Interim report
of
Topic:-
“Factors effecting customer satisfaction level at big
bazaar”
Prof: From,
Sunanda yadav
G.SAIPRASAD
ENROLE: - MO10832
MARKETTING -2
ROLL NO: - 12
INDEX
TITLE PAGE
INTRODUCTION
SUMMARY OF THE PROGRESS
PRAPOSED METHODOLOGY
BODY OF THE THESIS
REFERENCE
TITLE PAGE
The topic is “FACTORES EFFECTING
CUSTOMER SATISFACTION LEVEL OF BIG BAZAAR AT
AMMERPET”
INTRODUCTION
The INTERIM report contains
information about “FACTORES EFFECTING CUSTOMER
SATISFACTION LEVEL AT BIG BAZAAR” and how I have
find the factors effecting the customer satisfaction of big
bazaar (.i.e.)
• WHAT ARE THE STEPS AND TECHNIQUES WHICH I HAVE
USED IN THESIS
• ABOUT PRAPOSED METHODOLOGY
• WHICH TYPE OF SAMPLING METHOD IS USED
• SAMPLING SIZE
• REFERANCE
• BOADY OF THE THESIS
SUMMARY OF THE PROGRESS
The topic is “FACTORS EFFECTING
CUSTOMER SATISFACTION LEVEL AT BIG BAZAAR” this
concept is to identify the factors which are affecting the
customer satisfaction level at big bazaar. And what are the
problems are facing by the customers in big bazaar
To find out the factors which are
effecting the customer satisfaction level at big bazaar we
have followed different steps and used various techniques
till now
Firstly we have collected necessary
information about retail business (i.e.) about big bazaar
and its importance in a present market. Now a days retail
sectors are became a top business in India. Big bazaar
contains every thing which customer required. But some of
the customers are not satisfied in big bazaar due to some
factors. so I want to find out the factors which are effecting
the customer satisfaction level of big bazaar.
I have used the research methodology
to find the factors which are effecting the customer
satisfaction level of big bazaar(.i.e.) survey methodology.
I have prepared the questioner and taken the feedback
from the customers’ have done the survey to take
customer feedback. I have covered around 5-kilomts
radius from ammerpet big bazaar I am doing surveys in
following areas
Yousufguda
Srinagar colony
Borabanda
Panjagutta
s.r nagar etc
After completion of survey I want to use the
sampling method (.i.e.) probability sampling.
Proposed methodology
We have used the research methodology
(.i.e) survey methodology.
Surveys methodology:-
A survey is a research technique, which is used
together information from a sample of respondents by
employing the questioner surveys are normally carried out
to obtain primary data
Body of the thesis
The methodology which I have used
is survey methodology and body of the thesis is
questioner. Through questioner I have taken the
feedback from the customer by directly interacting
with them
Questioner
Customer feedback form of bigbazar
Name :
Location : …………………... Occupation :
………………………
Nuclear family/joint family organization:
Family size: 2 2-4 greater than 4
Age : less 30 30-40 40-50 above 50
Mother tongue : Telugu Hindi English others
How is the atmosphere in big bazaar?
Comfortable uncomfortable
average
Do you find all products in big bazaar :
Yes no
How did you find the qualities of our staff :
Interaction with customer : good bad
average
Grooming : good bad
average
Knowledge of the product : good bad
average
Are you satisfied our price level in bigbazar:
Yes no
People can move easily around the store :
Yes no
Easy of finding trolley and basket :
Yes no
How do you find the billing process in bigbazar?
Good bad average
How are our other facilities in bigbazar?
Parking : good bad
Alteration : good bad
Exchange : good bad
Home delivery : good bad
Others : good bad
How is the checkpoint service or rules?
Good bad
How is your experience in bigbazar?
Good bad ok
Will you visit our store again?
Sure never maybe
Any suggestions :
……………………………………………………………………………
……………………………………………………………………………
……………………………………………………………………………
……………………………………………………………………………
…………………………………………………………………
Reference
We have collected the data and referred the
data
• Primary data and
• Secondary data
We collected the data and taken in to
consider by doing survey it is primary data. We also refer
the secondary data (i.e.) by searching the websites
www.Future group.com
www.Pantaloons.com
www.bigbazaar.com
