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EyeforTravel - Ancillary Revenue in Travel USA (2008)
EyeforTravel - Ancillary Revenue in Travel USA (2008)
July 18 to
Travel Distribution save $300
Summit N. America 2008 on your conference pass
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1-2 October, Caesars Palace, Las Vegas
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DAY 1 DAY 2
Networking Cocktail Party 5-7pm at the close of day one
MO RNIN G
AFT E RN O ON
For More Information Call James Brown on +44 (0) 207 375 7551 - UK
Grow Your Brand by Offering an Expanded Product Mix
October 2nd: 9.00am – 4.00pm • Can unbundling help you to be true to your • How do you balance the need to drive ancillary
brand – and your customers’ expectations? revenue against the risk of alienating loyal
9.10 - 9.40: Opening Keynote: Greg Webb, Chief Marketing Officer, Sabre Travel customers?
Network and Sabre Airline Solutions • With 60 million members, AAdvantage has
Ancillary Revenue from Tad Hutcheson, VP Marketing and Sales, become more than a loyalty program, it’s a
AirTran Airways multi-faceted marketing vehicle for a variety
A to Z Sandy Gantt, Managing Director E-Commerce, of business entities. How can legacy carriers
• How lucrative could Ancillary Revenue be for United Airlines piggy-back on the massive success of their
your business? loyal programs?
• Why is the low-cost airline model particularly 12.00 - 1.00: Roundtable Lunch Break • Does à la carte pricing alienate elite-status,
suited to Ancillary Revenue? frequent-fliers?
• How can an ancillary revenue strategy help 1.00 – 2.30: Session 4: • Is the diminution of perks inevitable when you
you offer a lower base fare and appeal to price embark on an ancillary revenue program?
conscious customers? What’s the Most Effective • Delta Air Lines has rolled travel insurance into
• How does Ancillary Revenue relate to your Way to Profile Your its loyalty program: How easily can you offer
brand? personalized travel insurance to your regular
• Get expert advice for implementing an Ancillary
Customers and Target Them customers?
Revenue strategy throughout your company With Precise Ancillary Rob Bunker, Director, Revenue Management
Consulting & Analysis, Harrah’s Entertainment
Barry Biffle, SVP and CMO, Spirit Airlines Revenue Offerings?
More speakers for this session to be
9.40 – 10.10: Expert Analysis: • Unbundling: If you lower your base fare and announced shortly - please check
appeal to price-conscious customers and those website for details
A Framework for who don’t want to pay for certain items, will you
actually increase revenues?
Understanding the Consumer
Response to Ancillary
• Using behavioral targeting to offer additional
services within the purchasing path:
Ancillary
Revenue - How do you recognize customer preferences?
- How easily can you analyze previous
Revenue Facts:
• How much control do customers want over their purchasing behavior?
ancillary revenue choices?
- What type of content is most likely to generate
• How does the process of providing the an immediate sale? $334 million: The amount
opportunity for ancillary revenue increase overall Ryanair made in ancillary
satisfaction and customer loyalty? • How can you promote ancillary services with
mobile offers, that’s based on customer profiles revenue in 2007
• Discover how to acquire ancillary revenue and relevant to their travel experiences?
without alienating your customers
Stowe Shoemaker, Associate Dean of Research,
• How can the airlines use customer profiles to 74%: The increase in
University of Houston
cross-sell travel insurance and other products? ancillary revenue Ryanair
• How can you make your website a retail outlet? recorded over the past
10.10 – 10.45: Networking Coffee Break • How can you successfully target business
two years
travelers with ancillary products?
10.45 - 12.00: Keynote Presentations • How should you tweak your product offerings to
$248 million: How much
gain maximum revenues?
How Do You Make Your John Lambe, CTO, OpenJaw Technologies &
European LLC EasyJet
Vice-Chairman of the OpenTravel Board made in Ancillary
Ancillary Revenue Program of Directors Revenues in 2006
Consistent with Your Brand? Rom Hendler, VP Strategic Marketing,
The Venetian Resort Hotel Casino
Southwest started to issue seat numbers in a pre- $22: The amount you
More speakers for this session to be announced
flight email – creating an ideal ancillary revenue would save per day if you
opportunity. But to do this, they had to stop young shortly – please check website for details
families boarding first. Does it really pay to alienate
hired a small car direct
certain customer segments in favor of generating 2.30 - 3.00: Networking Coffee Break from Hertz rather than
additional revenues? through Ryanair
• Airlines are experimenting with services 3.00 - 4.00: Session 5:
and products that were once free. To what $38 million: The estimated
extent does this alienate customers – and How Can you Maximize profit European airline and
does it matter? Ancillary Revenues from ferry operators have made
• Are ancillary programs inconsistent with a
legacy carrier brand – or not?
Your Loyal Customers? from scratch-cards and
• North American travelers and their sensitivities US Airways has recently reformed frequent-flyer phone cards
to hidden/additional costs: Which products and benefits to offset rising fuel costs. Is this a wise
add-ons will flight passengers willingly pay for? financial decision?
• Can US airlines copy the European LCC model
that often includes travel insurance by default,
• Can ancillary revenue play a role in increased
customer loyalty?
Book now to avoid
forcing an opt-out policy on customers? Would
this work? And is it legal?
disappointment
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• The Travel Distribution Executive
of your business and how difficult they Mr / Mrs / Ms / Dr: First name: Last name:
can be to implement” Company: Position/Title:
Asa Sergeant, Web Marketing Executive, The Holiday Place Telephone: Fax:
Email:
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What is the North American
Zip code:
Online Travel Market Report?
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intelligence that will enable you to define your © Copyright 2006 First Conferences Ltd. EyeforTravel reserves the right to make changes to the programme prior to the event. All rights reserved.
www.firstconf.com/firstconf/legal_notice.html This document contains original material which is protected by copyright. No unauthorised use of the material
online strategy for 2008 and beyond. herein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd.
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