The Evolution of Web Design Affects Your SEO

yourdigitalstory.com /how-does-the-evolution-of -web-design-af f ect-your-seo/

Back to list 11 Feb2014 Please co nsider sharing We have all co me acro ss the sites that have po o r images and a layo ut that was cutting edge in the late 90s It is o bvio us they co uld do with a website audit o r SEO audit. The design is static and is simply unreadable o n a mo bile device. The links go to pages that no lo nger exist. The website has no t been updated fo r years In so me cases, the website was designed using o utdated SEO techniques that relied upo n keywo rd repetitio n. Fo r the mo st part, t he se we bsit e s have be e n lo st in t he do t sam and ne t sam because no o ne is linking to them and search engines are no t listing them in their results pages. So unds familiar? Alright then, its time fo r an SEO o r a website audit! At YDS we have implemented the new Adaptive SEO appro ach that has pro ven to be very effective! Even if things do nt seem that bad at first, it is highly likely yo ur website is no t equipped fo r 2014!

Here is a Little History Lesson

In the early 90s, the first website was launched. Since then, design has co me a lo ng way. Belo w is a little breakdo wn o f ho w design has evo lved: Early 90s Text pages were the name o f the game. Sites were basically a single co lumn using HTML. Hyperlinks were abo ut as dynamic as it go t. Mid 90s The era o f animated gifs! These animatio ns were in full swing, dancing, sliding, and scro lling their way acro ss the retinas o f web surfers trying to read the text o n the page. Late 90s Flash became de rigueur at this time. Many sites still rely o n Flash. Yo u can reco gnize these sites by ho w a co mpany lo go might bo unce aro und befo re yo u can get to their ho mepage. Early 00s Cascading style sheets (CSS) allo wed designers to separate web design fro m website co ntent. Mid 00s The mo st pro minent design elements at this po int sho wcased Javascript. Websites featured dro p-do wn menus and advanced navigatio n pages. Late 00s Web 2.0 to o k o ver making interactive co ntent techno lo gy beyo nd the static pages o f earlier Web sites. To day The internet has changed a lo t and i am very excited to see what happens next! Presently we are seeing a gro wing trend in respo nsive web design.

What T his Means f or Your Website

As the fashio ns in web design have changed, SEO has also beco me mo re so phisticated. Search engines are no w able to use design trends to assess whether websites are o utdated and therefo re less relevant fo r keywo rd searches. Fo r example, Go o gle, the wo rlds mo st po pular search engine, has begun to sho w favo r to sites that are o ptimized fo r the mo bile web in their search results. This makes it mo re impo rtant than ever that yo u use respo nsive web design fo r yo ur site. Why do es Go o gle prefer respo nsive design o ver mo bile sites? Respo nsive designs have o ne URL and the same HTML, which makes it easier fo r Go o gle to crawl Co ntent that lives o n the same URL and website is much easier fo r users to share! Again its all abo ut pro viding the best user experience! Respo nsive design pro vides great user experience acro ss many devices and screen sizes. Easier fo r website o wners to manage, no need fo r separate SEO campaigns.

Adaptive SEO and Co ntent Marketing in 2014 Design is no t all that needs to be updated to bo o st yo ur ranking in the search results. A tho ro ugh audit will also help yo u identify ways to fix yo ur site to keep it fresh, relevant and mo st o f all attractive to the search engines. T he re are do ze ns o f dif f e re nt aspe ct s t o a go o d we bsit e audit , including a bro ken links check, erro r redirects check, speed tests, duplicate co ntent check, co mpetito r analysis, keywo rd research, meta check, and much mo re. Also , it is impo rtant to make sure that yo u have rich, o riginal, up-to -date co ntent that is info rmative and that peo ple will want to share.

Conclusion
To help bo o st yo ur website in the search rankings, a website audit and Adaptive SEO audit are imperative so that the site can achieve its desired go als. Once yo ur site has been updated, it is then impo rtant to keep an eye o n it with mo nthly checks. Also , do nt fo rget that that yo ur site is no t the o nly o ne in Go o gle, check what yo ur co mpetito rs are do ing! YDS Adaptive SEO audit will give yo u an o verview o f the two o f yo ur clo sest co mpetito rs to o , this means yo u can find o ut ho w they are ranking in co mpariso n to yo u!

He le n Me re www.Yo urDigitalSto ry.co m Back to list