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1
!"#$%&%'"(
Some work hard, buL we work harder. Cur cllenL and Lhelr buslness ls our number one prlorlLy. AL 8ull
Poof AdverLlslng, our phllosophy ls Lo serve and respecL Lhe cllenL, Lhe cusLomers and Lhe communlLy.
We provlde hlgh quallLy and effecLlve campalgns LhaL meeL Lhe needs of our cllenL and Lhe surroundlng
communlLy. We sLrlve Lo bulld parLnershlp wlLh buslnesses and help Lhem achleve Lhelr goals. lL ls our
buslness Lo help you wlLh your buslness. AL 8ull Poof AdverLlslng, we know how Lo make an effecLlve
campalgn. We work long nlghLs and longer days Lo bulld Lhe besL campalgn for your buslness and
provlde slgnlflcanL resulLs."
*+,-./#0, 1.2234(
AlrPeads' LargeL audlence ls famllles wlLh chlldren ranglng from 3 Lo 13 wlLh an lncome of $60,000.
AlrPeads also hopes Lo reach famllles who are seeklng healLh beneflLs. 1he campalgn Lheme ls llylng
Plgh wlLh lamlly lrlendly lun" and wlll be evaluaLed aL Lhe 1 monLh, 6 monLh and aL Lhe 1 year mark Lo
see lf our campalgn ob[ecLlves below were achleved.

Cur campalgn focuses on 3 maln ob[ecLlves:
lncrease awareness of AlrPeads 1rampollne Arena Lo famllles ln Lhe 1ampa 8ay Area by 33
lncrease lnLeracLlon on soclal medla wlLh cusLomers by 40
lncrease Lhe number of blrLhday parLles hosLed by 13
lncrease Lhe number of loyal and reLurnlng cusLomers (3 Lo 4 Llmes) by 30
CreaLe preference of AlrPeads over oLher lamlly lun CenLers ln Lhe area by 13
AlrPeads has a LoLal adverLlslng budgeL of $230,000 and spllLs lL evenly beLween Lhree locaLlons.
1he locaLlon ln 1ampa has done varlous Lypes of adverLlslng ln Lhe pasL, buL dld noL see an lncrease
of sales. lor Lhls campalgn we plan Lo adverLlse on Lhe radlo, make an lnformaLlonal vldeo abouL
blrLhday parLles, creaLe prlnL adverLlsemenLs and uLlllze soclal medla and Lhe lnLerneL slnce lL ls free.
We wlll also creaLe a lrequenL llyer [ump card program Lo encourage cusLomers Lo reLurn.
AL Lhe 1 monLh, 6 monLh and one year evaluaLlon, we wlll look aL audlence acLlon as well as
message exposure. Audlence acLlon LesLlng wlll Lake place lnslde of Lhe company, and lL wlll be a
slmple overvlew of how many paylng cusLomers Lhere are and how many of Lhem are reLurnlng
cusLomers. We can see Lhe number of reLurnlng cusLomers by Lhe number of [ump cards glven ouL
and number of punches glven ouL and number of free [umps redeemed. We wlll also be able Lo see
lf Lhe blrLhday parLy ads were successful lf more were planned Lhls year Lhan ln Lhe pasL. lor
message exposure, we wlll counL Lhe number of followers, 'llkes' and Lhe number of people Lalklng
2
abouL Lhe company. We wlll evaluaLe Lhe audlence aLLendance aL promoLlonal evenLs by counLlng
Lhe number of paylng cusLomers aL Lhose evenLs and how many coupons had been dlsLrlbuLed.
5346,/#78 1#/.3/#%7 973$(&#&
:7;.&/4( <3-684%.7;
AlrPeads compeLes ln Lhe lamlly LnLerLalnmenL lndusLry, whlch has always been sLrong ln Lhe area, buL
noL always malnLalned. lamlly fun cenLers ofLen go ouL of buslness because of unrellablllLy and hlgh
malnLenance cosLs. CurrenL Lrends and developmenLs ln buslness are golng very smooLhly conslderlng
Lhe economlc downLurn for [ump cenLers ln parLlcular. Seasonally, sales begln Lo drlve upward Lowards
Lhe end of fall and really soar from wlnLer Lhrough summer monLhs. lAAA sLaLlsLlcs show LhaL norLh
Amerlcan famllles go Lo lLCs Lhree Lo flve Llmes per year aL an average cosL of $12 Lo $22 per vlslL
(Cosper).
=%2'37( 173'&"%/
AlrPeads 1rampollne Arena was esLabllshed ln AugusL of 2010, and Lhe flrsL locaLlon was ln 1ampa,
llorlda. CLher AlrPeads faclllLles are locaLed ln SL. eLersburg and Crlando wlLh a new faclllLy openlng ln
lL. Lauderdale. 1he concepL of AlrPeads ls an lndoor Lrampollne arena wlLh a cafe and an arcade. 1he
concepL revolves around famlly fun, safeLy and promoLlng a healLhy llfesLyle Lhrough varlous programs
offered.
5#&&#%7 37; <.&#7,&& !"#$%&%'"(
AlrPeads moLLo ls Cur lamlly, Servlng ?our lamlly" because Lhey wanL Lhelr guesLs Lo feel welcomed
and appreclaLed. 1he sLrengLhs of Lhe company are Lhelr core values: enLhuslasLlc servlce, safeLy flrsL
prlorlLy and uncompromlslng cleanllness. 1he employees are very frlendly, show respecL when
lnLeracLlng wlLh cusLomers and are professlonally Lralned. 1he company prldes lLself on Lhe
malnLenance and Lhe cleanllness of Lhe faclllLy. 1hey requlre chlldren 18 and under Lo wear helmeLs and
recommend Lhem Lo everyone who [umps. CerLaln shoes are requlred Lo [ump Lo help proLecL ankles lf
one lands lncorrecLly. AlrPeads ls a famlly fun cenLer whlch promoLes a healLhy llfesLyles Lhrough
[umplng and dlfferenL aeroblc classes for all ages.
!4%;.-/ >#7,
1hls famlly fun cenLer offers lndoor [umplng on Lrampollnes for all ages. CusLomers can pay hourly for
Lhe amounL of Llme one would llke Lo [ump. 1he helmeL and shoe renLal are lncluded ln Lhe prlce of
[umplng. AlrPeads also offers blrLhday parLles and evenL raLes for groups, hollday camps for when
schools are ouL, dodge ball games, lrlday nlghL lllghLs for Leenagers and an aeroblcs class called
Al8roblcs. 1he faclllLy also has an arcade wlLh varlous games Lo play and a cafe wlLh snack food, drlnks
and plzza.
3
?4837#@3/#%73$ 1/4.-/.4, 37; 5346,/ 1"34,&
AlrPeads 1rampollne Arena ls a prlvaLely-owned company wlLh faclllLles locaLed ln varlous clLles ln
llorlda.
A348,/ 5346,/
AlrPeads aLLempLs Lo reach a mulLlLude of markeLlng audlences. 1he maln LargeL audlence ls famllles
wlLh chlldren ages 3 Lo 13 ln 1ampa wlLh an average lncome ls $60,000 and seek healLh beneflLs whlle
spendlng Llme wlLh famlly.
!%&#/#%7#78
AlrPeads ls unllke many oLher famlly fun cenLers and provldes unlque quallLles compared Lo Lhelr
compeLlLors. As a famlly-frlendly enLerLalnmenL buslness, AlrPeads sLrlves Lo achleve Lhe sLaLus of
Amerlca's nexL greaL famlly enLerLalnmenL brand." 1hey focus on hlgh flylng fun" and offer famllles a
new alLernaLlve Lo LradlLlonal acLlvlLles. AlrPeads prldes Lhemselves ln provldlng famlly frlendly
cusLomer servlce, fun and exclLlng flLness opporLunlLles, a clean faclllLy and ensures safeLy of all guesLs.
AlrPeads ls ln dlrecL compeLlLlon wlLh 8ClnC [ump cenLer as well as oLher local famlly fun cenLers
feaLurlng laser Lag, bowllng and arcade games.
!4%;.-/ 37; 1,40#-, B,0#,C
AlrPeads ls noL [usL a Lrampollne arena buL ls an acLlon packed famlly fun cenLer LhaL caLers Lo every
member of Lhe famlly. AlrPeads vlews fun and flLness ln a dlfferenL way: [umplng on Lrampollnes ls a fun
way Lo exerclse for famllles and chlldren, whlch helps promoLe a healLhy, acLlve llfesLyle. 1en mlnuLes of
[umplng ls equlvalenL Lo LhlrLy mlnuLes of runnlng. Along wlLh Lrampollne dodge ball, AlrPeads feaLures
group flLness classes: 1ramoLLAn and Al8oblcs. lamllles can hosL Lhelr chlld's blrLhday parLles Lhere
whlch are fun for large groups. lrlday nlghL lllghLs feaLures house muslc and lL geared Lowards
Leenagers.
<.(,4 973$(&#&
uemographlc lnformaLlon lncludes women (ages 30-30) wlLh chlldren and famllles who make an annual
lncome of $60,000 wlLh school aged chlldren. 1hey have pushed Lhelr LargeL reach Lo young adulLs wlLh
Lhelr dodge ball and lllghL lacLory evenLs whlch provlde a physlcally acLlve llfesLyle. More recenLly, Lhey
have aLLempLed Lo appeal Lo female audlence wlLh lacebook, 1wlLLer, lnLeresL and blrLhday parLles.
1hey also run promoLlons on Croupon and Llvlng Soclal for buy one geL one free [ump sesslons. 1he
1ampa locaLlon ls near 8aymond !ames SLadlum, whlch ls greaL for boLh resldenLs and vlslLors of 1ampa.
!4%2%/#%73$ !4%8432 973$(&#&
AlrPeads shares Lhe adverLlslng budgeL beLween Lhree locaLlons and ofLen repeaLs ads Lallored Lo a
speclflc locaLlon, whlch can be consldered a weakness. 1hey have an acLlve lacebook page, buL need Lo
lncrease Lhe number of followers and lnLeracLlons wlLh Lhe page. 8ooklng blrLhday parLles and havlng
repeaL cusLomers ls also lssues Lhe company faces. Cur agency belleves wlLh our lmplemenLed
4
adverLlslng plan, AlrPeads wlll see proflLs grow because of Lhe beLLer use of Lhe adverLlslng budgeL
feaLurlng advlsemenLs across many medla ouLleLs.
1D?A
1/4,78/"&
AlrPeads sLrengLh ls Lhelr commlLmenL Lo cusLomer servlce and Lhelr promlse Lo famllles. AlrPeads
prldes Lhemselves on Lhe cleanllness of Lhe faclllLy and Lhe hlgh level of excellence Lhey dellver Lo Lhelr
cusLomers. AlrPeads provldes flLness opporLunlLles Lo boLh Leenagers and adulLs, as well as day camps
and speclal evenLs Lo church groups. A ma[or sLrengLh ls Lhelr safe and fun acLlvlLles geared for Lhe
enLlre famlly. 1helr Lhree locaLlons feaLure a cafe, whlch can be bundled lnLo famlly packages.
D,367,&&,&
AlrPeads weakness ls LhaL lL can be expenslve for a large group or famlly. rlces can range based on Lhe
Llme spenL [umplng Lo hosLlng a blrLhday parLy from $12-$30 per person and whlch can add up qulckly lf
one goes a loL. 1hey have a lack of reglonal adverLlslng ln radlo and prlnL, whlch conLrlbuLes Lo Lhe lack
of knowledge ln Lhe surroundlng communlLy. AlrPeads sLruggles wlLh creaLlng loyal cusLomers and
booklng blrLhday parLles.
?''%4/.7#/(
1he ulLlmaLe opporLunlLy for AlrPeads ls Lhelr excepLlonal group bondlng experlence because Lhelr
acLlvlLles are fun for Lhe enLlre famlly. 1hey have Lhe chance Lo make Lhelr blrLhday parLles Lhe premler
locaLlon cholce for klds resldlng ln Lhe 1ampa 8ay area. 1he lrequenL llyer [ump card wlll lncrease Lhe
number of reLurn cusLomers and allow AlrPeads Lo Lrack Lhelr cusLomer base. romoLlons on soclal
medla slLes also offer opporLunlLles Lo aLLracL new cusLomers. 1he soclal medla slLes conslsL of
lacebook, 1wlLLer and Croupon.
A"4,3/&
AlrPeads ma[or LhreaLs lnclude oLher famlly fun cenLers ln Lhe 1ampa 8ay area such as 8olng, xLreme
AdvenLures, C-Zar, roller skaLlng, palnL ball and bowllng allles. AlrPeads ls ln dlrecL compeLlLlon wlLh
8olng, whlch ls anoLher lndoor Lrampollne arena, buL has a much hlgher soclal medla presence and
cusLomer base. AnoLher LhreaL Lo AlrPeads ls Lhe rlsk of ln[ury assoclaLed wlLh parLlclpaLlng ln Lhe
acLlvlLy.
5346,/#78 37; =32'3#87 ?EF,-/#0,&
lncrease awareness of AlrPeads 1rampollne Arena Lo famllles ln Lhe 1ampa 8ay Area by 33
lncrease lnLeracLlon on soclal medla wlLh cusLomers by 40
lncrease Lhe number of blrLhday parLles hosLed by 13
lncrease Lhe number of loyal and reLurnlng cusLomers (3 Lo 4 Llmes) by 30
CreaLe preference of AlrPeads over oLher lamlly lun CenLers ln Lhe area by 13

3
A348,/ 5346,/
AlrPeads' LargeL markeL ls famllles wlLh chlldren ages 3 Lo 13 ln 1ampa. 1he average lncome ls $60,000
and seek healLh beneflLs whlle spendlng Llme wlLh famlly. Powever, Lhe LargeL markeL can be dlvlded
lnLo smaller groups dependlng on Lhe acLlvlLy and promoLlon. 1he company ls able Lo reach young adulLs
wlLh dlfferenL evenLs. lor dodge ball Lhe LargeL markeL ls males ages 6 Lo 30. lrlday nlghL lllghLs ls
Leenagers ages 13 Lo 17 and flLness classes ls females ages 23 Lo 33. 1he LargeL audlence for blrLhday
parLles ls moLhers because Lhey are mosL llkely Lo plan Lhe parLy.

:5= 1/43/,8#,&
=32'3#87 1/43/,8#,&
Sales promoLlon
o lrequenL [ump card for lndlvlduals and famllles
o ulscounLs posLed on soclal medla
8adlo AdverLlsemenLs
o PlghllghLlng blrLhday parLles and AlrPeads hlgh level of fun and frlendly servlce
lnformaLlonal 8lrLhday arLy vldeo
o leaLured on company webslLe and ?ou1ube age
lnLerneL and Soclal Medla
o lnLeracL wlLh cusLomers, have conLesLs and promoLe deals
o lacebook
o 1wlLLer
o lnLeresL
o ?ou1ube
o Croupon
rlnL Medla
o lnLroduclng Lhe new lrequenL llyer [ump card loyalLy program
o Ads wlll be placed ln Lhe 1ampa 8ay 1lmes and local famlly magazlnes
ubllc 8elaLlons
o lncrease medla coverage
o ress 8eleases
o Cpen Pouse
o 8elay for Llfe and oLher communlLy evenLs



6
!%&#/#%7#78 37; =32'3#87 A",2,
!%&#/#%7#78 1/43/,8(
AlrPeads ls unllke many oLher famlly fun cenLer, and provldes unlque quallLles compared Lo Lhelr
compeLlLors. As a famlly-frlendly enLerLalnmenL buslness, AlrPeads sLrlves Lo achleve Lhe sLaLus of
Amerlca's nexL greaL famlly enLerLalnmenL brand."
!%&#/#%7#78 1/3/,2,7/
AlrPeads maln focus ls on hlgh flylng fun" and Lhey offer famllles a new alLernaLlve Lo LradlLlonal
acLlvlLles. AlrPeads prldes Lhemselves ln provldlng famlly frlendly cusLomer servlce, fun and exclLlng
flLness opporLunlLles, a clean faclllLy and ensures safeLy of all guesLs.
=32'3#87 A",2,
llylng Plgh wlLh lamlly lrlendly lun"
=4,3/#0, !$37
A348,/ 9.;#,7-,
1he LargeL audlence for our creaLlve plan encompasses all LargeL markeLs menLloned above.
9;0,4/#&#78 ?EF,-/#0,
:7-4,3&, 3C34,7,&& %G 9#4H,3;& A432'%$#7, 94,73 - We wlll use our prlnL and radlo
adverLlsemenL and lnformaLlonal blrLhday vldeo as our LacLlcs Lo accompllsh Lhls
ob[ecLlve. 1he radlo ad wlll capLure Lhe aLLenLlon of our cusLomers whlle on Lhe go. 1he
lnformaLlonal vldeo wlll provlde parenLs wlLh all of Lhe necessary lnformaLlon LhaL ls
needed ln order Lo use AlrPeads as a chlld's blrLhday parLy locaLlon.
:7-4,3&, #7/,43-/#%7 %7 &%-#3$ 2,;#3 C#/" -.&/%2,4& - We wlll provlde soclal medla
followers wlLh excluslve deals, phoLos and lnLeracLlve sLaLuses. WlLh Lhe lncrease ln
soclal medla lnLeracLlons, lL wlll also help creaLe awareness because lL wlll show up on
news feeds and hopefully encourage Lhem Lo check ouL Lhe AlrPeads page. We wlll
creaLe a hashLag #AlrPeads18, whlch sLands for AlrPeads 1ampa and geL Lhe 1ampa
locaLlon Lo Lrend on all soclal medla slLes.
:7-4,3&, /", 7.2E,4 %G E#4/";3( '34/#,& "%&/,;- 1hls wlll be accompllshed by Lhe
lnformaLlonal vldeo LhaL wlll be posLed on Lhe webslLe. 1he vldeo wlll feaLure a chlld's
blrLhday parLy showlng Lhe dlfferenL amenlLles LhaL AlrPeads has Lo offer. lL wlll also
provlde vlewers wlLh safeLy lnformaLlon and how Lo plan Lhelr chlld's blrLhday parLy
Lhere.
:7-4,3&, /", 7.2E,4 %G $%(3$ 37; 4,/.47#78 -.&/%2,4& -Cur goal ls Lo have cusLomers
come back aL leasL 3 Lo 4 Llmes. We wlll accompllsh Lhls by uslng lrequenL llyer [ump
cards. 1he cards wlll encourage cusLomers Lo come back a cerLaln amounL of Llmes Lo
recelve a free sesslon on [umplng.
7

!4#7-#'3$ <,7,G#/ 37; !4%2#&,
Chooslng AlrPeads for a famlly enLerLalnmenL acLlvlLy wlll be a fun and flL experlence. WlLh enLhuslasLlc
servlce, safeLy flrsL and uncompromlslng cleanllness, AlrPeads ls sure Lo saLlsfy Lhe needs of every famlly
member. Plgh flylng fun and free-floaLlng flLness wlll promoLe a healLhy llfesLyle and wlll be sure Lo have
Lhe famlly wanLlng Lo come back for more.

1.''%4/ 37; B,3&%7
Cur lamlly, Servlng your lamlly" ls noL only Lhe moLLo of AlrPeads, buL lL ls also Lhe foundaLlon of Lhe
company. 1hls famlly" phllosophy ensures excellenL cusLomer servlce. AlrPeads provldes famlly fun and
flLness by provldlng Lrampollne [umplng, arcade games, flLness classes and blrLhday parLles.
A%7, 37; 5377,4
1he adverLlslng we wlll creaLe for AlrPeads dlrecLly LargeLs famllles wlLh chlldren. We wlll use blrLhday
parLles and lrequenL llyer cards Lo caLch Lhe aLLenLlon and reLenLlon of cusLomers. lnformaLlonal
CaLchy radlo ads, lnformaLlonal blrLhday vldeo, prlnL ads and soclal medla wlll be used Lo capLure Lhe
upbeaL aLmosphere. 1he Lone wlll be famlly orlenLed.
B3/#%73$, G%4 =4,3/#0, B,-%22,7;3/#%7&
lamllles are more llkely Lo llsLen Lo Lhe radlo carpoollng Lo and from school on famlly frlendly radlo
channels. arenLs and older chlldren are llkely Lo be on soclal medla slLes and wlll beneflL from Lhe
promoLlons and offers LhaL AlrPeads soclal medla wlll provlde.
*+,-./#%7&
13$,& !4%2%/#%7I 1he purpose ls Lo creaLe loyal cusLomers by encouraglng Lhem Lo conLlnue Lo
come back Lo AlrPeads Lhrough dlfferenL promoLlons and dlscounLs. 8y creaLlng lrequenL llyer
[ump cards and soclal medla promoLlons we hope Lo lure cosLumers back Lo Lhe faclllLy. (lease
see Appendlx 1)
B3;#% 9;0,4/#&,2,7/I 1he purpose of Lhe radlo ad ls Lo LargeL famllles carpoollng Lo and from
school. 1wo ads wlll be roLaLed on Lhe alr. 1he flrsL ls a general lnformaLlon ad LhaL wlll capLure
Lhe aLLenLlon of Lhe chlldren llsLeners. 1he second ls geared Lowards parenLs whlch wlll
promoLe Lhe blrLhday parLy evenLs LhaL AlrPeads hosLs. (lease see Appendlx 2)
:7G%423/#%73$ <#4/";3( !34/( J#;,% G%4 D,E&#/,I 1he purpose of havlng Lhls vldeo posLed on
Lhe webslLe ls Lo lnform Lhe LargeL audlence whaL AlrPeads has Lo offer. lL wlll speclflcally focus
on Lhe blrLhday parLles and wlll show Lhe faclllLy, a chlld's blrLhday parLy golng on and Lhe
safeLy precauLlons LhaL Lhe company has ln place. (lease see Appendlx 3)
8
:7/,47,/ 37; 1%-#3$ 5,;#3I AlrPeads wlll be acLlve on varlous soclal medla webslLes such as
lacebook, 1wlLLer, lnLeresL and ?ou1ube Lo lnLeracL wlLh cusLomers for feedback and posL
abouL dlfferenL evenLs, conLesLs and promoLlons.
!4#7/ 9;I rlnL ads wlll be adverLlsed ln Lhe 1ampa 8ay 1lmes, lamllles on-Lhe-go and 1ampa
8ay arenLlng. 1he ads wlll focus on Lhe lrequenL llyer [ump cards and general lnformaLlon Lo
geL Lhe publlc lnformed abouL Lhe company.

5,;#3 !$37
AlrPeads alloLs more Lhan half of Lhe markeLlng budgeL speclflcally for medla. We wlll also be uslng free
soclal medla slLes, as well as pald adverLlsemenLs on oLher ouLleLs

1he dlfferenL medla plaLforms we plan Lo lncorporaLe lnLo Lhe deslgnaLed locaLlon are:
Soclal Medla plaLforms such as lacebook, 1wlLLer, ?ou1ube and lnLeresL
8adlo AdverLlsemenLs on Mlx 100.7 and xL 106.7
lnformaLlonal WebslLe vldeo
rlnL AdverLlsemenLs ln Lhe 1ampa 8ay 1lmes, lamllles on-Lhe-go and 1ampa 8ay arenLlng

Cur medla plan ls focused on creaLlng and execuLlng a famlly frlendly campalgn LhaL proves LhaL
AlrPeads ls Amerlca's nexL greaL lamlly LnLerLalnmenL 8rand. Slnce our demographlc ls geared Lowards
chlldren and parenLs, we flnd lL relevanL Lo make our adverLlsemenLs relaLable Lo boLh age groups. Cne
radlo adverLlsemenL wlll be used Lo capLure Lhe aLLenLlon of Lhe younger audlence. 1he colors and
exclLemenL of Lhe hardcopy adverLlsemenLs wlll also appeal Lo Lhe eyes of Lhe younger audlence. 1he
soclal medla wlll be geared Lowards Lhe parenLs, young adulLs and Leenagers because Lhey are Lhe users
of soclal medla and are Lhe ones who wlll reLaln Lhe lnformaLlon glven on Lhose parLlcular slLes.
13$,& !4%2%/#%7 !$37
A348,/ 9.;#,7-,
1he LargeL audlence for our sales promoLlon plan encompasses all LargeL markeLs menLloned above.
?EF,-/#0,&
>%(3$ =.&/%2,4&I lncrease Lhe number of loyal and reLurnlng cusLomers (3 Lo 4 Llmes) by 30 by
creaLlng lnlLlaLlves Lo come back.
!4,G,4,7-,I CreaLe preference of AlrPeads over oLher lamlly lun CenLers ln Lhe area by 13
1/43/,8( 37; *+,-./#%7
9
lrequenL llyer [ump cards are free and glven Lo elLher Lhe famlly or an lndlvldual. Lach
vlslL/Llme [umped wlll recelve a sLamp and afLer Lhe card ls full, Lhe cusLomer wlll recelve up Lo
Lwo hours of [umplng for free.
Soclal Medla posLs wlll be relaLed Lo conLesLs and promoLlons belng offered. AlrPeads wlll be
more acLlve on Lhese pages Lo lnLeracL wlLh cusLomers more and lncrease 'llkes' and followers'.
AlrPeads wlll conLlnue Lo use Croupon, LlvlngSoclal and varlous soclal medla webslLe Lo posL
deals.
B3/#%73$,
8easons Lo creaLe Lhe lrequenL llyer [ump cards:
A maln ob[ecLlve of Lhe campalgn ls Lo creaLe loyal cusLomers who reLurn 3 or 4 Llmes. 1he cards
wlll encourage cusLomers Lo come back addlLlonal Llmes ln order Lo geL a free sesslon of
[umplng. 1here wlll be Lwo cards made: lamlly (green card) and lndlvldual (blue card) Lo help
beLLer serve Lhe cusLomers ln reachlng Lhe free sesslon of [umplng.
8easons Lo use soclal medla webslLes for promoLlons:
noL only ls soclal medla a greaL way Lo lnLeracL wlLh cusLomers, buL also offer Lhem excluslve
deals for dolng so. 1hls wlll be done by posLlng a lacebook sLaLus or a 1wlLLer posL abouL a deal.
1haL wlll encourage cusLomers Lo 'llke' or 'follow' Lhe company Loo. lnLeracLlve sLaLuses wlll help
engage Lhe cusLomers when Lhey are noL physlcally [umplng ln Lhe arena. ConLesLs can be
creaLed Lo help wlLh LhaL and some wlll encourage cusLomers Lo learn more abouL Lhe company
or enLer Lhe conLesL for Lhe chance Lo wln a free [ump.
Soclal medla conLesLs wlll engage cusLomers and cusLomers wlll enLer by Lhe change of wlnnlng
free [umplng Llme.
o An example of a conLesL on 1wlLLer would be when Lhe company posLs a quesLlon Lo a
scavenger hunL. 1he flrsL flve people Lo LweeL Lhe correcL answer wlll wln a free hour of
[umplng. CuesLlons can be abouL Lhe company LhaL wlll make cusLomers go Lo Lhelr
webslLe and learn more.
CusLomers who follow AlrPeads on varlous soclal medla webslLes wlll have Lhe chance Lo clalm
Lhe followlng offers. Lxamples lnclude:
o 8uy one hour of [umplng, geL one free
o Check-ln on lacebook when you arrlve and recelve a free hour of [umplng.
o unllmlLed [umplng for $13 - posLed on a cerLaln day/hollday


10
:7/,47,/K1%-#3$ 5,;#3 !$37
A348,/ 9.;#,7-,
1he LargeL audlence for our lnLerneL and soclal medla plan are parenLs, Leenagers and young adulLs who
are on Lhe lnLerneL and have soclal medla accounLs on lacebook and 1wlLLer wlLhln Lhe 1ampa 8ay area.
?EF,-/#0,&
9C34,7,&&I lncrease awareness of AlrPeads Lo famllles ln Lhe 1ampa 8ay area by 33 uslng
meLhods of lnLerneL and soclal medla.
1%-#3$ 5,;#3: lncrease acLlvlLy on Lhe varlous soclal medla webslLes and lnLeracLlon wlLh
cusLomers by 40
1/43/,8( 37; *+,-./#%7
1he varlous soclal medla webslLes such as lacebook and 1wlLLer wlll be updaLed frequenLly wlLh
sLaLuses, lnformaLlon of evenLs, conLesLs and promoLlons Lo lncrease Lhe numbers of people
'Lalklng abouL Lhls page' and lncrease followers.
1he webslLe wlll be malnLalned wlLh up Lo daLe lnformaLlon and llnks Lo Lhe varlous soclal medla
webslLes so lL ls easler for Lhe cusLomer Lo go Lo all of Lhem.
An lnformaLlonal blrLhday vldeo wlll be posLed on Lhe company webslLe and ?ou1ube page Lo
help encourage people Lo plan blrLhday parLles.
B3/#%73$,
1he webslLe ls a key parL Lo any company and lL ls lmporLanL Lo have lL malnLalned wlLh llnks Lo
Lhe soclal medla webslLes. lL ls also where Lhe company can lnLeracL wlLh Lhe cusLomer even
when Lhey are noL ln Lhe sLore.
Sendlng emalls Lo Lhe cusLomers ls lmporLanL Lo have Lhem remember Lhe company and flnd
ouL abouL dlfferenL evenLs and promoLlons golng on.
AlrPeads ls currenLly followlng more people Lhan Lhey have followers on 1wlLLer. AlrPeads has
444 followers and we wanL Lo lncrease lL by 2 fold, so geL lL up Lo aL leasL 1,000 wlLhln a monLh
afLer Lhls campalgn ls puL lnLo acLlon.
lacebook wlll conLlnue belng used Lo spread news and deals. lL wlll be maxlmlzed Lhrough
offerlng speclal deals lf you have 'llked' AlrPeads on lacebook. lL wlll also glve parenLs
an opporLunlLy Lo ask quesLlons, geL deals and posL plcLures Lhemselves of Lhelr chlldren
[umplng. 1hls wlll encourage parenLs Lo llke Lhe page, whlch wlll noLlfy all of Lhelr frlends"
when Lhey have done LhaL, whlch wlll spread Lhe name lnflnlLely more. CurrenLly AlrPeads
lacebook has fewer Lhan 23,000 llkes", whlch ls greaL buL only 2,000 people Lalklng abouL lL".
We wanL Lo lncrease Lhe conslderaLlon number of Lhe fan base by 2 fold wlLhln a monLh afLer
Lhls campalgn ls launched.
11
!.E$#- B,$3/#%7& !$37
A348,/ 9.;#,7-,
1he LargeL audlence ln our publlc relaLlons plan ls Lhe local medla and users of soclal medla ln Lhe 1ampa
8ay area.
?EF,-/#0,&
9C34,7,&&I Spread poslLlve word-of-mouLh abouL Lhe safeLy, healLh beneflLs and quallLy Llme
aspecLs of an experlence aL AlrPeads.
!4,&& B,$,3&,&K ?',7 H%.&,: lncrease awareness of AlrPeads by 20 .
5,;#3 =%0,438,I WrlLe press releases and generaLe medla feedback Lhrough response Lo news
sLorles abouL varlous healLh beneflLs of [umplng, and speclal evenLs and promoLlons.
L&, #7M"%.&, !B 4,'4,&,7/3/#0,&I CreaLe furLher reach for adverLlsemenLs by word of mouLh
and save on budgeL.
B,$3( G%4 >#G,: CreaLe communlLy presence ln a non-proflL organlzaLlon LhaL have slmllar core
values, such as healLh.
1/43/,8( 37; *+,-./#%7
AlrPeads wlll hosL open house evenLs and lnvlLe Lhe medla Lo see Lhe faclllLy and whaL
AlrPeads ls all abouL from Lhe quallLy, cleanllness and Lhe exclLemenL facLor.
ress 8eleases wlll be wrlLLen by Lhe ln-house publlc relaLlons represenLaLlves Lo
dlsLrlbuLe lnformaLlon abouL lrequenL llyer cards, upcomlng evenLs, lnformaLlon on
safeLy and healLhy llfesLyle promoLlon and parLlclpaLlon ln 8elay for Llfe and oLher
communlLy evenLs.
AlrPeads wlll parLlclpaLe ln 8elay for Llfe Lo achleve communlLy relaLlons and show
lnLeresL ln communlLy Lhrough supporLlng acLlve and healLhy llfesLyles.
B3/#%73$,
We belleve LhaL AlrPeads should focus more on spreadlng news abouL Lhe company Lo Lhe
press. Some ways we can do LhaL ls Lhrough posLlng lnformaLlonal vldeos onllne, wrlLlng press
releases, varlous soclal medla webslLes and by schedullng meeLlngs wlLh local newspapers Lo
dlscuss upcomlng evenLs.
1he schedullng of our 8 efforLs would be execuLed when needed.

B3;#% 9;0,4/#&,2,7/ !$37
A348,/ 9.;#,7-,
1he LargeL audlence for our radlo ads wlll be parenLs of young chlldren ages 3-13 wlLhln Lhe 1ampa 8ay
area. We wlll broadcasL on Mlx 100.7 Lo LargeL younger kld's parenLs, as lL ls a more famlly frlendly
12
sLaLlon LhaL has grown ln popularlLy ln recenL years. We wlll also broadcasL on xL 106.7 wlLh a radlo ad
dlrecLed Loward Leenagers Lo young adulLs Lo wlden our cllenLal.
?EF,-/#0,&
:7-4,3&, 3C34,7,&& 3E%./ C"3/ 9#4H,3;& %GG,4&: 1he dlfferenL evenLs and parLles
AlrPeads can hosL.
D#;,7 /", 38, 37; ;#0,4&#/( %G -$#,7/& /"3/ 0#&#/ /", 34,73: 1hls wlll be accompllshed by
Lhe radlo ads on Lwo dlfferenL sLaLlons LhroughouL Lhe day.
:7-4,3&, /", 7.2E,4 %G E#4/";3( '34/#,& "%&/,; E( NOPI 1hls wlll be accompllshed by
sendlng llsLeners Lo Lhe webslLe Lo learn more lnformaLlon.
1/43/,8( 37; *+,-./#%7
1he 8adlo ads wlll run Lwo Llmes a day Monday Lhrough lrlday. lL wlll run durlng
mornlng drlve (6 a.m. - 10 a.m.) and afLernoon drlve (3p.m. -7 p.m.) on Mlx 100.7 and xL
106.7. lL wlll grab Lhe llsLeners' aLLenLlon, offer brlef buL necessary lnformaLlon for
evenLs locaLed aL Lhe AlrPeads arena and wlll encourage Lhe llsLener Lo vlslL Lhe webslLe
or call Lhe arena for more lnformaLlon.
B3/#%73$
8adlo sells wlLh lmmedlacy. We need Lo spread Lhe word abouL AlrPeads qulckly and
frequenLly. 1he more Lhe name ls Lhrown ouL Lhere and used by Lhe publlc, Lhe more lL
wlll clrculaLe lnLeresL and lncrease AlrPeads' cllenL base.
1he besL Llme Lo reach ouL Lo parenLs of young famllles ls whlle Lhey are on Lhelr way Lo
Lhelr chlld's school ln Lhe mornlng and geLLlng ready Lo head Lo work, or as Lhey walL ln
Lhe car llne afLer school Lo plck Lhem up. 1helr chlld wlll already be on Lhelr mlnd, and
Lhe ad wlll make Lhem wanL Lo do someLhlng creaLlve and speclal for Lhelr chlld.
We wlll also focus on maklng sure Lhe ad ls kld frlendly and lnLeresLlng wlLh loud sounds
Lo draw Lhelr aLLenLlon. We wanL Lhe chlldren Lo wanL Lo go Lo AlrPeads, so Lhe parenLs
wlll wanL Lo Lake Lhem Lhere.
1he amounL of ads LhaL play back Lo back on Lhe radlo ls somewhaL llmlLed due Lo Lhe
shorL Llme alloLLed each hour for commerclals. 1hls can work Lo our beneflL as parenLs
wlll be less llkely Lo drown ouL Lhrough Lhe lengLh of Lhe commerclals and wlll focus
more on Lhe conLenL of our ad. ln shorL, we wlll have less Lo compeLe wlLh durlng LhaL
segmenL of Llme.


13
!4#7/ !$37
A348,/ 9.;#,7-,
1he LargeL audlence for our prlnL adverLlsemenL campalgn wlll be parenLs of young chlldren ages 3 -13
wlLhln Lhe 1ampa 8ay area. We wlll posL ads ln lamllles on-Lhe-go and 1ampa 8ay arenLlng Magazlne
because Lhese publlcaLlons perLaln Lo Lhe speclflc LargeL markeL. ln addlLlon, we wlll prlnL ads ln Lhe
1ampa 8ay 1lmes because lL ls Lhe number one newspaper ln Lhe area whlch reached a large varleLy of
readers.
?EF,-/#0,&
9C34,7,&&I lncrease awareness Lo famllles ln Lhe 1ampa 8ay area by 33 by havlng
adverLlsemenLs ln local magazlnes and newspaper wlLh Lhe same LargeL markeL.
>%(3$ =.&/%2,4&I lncrease Lhe number of loyal and reLurnlng cusLomers (3 Lo 4 Llmes) by 30 by
adverLlslng Lhe new lrequenL llyer !ump cards ln Lhe ad.
1/43/,8( 37; *+,-./#%7
As a new promoLlon, Lhe prlnL adverLlsemenL wlll feaLure Lhe new promoLlon of lrequenL llyer c
[ump cards LhaL cusLomers wlll recelve when Lhey come ln for a [ump sesslon. 1he cards are free
and Lallored Lo Lhe cusLomers by havlng one for famllles and one for lndlvlduals. 1he ad speclfles
LhaL lnformaLlon so people are aware of Lhe card's purpose. 1he ad wlll be publlshed ln Lhree
dlfferenL publlcaLlons so more people ln Lhe 1ampa 8ay area wlll be able Lo see lL. 1he
adverLlsemenLs wlll be feaLured ln color ln a range of dlfferenL slzed based on Lhe publlcaLlon,
prlce and Llme of Lhe year.
B3/#%73$,
1he adverLlsemenL wlll geL Lhe company's name ouL Lo readers of Lhose publlcaLlons who mlghL
noL have heard of AlrPeads before.
1he adverLlsemenLs wlll encourage cusLomers Lo go Lo go AlrPeads mulLlple Llmes Lo go and
[ump Lo be able Lo redeem a free umplng sesslon.
unllke radlo and Lelevlslon commerclals, prlnL adverLlsemenLs are Langlble and can be saved for
fuLure reference.
1he deslgn lnsLanLly draws aLLenLlon Lo readers wlLh lLs sLrong vlsual appeal.

:7G%423/#%73$ <#4/";3( !34/( J#;,% !$37
A348,/ 9.;#,7-,
1he LargeL audlence for our lnformaLlonal blrLhday parLy vldeo wlll be Lhe vlewers of Lhe AlrPeads
webslLe, addresslng parenLs who wlll be looklng for new ldeas and are already browslng Lhe lnLerneL for
14
places Lo hold blrLhday parLles for Lhelr chlldren. 1he vldeo wlll also be posLed on Lhe 1ampa 8ay
secLlon of Lhe webslLe and wlll be dlrecLed Loward LhaL geographlcal locaLlon.
?EF,-/#0,&
lncrease awareness abouL whaL AlrPeads offers- Lhe dlfferenL evenLs and parLles AlrPeads can hosL
D#;,7 /", 38, 37; ;#0,4&#/( %G -$#,7/& /"3/ 0#&#/ /", 34,73- 1hls wlll be accompllshed by
Lhe radlo adds Lo Lwo dlfferenL sLaLlons LhroughouL Lhe day.
:7-4,3&, /", 7.2E,4 %G E#4/";3( '34/#,& "%&/,; E( NOP- 1hls wlll be accompllshed by
Lhe lnformaLlon vldeo LhaL wlll be posLed on Lhe webslLe.
1/43/,8( 37; *+,-./#%7
1he lnformaLlonal vldeo wlll feaLure a chlld's blrLhday parLy golng on and showlng Lhe
dlfferenL amenlLles LhaL AlrPeads has Lo offer, such as blrLhday evenLs. lL wlll be
lnformaLlve, demonsLraLe a safe envlronmenL and be vlsually pleaslng. 1he vldeo wlll
descrlbe Lhe dlfferenL ways Lo conLacL AlrPeads Lo schedule a parLy and wlll encourage
Lhe vlewer Lo come by Lhe arena ln person.
B3/#%73$
vlsual concepLs are more appeallng Lo Lhe consumers' eye. We belleve, by creaLlng an
lnformaLlonal vldeo LhaL shows cllps from a chlld's blrLhday parLy, we wlll be able Lo
creaLe a poslLlve vlsual gulde for our vlewers and encourage Lhem Lo learn more abouL
hosLlng a blrLhday parLy and Lhe company.
1he webslLe has a loL of lnformaLlon llsLed and a few small plcLures, buL we belleve
Lhere needs Lo be an easler and more lnLeracLlve way Lo draw our LargeL audlences
aLLenLlon.
We wlll be adverLlslng on our own webslLe and can conLrol how long Lhe vldeo ls and
where lL wlll appear on Lhe webslLe.
We also wlll posL Lhe vldeo on ?ou1ube Lo reach ouL Lo an even wlder cllenL base. 1hls
wlll be dlrecLed more Loward Lhose who are noL prevlously aware of AlrPeads and wlll
be lnLended Lo show up more frequenLly ln a web browser.
=32'3#87 Q$%C-"34/





13
5,3&.4,2,7/ 37; *03$.3/#%7
1he effecLlve of Lhe lMC (lnLegraLed markeLlng communlcaLlons) campalgn wlll be LesLed by:
9.;#,7-, 9-/#%7I LvaluaLlng Lhe amounL of sales before Lhe adverLlslng plan ls puL lnLo acLlon,
one monLh, slx monLhs and one year afLer Lhe plan has been ln acLlon. noL only wlll Lhls be a
LoLal evaluaLlon, buL lL should also break down every aspecL of Lhe ob[ecLlves lncludlng Lhe
number or blrLhday parLles and reLurnlng cusLomers. 1hls LesLlng wlll Lake place lnslde of Lhe
company, lL wlll be a slmple overvlew of how many paylng cusLomers Lhere are and how many
of Lhem are reLurnlng cusLomers. We can see Lhe number of reLurnlng cusLomers can see by
number of [ump cards glven ouL and redeemed LhroughouL Lhe campalgn. We wlll also be able
Lo see lf Lhe blrLhday parLy ads were successful lf more were planned Lhls year Lhan ln Lhe pasL.
AlrPeads wlll consLanLly be monlLorlng sales aL promoLlonal evenLs and when Lhere are dlscounL
avallable. 1he company wlll do Lhls by addlng up Lhe amounL of paylng cusLomers who
parLlclpaLed Lhe ln Lhe evenL or came ln durlng Lhe Llme of Lhe deal.
5,&&38, *+'%&.4,I AfLer one monLh, slx monLhs and one year afLer Lhe adverLlslng plan ls ln
acLlon: We wlll evaluaLe Lhe medla lmpresslon by observlng whaL cllenLs and soclal medla
followers posL on AlrPeads soclal medla pages. We wlll evaluaLe lnLerneL hlLs by counLlng Lhe
number of followers, llkes", and Lhe number of people Lalklng abouL Lhe company. We wlll
evaluaLe Lhe audlence aLLendance aL promoLlonal evenLs by counLlng Lhe number of paylng
cusLomers aL Lhose evenLs and how many coupons had been dlsLrlbuLed aL LhaL parLlcular evenL.
We wlll know Lhe exacL number of coupons ln Lhe beglnnlng Lo see lf lL has lncreased. We wlll
also check Lhe weekly emalls from lacebook abouL lnLeracLlon on slLe and see how many people
llked our phoLos, sLaLuses, and promoLlons. We can also counL Lhe number of vlslLs on Lhe
webslLe and vlews on Lhe lnformaLlonal blrLhday vldeo.

<.;8,/ 1.2234(
AlrPeads has a $230,000 budgeL for adverLlslng yearly. 1he amounL ls dlvlded beLween Lhree sLores
locaLlons equally, whlch glves Lhe 1ampa locaLlon $83,333. 1he dlfferenL segmenLs are our sales
promoLlon efforLs, publlc relaLlons, dlrecL markeLlng and lnLerneL and soclal medla. Cur sales promoLlon
efforLs are dedlcaLed Lo our lrequenL llyer [ump card. lor publlc relaLlons, we speclflcally emphaslze
coupons belng placed on soclal medla webslLes and parLlclpaLlng ln 8elay for Llfe. MosL of Lhe money for
dlrecL markeLlng wlll be dlvlded up beLween prlnL and radlo adverLlsemenL. 1o play a radlo ad for 30
seconds wlll cosL beLween $138 and $173 and for a prlnL ad lL wlll range from $600 Lo $2,000. 1he
lnformaLlonal blrLhday vldeo wlll also cosL money Lo produce. ln addlLlon, we need Lo facLor ln spendlng
for promoLlonal adverLlsemenLs on soclal medla ouLleLs and our webslLe.

16



=%7-$.&#%7
8ull Poof AdverLlslng worked hard Lo creaLe AlrPeads llylng Plgh wlLh lamlly lrlendly lun" Campalgn
Lhrough research and creaLlve acLlon plans LhaL would serve Lhe needs of our cllenL. We ldenLlfled whaL
Lhe campalgn goals were and we were able Lo flgure ouL Lhe correcL LargeL markeL for each creaLlve
acLlon plan Lo achleve Lhose goals. We creaLed a campalgn LhaL creaLes awareness of Lhe company and
promoLes varlous dlscounLs on varlous soclal medla webslLes and lnlLlaLlves Lo become a loyal cusLomer
and hosL a blrLhday parLy Lhere. All of our acLlon plans sLayed Lrue Lo AlrPeads values and Lhey were
lncorporaLed lnLo all of Lhe acLlon plans.

<.;8,R78 1.2234( <4,36;%C7
10% Sales
Promotion
20% Public
Relations
60% Direct
Marketing
10% Internet/
Social Media
17
AlrPeads alloLLed a generous amounL of money Lo Lhelr adverLlslng whlch helps us achleve Lhe campalgn
ob[ecLlves. We were able Lo place ads ln local magazlnes and newspapers, run radlo ads, hold open
houses of Lhe faclllLy, creaLe an lnformaLlonal blrLhday parLy vldeo, have a sLrong soclal medla presence
and creaLe frequenL [umper cards. AlrPeads conLlnuously sLrlves Lo be number one ln Lhe famlly
enLerLalnmenL lndusLry and wlLh Lhls campalgn, Lhe company wlll be able Lo achleve Lhelr ulLlmaLe goal.

We would llke Lo Lhank AlrPeads for agreelng Lo leL us creaLe an adverLlslng campalgn for Lhelr
company.


B,G,4,7-,&
Cosper, Alex. "lndusLry Analysls for lamlly LnLerLalnmenL CenLers ." . Chron. Web. 20 nov 2012.
























Appenuix 2- Rauio Sciipts

Sciipt 0ne - Nix 1uu.7 WNTX-FN
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anu 7 p.m. anu will cost $16S.

ACT(2 SEC)
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|Cheeisj (2 SEC)

ACT(S SEC)
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|Soaiing noisej(2 SEC)

ACT (1u SEC)
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youi paity with AiiBeaus touay, the tiampoline aiena wheie you can actually bounce off the walls!

ACT (9 SEC)
Event iegistiation infoimation anu gioup iates online at www.aiiheaususa.com oi ieach an
associate at
(81S) 247-4S2S












Rauio Sciipt Two- 1u6.7
The aus will be Su seconus long anu will be playeu in the afteinoon Nonuay thiough Fiiuay
between S p.m. anu 7 p.m. anu will cost $17S.

ACT(S SEC)
Looking foi a new anu exciting hangout on Satuiuay nights. Bo you like iaging to house anu club
music unuei flashing stiobe lights.

|Rage Nusic Clipj (S SEC)

ACT(6 SEEC)
Come to AiiBeaus Tiampoline Aiena foi an inexpensive night of intense heights anu eiiatic lights
with youi closest fiienus!

|Fist Pump Nusicj (2 SEC)

ACT(14 SEC)
Event begins at 1u p.m. anu the paity iages on until miunight!
Take a bieak fiom the paity to giab some pizza, a soft uiink, oi play some aicaue games anu win
piizes!
AiiBeaus is locateu iight heie in Tampa at Su72 West Linebaugh Ave.
Foi othei uetails events anu locations contact us at 81S-247-4S2S oi visit us online at
www.aiiheaususa.com













Appenuix S- Stoiy Boaiu Sciipt

!"#$# &' 0pening AiiBeaus logo
!"#$# (' Come book youi paity with Aiiheaus Tiampoline aiena of Tampa Bay, the iueal location
foi youi chilu's next biithuay paity, wheie you can actually bounce off the walls!
!"#$# )' 0ui piofessional paity hosts will catei to youi eveiy neeu while youi guests fly high in the
tiampoline aiena!
!"#$# *' We offei two gieat package ueals foi each biithuay expeiience: the "Fly Paity" foi $19.9S
anu the "Supei Fly Paity" foi $24.9S. Each paity must have a minimum of 1u jumpeis anu incluues
paity platteis, foou anu beveiages, tokens foi the guest of honoi, anu one full houi of jumping foi
the entiie paity.
!"#$# +' If the kius neeu a bieak fiom jumping aiounu, Aiiheaus offeis a vaiiety of games wheie
tickets anu piizes can be won. Some games incluue Skee Ball, Aii Bockey, Racing uames, viueo
uames,Ciane Neichanuise uames, Reuemption uames anu many moie!
!"#$# ,' Aiiheaus has its veiy own "AiiCafe" locateu in the aiena anu offei paity platteis foi oui
biithuay guests wheie a kius "hoppy meal" incluues one of oui uelicious enties, a uiink, anu choice
of siue.
!"#$# -' We also sell a wiue iange of souvenii incluuing: uoouy Bags, Signatuie Belmets, T-shiits,
anu balloon bouquets.
!"#$# .' Come visit us touay! Aiiheaus Tampa Bay is locateu just aiounu the coinei at Su72 West
Linebaugh Avenue Tampa Floiiua, SS624
Scene 9: Foi moie events uetails anu scheuuling infoimation go to www.aiiheaususa.com oi call us
at 81S-247-4S2S














Frequent Jumping Miles
Check us out at:
www.facebook.com/AIRHEADSUSA
http://twitter.com/Airheadsusa
Come into AirHeads and pick up your frequent customer
card. Once it is full, youll receive a free jump on us. Its
our way of saying, Thank you for jumping with us!
Options for families with
children under 17 and
individuals.
5072 West Linebaugh
Avenue, Tampa Florida
33624
Appenuix 1- Cieative Executions

























Frequent Jumping Miles
Check us out at:
www.facebook.com/AIRHEADSUSA
http://twitter.com/Airheadsusa
Come into AirHeads and pick up your frequent customer
card. Once it is full, youll receive a free jump on us. Its
our way of saying, Thank you for jumping with us!
Options for families with
children under 17 and
individuals.
5072 West Linebaugh
Avenue, Tampa Florida
33624