LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
St. Lawrence University
BRAND GUIDELINES
MAYEKU ROGERS
BIAD/10/DU/A0909
Year (2) Semester (2)
GRAPHICS DESIGN 4
NSEREKO RAYMOND
Introduction The Logo
TABLE OF CONTENTS
2 3 4 5 7 9 6 8
Core element & clear area Logo variations Recommended sizing Placement top left Placement -bottom left Incorrect use of the logo Departmental logos Color palette Typography Templates & Examples Name tag & Letterhead Business cards & Folder Podium & Banners Billboard Signage Vehicle branding Apparel Conclusion
10 11 12 13 14 15
16 &17 18 19 20
INTRODUCTION
St Lawrence University is proud of its status as a leading higher education institute. The guidelines presented are designed to help us present the University image in a consistent way in all communication materials that are to be produced within and outside the university set up. For any reproductions these guidelines must be followed accordingly.
THE LOGO core element & clear area
The logo consists of two categories of noticeable features; symbols and logotype put together. They must always be presented as shown in this guide. Symbols include; a blazing candle with light rays spread out, an open book (as laid on a table) and a ribbon which has LIGHT YOUR CANDLE encrypted on it as shown. FOR ENTREPRENUERSIP is placed below the ribbon. The logotype ST LAWRENCE UNIVERSITY is placed on the right side of the symbols and the typeface is Monotype Corsiva. To maximize its visual presence the logo requires a surrounding area equal to the cap height of S, shown as S. This will help to give it clarity and presence.
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
The
S Height
s
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THE LOGO variations
These are the ocial variations of the logo as shown on this page. The background of the symbol must alway be white as shown.
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University St. Lawrence University St. Lawrence University St. Lawrence University St. Lawrence University
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LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
THE LOGO recomended sizing
Logo size consistency is important when producing a wide range of communications.
Minimum size
3.5 cm
A size formats
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
3.5 cm
Shown here are the recommended sizes for reproduction across various A series formats. A6 A5 A4 A3 3.5cm 4.5cm 6.1cm 9.4cm
A4
A6
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
A5
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
4.5 cm
Minimum size The logo must be clearly visible and reproduced consistently. For this reason a minimum has been established. The size is 3.5cm measured across the width of the logo.
A3
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
6.1 cm
9.4 cm
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
5
Consistent positioning of the logo is vital; it must always appear on the left.
THE LOGO positioninig- top left
The logo can always appear in two set positions. Either at the top or at the bottom but always arranged left.
A3
St. Lawrence University
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
A4
St. Lawrence University
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
A5
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
A6
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
THE LOGO positioninig- bottom left
Consistent positioning of the logo is vital; it must always appear on the left.
The logo can always appear in two set positions. Either at the top or at the bottom but always arranged left.
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
A6
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
A5
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
A4
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
A3
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THE LOGO the wrong use of the logo
It is important that all the elements of the logo are used in accordance with the rules in this guide.
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
The logo must never be maniplated as shown on this page.
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
St. Lawrence University
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
8
THE LOGO departmental logos
Departmental names work with the logo as shown opposite. This relationship is designed for stationary applications only. 1 line: 14 point type 2 lines:12 point type 3 lines: 8 point type These size relationships are determined by the departmental name length. The departmental name should not extend beyond the bounds of the logo.
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
One line Version
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
Two Line Version Of The Departmental Logo
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
This is the three Line VersionOf The Departmental Logo in case of very long divisional names
The color palette consists of the colors of the logo itself
COLOR color palette
Shown on this page are the CMYK and RGB color specications and the logo should only appear in the specied colors.
YELLOW C.0 M.0 Y.100 K.0 R=255 G=242 B=0
BLUE C.100 M.0 Y.0 K.0 R=0 G=174 B=239
RED C.0 M.100 Y.100 K.0 R=237 G=28 B=36
BLACK C.0 M.0 Y.0 K.100 R=35 G=31 B=32
WHITE C.0 M.0 Y.0 K.0 R=255 G=255 B=255 10
TYPOGRAPHY typeface
The typeface on this page is our standard the must be followed
Monotype Corsiva
Regular
ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890
The primary font used in the logotype i.e ST. LAWRENCE UNIVERSITY
Arial
Regular Bold
ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890 ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890 ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890 ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890
This font is used in the universitys slogan LIGHT YOUR CANDLE
Italic
Narrow
Myriad Pro
Regular
ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890 ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890 ABCDEFGHGIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrst uvwyz 1234567890
This font is used for office use such as internaly produced documents including letters. use arial in all weights
Bold
Condensed
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TEMPLATES & EXAMPLES
Starting on this page are some of the templates and examples showing how the logo is to be implemented.
Name tag design
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St. Lawrence University
Ssekyadda James
Faculty Of Computer Secience
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St. Lawrence University
Department Name
Name Adress 1 Adress 2 P.O.Box 0000 Town Uganda
Surname
Letterhead design
Adress: P.O.Box. 0000 Tel: +000 00 00 00 +000 00 00 00 + 000 00 00 00 Web: xxxx.ac.ug
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TEMPLATES & EXAMPLES
Business card designs
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St. Lawrence University
Department Name
Name Job Title
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St. Lawrence University
Department Name
Adress 1 Adress 2 P.O.Box 0000 Town Uganda Tel: +000 00 00 00 Mobile: +000 00 00 00 Fax: +000 00 00 00 www.xxxxxx.ac.ug
Name Job Title
Adress: P.O.Box. 0000 Tel: +000 00 00 00 +000 00 00 00 + 000 00 00 00 Web: xxxx.ac.ug
Folder design
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FOR ENTREPRENUERSHIP
St. Lawrence University
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TEMPLATES & EXAMPLES
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FOR ENTREPRENUERSHIP
St. Lawrence University
Pull banner design
THE CURRENT DEPARTMENTS
Faculty Of Information & Communication Technology Faculty Of Business & Management Studies Institute Of Industrial Art & Design Faculty Of Humanities School Of Education Faculty of Law
Podium
Rubaga; P. O. Box 2439, Kla(U), Tel: +256 (0) 414 270 082, +256 (0) 775 174 171, Email: stlawrenceuniversity@yahoo.com ,Web: www.stlawrenceuniversity.ac.ug
Portrait banner design
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St. Lawrence University
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
Tenth Graduation Ceremony
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TEMPLATES & EXAMPLES
Landscape banner design
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
Tenth Graduation Ceremony Tenth Graduation Ceremony
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St. Lawrence University
Billboard design
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TEMPLATES & EXAMPLES
Door post sign design
KIMULI HALL
signage design internal
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FOR ENTREPRENUERSHIP
St. Lawrence University
ICT BUILDING SENATE IIAD KIMULI HALL
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TEMPLATES & EXAMPLES
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
St.Lawrence University, Rubaga; P. O. Box 2439, Kla(U), Tel: +256 (0) 414 270 082, +256 (0) 775 174 171, Email: stlawrenceuniversity@yahoo.com ,Web :www.stlawrenceuniversity.ac.ug
signage design roadside & at the entrance
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
St.Lawrence University, Rubaga; P. O. Box 2439, Kla(U), Tel: +256 (0) 414 270 082, +256 (0) 775 174 171, Email: stlawrenceuniversity@yahoo.com ,Web :www.stlawrenceuniversity.ac.ug
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TEMPLATES & EXAMPLES
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
Vehicle branding
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
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TEMPLATES & EXAMPLES
ag
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FOR ENTREPRENUERSHIP
St. Lawrence University
LIGHT YOUR CANDLE
FOR ENTREPRENUERSHIP
St. Lawrence University
placement on apparel
Am Glad Joined St. Lawrence University
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CONCLUSION
The university logo is not only the face but also the voice of the institution in the whole world wide. This was the reason for the refreshing of the logo. Therefore this logo has been designed to: Enhance the universitys traditional qualities and reinforced reputational aspects; Respect the Universitys heritage; Reect the vibrancy of the University and its location; Simplify the logo for legibility at all usage sizes; Stand out in a cluttered marketplace
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