- My mo!ile operator must use my data only "or the purpose that I have approved 14- A mar(eter -ould use my data only "or a purpose that I have approved 15- I !elieve that the onsumer is prote ted !y la-s related to data priva y 1&- I only read SMS advertising i" it saves my time 1'- I only onsider reading SMS advertisings that is in"ormative a!out ne- produ ts and%or servi es 1*- SMS advertising messages must give in"ormation a!out hanges in produ ts2 ategories or pri es 1+- SMS advertising messages re eived must !e -ritten in Ara!i 2,- SMS advertising messages have to !e in"ormative a!out ra""les and dis ounts 21- I only li(e SMS advertising that gives me a dire t dis ount or monetary in entives 22- 3ntertainment and personal 4oy are vital hara teristi s o" SMS advertising messages 23- SMS advertising messages must in lude photos# sound# videos or 4o(es 24- I" the a!ove mentioned statements are "ul"illed# -ould you a ept re eiving SMS Advertisements5 25- I" the a!ove mentioned statements are "ul"illed# -ould you read SMS Advertisements re eived5 6lease assess the "ollo-ing "a tors a""e ting SMS advertising a eptan e !ased on your vie- o" their importan e /1-Not important at all 7 5-3xtremely important10 8ou an hoose more than one "a tor per ran(ing0 9

1 Not important at all 3xtremely important 6ersonali)ation :ontext :ontrol Irritation :redi!ility ;rust In"ormativeness Monetary !ene"it%In entives 3ntertainment Age 9 a1 <elo- 2, years old !1 21-25 years old 1 2&-3, years old d1 31-35 years old e1 3&-4, years old "1 41-5, years old g1 A!ove 5, years old

2 Not important 3 Neutral

4 Important

=ender 9 a1 Male !1 >emale

3du ation 9 a1 <elo- ?igh s hool !1 ?igh S hool or te hni al diploma 1 <a helor degree d1 Master degree e1 6hD or a!ove

Monthly In ome 9 a1 <elo- 5#,,, 3=6 !1 5#,,1-1,#,,, 3=6 1 1,#,,1-15#,,, 3=6 d1 15#,,1-2,#,,, 3=6 e1 A!ove 2,#,,1 3=6