Professional Documents
Culture Documents
Learning objectives
Fundraising events vs non Fundraising events Types of fundraising events The value of fundraising events Fundraising events objectives The mechanics of fundraising at events Fundraising budgeting The art of Negotiation The value of Volunteers Pros and Cons of Committee-led events
event journey
1. Strategic Planning Pitching
Invitation to pitch Receive Brief Interpret Brief Objectives & Mission Statement Develop Pitch Deliver Pitch & Win
Exercise
Write down as many different fundraising events as you can think of. Be specific and note the following information Name of Event Benefitting Charity Date (if known) Venue (if known)
Fundraising events
Telethons Luxury/ high end events Benefit concerts Sports Events
Mass running, walking, cycling, swimming Golf Days, Clay Pigeon Shoot
Case study
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Benefit concerts
www.teenagecancertrust.org
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Marketing
Cultivation
Recruitment
Collecting funds
Fundraising
Races
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Niche events are small in number of attendees but high in value per head
High value individuals Offer money cant buy opportunities
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Fundraising events are organised in different ways Internally owned events Third Party/ In Aid of Events Corporation or Community Led Committee Led Events Outsourced events
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Committee events
Typically a network of people with strong contacts in a certain area who come together to raise money Most have full time work and are committed to the fundraiser in a voluntary capacitiy Charity supports in an administration capacity NB: Important to define roles and decision making authority early in process
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Sub-contracted events
Charity outsources the operational management of an event
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VAT
What is VAT Standard Rate VAT VAT relief and exemptions for charities on certain goods and services Can be eligible for Zero-Rated or Reduced VAT E.g. Fuel & power can be reduced rate VAT Must be able to show evidence to supplier that charity is registered with charity commission
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Remember
Because a charity can claim Gift Aid, accept Gifts in Kind and receives many goods and services at reduced rates of VAT it cannot claim back VAT (as for-profits / companies can).
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Stakeholders
Who are the stakeholders? Sponsors Directors of charity Doctors/ Scientists and people who do the core work of the charity People affected by the charities purpose Potential new donors and supporters to charity
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Volunteers
Appreciate the value of volunteers, know how to best use and manage them prior to, during and after an event Make them feel valued Offer something new or exciting that will inspire and engage them Give clear instructions Ensure they are well briefed as for your supporters, they will be the face of the event Make it fun!
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Sponsorship
Build a case for support Offer packages at different monetary values Deliver elements of value for sponsorship Naming rights Advertisement Product placement Number of tables Meet & greet with celebs Build relationship with sponsors for on-going support
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Celebrities
Ensure the right fit with charity Must be credible Clarify role of celerbity Ensure a clear brief Name of charity, objectives, specific messages Be aware of costs Celeb may give time for free, but do they have a costly team?
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