Professional Documents
Culture Documents
2013
MARCH
Insurance
2013
MARCH
Contents
Advantage India Market overview and trends Growth drivers Success stories: Tata AIG Opportunities Useful information
Insurance
Advantage India
2013
MARCH
Strong demand
Attractive opportunities
FY15E
Market size: USD139 billion
Growing interest towards insurance among people; innovative products and distribution channels aiding growth Increasing demand for insurance offshoring
Life insurance in low-income urban areas Health insurance, pension segment Strong growth potential for microinsurance, especially from rural areas
Advantage India
Increasing investments
Policy support
Growing participation of the private sector with market share of 30 per cent in FY11 as against 2 per cent in FY01 The proposed increase in FDI limit to 49 per cent from 26 per cent will further fuel investments
FY11
Market size: USD70 billion
Tax incentives on insurance products Passing of Insurance Bill gives IRDA flexibility to frame regulations Clarity on rules for insurance IPOs which will infuse liquidity into the industry Repeated attempts to make the sector more lucrative for foreign participants
Notes: 2015E - Expected value for 2015; estimate according to BMI, IRDA - Insurance Regulatory and Development Authority, IPO - Initial Public Offering, FDI - Foreign Direct Investment
ADVANTAGE INDIA
Insurance
2013
MARCH
Contents
Advantage India Market overview and trends Growth drivers Success stories: Tata AIG Opportunities Useful information
Insurance
2013
MARCH
1956-1972
Malhotra Committee recommended opening up the insurance sector to private players IRDA, LIC and GIC Acts were passed in 1999, making IRDA the statutory regulatory body for insurance and ending the monopoly of LIC and GIC
Before 1956
The life insurance sector was made up of 154 domestic life insurers, 16 foreign life insurers and 75 provident funds
All life insurance companies were nationalised to form LIC in 1956 to increase penetration and protect policy holders from mismanagement The non-life insurance business was nationalised to form GIC in 1972
Post liberalisation, the insurance industry has recorded significant growth and the number of private players increased to 41 in 2011* Customers are more conscious of the benefits of insurance and its importance for a secure future
Notes: * figure as on September 30, 2011 LIC - Life Insurance Corporation of India GIC - General Insurance Corporation of India IRDA - Insurance Regulatory and Development Authority
MARKET OVERVIEW AND TRENDS
Insurance
2013
MARCH
Insurance Regulatory and Development Authority (IRDA) Established in 1999 under the IRDA Act Responsible for regulating, promoting and ensuring orderly growth of the insurance and re-insurance business in India
Public (1) Life Insurance (24 players) Private (23)
Public (6)
Private (21)
Re-insurance (1 player)
Public (1)
Insurance
2013
MARCH
India is one of the fastest growing insurance markets in the world India is set to beat* other emerging markets in growth over 2010-12
India Emerging Markets Total Asia World Industrialized Countries 0.0% Life Insurance
Nonlife Insurance
Insurance
2013
MARCH
The total insurance market has grown from USD13 billion in FY02 to USD70 billion in FY1 1 Over FY02-1 1, premiums have increased at a CAGR of 20.5 per cent
61 55 42 33 46
12
3
14
3
17
4
22
4 5 6 7 7 9
FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 Non-life Insurance Life insurance
Insurance
2013
MARCH
The life insurance market has grown from USD10 billion in FY02 to USD61 billion in FY1 1 Over FY02-1 1, life insurance premiums increased at a CAGR of 21.6 per cent
FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 Private Public
Insurance
2013
MARCH
Penetration rate has increased to 4.4 per cent in FY1 1 from 2.2 per cent in FY02 This rate is above the global average of 4.0 per cent
2.6 2.2
2.5 2.5
2.3
FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11
10
Insurance
2013
MARCH
LIC is the largest insurance company and accounted for the market share of 70 per cent in FY1 1 Share of private sector has been increasing over the years; it increased from around 2 per cent in FY03 to around 30 per cent in FY1 1
91
29
30
30
FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 Private sector Public sector
11
Insurance
2013
MARCH
LIC is still the market leader, with a share of 70 per cent The share of private sector players has increased to 30 per cent from 2 per cent over FY03-1 1
2% 2% 2% 7%
3% 3% 4% 6%
70%
12
Insurance
2013
MARCH
The non-life insurance market has grown from USD2.6 billion in FY02 to USD12.1 billion in FY12* Over FY02-12*, non-life insurance premiums have increased at a CAGR of 16.7 per cent
6
5 4 2 0.1 3 0.3 3 0.5 3 1 3 1 2 2 3 3 4 4 4
FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12* Private Public
13
Insurance
2013
MARCH
Penetration rate has been in the 0.56-0.70 per cent range over FY02-12 Strong potential for growth apparent from comparison with the global average (3 per cent)
0.7
0.7
0.7 0.6 0.6 0.6 0.6 0.6 0.6 0.6 0.6
FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12
14
Insurance
2013
MARCH
Motor insurance forms the largest non-life segment with a share of 41 per cent in FY12 Health insurance is the fastest growing segment and made up 23 per cent of the total in FY12
9% 22% 5% Fire
Marine
Motor Health 23% 41% Others
15
Insurance
2013
MARCH
The top four players are public corporations and accounted for 52 per cent of the total market in FY12 Private players are not far behind and compete better in the non-life insurance segment
30%
15%
3% 6% 9% 10% 13%
16
Insurance
2013
MARCH
In the life insurance segment, share of the private sector in total premiums
cent from 9.5 per cent cent over the same period
The life insurance sector has witnessed the launch of innovative products such
Indian consumers
Large insurers are continuing to expand, focusing on cost rationalisation and
aligning business models to realise reported embedded value (EV), and generate value from future business rather than focus on present profits
Notes: EV - Embedded Value
17
Insurance
2013
MARCH
Contents
Advantage India Market overview and trends Growth drivers Success stories: Tata AIG Opportunities Useful information
18
Insurance
2013
MARCH
Indias robust economy is expected to sustain the growth in insurance premiums written. Higher personal disposable incomes would result in higher household savings that will be channeled into different financial savings instruments like insurance and pension policies
Notes: Financial savings denote investment inequity and debt instruments
306
141
89
45
2000
2010
2015E
2000
2010
2015E
GROWTH DRIVERS
19
Insurance
2013
MARCH
The emergence of an affluent middle class is triggering demand for both life and non-life personal insurance lines A rising number of young professionals are opting for health insurance, motor insurance and unit-linked insurance products (ULIPs)
GROWTH DRIVERS
20
Insurance
2013
MARCH
Tax incentives
method of taxation. This translates to an effective tax benefit of approximately 30 per cent on select investments (including life insurance premiums) every financial year
The proposed Insurance (Amendment) Bill would empower IRDA to introduce
forward - looking regulations to promote sustainable growth as it would give IRDA flexibility to frame regulations
The government has also extended Rashtriya Swasthya Bima Yojana (RSBY) to
cover unorganised sector workers in hazardous mining and associated industries like slate and slate pencil, dolomite, mica and asbestos etc. This would help in further growth of the insurance sector
IRDA recently allowed life insurance companies that have completed 10 years of
plans
Revival package by government will help companies to get faster product
21
Insurance
2013
MARCH
Domestic partner
ICICI Bank Ltd (74%) Bajaj Finserv Ltd (74%) SBI (74%) HDFC Bank (72.4%) Aditya Birla Group (74%) Reliance Capital (74%) Max India (74%)
Year
2000 2001 2001 2000 2000 2011 2000
GROWTH DRIVERS
22
Insurance
2013
MARCH
Foreign partner
Domestic partner
Year
2001
Allianz AG (26%) Tokio Marine & Nichido Fire Insurance Group (26%)
2001
IFFCO (74%)
2000
Source: Aranca Research
GROWTH DRIVERS
23
Insurance
2013
MARCH
Most of the existing players are tying up with banks to expand their distribution network Few players like HDFC Life are planning to go public; others are selling stakes in order to generate the funds
USD28 million in 2010; plans to invest USD45 million in 2011 USD26 million in 2010 USD58 million in 2011 USD22 million in 2011 Plans to inject USD100 million in 2011 USD71 million in 2010; plans to invest USD445 million through 2016 USD53 million in 2010 Going public by FY14
Source: Towers Watson, Assorted news articles, Aranca Research
GROWTH DRIVERS
24
Insurance
2013
MARCH
Contents
Advantage India Market overview and trends Growth drivers Success stories: Tata AIG Opportunities Useful information
25
Insurance
Success of SBI Life
2013
MARCH
115.8
2.2
60.0 40.0 20.0 0.0 FY09 FY10 FY11 FY12 FY08 FY09 7.1
FY10
FY11
FY12
SBI Life Insurance is a joint venture between Indian banking giant State Bank of India (74 per cent) and France headquartered BNP Paribas Assurance (26 per cent). The company primarily deals in life insurance and pension plans. Currently, the company has 629 branches in India. In FY1 1, it issued around one million insurance policies Between FY08 and FY12, SBI Lifes profits increased at a CAGR of 101 per cent; in FY12 alone annual profits increased 52 per cent to USD1 15.8 million. It was also the major private life insurer in new business premium during FY12
Source: Company website, Aranca Analysis
SUCCESS STORIES: TATA AIG
26
Insurance
2013
MARCH
Fulfilment of corporate social responsibility Increase brand recognition to boost market entry - todays micro clients maybe tomorrows high-premium clients
The microinsurance business model must be separated from the regular insurance business model
Forming CRIGs
A group of microagents called a community rural insurance group (CRIG) is formed; it relies on direct marketing of microinsurance policies to local community members
27
Insurance
2013
MARCH
Key Takeaway
Partnerships with NGOs have been instrumental in the success of Tata-AIG microinsurance. They have helped select agents and reduced the costs of front-end administrative services. Most crucially, their local know - how and connections have helped build trust for the insurance products in low-income rural areas
14%
18% 16% 21% 18% 19% 0.2 0.25
28
Insurance
2013
MARCH
300,000
250,000 200,000
2,000 1,500
1,000 500 0 2008 2009 2010 2011 2012 2008 2009 FYP 2010 2011 RYP 2012
150,000
100,000 50,000 0
29
Insurance
2013
MARCH
Contents
Advantage India Market overview and trends Growth drivers Success stories: Tata AIG Opportunities Useful information
30
Insurance
2013
MARCH
Indias life insurance market has grown phenomenally over the past few years; premium for life insurance has grown at about 10 per cent in FY1 1 Insurance density and penetration remain at very low levels compared to developed countries; this points towards strong potential for growth in future Rapid development in Tier II and Tier III cities and growth in new bankable households have led to the emergence of a large insurable class with an appetite for sophisticated life insurance products Business models would need to be customised accordingly, to maintain cost effectiveness as most low-income customers would be small-ticket accounts though huge in numbers
40%
4,100
30%
CAGR: 26% 1,300
2007
2012(E)
2007
2012(E)
Source: Asia Insurance Review, Aranca Research Notes: E in the axis for the figures above refer to estimates
OPPORTUNITIES
31
Insurance
2013
MARCH
Increasing life expectancy, favourable savings, and greater employment in the private sector will fuel demand for pension plans The opening of the pension market with the passing of the PFRDA Bill 201 1 will make the pension market more conducive for private life insurers
Proposed new pension bill by government will further provide new opportunities to insurers
There is scope to introduce new-generation pension products such as Variable Annuity and Inflation Indexed Annuity
5 4 4 3 3 2 2 1 1 0
CAGR: 7%
4 13%
OPPORTUNITIES
32
Insurance
2013
MARCH
In FY1 1, non-life insurance has showed growth of 17.5 per cent in terms of new policy issued Despite posting strong growth, non-life insurance sector remains far from tapped, with penetration rates (premium to GDP ratios) remaining low at 0.7 per cent in 201 1 as compared to average of 4.6 per cent in US and 3 per cent in Europe Strong growth in the automotive industry over the next decade will be a key driver of motor insurance Proposed IRDA draft envisages a 10-80 per cent rise in premium rates for the erstwhile loss making third-party motor insurance
Breakup of non-life insurance market in India (2012)
35 30 21.6% Motor insurance
25
20 15 10 5 0 Car Production Commercial 2010 2020E 2&3 wheelers 2.8 0.7 2.3 9.2 9
41.3%
4.9% 9.5% 22.8%
33
Insurance
2013
MARCH
Only 1.5-2 per cent of total healthcare expenditure in India is currently covered by insurance providers From just 2 per cent of the total non-life insurance market in 2007, health insurance now contributes 22.8 per cent Health insurance continues to be one of the most rapidly growing sectors in the Indian insurance industry and reported 18.7 per cent growth in gross premiums in FY12 Absence of government-funded health insurance makes the market attractive for private players IRDA recommended the government to bring down capital requirements for standalone health insurance companies from USD21 million to USD10 million
86%
110
OPPORTUNITIES
34
Insurance
2013
MARCH
IRDA drafted microinsurance guidelines in 2010 which contain a number of favourable measures such as
Lower threshold limits for agents commissions Rural areas must account for 7 per cent of new life insurance policies in 1st year of firms operation and rise to 20 per cent over the next 10 years
In order to reduce microinsurance distribution costs, IRDA proposed microinsurance schemes to supplement existing government insurance schemes The number of regional rural banks and NGOs operating in the rural sector will aid distribution of microinsurance products
OPPORTUNITIES
35
Insurance
2013
MARCH
1,093
FY08
Crop insurance market in India is the largest in the world and covers around 9 million farmers Between 2008 and 201 1, crop insurance in the country increased at a CAGR of 139 per cent
Source: World Bank, Aranca Research Note: Figures mentioned above are as per Indian agricultural year
OPPORTUNITIES
36
Insurance
2013
MARCH
Contents
Advantage India Market overview and trends Growth drivers Success stories: Tata AIG Opportunities Useful information
37
Insurance
Industry Associations
2013
MARCH
Insurance Regulatory and Development Authority (IRDA) 3rd Floor, Parisrama Bhavan, Basheer Bagh, Hyderabad - 500 004 Phone: 91-040-23381 100 Fax: 91-040-66823334 E-mail: irda@irda.gov.in Life Insurance Council 4th Floor, Jeevan Seva Annexe Bldg. S. V. Road, Santacruz (W), Mumbai - 400054 Phone: 91-22-26103303, 26103306 E-mail: ninad.narwilkar@lifeinscouncil.org General Insurance Council 5th Floor, Royal Insurance Building, 14, Jamshedji TATA Road, Churchgate , Mumbai - 400020 Phone: 91-22-2281751 1, 22817512 Fax: 91-22-22817515 E-mail: gicouncil@gicouncil.in
USEFUL INFORMATION
38
Insurance
Glossary
2013
MARCH
ACMA: Automotive Component Manufacturers Association of India EV: Embedded Value FDI: Foreign Direct Investment FY: Indian financial year (April to March)
GOI: Government of India INR: Indian Rupee OEM: Original Equipment Manufacturers NATRiP: National Automotive Testing and R&D Infrastructure Project SEZ: Special Economic Zone USD: US Dollar
Wherever applicable, numbers have been rounded off to the nearest whole number
USEFUL INFORMATION
39
Insurance
Disclaimer
2013
MARCH
India Brand Equity Foundation (IBEF) engaged Aranca to prepare this presentation and the same has been prepared by Aranca in consultation with IBEF. All rights reserved. All copyright in this presentation and related works is solely and exclusively owned by IBEF. The same may not be reproduced, wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval of IBEF. This presentation is for information purposes only. While due care has been taken during the compilation of this
presentation to ensure that the information is accurate to the best of Aranca and IBEFs knowledge and belief, the content is not to be construed in any manner whatsoever as a substitute for professional advice.
Aranca and IBEF neither recommend nor endorse any specific products or services that may have been mentioned in this presentation and nor do they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed on this presentation.
Neither Aranca nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any reliance placed or guidance taken from any portion of this presentation.
DISCLAIMER
40