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Zimbardo TB CH05
Key: Answer, Page, Type, Learning Objective, Level
Type
A=Applied
C=Conceptual
F=Factual
Level
(1)=Easy; (2)=Moderate; (3)=Difficult
LO=Learning Objective
SG=Used in Study Guide
p=page
Zimbardo TB CH05
Copyright © 2017, 2014, 2009 Pearson Education, Inc. All Rights Reserved
M/C Question 1
Psychologists see memory as a(n) ________ system.
a) learning
Incorrect. We certainly must learn, or be exposed, to information to encode it into
memory, but this is not the best answer.
b) interpretive
Correct. Memory is responsible for taking in certain information while discarding
other information. That which is taken in is arranged into meaningful patterns.
c) cognition
d) imitation
e) homeostasis
ANS: b
Objective=5.1: Recognize that memories represent our unique perceptions of events
rather than being accurate or objective
Topic=Memory Is Constructed, and Reconstructed
Skill=Understanding
Difficulty=Medium
M/C Question 2
Memory is considered to
a) involve storage of information as in a bank vault.
b) operate just like a video recorder.
c) be a perfect replication of our experiences.
Incorrect. As the text points out in several different areas, memory is anything but
perfect!
d) be an interpretative process.
Correct. Memory is responsible for taking in certain information while discarding
other details. That which is taken in is arranged into meaningful patterns.
e) be a permanent form of information storage.
ANS: d
Objective=5.1: Recognize that memories represent our unique perceptions of events
rather than being accurate or objective
Topic=Memory Is Constructed, and Reconstructed
Skill=Understanding
Difficulty=Medium
M/C Question 3
The reason it may be difficult to remember how many rows of stars appear on the United
States flag is most likely due to
a) the limits of our visual system.
b) sensory adaptation.
Copyright © 2017, 2014, 2009 Pearson Education, Inc. All Rights Reserved
Incorrect. Sensory adaptation is not related to your inability to remember things to
which you’ve paid less than full attention.
c) the fact that we pay little attention to such details.
Correct. Attention is the first step in encoding. Only that to which we pay true
attention is likely to create any real memory codes.
d) habituation.
e) sensory interference.
ANS: c
Objective=5.1: Recognize that memories represent our unique perceptions of events
rather than being accurate or objective
Topic=Memory Is Constructed, and Reconstructed
Skill=Applying
Difficulty=Medium
M/C Question 4
Our memory ability is WORST for
a) information that we focused our attention on.
b) information in which we are interested.
Incorrect. As the authors point out, interest leads to attention, and attention is
critical for effective memory skills.
c) emotionally arousing information.
d) information that we have practiced repeatedly.
e) information that doesn’t fit with previous experiences.
Correct. This sort of consistency between new information and previously stored
data enhances memory processes.
ANS: e
Objective=5.1: Recognize that memories represent our unique perceptions of events
rather than being accurate or objective
Topic=Memory Is Constructed, and Reconstructed
Skill=Understanding
Difficulty=Easy
M/C Question 5
When people hear a sound, their ears turn the vibrations in the air into neural messages from
the auditory nerve, which makes it possible for the brain to interpret the sound. This process
is called
a) encoding.
b) storage.
c) retrieval.
d) evaluation.
e) rehearsal.
Copyright © 2017, 2014, 2009 Pearson Education, Inc. All Rights Reserved
ANS: a
Objective=5.1: Recognize that memories represent our unique perceptions of events
rather than being accurate or objective
Topic=Memory Is Constructed, and Reconstructed
Skill=Understanding
Difficulty=Easy
M/C Question 6
Which of the following statements is true about retrieval?
a) It is a process that allows an extinguished CR to recover.
b) It is a process of getting stored memories back out into consciousness.
Correct. Retrieval gets information back into consciousness.
c) It is a process of getting information from the sensory receptors to the brain.
Incorrect. No, this answer describes the process known as encoding.
d) It is the reason that conditioned taste aversions last so long.
e) It is the process of making sure that stored memories do not decay.
ANS: b
Objective=5.1: Recognize that memories represent our unique perceptions of events
rather than being accurate or objective
Topic=Memory Is Constructed, and Reconstructed
Skill=Understanding
Difficulty=Easy
M/C Question 7
Janie is taking an exam in her history class. On the exam, there is a question that asks her to
state and discuss the five major causes of the Trans-Caspian War (whatever that was!). Janie
remembers four of them. She knows there is a fifth, but time is up. As Janie is walking down
the stairs, all of a sudden, she remembers the fifth point, but it is too late. Janie had a problem
with
a) translation
b) storage
Incorrect. She did have the information, so it was stored. However, she couldn’t
retrieve it.
c) retrieval
Correct. Yes, she couldn’t find the information in her memory or retrieve it.
d) evaluation
e) interpolation
ANS: c
Objective=5.1: Recognize that memories represent our unique perceptions of events
rather than being accurate or objective
Topic=Memory Is Constructed, and Reconstructed
Skill=Applying
Copyright © 2017, 2014, 2009 Pearson Education, Inc. All Rights Reserved
Difficulty=Difficult
M/C Question 8
Shaquin finished his term paper and handed it in. As he walked out of the classroom, he
realized that there were a few more things he should have included in the paper. Shaquin’s
problem is the ________ component of memory.
a) encoding
b) storage
c) retrieval
Correct. He cannot bring forth, or retrieve, information that he has in memory
when he needs it.
d) retention
Incorrect. He does retain the information, or have it in memory, but he can’t
retrieve it.
e) metacognition
ANS: c
Objective=5.1: Recognize that memories represent our unique perceptions of events
rather than being accurate or objective
Topic=Memory Is Constructed, and Reconstructed
Skill=Applying
Difficulty=Difficult
M/C Question 9
Trying to remember someone’s name whom you met long ago is an example of what type of
process?
a) storage
b) retrieval
Correct. Pulling previously stored information out of memory is retrieval.
c) encoding
Incorrect. The process of putting information into memory storage is encoding.
d) decoding
e) processing
ANS: b
Objective=5.1: Recognize that memories represent our unique perceptions of events
rather than being accurate or objective
Topic=Memory Is Constructed, and Reconstructed
Skill=Applying
Difficulty=Medium
M/C Question 10
Which of the following might be the most appropriate analogy for eidetic imagery?
a) a table
Copyright © 2017, 2014, 2009 Pearson Education, Inc. All Rights Reserved
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