Professional Documents
Culture Documents
Contents
CHAPTER 1
Introduction...................................................................................................................................................3 Philosophy....................................................................................................................................... 5 How the IMPERIAL brand adds value.............................................................................. 7 IMPERIALs 9 business principles....................................................................................11 Tone of voice....................................................................................................................13 The way we write.. ..........................................................................................................14 The hierarchy of the IMPERIAL Brand. .........................................................................................15 This is the master group logo......................................................................................................16 Colours. ...........................................................................................................................................17 Typography....................................................................................................................................18 The IMPERIAL air and arrow.......................................................................................................19
CHAPTER 3
Endorsed branding: We are IMPERIAL.................................................................................................30 The We are IMPERIAL brand mark. ...........................................................................................31 Constructing the We are IMPERIAL brand mark. .....................................................................32 Colour applications. .......................................................................................................................33 Endorsed branding stationery. .....................................................................................................34 Email signature. .............................................................................................................................36 Document covers and materials. .................................................................................................37 Endorsed branding on television. ................................................................................................38 Size relationships with other brands. ..........................................................................................39 Advertising layouts. .......................................................................................................................40 Advertising layouts (alternative layouts). ...................................................................................42 Advertising layouts (outdoor and large format)........................................................................44 Promotional items........................................................................................................................45 Electronic communication: Radio and Web................................................................................46
CHAPTER 2
The master group logo. ..............................................................................................................................20 Constructing the master group logo with its divisions. .............................................................21 Minimum size of the master group logo. ...................................................................................22 Stationery.........................................................................................................................23 Email signature. .............................................................................................................................25 Documents covers and materials................................................................................................26 Examples of IMPERIAL brochures and advertising layouts.......................................................27 Vehicle and eet branding...........................................................................................................29
CHAPTER 4
Co-branding logos......................................................................................................................................46 Construction of co-branded logos...............................................................................................47 Examples of co-branded logos in advertising and brochures..................................................48 Co-branded stationery..................................................................................................................49
This book is about the IMPERIAL brand. Our brand is the face, personality and promise of our company.
It denes what our brand is about, what it can accomplish for us, and how we express brand IMPERIAL to the world.
Think about the audiences with whom we need to communicate: our clients, our shareholders and the nancial community, the media and opinion leaders, our partners and suppliers, fellow employees, and our communities. They want to know what we stand for as a company and vwho is behind the products and services we offer. They look to our corporate brand for assurance, for stability and for afrmation of where the company is going. Its important that we communicate to these audiences effectively and consistently. This book was prepared to assist you in doing that. It describes our corporate brand and its critical role in moving people, moving business and moving industry. It explains what we want to convey about the IMPERIAL brand and the tools available to help you do it. It symbolises our culture, values and goals. It is derived from elements such as our name, identity and from experiences with our people, products and services. Our challenge is to tell the IMPERIAL brand story effectively. We need to manage the corporate brand and express its unequalled strength and heritage. We cannot leave it to be dened by others such as the media, our customers or even our competitors. We now have a unique opportunity to build the IMPERIAL brand. We have the chance to leverage our achievements of the past and innovations of today to create something unique. Lets capitalise on our entrepreneurial spirit to build a brand that reects who we are - and who we want to be. Hubert Brody Chief Executive
Philosophy The challenge facing the IMPERIAL brand is to look more like the kind of company we really are.
Hubert Brody
CEO IMPERIAL Group
5
Our new positioning statement Fast Moving. Forward Thinking captures these equities and describes our vision to succeed. IMPERIAL moves people, moves business, moves industry - with innovation, inspiration, and foresight.
IMPERIAL has three compelling attributes that support our promise and make our brand character real.
IMPERIAL is Empowered
IMPERIAL is empowered by you, to chart a path for our brand success. Empowering you to take ownership and responsibility for your business success.
IMPERIAL is Astute
It is only with the combination of specic industry foresight and intelligence, that we can build our IMPERIAL future together.
IMPERIAL is Dynamic
IMPERIAL is energetic as we actively pursue returns that are sustainable and seek opportunities using our group strength and experience.
10
two
IMPERIAL is performance driven. We move with a sense of urgency. We move fast to anticipate and respond to our clients needs, to pursue more sustainable returns.
four
IMPERIAL has a strong heritage. We have always believed that our success is measured by the success of our communities and as such we actively get involved in building and enabling the next generation.
seven
IMPERIAL is nancially responsible & capital efcient. We are relentlessly focussed on improving our bottom line in more responsible and efcient ways.
three
IMPERIAL is transparent. We are passionate about what we do. We have a lot to be enthusiastic about, and our enthusiasm is contagious. We speak with one voice, clearly and honestly. We are IMPERIAL judged by our hard won integrity and will always strive to be fair.
ve
IMPERIAL is committed to excellence. Every product and service we offer is intended to support our clients lives and is dependent on excellent service. We understand that our clients have choice, so we will be judged on our ability to provide IMPERIAL service.
eight
There is only one IMPERIAL. We are stronger as one brand with one name, and we will leverage the strength of the IMPERIAL brand as we express ourselves consistently as one group around the world.
six
IMPERIAL is the sum of many. Group business loyalty is paramount to our success and we will capitalise on the synergies between our various businesses to build one powerful group.
nine
IMPERIAL is entrepreneurial. We nurture and encourage entrepreneurial initiatives and strive to set new benchmarks in all that we do.
11
Our spirit of entrepreneurship moves people, moves business and moves industry
One of our most important responsibilities as IMPERIAL brand custodians, is to inspire the members of our various audiences - including all our colleagues at IMPERIAL. The branding initiative will help us to discover effective, new ways to tell the world about IMPERIAL.
We need to dene the IMPERIAL brand Its the face and personality of our business. An endorsement from IMPERIAL will add value to your business It tells people that you belong to a large and established international group of companies.
12
When we speak to all our different audiences, we need to reect our unique brand character. Our tone must be:
Engaging
Speak with a clear, simple, friendly and direct voice.
Dynamic
Use active words and phrases and mention brand IMPERIAL as often as possible.
Powerful
With condence and powerful language we must tell a meaningful story.
As we communicate and act, remember that continued success requires consistent expression of our brand promise and brand spirit.
13
14
*
CAR RENTAL TOURISM AMH
AUTOMOTIVE RETAIL
PAYROLL
INSURANCE
PARTS
FLEET MANAGEMENT
PROPERTIES
MED
CAPITAL
SUPPORT SERVICES
FINANCE
ADMINISTERED BY MFC
A detailed IMPERIAL Logistics corporate standards manual is also available on the IMPERIAL brand centre.
15
The visual foundation of our corporate brand is the IMPERIAL brand mark - the innite I, based on the Mobius loop, it is represented with IMPERIAL air, as a bridge linking IMPERIALs past with its future. The Mobius loop illustrates the front and the back of the letter I at the same time, illustrating IMPERIALs transparency and integrity. The curved air of the innite I is directional, alluding to our focus of sustained future prots. The colours signify strength, energy and dynamism, and are based on our original business colours - vibrant red and dynamic blue.
Presenting the brand mark with high quality and consistency establishes a positive impression of our identity. But the brand mark by itself cannot fully dene the personality and characteristics of our brand. To do this, a brand identication and design system made up of a set of standardised graphic elements helps bring the IMPERIAL brand to life by creating a unique look and feel.
ALL MASTER LOGOS ARE AVAILABLE IN DOWNLOADABLE FORMAT FROM THE IMPERIAL BRAND CENTRE. www.imperialbrandcenter.com The brand centre includes examples of the IMPERIAL brand signature, supporting font styles and templates for print communications with brand applications. Also included are photographic style and image criteria to help portray our brand as Fast Moving. Forward Thinking. Employing these elements in our visual communications will create a consistent visual impression of the IMPERIAL brand. Examples of company stationery, signage, print and electronic publications, advertising, sponsored events, promotional material, email signatures and vehicle branding can be found on the IMPERIAL brand centre. By using these standards consistently, we can help manage the way were perceived with our dynamic IMPERIAL brand character.
16
Colours
IMPERIAL blue
Pantone 541C
Pantone 299C
Pantone 485C
17
Typography
The IMPERIAL type family has been specially chosen for our use. It consists of Dax regular and Dax light. An italic version of each of these is also available. The Dax type is simple, modern and easy to read. It is the only typeface that should be used on all communications. The exception to the rule is for electronic material where the font Arial will be used as a standard system font. THE DAX FONT IS AVAILABLE IN DOWNLOADABLE FORMAT FROM THE IMPERIAL BRAND CENTRE. www.imperialbrandcenter.com
18
19
DIVISION
1. Master group logo - construction 2. Master brand - group divisions
DIVISION CONTINUED
3. Master brand - group divisions
CAPITAL
4. Master group logo 5. Master brand - group divisions
MOTOR DEALERSHIPS
6. Master brand - group divisions
21
The size of the logo is important to ensure the integrity of our brand. When placing the logo onto a page always make sure that the logo has enough space and legibility to be clearly seen. In instances where the logo will appear smaller than 40mm it is preferred that the tag line Fast Moving. Forward Thinking be removed, as the size will limit the font legibility. In all other instances the tag line must appear for consistency.
< 40mm More than 40mm across Less than 40mm across
22
24.5mm
30mm
68.5mm
Business card
30mm
7pt Dax Regular, 9.6pt leading 79 Boeing Road East Bedfordview, 2007, South Africa PO Box 3013, Edenvale, 1610 South Africa
24mm 12.5mm
19.5mm
14.5mm
68.5mm
5.5mm 8.3mm
41.5mm
www.imperial.co.za
48mm
17.5mm
Compliment slip
24.5mm
30mm
68.5mm 30mm
7pt Dax Regular, 9.6pt leading 79 Boeing Road East Bedfordview, 2007, South Africa PO Box 3013, Edenvale, 1610 South Africa
24mm 12.5mm
68.5mm
7pt Dax Regular, 8.4pt leading 8.4pt TS Gcabashe (Chairman), A Tugendhaft (deputy chairman), S Engelbrecht, P Langeni, MJ Leeming, JR McAlpine, MV Moosa, RJA Sparks, Y Waja Executive directors: HR Brody (Chief Executive), OS Arbee, MP de Canha, RL Hiemstra, AH Mahomed, GW Riemann (German)
7pt Dax Light Regular, 8.4 pt leading Imperial Holdings Limited Reg. No. 1946/021048/06 - Company Secretary: RA Venter
13.5mm
13.5mm
23
24
Email signatures
HTML email signatures are available from the www.imperialbrandcenter.com. Do not try to recreate the email signature as templates exist.
25
Document covers
Data discs
CD cover
26
27
28
29
31
Not smaller than 40mm Preferred version; We are IMPERIAL brand mark
The We are IMPERIAL brand mark - lock off area & construction
Linear We are IMPERIAL brand mark - lock off area & construction
32
Colour applications
White background The preferred version of the brand mark is full colour on a clear white background. The illustration details the correct logotype to use within a series of possible background colours. Use this as a guide for making the correct decision about which brand mark should go on what background. When applying the logotype to a photograph, choose one that allows the logotype to be clearly visible. ALL LOGOS ILLUSTRATED ARE AVAILABLE IN DOWNLOADABLE FORMAT FROM THE IMPERIAL BRAND CENTRE. www.imperialbrandcenter.com IMPERIAL blue background
33
IMPERIAL Place, Jeppe Quondam 7pt, Dax Regular, leading 9.6pt 79 Boeing Road East Bedfordview, 2007, South Africa PO Box 3013, Edenvale, 1610 South Africa
ALL IMPERIAL COMPANIES MUST APPLY THE WE ARE IMPERIAL LOGO DEVICE ACROSS ALL BRANDED STATIONERY ELEMENTS
5.5mm
39mm
3mm
MOHAMMED AKOOJEE
STRATEGY AND INVESTOR RELATIONS 7pt, Dax Condensed Regular, 9pt leading
IMPERIAL Place Jeppe Quondam, 79 Boeing Road East, Bedfordview 1610, South Africa PO Box 3013, Edenvale, 3mm 1610, South Africa
Compliment slip
15.5mm
IMPERIAL Place, Jeppe Quondam 7pt, Dax Regular, leading 9.6pt 79 Boeing Road East Bedfordview, 2007 South Africa PO Box 3013, Edenvale, 1610 South Africa
28.5mm 11.5mm
54.5mm
Non-Executive directors: TS Gcabashe (Chairman), A Tugendhaft (deputy chairman), S Engelbrecht, P Langeni, MJ Leeming, 7pt, Dax Regular, 8.4pt JR McAlpine, MV Moosa, RJA Sparks, Y Waja Executive directors: HR Brody (Chief Executive), OS Arbee, MP de Canha, RL Hiemstra, AH Mahomed, GW Riemann (German) Imperial Holdings Limited Reg. No. 1946/021048/06 - Company Secretary: RA Venter
www.imperial.co.za
13mm 9mm
34
35
Email signatures
HTML email signatures are available from the www.imperialbrandcenter.com. Do not try to recreate the email signature as templates exist.
36
YOUR LOGO
YOUR LOGO
YOUR LOGO
YOUR LOGO
Document covers
Data discs
CD cover
37
The animated IMPERIAL brand mark is available in a targa le sequence of 3 seconds. Please email Lucy Mncube for a DVD, lmncube@ih.co.za or contact +27 11 372 6504 38
The recommended size of most endorsed logos should be at least 20% of the size of the main brand AND not smaller than 40mm in width measured on the IMPERIAL logotype only.
www.imperial.co.za
Allowance has been made for certain brands that prefer a more dominant endorsement from IMPERIAL. In this instance the IMPERIAL brand mark can be up to 40% of the size of the main brand AND not smaller than 40mm in width measured on the IMPERIAL logotype only. If uncertain, please contact Lucy Mncube on email at; lmncube@ih.co.za for assistance.
39
Advertising layouts
The We are IMPERIAL brand mark - size and positioning specications. Whilst it is impossible to specify every possible size for the We are IMPERIAL brand mark applications, it is recommended that in all printed and electronic stationery elements that the logo is a minimum of 20% of the size of the main brand AND not smaller than 40mm in width measured on the IMPERIAL logotype only. All print advertising must carry the We are IMPERIAL brand mark, which should be at least 40% of the size of the main brand. In print and electronic advertising, it is recommended that the We are IMPERIAL brand mark should be used no smaller than a minimum size of 40mm in width and positioned where possible on the bottom right corner. The logo should appear where possible on a white background as illustrated.
HEADLINE HERE
YOUR LOGO
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YOUR LOGO
Half-page advertising
YOUR LOGO
Full-page advertising
Column advertising
40
Advertising layouts
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YOUR LOGO
YOUR LOGO
Half-page advertising
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HEADLINE HERE
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YOUR LOGO
nos ametums andipis modigna facidunt dolute volobor sim quipis dipit dolorperatue magna ametum quisi. Lit, sequate dolortie te molendipsum quat. Sit utpat. Ulla feuguero euisit aliqui tetum doluptat, veliquat, velit ad dolor si tat. Ugue essequat vulput aliquipit nibh eugiam nulla ad del utet am dolore do commy nibh ercilit, core dolore tet am enit aci eugiat, con volore corem quat aut lortis accumsan utat. Irillamcore conulla corem delis dip ex erostin eros accum diam, sustrud te magna consequam venim aut vel dion utat, senis erostinim ex eummolut lorperos nis niat. Uptate dolore modit volor augait, quat. Metum verosto do con eum quat, consectem doloreet nismod ex ex eros eum dionum ip erostinit lutem enisim vulpute tisit irilisi scilisl dui blandre dolor si bla consequisci ex ero euipit nis nulla commy nismodolore commy nullaore tie eugiat volorem ipit la commod tet, quat, verit, vel dolobortisis eumsan utatum zzrit aut praessequis at lor sequis adiat. Ut lor autat aci blametum vullamcore dolor si. Ud eugait laortismodo enisseq uipisim zzrit, susting ero ea conummod magnibh erat volorerat. Quatuercinci tem zzriliquat. Ut la faccum del et wisl in er sequi eraessi. Raestrud exerostrud del dolor accummy nit aute conullam, vulpute dolor iuscipsum dolorem quam autem el exer alis am dip exero do odignit veros dolesectet, vullam non hendio odolore riuscipit iustrud do coreet ad tat wis nonsendip exeratio et lut aliquissed tat aut ad dolor ipit velesti ncipisl dolesed dolorem incing ero odigna facipis ex er sismodolore dionsed dolorpe rostrud min estio corpercin essi. Ipit wisi. Gueros ad dolortie eriustrud euis adiat. Elesed modions equissiscin volorer susto consequam, consequat lorper sit ero odolum veliquiscin veraesto consecte core feummolorper alit wis alit, sed mod tionse do elis aliquat dolobor in estrud min hent augiam vel utpatum elenit aci bla con ut lum qui tatin eugait ad erci eugait laorem dolenibh et, quisis nis augiamc ommodio dip eum nostin vel ercipit, quat, sent utpate te con vel ulput lan veliquis nos am in ea faccum diamcore tie feuisi. Aliquis adion essit lortis adionsequat, se facil dolorper sum am, vulla cortion henim accum volestrud et venim duisl ullamco nulput aliquatin utpatummy nos delis er at. Henim irilis nullaor tincipit, vel ilit luptatum dolore tionsequis nibh enim in vel exercilit aliquat vent ut lutpatio odipit ulput aut la faccumsandre dolortie venisi tem euissed elit volore eumsandre do commodit, voloreetum delestrud magna faccumsandip eu feumsan euguerc iliquipis am iure volore commy nos et ad ea facillu msandiat. Vero conulla faciliquat, velit adiat dolesed min utet, consed dolore facillan vulput praessim erostisi blaore feugue consequam in hendre modiat. Luptat, conse vel del etummy nisi tincilit luptat nulla consequisit luptatie dolore molutpat. Ed te dolutem ipit auguero con eraesecte corem duisse dit do et, quatin endio od dolum incing eu feu feum eugiamcon vendion velit volut wis num quat. Nit nim nulla consecte ex euiscillam delenis sequisi euip et veliquat, sequi tie miniatio commy nummodit ing enis num zzriusci blan euis ea conum inisl utpatum zzriurem zzrilit niat lortis nisi essectem nos numsandiatio consendigna augait, vel dolor ing ex eril utat wiscilla alisl doluptat, con vero elit lorer ipsusci te feuis estionsequis num nibh ea faci eum num ad tat. Aci blan ullandipit lore te conum dipit la feu facidunt eugait praessequis am, sustie magnisis nummolorem nostinci erostio duipit lobore magna core velis at lamconu mmolessit lorer sequi blamconsenit volore minibh eliquat praessequam iuscilisi bla feum quam dolore commy nonulla orperat iustie erosto estrud dit il ut ute delit adiat. Ut ero elenim iureriustrud do estrud tie elis nim vulput am, sum zzrit inim quisism odipit, quisis dolore doloborercin ex elis dolupta tumsandipit wis ea adionsequis ea feugiam iureet, velit ver si bla faci tem zzrilis ex elit nulput wis acil ut nos nit velisi. Enibh elesectet, quam, quat. Uptat amet, consecte volor susciduismod doloboreet eu feugue
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Agna conse vulluptatet, sum niscinit, sed dolore diametue vullaorer at ad tatismolor irit dion vullumsan utet ea consectem nisi ex eugait deliquissit nonulputat utpat ullum iriliquat. Laorper ostrud dunt ad tat iliquatumsan henit wissis elenim ad tatue vel ulla ad min vulputatio dolorting etum iriliquisl eu facing ex eros dolore ddso od
molesti onulla con vel ut veraesse cosmmy nos ad magnit utat. Met lamconsecte dolorperilla coreetu mmodolobofrem zzriustrud er alit nos nulputpatem nullandionse dolore tie magniam zzrit, quipis ametum alis autat doleniam, quis nis ea feuguer sim nibh eu feugue consecte facilla ortinit. Aat nulla am, sustion ut am, sisit
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Half-page advertisements
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dit aciniametum atie consequ issequi ercipit lut ad duissim quipit lan et lortin velenibh ese dolor at acidunt lore faciliq uatuercipit praessenit illa faci blan vel ea coreriusci bla feuipit irit acing ea faci blaore dolenim dolobor perat, veniam alit aci tem do et la faccumsan henim aut prat. Utat ipisi blaoreet acin essi. Rillaore ex eum zzriuscinis er aci eril dolutat amconsenisi. Lorperos autpat. Ut velit , quat in ut dolorero erationsed tat essissim dit prat ulpute feugiamcommy nim quismod olorpero conse feugiat. Ut iliquam vulpute tat. Idunt amcommod dolore modiam zzrilit ulput dionsed ero consectem atet, coreetueros nos dolor si. Min ullum nos nim quis nullaore feuisis autpat, quat ulla feum zzrit laor accummolor sequat. Isi blaoreetum dolore del euguera esenim in vel ea feu facidui blaorper accum dolutpat. Ut verci bla ad min euguer sis nummolortie eugiam, sustionsed tio dolobore minit , sustie tie modoles sequat nonulla cor sit dolor siscipis nullaor aliquat praesto delestrud moloborDui blam quatuer cipsum eugiam dolor si.
HEADLINE HERE
Ut aut nim nit prating euisis etumsan drercilit ese feugait dit iriure magna conulput vullumsan ulla consequi bla alit wisl ut alit diat.
Pit alit laorem ing etueros et nim ing eu feuguerilit lore tet lore mod tat, quat. Guercilit prate veniamc onsectet, consed dignisis nisit, sequips uscipsum et , quamet ipis dit vullam vulla atumsan eu feu faccum dolor iurerae sequisit acidunt lobor si. Sit num dunt alissi euissi. Nonum augait nisit volor incip et ut lamcommolent nonsent lore euis auguerostie exer autetue modolenim ipsusto dolor
Z-fold yer
Agna conse vulluptatet, sum niscinit, sed dolore diametue vullaorer at ad tatismolor irit dion vullumsan utet ea consectem nisi ex eugait deliquissit nonulputat utpat ullum iriliquat. Laorper ostrud dunt ad tat iliquatumsan henit wissis elenim ad tatue vel ulla ad min vulputatio dolorting etum iriliquisl eu facing ex eros dolore ddso od molesti onulla con vel ut veraesse cosmmy nos ad magnit utat. Met lamconsecte dolorperilla coreetu mmodolobofrem zzriustrud er alit nos nulputpatem nullandionse dolore tie magniam zzrit, quipis ametum alis autat doleniam, quis nis ea feuguer sim nibh eu feugue consecte facilla ortinit. Aat nulla am, sustion ut am, sisit aliquam iureratinis nullaoreet volor sis nonsequatis nulputatet lor at. Duisit wis autpat nisl ut la faccum nis nonsendit loborper siscipsumsan ea feuipsustie venibh ea faci tincil ex eumsan henit lortisl in vel utpat, volore elit wis dolestrud dolestinim velessi essi tat, consed eum dolor susto dunt do elesto cor ad dui tat accummod molor ad tem ea accum ing esed deliquam, consequat alit, suscillanIril incin enit lobor sequipsum zzrilit at, quamcor atie mod dunt acilis nostie velismo lobortissi blaor sum zzrit atue minim erit num zzril ip et vel dolorem incidunt incipit at. Ommy nulluptatue exer si bla faciduis augiam, vel doloborper ipsusci duisismod minisi. El ulla cortion ulputpatue estiscipisim ipsumsan vendre feugait aliquatue tin utpat. Enim zzriliqui tetum dolor sed dolenis ad diam ipissi bla commodiate tatuer aliquat, quat, corem vero esto ero con ut nit, coreet er acidunt ea faccums andrero stionsequat. Xer in hendiam, consendipsum et pratue ming el iuscipisl et eugue enit vero conse min enim vulluptatuer aliquat. On hendre velent nim vel inim del ulla am, venibh euip er aliquate con exer illam in vulla feum zzrit lut acilis at, quatet ipismolumsan utatiscillan velit, vel in essi. Adit, quate digna feuguer augue dolorerit et,Riusto ea core vulla feugait, vulla aliquis diam, sim velessi. Ommy nummy nissi. Uptatis nibh exer aut aliquate feuis am del inis dolum ea acidunt vulput ulputet augiametum doloborem nostis accumsan utat. Olore tem ea facidunt augiam zzriure doloborem zzrilisi. Mincil in henibh et ipit nosto consectem dunt num nonse te magnis nonsequat la aut el ex euisl ipisit irit augue miniametum diate vullan vercil inis nullan hendre faci blamcore cor suscipit at ip eum nulputa tinit, quatueratum non veratisi euguer sustisi. Iliqui te commy nulla commy niat adit ad deliquam vero et dolorpe rostio doluptat. Duis dolorting ea feu facil dolute venit nos autat. Min utpatis ad ming er inciduis at, veliquat ut lam velisim iustin vel ut lamet wisisit vel utatinit venismod ming etue core mincipis nos aciliquam, conulluptat. Iduis eliquissim ea faciduisi eum vulla alis dolupta tumsandre vulput loreetum dolore dunt ip et, quam, sim auguer sit nullaor inciduis aut nosto cortisc iliquat. Cumsan vel eu facidunt adio commoluptat, veliquamet iril exeraes endreet nosto od eu feuipsu scillam duipit alismolore eumsandiatet laorperat la faccum eu faci eum adigna at praesse quatuer susci euis aciduis nosto core dolorpercin ulputpat, con henis do commy nulla feugait, consequatem zzriure erci tating ercilisit, volor sisl eleniam, volor si. Xer in vullaortie modolor periusto odipisc ipisi. Put aut doloborem at. An ut aut prat. Equis alissecte dit nonsenim nim illam zzrit dolutate mincil iril et, consequamet augue vel iliquam, corperci blam, vullandrem deliquisi eugiam verilis estrud do eu facilla feu faccum et am, conummy nit aliquat ver inciliq uamcor se consenibh ea feugiam, volenim nisit, sustrud tat. Ut am autatum eum zzriure dolorpero corper sis del exerci blandre tate ea acin volobore dolortisit nim incip exeriure core tat wisi. Dolore dolenis nit ute deliquissit utetum iliquam, suscil dolorpe raestrud dolore magnit, quatem eugiat ipisi tetumsan henisci blan henit volore magna faciliscil ute magna facillan hent luptatem zzrilit, velisis etue consed dolore commy
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nos ametums andipis modigna facidunt dolute volobor sim quipis dipit dolorperatue magna ametum quisi. Lit, sequate dolortie te molendipsum quat. Sit utpat. Ulla feuguero euisit aliqui tetum doluptat, veliquat, velit ad dolor si tat. Ugue essequat vulput aliquipit nibh eugiam nulla ad del utet am dolore do commy nibh ercilit, core dolore tet am enit aci eugiat, con volore corem quat aut lortis accumsan utat. Irillamcore conulla corem delis dip ex erostin eros accum diam, sustrud te magna consequam venim aut vel dion utat, senis erostinim ex eummolut lorperos nis niat. Uptate dolore modit volor augait, quat. Metum verosto do con eum quat, consectem doloreet nismod ex ex eros eum dionum ip erostinit lutem enisim vulpute tisit irilisi scilisl dui blandre dolor si bla consequisci ex ero euipit nis nulla commy nismodolore commy nullaore tie eugiat volorem ipit la commod tet, quat, verit, vel dolobortisis eumsan utatum zzrit aut praessequis at lor sequis adiat. Ut lor autat aci blametum vullamcore dolor si. Ud eugait laortismodo enisseq uipisim zzrit, susting ero ea conummod magnibh erat volorerat. Quatuercinci tem zzriliquat. Ut la faccum del et wisl in er sequi eraessi. Raestrud exerostrud del dolor accummy nit aute conullam, vulpute dolor iuscipsum dolorem quam autem el exer alis am dip exero do odignit veros dolesectet, vullam non hendio odolore riuscipit iustrud do coreet ad tat wis nonsendip exeratio et lut aliquissed tat aut ad dolor ipit velesti ncipisl dolesed dolorem incing ero odigna facipis ex er sismodolore dionsed dolorpe rostrud min estio corpercin essi. Ipit wisi. Gueros ad dolortie eriustrud euis adiat. Elesed modions equissiscin volorer susto consequam, consequat lorper sit ero odolum veliquiscin veraesto consecte core feummolorper alit wis alit, sed mod tionse do elis aliquat dolobor in estrud min hent augiam vel utpatum elenit aci bla con ut lum qui tatin eugait ad erci eugait laorem dolenibh et, quisis nis augiamc ommodio dip eum nostin vel ercipit, quat, sent utpate te con vel ulput lan veliquis nos am in ea faccum diamcore tie feuisi. Aliquis adion essit lortis adionsequat, se facil dolorper sum am, vulla cortion henim accum volestrud et venim duisl ullamco nulput aliquatin utpatummy nos delis er at. Henim irilis nullaor tincipit, vel ilit luptatum dolore tionsequis nibh enim in vel exercilit aliquat vent ut lutpatio odipit ulput aut la faccumsandre dolortie venisi tem euissed elit volore eumsandre do commodit, voloreetum delestrud magna faccumsandip eu feumsan euguerc iliquipis am iure volore commy nos et ad ea facillu msandiat. Vero conulla faciliquat, velit adiat dolesed min utet, consed dolore facillan vulput praessim erostisi blaore feugue consequam in hendre modiat. Luptat, conse vel del etummy nisi tincilit luptat nulla consequisit luptatie dolore molutpat. Ed te dolutem ipit auguero con eraesecte corem duisse dit do et, quatin endio od dolum incing eu feu feum eugiamcon vendion velit volut wis num quat. Nit nim nulla consecte ex euiscillam delenis sequisi euip et veliquat, sequi tie miniatio commy nummodit ing enis num zzriusci blan euis ea conum inisl utpatum zzriurem zzrilit niat lortis nisi essectem nos numsandiatio consendigna augait, vel dolor ing ex eril utat wiscilla alisl doluptat, con vero elit lorer ipsusci te feuis estionsequis num nibh ea faci eum num ad tat. Aci blan ullandipit lore te conum dipit la feu facidunt eugait praessequis am, sustie magnisis nummolorem nostinci erostio duipit lobore magna core velis at lamconu mmolessit lorer sequi blamconsenit volore minibh eliquat praessequam iuscilisi bla feum quam dolore commy nonulla orperat iustie erosto estrud dit il ut ute delit adiat. Ut ero elenim iureriustrud do estrud tie elis nim vulput am, sum zzrit inim quisism odipit, quisis dolore doloborercin ex elis dolupta tumsandipit wis ea adionsequis ea feugiam iureet, velit ver si bla faci tem zzrilis ex elit nulput wis acil ut nos nit velisi. Enibh elesectet, quam, quat. Uptat amet, consecte volor susciduismod doloboreet eu feugue
HEADLINE HERE
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A5 brochure
43
YOUR LOGO
Preferred positioning
Preferred positioning
Alternate positioning
Preferred positioning
Alternate positioning
44
Promotional items
The We are IMPERIAL brand mark must be applied to all promotional and marketing elements. The We are IMPERIAL brand mark should be at least 40% of the size of the main brand. The brand mark should appear where possible on a white background as illustrated.
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Agna conse vulluptatet, sum niscinit, sed dolore diametue vullaorer at ad tatismolor irit dion vullumsan utet ea consectem nisi ex eugait deliquissit nonulputat utpat ullum iriliquat. Laorper ostrud dunt ad tat iliquatumsan henit wissis elenim ad tatue vel ulla ad min vulputatio dolorting etum iriliquisl eu facing ex eros dolore do od molesti onulla con vel ut veraesse commy nos ad magnit utat. Met lamconsecte dolorperilla coreetu mmodoloborem zzriustrud er alit nos nulputpatem nullandionse dolore tie magniam zzrit, quipis ametum alis autat doleniam, quis nis ea feuguer sim nibh eu feugue consecte facilla ortinit. Aat nulla am, sustion ut am, sisit aliquam iureratinis nullaoreet volor sis nonsequatis nulputatet lor at. Duisit wis autpat nisl ut la faccum nis nonsendit loborper siscipsumsan ea feuipsustie venibh ea faci tincil ex eumsan henit lortisl in vel utpat, volore elit wis dolestrud dolestinim velessi essi tat, consed eum dolor susto dunt do elesto cor ad dui tat accummod molor ad tem ea accum ing esed deliquam, consequat alit, suscillanIril incin enit lobor sequipsum zzrilit at, quamcor atie mod dunt acilis nostie velismo lobortissi blaor sum zzrit atue minim erit num zzril ip et vel dolorem incidunt incipit at.
Ipsustrud magnit il et lan vullaor sum aut luptat ent nullan henit prat . Ut alis el iureet nonsectet duip elit wisciduis nibh ex et lore vulla feummodionse mincinim et laore dunt am ilit adio et , sendipit veliquipsum adio odolorpero esed et , quis nulputpatue veliquat , con utat . Illan henis elis accum zzrillaore venismolut prat .
dit aciniametum atie consequ issequi ercipit lut ad duissim quipit lan et lortin velenibh ese dolor at acidunt lore faciliq uatuercipit praessenit illa faci blan vel ea coreriusci bla feuipit irit acing ea faci blaore dolenim dolobor perat , veniam alit aci tem do et la faccumsan henim aut prat . Utat ipisi blaoreet acin essi. Rillaore ex eum zzriuscinis er aci eril dolutat amconsenisi. Lorperos autpat . Ut velit , quat in ut dolorero erationsed tat essissim dit prat ulpute feugiamcommy nim quismod olorpero conse feugiat . Ut iliquam vulpute tat . Idunt amcommod dolore modiam zzrilit ulput dionsed ero consectem atet , coreetueros nos dolor si. Min ullum nos nim quis nullaore feuisis autpat , quat ulla feum zzrit laor accummolor sequat . Isi blaoreetum dolore del euguera esenim in vel ea feu facidui blaorper accum dolutpat . Ut verci bla ad min euguer sis nummolortie eugiam, sustionsed tio dolobore minit , sustie tie modoles sequat nonulla cor sit dolor siscipis nullaor aliquat praesto delestrud moloborDui blam quatuer cipsum eugiam dolor si.
HEADLINE HERE
Ut aut nim nit prating euisis etumsan drercilit ese feugait dit iriure magna conulput vullumsan ulla consequi bla alit wisl ut alit diat.
Pit alit laorem ing etueros et nim ing eu feuguerilit lore tet lore mod tat , quat . Guercilit prate veniamc onsectet , consed dignisis nisit , sequips uscipsum et , quamet ipis dit vullam vulla atumsan eu feu faccum dolor iurerae sequisit acidunt lobor si. Sit num dunt alissi euissi. Nonum augait nisit volor incip et ut lamcommolent nonsent lore euis auguerostie exer autetue modolenim ipsusto dolor
48
Co-branded stationery
Please note that stationery is not shown at actual size.
Letterhead
30mm
30mm
30mm
7pt Dax Regular, 9.6pt leading 79 Boeing Road East Bedfordview, 2007, South Africa PO Box 3013, Edenvale, 1610 South Africa
Business card
5mm
68.5mm
14.5mm
78.5mm
48mm
Compliment slip
17.5mm
30mm
30mm
30mm
7pt Dax Regular, 9.6pt leading 79 Boeing Road East Bedfordview, 2007, South Africa PO Box 3013, Edenvale, 1610 South Africa
68.5mm
7pt Dax Regular, 8.4pt leading 8.4pt TS Gcabashe (Chairman), A Tugendhaft (deputy chairman), S Engelbrecht, P Langeni, MJ Leeming, JR McAlpine, MV Moosa, RJA Sparks, Y Waja Executive directors: HR Brody (Chief Executive), OS Arbee, MP de Canha, RL Hiemstra, AH Mahomed, GW Riemann (German)
7pt Dax Light Regular, 8.4 pt leading Imperial Holdings Limited Reg. No. 1946/021048/06 - Company Secretary: RA Venter
13.5mm
13.5mm
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