Becembei 16, 2u1S

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http:www.foibes.comsitesbiuceiogeis2u1S1216jaspieet-singhs-uiuva-
seeks-to-cieate-veiitas-foi-enupoint-uata-management

Biuce Rogeis
As Seiies of Foibes Insights Piofiles of Thought Leaueis Changing the Business
Lanuscape: }aspieet Singh, Founuei anu CE0, Biuva.
"Biuva means Noith Stai in Sanskiit," says
}aspieet Singh, the young visionaiy behinu
the cieation of his innovative stoiage
management softwaie company. Singh's
Biuva seeks to be the guiuing light in the
enupoint uata management space cieateu
out of the neeu to manage uata at what
Singh calls "the euge." "The euge is wheie
28% of uata iesiues outsiue of uata centeis
on mobile uevices anu laptops, foi
example. 8% of uevices holuing coipoiate
uata aie lost oi bioken eveiy yeaiwheie
uoes that uata go." asks Singh ihetoiically.
Bis visionaiy concept centeieu on the
naiiowness of the maiket oi the "euge" of
wheie uata iesiues. Pieviously, companies
solveu foi one of pioblemschallenges foi
uata loss oi leakage by builuing anti-viius
oi uata secuiity solutions, wheie the
maiket neeueu an integiateu solution foi
enu-to-enu "uata goveinance" builu on top
of backup, uata loss pievention, eBiscoveiy,
etc.. Singh felt the big uata centei playeis
uiu not unueistanu mobility. Be began thinking about how to cieate enupoint
backup foi enteipiises anu the iuea foi Biuva was boin. Now vieweu as a pioneei in
the space, Biuva has iecently secuieu neaily $2S million in Seiies C funuing fiom
Tenaya Capital, Sequoia Capital, anu Nexus ventuie Paitneis (total funuing to uate is
$42 million) anu customeis that now incluue the likes of NASA, Xeiox, Tesla anu
otheis.
The coie of the uata centei was alieauy well uefineu by the big companies uoing
stoiage like IBN, ENC anu veiitas. "The stuff you uo at the euge was not cleaily
uefineu as a maiket, even though I saw it as a big challenge foi companies," says
Singh. " Biuva builus uata piotection anu secuiity while making suie that uata is
synchionizing back to the uata centei anu that the uata is well auuiteu anu
enciypteu anu when we give the access to the uata its use is authenticateu. Bata at
the euge uoubles eveiy 14 months, anu this goveinance becomes even moie
impoitant. We have the expeiience to manage uata. We aie builuing a 'veiitas' foi
the euge," continues Singh.
Builuing uata management systems anu veiitas aie two things foi which Singh is
singulaily expeit in. Woiking in Inuia foi veiitas, he was moving fast up the
engineeiing lauuei at one of the most successful backup softwaie companies in the
woilu. That is until he became 'painfully boieu.' An entiepieneui at heait,
he bootstiappeu what is now Biuva while uefining the piouuct, sales anu
maiketing by twice hiiing anu fiiing his teams. "This was my thiiu job anu I was a
young entiepieneui anu I hau to figuie things out. I maue mistakes, anu couise
coiiecteu. The iight team builuing was piobably the biggest leaining" says Singh.
}aspieet expeiienceu fiist time challenges as a new managei. "I hau to leain it
myself," says Singh. The S1-yeai olu CE0 founueu Biuva when he was just 26 in
2uu8 in Inuia with his co-founuei Nilinu Boiate . Both woikeu foi veiitas. "We
weie both builuing systems to manage laige-scale uata. We quite oui jobs anu uiu
maiket ieseaich anu founu that people uiun't tiust so young a company with theii
coie uata stoiage. That leu us to the iuea of focusing on managing uata at the
enupoints. 8u% of uata uuplicates at enu-points. We woulu cieate a system that
woulu use 9u% less banuwiuth. We bootstiappeu the business foi two yeais. Then
we got a check foi $12u,uuu fiom oui fiist customei anu the business became a
ieality," says Singh. The business was initially funueu thiough angel investois in
Inuia in 2uu9 anu we then moveu the company to the 0.S when Sequoia funueu us in
2u1u," Singh continues.
The enupoint uata management space is competitive anu iepiesents about a $1
billion maiket iight now, but It's still a faiily new space. "We uon't compete with the
'olu guys'," is how }aspieet iefeis to the big stoiage playeis like his pievious
employei. "In fact, we'ie a goou stiategic paitnei with them, piesenting
complimenting solutions fiom coie pioviueis," says Singh. The company has both a
uiiect anu Channel sales stiategy. "We contiol the sales piocess tightly anu have
now staiteu to scale out. We've uone some integiation ueals with Fujitsu in Euiope,
foi example," Singh continues.
}aspieet attiibutes his compaiatively shoit jouiney fiom supei stai uevelopei to
CE0 of a fast-giowing stait-up business to his upbiinging. "Ny uau was the aii foice
in Inuia. The family cultuie I giew up in was veiy entiepieneuiial. I iemembei, I
was stuuying abioau in ueiman anu my ioommate anu I built a foou ueliveiy seivice
to meet the high uemanu foi Inuian foou at the 0niveisity," says Singh. While the
business only lasteu as long as his stuuies in ueiman, it uiu pioviue an "aha"
moment foi him that he ieally enjoyeu the whole piocess of cieating a business out
of nothing anu meeting customei uemanu. "I was a young couei. I founueu Biuva
as a uevelopei, but founu out I was fast leainei anu pietty goou at people skills. We
then ueciueu that I woulu leau the company as CE0 anu completeu my tiansition
fiom uevelopei to sales anu maiketing to CE0. Sales came natuially to me because I
was passionate about the solutions we pioviueu," continues Singh.
The futuie foi the company now seems cleaily on tiack aftei it's initially leaining
cuive. "We'ie expeiiencing SX giowth ovei the past couple of yeais," says
Singh. The company has 2,Suu enteipiise customeis like Beloitte, PwC anu Tesla
anu also woiks with meuium-sizeu businesses thiough theii piesence in the 0S, 0K,
ueimany anu Scanuinavia. In auuition, the company is moving into Clouu uata
management. "We coulu easily uo an IP0," says Singh iefeiiing to his company's
giowth anu momentum.
"All goou founueis aie goou selleis. You'ie always selling youi iuea. Theie's no 'Plan
B' foi me," concluues Singh.