S.No.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 31

FMCG Players Hindustan Unilever (HUL) Procter & Gamble (P&G) ITC Nestle Dabur Reckitt Benckiser (RB) Parle Agro Godrej Consumer (GCPL) Wipro Consumer PepsiCo Tata Godfrey Phillips AgroTech Cargill Foods Amul Cadbury Britannia General Mills SC Johnson Coca Cola Glaxo Smithkline Tata Consumer Products Johnson & Johnson Colgate Palmolive CavinKare Marico Nirma FieldFresh Foods (Del Monte) Emami UB Group Heinz Asian Paints

Status

Brands

About 10-12 FMCGs Categorywise Positions inside each Category Finally Only 1-2 Ads (current) for other brands

Hindustan Unilever Ltd

Category 1. Food & Beverages (8) Category Oriented Brands keep to Categories Sub-Category Teas

2. Personal Care (20) Brand Oriented Brand Extensions rampant

Coffee Noodles Soups Meal Makers Baked Goods Jams Ketchup Squashes Packaged Salt Packaged Atta Ice Cream Skin Care

Oral Care Fragrances

Cosmetics Hair Wash & Conditioners

Personal Wash

Advanced Skin Care Shaving & Grooming Hand Sanitizers Fabric Conditioners Surface Dishwash Laundry

3. Home Care (8) Category Oriented Brands keep to Categories

4. Consumer Durables (1)

Toilet & Disinfectants Water Purifiers

Hindustan Unilever Ltd.

Brands 3 Roses (Brooke Bond) Taaza (Brooke Bond) Red Label (Brooke Bond) Arogya (Brooke Bond) Taj Mahal (Brooke Bond) Lipton Yellow Label Lipton Darjeeling Tea Lipton Clear Green Tea Iced Tea Lemon Ice Tea - Green Tea Lemon and Mint Bru (Roast & Ground, Instant, Cappucino Variants - Hot & Cold) Knorr Soupy Noodles Knorr Soups Knorr Meal Makers (Indian & Chinese) Modern Bread, Cakes, Cookies & Rusks Kissan Jam Kissan Tomato Ketchups Kissan Squash (formerly Kissan Fruit Kick) Annapurna Salt Annapurna Atta Kwality Wall's (Sub brands - Cornetto, Feast, Swirt etc.) Vaseline Pond's Dove Lotions & Creams Aviance Prestige Range Aviance Skin Care Range Fair & Lovely (FAL) - Women & Men both (MENZ Active) Pepsodent CloseUp Dove Deos & Anti-Perspirants Rexona Deos Axe (Deos, Talcs) Lakme Aviance Color Range Clinic + SunSilk Shampoos & Conditioners Clear (formerly Clinic All Clear) Dove Hair Damage Care & Conditioners Breeze Lifebuoy Rexona Pears (Soap Bars & Face Wash)

Liril 2000 Hamam Dove Soap Lux Aviance Body Care Range Pond's Advanced Skin Care Range - Age Miracle etc. Axe (After Shave, Gels & Shaving Foams) Lifebuoy Hand Sanitizers Comfort Cif (Liquid) Vim (Bars, Powders, Liquid Drops) Surf Surf Excel (Bar, Powder - Excel, Blue, Quick Wash, Matic, Liquid - Gentle Wash) Active Wheel (Powder, Bar) Rin (Bar, Powder - Matic form also) Sunlight (Color Care Detergent, Leader in South) Domex (Toilet Cleaners, White Disinfectants/Phenol, Toilet Blocks) PureIt (Fully Automatic also)

Brooke Bond

Lipton

Knorr

Kissan Annapurna

Dove

Aviance

Dove

Aviance

Brands Brooke Bond Lipton Bru Knorr Modern Kissan Annapurna Kwality Wall's Vaseline Pond's Lux Liril 2000 Close Up Pepsodent Aviance Ayush Dove Breeze Lakme Clinic+ Sunsilk Clear Fair & Lovely Axe Lifebuoy Pears Rexona Hamam Sure Cif Active Wheel Rin Domex Sunlight Surf Excel Vim Comfort Magic PureIt

Dove

Aviance

Surf

Godrej
Category 1. Personal Care Soaps Hand Sanitizers Hair Colors Sub-Category

Hair Care

Shaving & Grooming Baby Care 2. Home Care (9) Laundry

Household Insecticides

Show Polish

Air Freshner Dishwash 3. Foods & Beverages (8) Confectionery Beverages

Teas Oils Purees

Brands Godrej No 1 Cinthol Fairglow Shikakai Protekt Godrej Expert Colour Soft Renew Godrej Kesh Kala Kali Mehndi Nupur Mehndi Anoop Hair Oil Brylcreem Godrej Shaving Cream Snuggy Dry Diapers Ezee Genteel GoodKnight (Care) GoodKnight Advance GoodKnight Naturals Hit Jet Kiwi Ambi Pur Godrej Dishwash Nutrine Hershey (Chocolate Syrup launched) Jumpin' XS Sofit
Godrej Tea Godrej Cooklite Oil Smartcool Puree

Licence expired sold to P&G

Category 1. Personal Care (9) Brands keep to Categories

Procter & Gamble Ltd. - Touching Lives, Improving L Sub-Category Hair Care

Oral Care Baby Care Hygiene

Health

Skin Care Shaving & Grooming (Gillette - The Best a Man can Get)

2. Home Care (3) Category Oriented Brands keep to Categories

Laundry Batteries

ng Lives, Improving Life Brands Rejoice Pantene Pro V Shampoo (Hair Fall, Shine, Silky) Pantene Pro V Conditioner (As above) Head & Shoulders Wella Oral - B Pampers Whisper Choice Whisper Maxi Whisper Ultra Vicks Vaporub Vicks Inhaler Vicks Action 500 Vicks Cough Drops Olay Gillette 7'O Clock Ready Shavers Gilette Presto Gillette Vector Plus Gillette Mach 2 Gilette Mach 3 Gillette Mach 3 Turbo Gillette After Shave Gillette Shaving Gel/Foam/Brush Gillette Satin Care Razors for Women Gillette Satin Care Gel Ariel Tide (Bar & Powder) Duracell Ambi pur
Rolled out in India

Pantene

Whisper

Vicks

Gilette

Rolled out in India Rolled out in India

Category 1. Personal Care (13) Brands keep to Categories

Reckitt Benckiser Ltd. Sub-Category OTC Hair Removal Skin Care Pain Relief Hygiene Talcs Protection

2. Home Care (9) Brands keep to Categories

Laundry Surface Household Insecticides Disinfectant Toilet Air Freshners Shoe Polish Dishwash

Brands Dettol Disprin D'Cold Strepsils Veet Clearasil Moov Ring Guard Itch Guard Krack Dermi Cool Durex Condoms Vanish Robin Easy Off Bang Colin (Glass) Mortein Lizol Harpic Air Wick Cherry Blossom Finish

ITC Ltd. (7 Categories, 28 Brands)

Category 1. Cigarettes & Cigars (11) Sub-Category

2. Personal Care (4)

Personal Care Ranges

3. Lifestyle Retail (2)

Retail Brands

Retail Brands 4. Agarbattis (1) 5. Safety Matches (2) 6. Stationery (2) 7. Foods (6) Agarbattis Safety Matches Stationery Ready To Ear Gourmet Cuisine Conserves Chutneys Biryanis Desserts Packaged Atta Packaged Salt Spices Ready to eat Instant Mixes Bicsuits Noodles Pasta Mints & Candies Snacks: Potato Chips Snacks: Finger Snacks

rands)
Brands Insignia India Kings Navy Cut Classic Gold Flake Silk Cut Scissors Capstan Berkeley Bristol Flake
Inizio Femme Inizio Homme Aqua Homme Aqua Eau De Toilette Aqua Hair & Body Shampoo Aqua Deodorant Aqua After Shave Lotion Aqua Bathing Bar Mikkel Homme Eau De Toilette Mikkel After Shave Ignite Colour Damage Repair System Anti Hair Fall system Total Damage Repair System Skinsense Bathing Bar Shower Gels Shower Gel Bar Face and Body Talc Swiss Soft European Lite Men Vivel Soaps (9 Variants) Vivel Active Fair Cream Vivel Summer Fair Cream Vivel Shampoo (3 Variants) Ultra Anti Dandruff Shampoo Vivel Face Wash (3 Variants) Lip Care Superia Soaps(5 variants) Superia Shampoo (3 variants)

Essenza Di Willis

Fiama Di Wills

Vivel

Superia

Wills Lifestyle

John Players Mangaldeep Aim iKno PaperKraft Classmate

Kitchens of India

Aashirvaad Sunfeast Sunfeast Pasta Treat Sunfeast Yippie Mint-O Candyman Bingo Bingo Mad Angles Bingo tedhe medhe Bingo Hatke Jhatke

Sunfeast

Bingo

Dabur - Celebrate Life!

Category 1. Personal Care Oral Care Sub-Category

Hair Care

Skin Care 2. Home Care Air Freshner Household Insecticides Toilet Disinfectant Dishwash Beverages Concentrates Sauces Purees & Masala Pastes Digestives Health Supplements MFDs 4. OTC OTC

3. Foods & Beverages

- Celebrate Life!
Brands Promise Toothpaste Dabur Red Toothpaste Babool Meswak Dabur Lal Dant Manjan Vatika Hair Oil Vatika Conditioner Vatika Shampoo Fem Bleach Uveda Creams & Face Washes - Skin Care Range Dabur Gulabari - Rose Warer & Skin Care Range Saka Bleach for Men Odonil Odomos Mosquito Repellent Cream Sani Fresh Dazzil Odopic Real Fruit Juice Real Burrst Juices Real Activ Fruit Juices Lemoneez Capsico Tobassco Sauce Hommade Hajmola (Candies & Tablets) Chyawanprash Glucose D Dabur Honey Chyawan Junior Active Blood Purifier Pudin Hara Baby Ayurvedic Care - Janam Ghunti, Gripe Water , Lal Tail etc. Honitus Cough Remedy

Vatika

Real

Nestle (Good Food, Good L

Category 1. Milk & Nutrition Sub-Category Dairy Whiteners Ghees Milk Dahi Yoghurt Coffees

2. Beverages

Teas 3. Chocolates & Confectionery Chocolates

Confectionery

4. Reaty to Eats & Cooking Aids Maggi - Taste bhi Health bhi

Noodles

Soups Pasta Cooking Aids Ketchup

stle (Good Food, Good Life)

Brands Everyday Dairy Whitener Everyday Ghee Milk & Slim Milk Nesvita Pro-Heart Milk Nesvita Dahi Fresh 'n' Natural Dahi Milkmaid Yoghurt (Other Milkmaid products) Nescafe Classic Nescafe Sunrise Nescafe 3 Nescafe Cappucino Nestea Nestea Iced Tea (with Coca Cola) KitKat KitKat Chunky Munch (Chottu, Maha, Guru) Munch Pop Choc Milkybar Bar One Milk Chocolate Bar Eclairs Milkybar Eclairs
Polo

Maggi: 2-Minute Noodles (5 flavors - Chicken, Masala, Capsicum, Tomato, Curry) Vegetable Atta Noodles Cuppa Mania Vegetable Multigrainz Noodles Healthy Soups (Home Style, Chef Style, Chinese Style) Nutrilicious Pazzta Masala Ae-Magic Tomato Ketchup & Pichkoo

Everyday

Nescafe

Munch

Maggi

Category 1. Biscuits

Britannia (Zindagi mein Life! Eat Healthy, Think Better!) Sub-Category Ordinary

Baked Snacks Cream-Filled Indulgence Nutrition

2. Breads & Rusks 3. Cakes 4. MFD

Ready to Drink

mein Life! Eat Healthy, Think Better!) Brands Nice Time Sugar Sprinkled 50-50 Marie Gold (& Vita Marie Gold) Good Day Little Hearts Sugar Sprinkled Time Pass Biscuits Treat Bourbon Nutri Choice (5-Grain, Digestive Biscuits) Tiger Milk Bikis Dairy Fresh Breads & Rusks Cakes, Veg Cakes & Cup Cakes Acti-Mind

Godfrey Phillips Category 1. Cigarettes Brands Stellar (Slims) I-Gen Four Square Tipper Cavanders North Pole Jaisalmer FS1 Marlboro Red & White Pan Vilas Funda Mint Colorbar USA Twenty Four Seven Symphony Premium Teas Super Cup Tea

2. Chewing 3. Confectionery 4. Cosmetics 5. Retail 6. Teas

Emami Brands 1. Himani Fast Relief 2. Mentho Plus Pain Relieving Balm 3. Zandu Balm (Pain Relief) 4. Navratna 5. Himani Sona Chandi

6. Boro Plus 7. Fair & Handsome 8. Hair Life 9. Malai Kesar Cold Cream

Emami Sub-Brands Fast Relief

Navratna Oil Navratna Cool Talc Chyawanprash AmritPrash (Summer Variant - Cooler for Body - doesn't generate excessive heat) Himani Boro Plus Cream, Talc Prickly Heat Powder Instant 5 Minute Hair Pack Malai Kesar Cold Cream with Herbs

J&J Consumer
Category 1. Wound Care Sub-Category Bandages Cleaning Liquids Soaps Hand Wash Cough Syrup Nicotine Gum Hair Care Skin Care Baby Care

2. OTC 3. Personal Care

Hygiene

Brands Band Aid Savlon Savlon Soap Savlon Benadryl Cough Syrup Nicorette Nizoral Anti-Dandruff Neutrogena No More Tears Hair Oil Top to Toe Wash Baby Soap Blossoms Talc Stayfree DryMax all Nights Listerine Clean and Clear

Savlon

Johnson's Baby

Asian Paints
Category 1. Exterior 2. Interior Brands Ace Apex Royale Royale Play Royale Shyne Tractor Utsav

Royale

UB Group
Category 1. Beers 2. Whisky

3. Vodka 4. Gin 5. Wines 6. Airlines

UB Group
Brands Kingfisher (Red, Blue, Strong, Draught etc.) Royal Challenge McDowells Bagpiper Black Dog Romanov White Mischief Blue Riband Four Seasons Kingfisher

PepsiCo
Category 1. Foods Sub-Category Fried Snacks

2. Beverages

Baked Snacks Breakfast Namkeen Carbonated

Juices

Non-Carbonated Water Sports Drinks

Brands Lays Kurkure Kurkure Desi Beats Cheetos Uncle Chipps Aliva (Tasty Crackers) Quaker Oats Leher Namkeen Pepsi Mirinda Mountain Dew 7Up Tropicana Tropicana Twister Tropicana 100% Slice
Nimbooz

Aquafina Gatorade

Coca Cola (Little Drops of Joy)

Category 1. Carbonated Beverages

2. Non-Carbonated Beverages

Coca Cola (Little Drops of Joy)

Brands Coca Cola Thums Up Sprite Fanta Limca Minute Maid Pulpy Orange Maaza Kinley Georgia Gold Burn

Heinz (Good Food, Every Day) - 5 Brands

Brands 1. Complan

2. Heinz Tomato Ketchup

3. Nycil 4. Glucon D 5. Sampriti Ghee 6.Maplan

Heinz (Good Food, Every Day) - 5 Brands

Sub-Brands Complan MFD Complan Biscuits Complan Muesli (mixture of oats, cornflakes, dry fruits etc.) Complan Memory! Complan Nutri-Gro (Children of 2+ to 4) Heinz Tomato Ketchup Indian Chutney Heinz Chilli & Tomato Sauce

Glaxo Smithkline
Brands 1. Nutrition Sub-Brands Horlicks Horlicks Lite Junior Horlicks Women's Horlicks Horlicks NutriBar Horlicks Biscuits Junior Horlicks Biscuits Boost Boost Chocoblast Maltova Viva Foodles Lucozade Iodex Eno Crocin

Horlicks

Boost

2. OTC

Horlicks

Boost

Cadbury
Category 1. Chocolates

Kids

2. Beverages

3. Gums 4. Candy 5. Snacks 6. Biscuits

Cadbury
Brands Dairy Milk (Fruit & Nut, Roast Almond) CDM Crackle CDM Celebrations CDM Desserts (Kalakand, Tiramisu) CDM Temptations CDM Silk (Normal, Roast Almond, Frust & Nut) Bournville (4 flavors, no Competition - Almond, Rich Cocoa, Raisin & Nut, Hazelnut) 5-Star Perk Shots (Rs. 2 ka 2) Lite Eclairs Wowie 2 in 1 (White & Brown) Gems Gems Surprise (Competes with Kinder Joy - Rs. 30 only) Bournvita Bournvita 5-Star Magic Bournvita Li'l Champs Drinking Chocolate Bubbaloo (4 flavors - 3 kids, 1 for teen adults, Re 1) Halls (3 flavors, Rs. 0.50) Bytes (Only sweet snack) Oreo

Dairy Milk

Bournvita

Marico (Be More, everyday)

Category 1. Personal Care Sub-Category

Hair Care

2. Home Care 3. Food & Oils

Laundry Oil Rice Atta Mix Salt

4. Clinics

eryday)
Sub Brand Parachute Hair Oil Parachute Advansed Parachute Advansed Starz (For Kids Gels, Creams, Oils) Parachute After Shower Parachute Therapie Parachute Jasmine Parachute Hot Oil Mediker Anti-Lice Hair & Care Hair & Care Silk & Shine Shanti Badam Amla Nihar Coconut Oil Oil of Malabar Coconut Oil Livon Set Wet Hair Gel Set Wet Deo Zatak Deo Dr Lips Eclipse Recova Revive Instant Starch Sweekar Sunflower Oil Saffola Oil Saffola Arise Rice Saffola Cholestrol Management Saffola Salt Kaya Skin Clinic

Parachute

Mediker Hair & Care

Forms Personal Care range of Paras Pharmaceuticals. Recently acquired from RB. Click here for details

Saffola

Colgate Palmolive
Category 1. Oral Care Sub-Category

Toothpaste

Toothbrush Mouthwash Kids 2. Home Care 3. Personal Care (Palmolive) Toothpowder Dishwash Body Wash Skin Care Shaving & Grooming
Hair Care Personal Wash

ve
Brands Colgate Dental Cream Colgate Total 12 Colgate Sensitive Colgate MaxFresh Gel Colgate Fresh Energy Gel Colgate Active Salt Colgate Advanced Whitening Colgate MaxWhite Colgate Cibaca Colgate Herbal (Lots) Colgate Plax Colgate Kids Toothpaste Colgate Kids Toothbrushes Colgate Toothpowder Axion Dish Wash Palmolive Shower Gels etc. Charmis Cold Cream Palmolive Shaving Cream Halo Palmolive Liquid Hand Wash

Colgate