Marketing Analytics

Assignment 3: Discriminant Analysis

Group 1 3

Rishika Sonkar MBA20193

Tanmay Mohanto MBA20272

Saurav Kumar MBA20286

Harsh Shukla MBA20335

Sumanth S MBA20349

Dev Anand MBA20352

  An airline wants to study the difference
in male and female flight attendants.
The HR department has given six test
to 20 Male flight attendant and 20 Air
hostess. They want to identify a model
Q1. Airline for difference in the skill set of the
male/female flight attendants.The
variables as follows conduct a
discriminant analysis and interpret it.
There are total 40 rows of data
available

These tell the means of the 6

independent variables for both Male
flight attendants and Air Hostesses

We find that Intelligence and Emotional

Quotient are not significant and can be
removed to form a more efficient model
 We can observe that
Intelligence, Emotional
Quotient, & presence of
mind have a negative
impact on output
The Wilks Lambda is less than 0.5 and hence
is a good model

We can observe that

Patience is the most
important independent
variable
  Various aspects of economic cycles
were measured for consumers’ goods
and producers’ goods by Tintner (1946)
The variables are
 y1 = length of cycle,

Q2.Economic  y2 = percentage of rising prices,

 y3 = cyclical amplitude,
Cycles  y4 = rate of change.
 Use an appropriate technique to study
whether the consumers cycle differs from
producer cycle.
There are total 19 rows of data
available

These tell the means of the 5

independent variables for both
Consumer Cycle & Producer Cycle

We find that Item, Percentage of Rising Prices

and Rate of Change are not significant and
can be removed to form a more efficient
model
 We can observe that all
the independent variables
have a positive impact on
output except Rate of
Change
The Wilks Lambda is more than 0.5 and
hence is not a good model for classification

We can observe that

Cyclical Amplitude is the
most important
independent variable
  This dataset contains information on
default payments, demographic
factors, credit data, history of
Q3. Credit payment, and bill statements of credit
card clients on September 2005. The
Card company wants to develop a
classification model to find defaulter
model for new customer.
There are total 146 rows of data
available

We find that Education is not significant and

can be removed to form a more efficient These tell the means of the 9 independent
model variables for Defaulter Classification Model
 We can observe that most
of the independent
variables have a positive
impact on output except
Gender, Education,
Marriage, AmountPay

The Wilks Lambda is less than 0.5 and hence

is a good model for classification

We can observe that

Gender is the most
important independent
variable