As well as creating our documentary we also had the task of creating both a radio trailer that could air

on any radio station we wanted that would fit with our audience and an article for a TV Listings magazine double page spread that again we could choose which one it would feature in.

A very important aspect before creating the products was to establish who our target audience would be for our products. Our target audience for the documentary is people between the ages of 16-35 however people younger or older could also enjoy it but this is the particular market we wanted to aim towards specifically. Not one gender in particular is targeted as tattoos are for both, we made sure to have representations from both male and female to even out the documentary, as tattoos may have once be seen to be stereotypically for males. The purpose of the documentary is to inform and entertain. I believe the item would be of interest for someone who likes tattoos, is looking to get on in the future, someone who doesnt like them or for someone who is just interested by them. As for race, religion and disability (the other categories sectors that the society splits into) there are no particular people aimed. As tattoos are creative and subjective the documentary may also attract people who are interested in art as we have a section about art. Also as there is a lot of controversy with tattoos and employment it help bring the problem to light and the audience can make their own judgement after seeing what we have to say. In order to keep consistency and to stay professional it was vital we have the same target market for each product including both ancillary texts as in the real media world television programmes, documentaries and films have various different advertisements including print. Double pages that help promote their show and get attraction from the public, coupled with radio trails that can be heard of the appropriate radio station that the likely audience would be listening to, again to get interest so the documentary or television show has as many viewers as possible.

Our Skin Deep double page spread I think is very effective along with the combination of the documentary and radio trail. Above are 3 print screens from the documentary Skin Deep itself and the double page spread, it is clear to see we have used the same people that are featured in the documentary on the spread to keep consistency and so the target audience can become familiar with the characters, it creates familiarity from the outset. I noticed that TV listing magazines that help advertise soap operas always have a main large picture that is an image from the action that is later to occur. Nobody could mistake this magazine double page spread for another documentary. We tried to make this product look professional and fit with the conventions of the Radio Times as well as put our own spin on it, as the topic itself is arty we felt we couldnt let this aspect down. We chose the font as we liked the calligraphy style, it was more interesting and artistic than the rest, and the colour used was because this was the colour that best portrayed skin colour.

We included the channel 4 logo to reinforce where the documentary was being aired so they all help work in conjunction with one another. We made the conscious decision to choose the Radio Times as after more research we found that the Radio Times lives up to its name by being the most comprehensive source of UK radio listings in print. We became aware that usually the Radio Times cater for a slightly target audience than ours we thought it was appropriate as it is a more mature topic and its of a serious nature. The demographic that buy Radio Times the most seem to be 35+, with only a quarter of the buyers being between 15-34 as you can see on the opposite pie chart. This may be true however I am sure the teenagers or young adults of the house would be likely to read whats coming on, on the television in the Radio Times that their mum/dad has picked up. Therefore our spread would get viewed by our target audience. We found that Radio Times help promote programs ranging from BBC Two, to a younger potentially more diverse audience of Channel 4 and BBC Three. Due to our documentary being for Channel 4, Radio Times seemed appropriate. The example to the left of an actual Radio Times shows how we have tried to follow the conventions of writing in Times New Roman in columns, with one main very large image. One main difference is how they have included various littler images. We did have an image ready however we couldnt find a fitting spot where it would look effective so we decided it seemed quite professional just having the one, as there are three together. We used Photoshop to cut out the images from their background in order to put them all together to create the one image for the main picture. InDesign was then the next program we used in order to construct the double page spread itself. We found the radio trail was also successful in combining all the products together. I feel the ancillary task of the radio trail does help promote our main product- the documentary. We tried to keep consistency in many ways through all forms. We decided to use 5 snippets from the documentary, including a section from the expert opinion, the case studies and one vox pop audio. Each one being a few seconds long; they all give varying opinions on tattoos. We thought this would hopefully entice the audience as they will hopefully be intrigued as to what more the people they hear have to say. For example we have used people believe you have a criminal element to your personality and theres a perception that it portrays a less than professional image. As you can tell they are different people talking we thought this would also add interest as it shows many people are included in the documentary. They all seem to flow into one another smoothly.

We altered the sound levels of these audio clips to try and get them the same as it would not be professional to have them varying. We used the song that we found from garage band, the same track we used in our documentary to keep consistency throughout, the listener will be able to recognise this when watching the documentary The voice in the Radio Trail was my voice, the same that was used as the voice over in the Skin Deep documentary; again we did this so that the two would link nicely for the audience. There was not a lot of my voice we decided after listening to some existing Radio Trails the main part of time is used up in extracts from the documentary. I give a quick insight into what the documentary is about, the title and the day it is airing, and then the clips follow, ending with a summary of the title, the date, the time and the channel. These are all vital parts that the listener will need to know if they are going to take our advice and watch the documentary. I felt that the part that let the Radio Trail down was the part of the presenter as I am rushing what Im saying this was in attempt to squeeze all we wanted to say into the time frame that we noticed was a common convention. We could have got round this aspect in a different way rather than me rushing, it is vital that the listener hears what you are saying as that is all they are going on in this form of media. We made the 36 second Radio Trail in Final Cut Express. The Radio Trail was another aspect that had to undergo research not only so we knew the previously mentioned conventions but also so we know what radio station would be suitable to air ours. We chose Capital FM therefore will attract the same target audience as Channel 4 would. Capital FM broadcast to a total survey area of 1,992,000 adults (aged 15+), it was listened to by 478,000 people (24%) each week, each listener tuned in for 7.8 hours per week a total of 3,715,000, in its area it has 9.2% market share. All these factors are extremely important, as we can see it is such a popular station it would be advantageous for our documentary to be promoted on this station. The target audience for Capital regarding gender is fairly equal with 59% being female and 41% male. The listeners that are aged 15-34 make up the main target audience for the station. This seemed ideal for our target audience along with Channel 4 and the Radio Times.

Overall I feel our anncillary texts were very effective in the combination with our main product, the documentary. I feel that the double page spread for the TV listings magazine was slightly more effective that the radio trail purely because I feel it seems more profesional than the radio trail appears as that appears rushed on reflection when listening back. However I feel we have chosen the right radio station and the right magazine despite the slight age difference. Our other options could have been TV Choice however as it is a factual documentary we wanted it to come across more serious than fun and sometimes cheesy, as TV Choice could appear.