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(Filmmarketing on The Web)

FTW
The digital landscape, &
5 steps you should take
to sell your indie film online
a digital white paper by
www.BelieveLTD.com
Producers of
The Graduates, Drinking Games & Turtle Hill, Brooklyn
FTW
Ryan Gielen
BelieveLTD & Ryan Gielen
Copyright holder is licensing this under Creative Commons License, Attribution 3.0
http://creativecommons.org/licenses/by/3.0/us/
Special Thanks to our producers and collaborators,
Matt Gielen, Josh Davis, Holly Lynn Ellis, Brian Seibert, Ricardo Valdez,
Katy Wright-Mead, Blake Merriman and Rob Bradford.
Special thanks to our distribution partners @ IndieFlix
www.indieflix.com
Special thanks to the entire indie film community,
For your generosity, commitment, and talent.
Please share this eBook with anyone you feel may benefit
from reading the anecdotes and ideas within.

FTW: Filmmarketing on The Web Ryan Gielen
Filmmarketing on The Web
What Are You Reading?
Page 1 - Who Are We?
Page 2 - The Graduates, in Bullet Points
Page 3 - The Problem, Simply
Page 4 - The Problem, Expanded
Page 5 - Mission Statement
Page 6 - The Small Business of Indie Film
Page 9 - New Math
Page 11 - The Top 5 Things You Should Do
Page 17 - Recap of The Top 5 Things You Should Do
Page 18 - Appendix A - A Big Idea, Free
Page 19 - Appendix B - Links & Resources
Page 20 - Our Friends and Inspirations

FTW: Filmmarketing on The Web Ryan Gielen
FTW
Ryan Gielen
Filmmarketing on The Web
Who am I?
We are filmmakers by birth, film marketers by necessity. We have three
features to date, but this eBook focuses exclusively on our experience
self-distirbuting our first feature film, The Graduates.
Vital Stats: The Graduates
Synopsis:
Four friends journey to Senior Week in Ocean City, Maryland the day after
graduating high school for one last hurrah before leaving for college.*
Production Budget:
$150,000
Marketing Budget:
$0
Festival Accolades:
Winner, Best Comedy, Seattle True Indie Film Fest
Winner, Director Discovery Award, Rhode Island International Film Festival
Release date:
May 1, 2009
Standard synopsis, standard indie budget, a few festival wins...
B.F.D., right? This eBook isnt about the film, its about how we marketed
the hell out of the film, made some money, and got to make the next film.
FTW: Filmmarketing on The Web Ryan Gielen
*The synopsis is written to reflect a generic genre film pitch, but that is purposeful. Well deconstruct
it in later chapters, and show how to break down even the most genre-ific films for in-depth marketing.
What we acheived with a $0 marketing budget:
Our only resources were people and effort, and of course
the collected and shared wisdom of our peers.
- Sold out screenings in New York City, Los Angeles and Maryland
- Arthouse release in 7 cities
- Articles or blog postings on over 70 sites
- Print newspaper articles and radio coverage in each major city with a screening
- Debuted at #1 on Hulu; remains in top 15 comedies all-time.
- Debuted at #4 on AmazonVOD, remained in top 10 for first month of release
- Successful CableVOD release in USA & Canada
- Email list grown to 20,000
- Twitter Followers @GraduatesFilm grown to 8,000
- Facebook Fans @ /graduatesmovie 15,000
- YouTube Subscribers @ /RyanGielenDir 3,000
- Case study in one of worlds top marketing books The New Rules of P.R. and Marketing
- Op-ed in Filmmaker Magazine on strategies for independent film marketing
To date, over 1,000,000 people have interacted with our movie.
Across all media- theatrical viewing, downloads, soundtrack downloads
and online streaming- weve developed a massive audience.
FTW: Filmmarketing on The Web Ryan Gielen
by David M. Scott, available on Amazon.com
*
*
!
!
!
!
!
Problems:
Truly independent films have an
extraordinarily difficult path to
profit, and rarely succeed;
Filmmakers rarely get to make a
second feature, or a third, because
their first just doenst get seen.
Solutions:
Keep reading.
FTW: Filmmarketing on The Web Ryan Gielen
The Indie Filmmaker Mindset:
Im an artist, not a marketer. I want to express myself through my film, then hand it off to a team
of dedicated salespeople who are as brilliant at their job as I am at mine. My film is going to a
major festival. Ill just sell it there, bring home a huge check, and move on to my next work of art.


In short, your film does not have to disappear.
You have the ability to learn from the experience of
independent filmmakers who have self-released a film(s)
in this new digital environment, and succeeded... starting here.
The Root of The Problem:
The totally understandable, totally reasonable,
deeply problematic filmmaker mindset.
Sound familiar?
If so, theres good news and bad news.
Bad news first:
This mindset will most likely mean the quick, sad death of your film. Why? Because
there are exponentially more indie films being made and released annually now
than fifteen years ago, and 99% are not bought or distributed.
The good news:
Youre in the same boat as 99% of indie filmmakers! No distributor, no plan, just a
film and a bunch of evermore irritated investors, or blood-sucking credit card com-
panies... But, theres hope. There are ways to get your film seen, and resources that
describe how.
Resources:
Websites, seminars, workshops, panels, case studies, consultants, books, and of
course, eBooks... There is a wealth of reporting available to you about distribution
and marketing strategies in the digital era, much of it first-hand from the filmmak-
ers themselves, and much of it free online.
FTW: Filmmarketing on The Web Ryan Gielen
The Big Goal of This eBook:
Help shift the outdated indie filmmaker mindset to the
proactive, positive filmmaker-marketer hybrid mindset
required for independent success in the digital era.
What this eBook will do:
Provide a clear, concise look at low-budget,
independent DIY distribution options.
Illustrate a clear, easy-to-implement
approach to independent film marketing.
The Short Version:
If you are willing to invest time and energy, this
eBook will be a good resource for you as you take on
the monumental task of self-distribution.
It wont solve everything, or answer every question,
but it will help you understand and prepare
for the task at hand.
What this eBook will not do:
Instantly supplant the distributor you
(and the rest of us) dont have.
Bring indie fame and studio fortune in the
30 minutes it takes to download and read.
FTW: Filmmarketing on The Web Ryan Gielen
}
No Distribution Deal... Now What?
Youve committed to self-distribution. Whether its
by choice or by necessity, YOU are now officially
responsible for bringing your baby into the world.
Here is a glimpse into the mind the Indie Filmmaker at this exact moment:
- Conventional wisdom says I need an Opening Weekend! And it has to be BIG!
- That means I need theaters! How much does it cost to rent (four-wall) a theater?
- Holy s**t thats a lot! Nobody goes to movies anymore, how do they get away with that?!
- I can afford only one theater! Maybe two. But if I have theaters, I need press!
- PR costs money, but how much? How much do we have?
- Ads cost HOW MUCH?! Nobody reads newspapers anymore, how do they get away with that?!
- I cant compete with the local dinner theater at that rate, let alone the other movies!
- Ill put it on a credit card! Put it ALL on a credit card! 28% interest be damned!
- I went to college. I couldve gotten a real job. One with health insurance and vacation days.
- What happens if we dont have a huge opening weekend? Our money is gone and our film is dead!
- Then what?!
This is old-school thinking.
Its outdated, short-sighted, and expensive.
FTW: Filmmarketing on The Web Ryan Gielen
}
A Completely New Approach:
Instead of following the outdated old-school release
model, why not adapt to the new indie release model?
You must begin to see your film as a small business,
and not a movie.
Movies
- Live or die on opening weekend sales across country
- Produced, released by huge, highly specialized divisions
- Audience driven by star power and mass media
- Two launches (Theater/DVD) with quick, wide rollouts
- Filmmaker never interacts with audience
Small Businesses (and successful Indie Films!)
- Launch local, expand, grow over years
- Launched by small team of jacks-of-all-trades
- Customer driven by content, price & personality
- Several rollouts across many platforms, over time
- Proprietor often interacts with and sells to customer
}
}
Old
Distant
Ineffective
New
Hands-On
Awesome
FTW: Filmmarketing on The Web Ryan Gielen
Lets Look a Little Closer:
The Small Business Model is a brand new concept for
indie filmmakers, but a handful of young indies have
demonstrated its effectiveness already.
Launch local, expand, grow over years
Make the audience an advocate! The Graduates launched in New York City then Maryland, with concentrated efforts to
pack screenings. Then we hit the beach, and sold DVDs to MD, PA and NJ teens for two months. They took the DVDs home
and spread the word. Then we launched digitally, recruiting the teens to help us promote the film during its expansion.
Launched by small team of jacks-of-all-trades
Ari Golds funny and heartfelt comedy Adventures of Power had a solid reception at Sundance and pieced together
a distribution team from other indie productions* Ari and his team created an entire 70-video YouTube promotional
campaign while touring the country promoting the film and organizing a massive charity tie-in with VH1s
Save The Music Foundation. Everybody did a little of everything, every day.
Customer is driven by content & interaction with company
Let the audience get to know YOU. Four-Eyed Monsters was written, directed, and produced by Arin Crumley and Susan
Buice. They also starred in it. They also released the film on YouTube, in installments, and interacted with tons and tons
of fans and commenters. The audience bought into the filmmakers as much as the film. Look up their story, very cool.
Several rollouts across many platforms, over time
Create a snowball effect! Months after The Graduates hit a handful of arthouse theaters, it launched digitally on Hulu,
iTunes, and AmazonVOD. A full year later it launched on CableVOD. Instead of waning over time, strong word of mouth
has led to consistent growth across all platforms, including our social media following.
Proprietor often interacts with and sells to customer
Hit the road (with your film)! Festival programmers, theater managers, and venue owners attest that a screening is more
successful when the filmmaker attends, and holds a Q&A. John Reiss huge success with direct interaction while releasing
his doc, Bomb It is documented on his blog, and in his excellent book on self-distribution, Think Outside The Box Office.
What makes this approach successful?
Keep Reading.
*Including me and my brother (and co-producer) Matt Gielen.
FTW: Filmmarketing on The Web Ryan Gielen
Why is the new Small Business Model successful?
The new structure of film distribution (ie: how, where and when
revenue is earned, and the margins on that revenue) dictates
a new, lighter, more dynamic sales model.
Old Structure
Movie tickets
Large DVD/VHS sales
DVD/VHS rentals
Soundtrack CDs
Fewer movies
Large, vague demographic targets
Opening Weekend + DVD Release
Advertisements in old media
Multiplex screenings
Merchandise sold in stores
Fight for distribution in theaters
New Structure
Screening tickets
Dwindling DVD/BluRay sales
Netflix, Hulu+ subscriptions
iTunes downloads
Exponentially more movies
Fractured, small, clear demographics
Rolling releases across multiple platforms
Social media shares, Facebook ads, AdWords
Alternate screening venues, Festivals
Merchandise sold online
Self-distribution on all platforms
Take a look at this (incomplete, but useful) chart:
VS
Whats the difference?
The new structure divides the audience into fractured demos,
and drives them online, and charges them less for your movie,
soundtrack and merchandise.

Believe it or not, this is GOOD NEWS for your film.
FTW: Filmmarketing on The Web Ryan Gielen
Why is a fractured audience, watching online and
paying less for my movie good news?
Because youre an independent filmmaker in 2013. What
would be a crisis ten years ago is an opportunity today...
Scary Concept, ie: The Crises
Making less $ per purchase
Increasingly fractured audience
Primarily online audience
The Flipside, ie: The Opportunities
You are making less per web view or purchase because information can be
transmitted to an almost-infinite audience, instantly, cheaply.
Flipside: the web is so efficient & broad your film can reach literally
anyone. You can make up in volume what you lose in margin.
The audience is fractured by competing demands and interests, all of
which can be explored on the web instantly and cheaply.
Flipside: the web does the work of identifying and even creating
niche markets for you, all you have to do is market to them.
Audiences consume so much video online that watching a film in theaters is
growing less and less appealing. Plus, so much web content is free, its hard
to get someone to pay for my film.
Flipside: the web allows you to use free content that relates or links
to your film to drive people to purchase the film. And the purchasing
mechanism online is so personal and efficient, people will consume
more quickly and more voraciously.
Lets take a look at a few of the more frightening
items here, and flip them on their heads:
In the simplest terms possible...
}
FTW: Filmmarketing on The Web Ryan Gielen
The good news is:
Specialized, niche films can find their audience
efficiently and provide options for instant consumption.
Lets break that into pieces:
1. Specialized, niche films... (and all indie films are specialized, niche films)
2. Can find their audience... (online at all hours of the day and night)
3. Efficiently... (read: free, or damn close)
4. And provide options... (how many digital outlets are there??)
5. For instant consumption... (a few clicks of the mouse and the download begins)
Heres the case study:
The Graduates 2009-2013 release.
FTW: Filmmarketing on The Web Ryan Gielen
1: Define Your Niche
All indie films are specialized, niche films, they just dont
know it yet. Define your niche(s) to target your marketing.
First, we asked How is The Graduates a specialized, niche film?
Fair question. On the surface: a genre film, a coming-of-age comedy aimed at 18-35 year-old
dudes. But, there are two very distinct niches or audiences that immedaitely stand out:
1. Ultra low budget independent film fans
2. Senior Week fans, participants, former participants
Next, we pulled out the defining traits of each niche:
ie: what do fans of each niche look for?
1. Ultra Low Budget Indie Film Fans look for:
- Personal stories
- Quality of writing
- Poor to mediocre production value (ie: charming)
- Intimacy with creators, actors
- Unique content, setting or approach
- Unique promos
- Thrill of discovering new talent
- Challening, stimulating material
2. Senior Week Fans look for:
- Spring Break vibe , w/ added poignancy of life transition
- Specific ticking clock: college looming
- Relationships end (and sometimes begin) for characters
- Beach/sex-infused setting
- Illegal experiences, drugs, alcohol, fighting
- Flawed, clashing characters
- Celebration of gross negligence
- The boardwalk
- Nostalgaia-inducing jokes, moments
Q: Now what?
A: Plan!
I understand my audience, but
what do I do with that knowledge?
The identifying traits of each niche are
going to become the foundation for
different elements of your marketing.
For instance, when advertising to the
illegal experiences crowd, your
language or pitch will be vastly differ-
ent than your pitch to the nostalgaia-
seeking crowd.
Create separate pitches for each
element, or audience.
For The Graduates this meant advertis-
ing the illegal experiences to current
Senior Weekers with the slogan,
Banned On The Boardwalk, while
advertising to former Senior Weekers-
the nostalgaia crowd- with the slogan,
Remember the Daze?

FTW: Filmmarketing on The Web Ryan Gielen
}
2: Find Your Audience
Online at all hours of the day and night...
And believe it or not, through old media, too.
I have my various and targeted pitches! Where do I go??
Social Medias popularity and effectiveness will only grow (Are your parents on Facebook yet? They will be...).
But youre not a social media snob, right? You want- no, you need- all the press and support you can get:
Facebook
Twitter
YouTube
AdWords
Websites/Web Mags
Expert/Chat Forums
Direct Email
Blogs
Newspapers
Local Radio/TV
Highly specific Fan Pages deliver information to opt-in audience. Friends and Fans will spread top
quality content (video is king). Facebook ads allow for incredibly specific or rich targeting.
Spammy environment, but solid for posting and spreading links; Highly-followed opinion leaders
can deliver updates to hungry opt-in audience. Tweets have short lifespan, however.
Young audience, highly-negative commenters; Appreciative of low production value, music videos,
animation, low brow comedy, cat videos and boobs. Create channel, post new content religiously.
Like Facebook Ads, a mechanism for low cost-per-click outreach to very specific, richly targeted
potential audience members.
Highly targeted, with highly targeted subsections, columns, features. Large subscriber lists reached
by newsletters. Increase chances with giveaways, special download codes for movie or soundtrack.
Excellent way to spread your name and product simply by interacting with others who fall into a
niche relating to your film. Do not sell your product here, sell yourself.
Extremely effective and personal, well-received if sent to opt-ins. Common mistake: over-emailing
your audience. Keep updates menaingful and rare, and include links to entertaining, exclusive vids.
Highly specialized, with very focused, niche audiences. Excellent local resource for promoting
screenings, excellent universal resource for targetting a larger, online niche audience.
Mostly local media outlet, with the exception of the New York Times, or LA Times. Excellent
resource for promoting local screenings, or getting coverage while in-production.
Exclusively local. Excellent resource for promoting local screenings. Local stations often cover
films in-production or films opening at local theater, especially if director/actors attending.
With each new release of The Graduates we used the web to track down highly-
targeted media outlets, then used (free) GoogleDocs to teamsource over 30 Media
Outreach spreadsheets that the producers and our distributing partners contributed
to, and continually updated to ensure fluidity and communication.
}
FTW: Filmmarketing on The Web Ryan Gielen
3: Outreach Efficiently
It costs almost nothing to pursue and earn coverage in these online
and real-world media outlets, and theyve already done the heavy
lifting of finding and coralling your niche audience.
Facebook
Twitter
YouTube
AdWords
Websites/Web Mags
Expert/Chat Forums
Direct Email
Blogs
Newspapers
Local Radio/TV
Sign up: free. Fan Page: free. Posting: free. Low cost-per-click ads available.
Sign up: free. Linking and sharing video and photo content: free.
Sign up: free
Low cost-per-click ads available.
Subscribe: free. Outreach: free, contact info readily available.
Sign up: free. Outreach: free. Usually space for your photo (branding) and links to work.
Gmail: free. Limits on # of identical emails. Marketing email service: pennies per email
Subscription/RSS feed: free. Outreach: free, contact info readily available.
Sign up: free (except WSJ!). Outreach: free, contact info readily available.
Outreach: free.

Caveat time!
No matter how much or how many people like you they
will tune out boring look-at-me self-promotion.
The best promotion is great content.
So much content is thrown at the average person daily
that entertainment (not information) has become expected.
Sure, you can plead with people to click this link or
like this, and maybe a handful will participate, but you
want to build active, vocal advocates for your film!
You create advocates by giving people
content they can be excited to share.
}
}
Think
...about the content you share on Facebook.
If youre anything like my Facebook friends,
who span the globe, span ages from
mid-20s to mid-70s, span careers from
blue collar, to pink collar, to white collar, to
no collar... You share three things: cool
videos, pictures, and articles.
Why?
...because we want to entertain and be
entertained. We dont want to be marketed
to with boring information. Empower media
and friends to become advocates by giving
them Sharebait*, ie: entertaining content
to share.**
*I just coined that! Please credit me, Im proud of that one.
**See Appendix A for examples and ideas ;)
FTW: Filmmarketing on The Web Ryan Gielen
4: Provide Options
In the digital era audiences consume video content- including movies-
when they want, where they want, how they want. Be available!
Partial List of outlets:
Alternate Screening Venues
Rooftops
Theaters
DVD
Blu-Ray
AmazonVOD (or DVD)
iTunes (Buy/Rent/App)
Netflix (DVD/Streaming)
Hulu
YouTube
Blip
CableVOD
PlayStation
XBOX360
Launched?
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Notes
College Tour, 16 schools
1 Private Screening
7 theaters, 32 screenings
Stores, Events, Website
N/A
Launched @ #4
Buy/Rent
Free w/ membership
Launched @ #1
Posted in 10-min segments
Posted in 10-min segments
USA/Canada
N/A
N/A
Date
4/1/09 - 5/1/09
4/16/09
5/1/09 - 11/7/09
5/20/09
N/A
7/2/09
7/6/09
7/14/09
8/18/09
12/1/09
12/1/09
9/1/10 - 12/31/10
9/1/12
9/1/12
Release Schedule: The Graduates
Here is a glimpse into our release schedule. Notice the long rollout (8 months!) across the most popular digital platforms...
and then a break (9 months)... and then the CableVOD release... and then, TWO YEARS LATER, gaming consoles.
}
Every audience member
has their preferred outlet(s).
Launch your film across all
services, over time, to ensure
anyone can see your film on
their preferred outlet...
...Or they may decide not to
see it at all!
For two years we have been releasing and marketing
The Graduates across all the top platforms. Our audi-
ence continues to grow as the film is continually
discovered by new fans. To our pleasant surprise,
this snowball effect has turned The Graduates into
a sort of cult hit.
}
FTW: Filmmarketing on The Web Ryan Gielen
5: Create Instant Consumption
People are conditioned to consume information and
entertainment instantly... Adapt your marketing accordingly.
The Web is a system of links.
They enable your audience to bounce around infinite virtual space the instant
they decide Something Else could be more interesting than your marketing.
Note: there is always Something Else.
So, when youre lucky enough to get audience members to look at your
marketing- a trailer, a giveaway, your websites homepage- their eyes must
be directed, immediately, to a purchasing mechanism: a Buy on iTunes
button, a DVD image, a Download Now link...
Attention spans are rapidly moving toward ZERO.
Use this to your advantage. Place as few steps as possible between the
audience and the sale. Why?
Short Attention Spans + Ease of Purchase = Sales.
Need proof? Just visit Amazon.com or iTunes.

}
Early in The Graduates experience
we were not converting traffic on the
website into DVD sales at good rates.
We discovered through an informal
survey and site analytics, the top three
reasons people visited were, in this order:
1. Watch Trailer
2. Download Free Soundtrack
3. Buy DVD
We immediately made those elements the
focus of the homepage, and increased the
button-size for the Free Soundtrack
button and the Buy DVD button.
DVD sales picked up, as did the amount of
time people spent on the site watching the
now-prominent trailer, as did downloads
of our free soundtrack.*
Why? People were being given immediate,
clear access to what they wanted, as soon
as they arrived.
If all they wanted was a quick purchase of
the DVD, clicking on that button immedi-
ately took them to a shopping cart, with
DVD already placed inside.
Each subsequent promotion focused on
one specific outlet, with an embedded link
that took audience members directly,
instantly to a sales page on iTunes or
Amazon, and eventually to Hulu and
Netflix.

*Check out Appendix A for the full scoop on
our groundbreaking Free Soundtrack
}
Give Your Site An iExam:*
Is there garbage between the audience and the purchase?
Many films websites force you to sit through a flash intro with
swirling computer graphics, and music that makes you rush to
turn down your speakers.
What is your ratio of buy now buttons to garbage?
iTunes never puts garbage between you and the ability to buy a
lot of music, instantly. That little grey BUY button is every-
where, the minute you arrive. Strive for more little grey BUY
buttons, and less garbage.
Dont bore us, get to the chorus
Give the people what they want: immediate access to your
trailer, and large, clear buttons and links that lead to purchas-
ing mechnisms! Throw in a couple prominently-placed quotes
from glowing reviews and a few festival wreaths and your
homepage is suddenly designed to sell.
*I just coined that. Please credit me. Im proud of that one.

FTW: Filmmarketing on The Web Ryan Gielen
Heres where we started:
Heres what it means for you:
1: Define Your Niche
All indie films are specialized, niche films, they just dont know it yet.
Define your niche(s) to target your marketing.
2: Find Your Audience
Online at all hours of the day and night...
And believe it or not, through old media, too.
3: Outreach Efficiently
It costs nothing to pursue and earn coverage in online and real-world media, and
theyve already done the heavy lifting of finding and coralling your niche audience.
4: Provide Options
In the digital era audiences consume video content- including movies- when
they want, where they want, how they want. Be available.
5: Create Instant Consumption
Audiences are conditioned to consume information and entertainment
instantly. Adapt your marketing accordingly.
Specialized, niche films can find their audience efficiently
and provide options for instant consumption.
FTW: Filmmarketing on The Web Ryan Gielen
Recap...
Appendix A
The A stands for Awesome... ideas.
The Big Idea
Two columns referenced Appendix A. One was about creating
entertainment-based promos, and not information-based promos.
The second was about decreasing the distance (or, frankly, garbage)
between your audience and the BUY button.
These two concepts intersect perfectly at our most successful
promo over the last two years of promoting The Graduates:
The Free Soundtrack
We were the first film in history to give away the entire soundtrack
for free (and we still do).
It contains 24 songs from indie bands from around the country, plus
one from Australia, and it rocks. In the six months leading up to the
films theatrical release we gave away just under 20,000 copies via
digital download.
Total cost to the film: $0
Total fans gained: 20,000
Total cost to each fan: 1 email address
What about the bands? It took a little convincing, but our bands
got behind the idea when we explained exactly why we wanted
to give away out entire soundtrack for free, forever:
Massive, free exposure
The free soundtrack introduced the film- and our bands- to 20,000
people who would have never heard of any of us. It was covered on
blogs, in webzines, customized by campus organizations, distributed
by groups ranging from the U.S.O. to private travel companies...
It cost us nothing.
}
How did this Big Idea 1) create
entertainment-based promotion, and
2) reduce the distance between the
audience and the BUY button?
1) 24 great indie songs, available for
free, is certainly an entertaining
proposition and the perfect Sharebait,
wouldnt you say?
2) When the audience member arrives
at our site, they can click on a promi-
nent Free Soundtrack button, and
be taken directly to their shopping
cart. No gimmicks, no watch this ad
first, nothing between the audience
and soundtrack.
Q:
A:
}
Create something cool.
Make it fun to share.
Make it easy to buy or download.
FTW: Filmmarketing on The Web Ryan Gielen
!
Appendix B
The B stands for Bonus Track...
So...
What you read in FTW is the collected wisdom gleaned
from DIY industry leaders over the few years that
web-based self-distribution has been a viable option, and
lessons learned in our experience releasing
and marketing The Graduates.
Its all in here.
But, if you still have questions- and I hope you do-
a bunch of the writing we studied is linked to over there -->
Check them out. Visit their sites.
Buy their books. Learn from them.
They rock.
Think Outside The Box Office (by Jon Reiss)
http://bit.ly/JonReiss
Truly Free Film (Ted Hope)
http://bit.ly/TedHope
IndieWire
http://bit.ly/IndieWire
Four Eyed Monsters (Arin Crumly, Susan Buice)
http://bit.ly/FourEyed
Power to the Pixel (Videos page)
http://bit.ly/PowerToPixel
Filmmaking, The Hard Way (Josh Folan)
http://bit.ly/JoshFolan
Web Ink Now (David M. Scott)
http://bit.ly/WebInkNow
Marketing Apple (Steve Chazin)
http://bit.ly/AppleEBook
Free: The Future of a Radical Price (Chris Anderson)
http://bit.ly/FreeRadical
IndieFlix (Scilla Andreen)
http://bit.ly/IndieFlixBlog
Blog Maverick (Marc Cuban)
http://bit.ly/MarkCubanBlog
FTW: Filmmarketing on The Web Ryan Gielen
Questions? Feedback? Funny cat videos from YouTube?
ryan@believelimited.com
Check out my movies, and those of other independent artists who are changing the game.
Every DVD and every digital download you buy helps keep independent film alive.
The Graduates
http://bit.ly/GradsHulu
Turtle Hill, Brooklyn
http://bit.ly/THBiTunes
Drinking Games
http://bit.ly/drinkinggamesmovie
Paririe Love
http://bit.ly/PLoveDVD
Adventures of Power
http://bit.ly/AoPdvd
Bomb It
http://bit.ly/BombIt
Gasland
http://bit.ly/GaslandDVD
All Gods Creatures
http://bit.ly/AGCdvd
Four Eyed Monsters
http://bit.ly/FourEyedDVD
Head Trauma
http://bit.ly/HeadTraumaDVD
THANK YOU !"
FTW: Filmmarketing on The Web Ryan Gielen
Find these flms everywhere flms are sold (or streamed):
FTW: Filmmarketing on The Web Ryan Gielen
(Filmmarketing on The Web)
FTW
The digital landscape, &
5 steps you should take
to sell your indie film online
a digital white paper by
www.BelieveLTD.com
Producers of
The Graduates, Drinking Games & Turtle Hill, Brooklyn

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