BRANDS IN CONTROL!

Schawk helps consumer brands leverage strengths through brand point management.
Schawk for CPGs and FMCGs

We know your challenges.

You face reduced shelf space and more
competition for mindshare and marketshare.
Shoppers want to be informed and inspired.
Packaging and other branded materials
must be innovative and accurate.
You need agility to take advantage
of marketplace opportunities. You feel
pressure to manage resources efficiently
and monetize brands globally.
We have insight.
Schawk has brand point management, the
integration of services, technologies and
experience to address issues at the heart
of your brand’s performance and profit.
SCHAWK and brand point management help you take control of the
processes that deliver compelling and consistent shopper experiences
PROCESS BENEFITS BRAND BENEFITS
How you take control.
Brand point management is our commitment to streamlining and strengthening the processes that create
compelling and consistent brand experiences for the consumer. It meets the most pressing needs of CPGs/FMCGs
today: to focus your assets and resources on producing packaging and branded materials – and thus shopper
experiences – that match your vision for the brand. The benefits we deliver are unique and timely today.

Process benefits from ideation through creative and execution:

efficiency and agility
Integration of brand services
Collaboration with retail partners
• Efficiency and agility in workflows and supply chains – with permanent bottom-line benefits
Consistent
• The integration of multiple brand services for efficiency, consistency and brand power
Compelling materials experiences
• Collaboration with retail partners leveraged through market insight and process agility
everywhere
These process benefits drive benefits where your brand touches shoppers:
• Compelling packaging and branded materials generated through design strategy and creative design
that are informed by shopper and channel insight
• Consistent shopper experiences across multiple consumer environments and geographies
How you benefit
Package design that
compels purchase.
SIS
This is where shoppers truly become buyers. Today’s shoppers
demand novelty, excitement and information in packaging and
promotional materials that reach them at home, on the go and at
all points in the store – especially on the shelf. Schawk can
help you deliver these across brand touchpoints.
Our dedicated strategic design company, Anthem, spearheads this
process. Our expertise covers analytics, concepting, design and
deployment across multiple geographies. We have distinguished
ourselves as a top-level strategic design agency for packaging
through high-level successes with iconic global brands, standard-
setting national brands, beloved regional brands, fresh upstarts,
and aggressive private label brands.
And under brand point management, Anthem services align with
Schawk production and premedia teams, workflow experts and
creative specialists to ensure excitement, effectiveness, marketplace
agility worldwide and fidelity to your crucial brand ideas.
How you benefit
Consistency in
materials across
environments and
across the globe.
FMCGs/CPGs have inherent advantages in the historical strength
of your brands and the quality of your brand ideas. Schawk can
make sure these are leveraged to advantage in all channels and
geographies through consistency – the assurance that your brand
reaches the shopper on-brand, on-time and on-spec.
How do we do it? It’s not simply that we integrate across strategy,
creative and execution; we deliver services that are dedicated to
consistency itself:
• Stellar premedia services, including production art and digital files
• Advanced interactive production and TV advertising post-
production, including localization and versioning for TV, radio
and interactive
• Industry-leading color and print management services
• Brand compliance services, help desks and
workflow-management consulting
And we sync these with BLUE,™ the most comprehensive brand
management technology solution available today. If you worry about
the consistency of your brand in a challenging world marketplace,
talk to us.
 COLLABORATION
EFFICIENCY
How you benefit How you benefit

Efficiency Collaboration with

and agility in retail partners.
workflows and Schawk has a long history of serving both FMCGs/CPGs and retailers

supply chains.
– and their respective agencies – and we are sensitive to the
demands on all parties. This puts us in an excellent position to foster
collaboration between you and your retail partners – very valuable
In the past, these were important ideals. Today they’re crucial today as retailers are calling on consumer brands to mesh with their
to the viability of even your most venerable brands. Schawk marketing plans and timelines and to bring fresh creative ideas to
has an impressive record of helping the world’s largest consumer the table.
goods companies realize the bottom-line gains of greater
Schawk enables collaboration through many means: with proven
efficiency and agility.
high-level promotional strategy work, through innovative creative
We are experts in graphics workflows and boast the most design in-store and on the shelf, and through the rock-solid delivery of
comprehensive brand management technology solution available, executional services that enable consumer brands to deliver packaging
BLUE™. BLUE comprises five modules for workflow management, and promotional materials that meet the co-marketing mandates.
graphics lifecycle management, copy management, KPI reporting
Dynamic, forward-thinking FMCGs/CPGs are finding ways to partner
and online proofing. These modules are superior to any other
with retailers. Schawk can help at every stage of that process.
brand management software for focusing, streamlining and
strengthening the processes that create your branded materials,
including harmonizing disparate divisions – such as marketing,
legal, procurement, etc. – across multiple geographies.

But BLUE isn’t an off-the-shelf software program that’s installed

by third parties. It’s purpose-built enterprise software that’s the
centerpiece of a full Schawk offering that includes:

• Extensive analysis and consulting of your workflow challenges

and opportunities

• Fully configurable, comprehensive turnkey software solutions

and validation packages for Highly Regulated Validated Environments

• Installation, training and maintenance by our own experts.

• On-site options for continued supervision of BLUE and brand-

workflow processes.

To drive further efficiency, consumer goods brands are trimming their

vendor rosters and consolidating with partners who can do more –
including outsourcing and on-site – at a high level of skill. So it’s
important to know that we drive agility and efficiency over strategy,
creative and execution as we integrate them across four continents
and more than 3,000 Schawk employees.
 INTEGRATION
How you benefit

Integration that How we integrate.

gives you control. STRATEGY BRAND REPOSITIONING
In a changing world marketplace, consumer packaged goods companies still
have unmatched strength: brand equity, top talent, R&D expertise, scale. But DESIGN STRATEGY
unmatched doesn’t mean invincible. Today’s realities demand that consumer
SHOPPER INSIGHTS
goods brands compete like never before. Winning requires integrating strategy,
creative and execution to drive quality and efficiency and to focus resources on
making crucial consumer touchpoints more compelling and consistent. Schawk’s CREATIVE PACKAGE DESIGN
delivery of brand point management makes this happen.
ORIGINAL PHOTOGRAPHY AND CGI
Schawk delivers a unique and crucial set of skills and services
for today’s aggressive CPGs and FMCGs. RETAIL MARKETING
Schawk offers strategy: brand analysis and articulation as well as visual
3D VISUALIZATION
articulation and design strategy. We bring deep insights to a brand’s analytics
and combine this with inspired creativity to meet CPG demands for discipline
and excitement – in the same package. EXECUTION PREMEDIA

Schawk offers creative: brand identity design, packaging design, and system
MECHANICAL ART PRODUCTION
design ranging from ideation and the first sparks of innovative thinking to its
expression on packaging, in the store, online, in direct mail and catalogs. COLOR AND PRINT MANAGEMENT
Schawk offers execution: brand implementation, such as standards,
guidelines and global deployment, and the unmatched premedia services that ONLINE/IMAGE OPTIMIZATION
have been our foundation for more than five decades.
SALES SAMPLES
And we go a crucial step further: We integrate strategy, creativity and
execution through real collaboration on four continents, advanced brand INTERACTIVE SERVICES
management technology, and productive relationships with your key partners,
including ad agencies, promotional partners, printers and even retailers. BRAND COMPLIANCE / HELP DESKS

The result: Schawk enables you to leverage your inherent strengths to turn
shoppers into buyers. TECHNOLOGY GRAPHICS LIFECYCLE/COPY MANAGEMENT

We call this brand point management. GRAPHICS WORKFLOW MANAGEMENT

WORKFLOW KPI MEASUREMENT

CONSULTATION, INSTALLATION,
TRAINING AND MAINTENANCE

ON-SITE STAFFING
Schawk, Inc., (NYSE:SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect their brands
with consumers to create deeper brand affinity. With a global footprint of more than 48 offices, Schawk helps companies create compelling
and consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in
1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information
about Schawk, visit http://www.schawk.com. For more information about Anthem Worldwide, visit http://www.anthemww.com. Follow Anthem
on Twitter at htttp://twitter.com/anthemworldwide.

Visit www.brandsquare.com, powered by Schawk, to participate in a one-of-a-kind, exclusive online marketing community. Registration is fast,
free and easy. As a registered member, you’ll have access to news and trends from leading blogs, magazines and webcasts. You will also be
able to ask questions and join threaded discussions on hot topics. All this and more at www.brandsquare.com. Follow Brandsquare on Twitter at
http://twitter.com/brandsquare.

© 2009 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright
holder. Schawk is a registered trademark of Schawk, Inc. The Schawk logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk, Inc.